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At a Glance: Content Writing

Engaging content is key in the online world, for everything from blog articles to landing pages to product descriptions for an e-commerce site. Content fuels many different aspects of marketing, including content marketing, pay-per-click (PPC) advertising, search engine optimization, social media, and email marketing.

If you’re looking to generate unique content for your business, a content writing expert on Upwork can help you get started. Whether you want to generate leads through a new eBook, build thought leadership through an active blog, or attract social shares and blogger outreach with an informative infographic, a professional writer can help you develop content tailored to your audience and objective. From technical topics to business to pop culture, writers on Upwork have a wide variety of experience and subject matter expertise. They can work with you to create engaging and keyword-rich content that will help meet your business goals and support your marketing efforts. They can add value and professionalism to your website and help your search rankings soar and your users stick.

Starting Up

Many U.S. Business Owners Forget This $10,000 Tax Deduction

As a small business, there are many deductions you can take to maximize the amount of money you get to keep. One of the most important, yet least understood, involves startup costs: The IRS lets you deduct up to $10,000 if it meets certain criteria.

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March 22, 2017

For Clients

The Power of Infographics

With their eye-catching mix of images and data, infographics are a type of digital content whose influence continues to grow. From catching viewers’ attention to calling your audience to act, discover the power of infographics and how these visual components can impact your content marketing strategy.

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March 22, 2017

For Freelancers

8 Helpful Finance Apps for Freelancers & Small Business Owners

Freelancers and small business owners have more than just their jobs, deliverables, and client requests on their plates; they have lots of financial information to keep track of. Fortunately, there’s an array of financial apps to help manage finances, to trade, or to keep an eye on a budget while doing business or traveling.

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March 22, 2017

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