MARKETING COLLATERAL SPECIALISTS
What is marketing collateral?
Marketing collateral is the content created to support the sales of products and services. It can include everything from pamphlets to brochures to blog posts.
Here’s a quick overview of the skills you should look for in marketing collateral professionals:
- Marketing collateral
- Content creation
- Brand strategy
Why do you want to hire marketing collateral specialists?
The trick to finding top marketing collateral specialists is to identify your needs. Is your goal to find someone to produce branded print media for your physical office and events? Or do you need help writing content for the company blog? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
HOW TO HIRE MARKETING COLLATERAL SPECIALISTS
Marketing collateral specialists can help you produce the media you need to build your brand both offline and online.
So how do you hire marketing collateral specialists? What follows are some tips for finding top marketing collateral specialists on Upwork.
How to shortlist marketing collateral professionals
As you’re browsing available marketing collateral consultants, it can be helpful to develop a shortlist of the professionals you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want a marketing collateral specialist who understands your industry so they can help you figure out how best to reach your target market.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., desktop publishing with Adobe InDesign).
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular marketing collateral specialist.
How to write an effective marketing collateral job post
With a clear picture of your ideal marketing collateral specialist in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective marketing collateral job post should include:
- Scope of work: From fliers to white papers, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries, software, or types of media, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to produce quality marketing collateral for your brand? Log in and post your marketing collateral job on Upwork today.
FAQS FOR HIRING MARKETING COLLATERAL SPECIALISTS
How much does it cost to hire a marketing collateral specialist?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced marketing collateral specialist may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their marketing collateral services more competitively.
Which one is right for you will depend on the specifics of your project.
How long should you contract a marketing collateral specialist to complete your project?
As difficult as it is to estimate how long you will need a marketing collateral specialist, budgeting time is very important to keeping your project on track.
Be prepared to budget more time for more-demanding marketing collateral projects. For example, designing office brochures will typically take less time than producing video content for the company’s social media profile.
What are the steps involved to hire marketing collateral specialists?
Here’s how to hire marketing collateral consultants in four simple steps:
- Identify your project needs, whether it’s desktop publishing or digital media.
- Define the scope of work and write a detailed job post. Be specific about deliverables (e.g., design marketing pamphlets for an upcoming product launch event).
- Review proposals and shortlist potential marketing collateral specialists for unique skills needed to bring your project to life (e.g., designing billboards).
- Interview marketing collateral talent to gauge whether they’re the right fit for your project.