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At a Glance: Content Writing

Engaging content is key in the online world, for everything from blog articles to landing pages to product descriptions for an e-commerce site. Content fuels many different aspects of marketing, including content marketing, pay-per-click (PPC) advertising, search engine optimization, social media, and email marketing.

If you’re looking to generate unique content for your business, a content writing expert on Upwork can help you get started. Whether you want to generate leads through a new eBook, build thought leadership through an active blog, or attract social shares and blogger outreach with an informative infographic, a professional writer can help you develop content tailored to your audience and objective. From technical topics to business to pop culture, writers on Upwork have a wide variety of experience and subject matter expertise. They can work with you to create engaging and keyword-rich content that will help meet your business goals and support your marketing efforts. They can add value and professionalism to your website and help your search rankings soar and your users stick.

For Clients

5 Digital Marketing Metrics to Master

Companies today expect marketers to give them a clear view of their ROI in order to help them make smart budgeting decisions. Keep reading to learn how good are you at measuring your key performance indicators?

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April 26, 2017

Design

The Modern Marketer’s Guide to Hiring Freelance Designers eBook

Not sure where to begin when it comes to hiring freelance designers? Check out the eBook by Upwork, “The Fast Lane to Great Design: Modern Marketer’s Guide to Hiring Freelance Designers” for a helpful hiring blueprint.

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April 26, 2017

For Clients

How to use Customer Data to Develop Marketing Insights

Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses. Here are tips on how small businesses can gain insight into customer behavior and buying preferences which can improve marketing communication.

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April 26, 2017

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