How to hire ICO marketing specialists
ICO marketing specialists can help you research market opportunities, design an influential campaign, and create content that generates buzz.
So how do you hire ICO marketing specialists? What follows are some tips for finding top ICO marketing specialists on Upwork.
How to shortlist ICO marketing professionals
As you’re browsing available ICO marketing consultants, it can be helpful to develop a shortlist of the independent professionals you may want to interview. You can screen profiles on criteria such as:
- Type of ICO marketing. You may want an ICO marketing specialist who understands the type of ICO marketing you’re dealing with, whether it’s by technology or a specific marketing channel, such as video.
- Project experience. Screen candidate profiles for specific skills and experience (e.g., create video series for YouTube).
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular ICO marketing specialist.
How to write an effective ICO marketing job post
With a clear picture of your ideal ICO marketing specialist in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for an independent professional to know if they’re the right fit for the project.
An effective ICO marketing job post should include:
- Scope of work: From creating ICO-related content to launching a PR campaign, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries, software, or marketing channels, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts
Ready to find an independent specialist to help with your ICO marketing project? Log in and post your ICO marketing job on Upwork today.