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At a Glance: Content Writing

Engaging content is key in the online world, for everything from blog articles to landing pages to product descriptions for an e-commerce site. Content fuels many different aspects of marketing, including content marketing, pay-per-click (PPC) advertising, search engine optimization, social media, and email marketing.

If you’re looking to generate unique content for your business, a content writing expert on Upwork can help you get started. Whether you want to generate leads through a new eBook, build thought leadership through an active blog, or attract social shares and blogger outreach with an informative infographic, a professional writer can help you develop content tailored to your audience and objective. From technical topics to business to pop culture, writers on Upwork have a wide variety of experience and subject matter expertise. They can work with you to create engaging and keyword-rich content that will help meet your business goals and support your marketing efforts. They can add value and professionalism to your website and help your search rankings soar and your users stick.

For Clients

The 7-Step Process for Developing Marketing Strategies

Finding the right way to build a sustainable marketing strategy isn’t an easy task so here is a 7-step process for developing marketing strategies to help your business be effective.

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February 16, 2017

For Clients

Content Marketing Lessons Learned from Shopify’s Blog

One of the globe’s leading e-commerce giants, Shopify functions as the backbone to the world’s most prominent companies including Google, Tesla Motors, Wikipedia and countless others. Yet it is not simply Shopify’s outstanding software that drove it to grow into its wild success. Through both its blog and podcast, Shopify has been able to further embrace the narrative of being the “go-to” destination for entrepreneurs.

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February 16, 2017

Mobile Development

How do Chatbots Work? An Inside Look

Chatbots are changing the way brands engage with their customers, but what makes them tick? We look at what sets chatbots apart from typical web and mobile apps and how they use Natural Language Processing to turn human language into commands an app can understand.

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February 16, 2017

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