Hey there! Does your brand need a voice? 🎤 Cool, here’s my flex: Born and bred, I’m a copywriting chameleon, hardwired to soak up your brand’s persona like a second skin—a creative screen that filters my every sentence, sound and syllable. I don’t fudge around (….excusez la vulgarité 💚). Formally-trained and idea-savvy, I lead a 12-year record of crafting copy for brands including Kraft Heinz, Tiffany & Co. Perfume, COTY Inc. and SheaMoisture.🔥🔥🔥
Basically, I'm Batman.
💚🍎 HOW I SERVE YOU 🍎💚
Your goals are my goals. When you're my client, we're a team. Period.
Versed in Psychology, Semiotics and Language Arts, I’m a master manipulator who toys with the cerebral power of words. My goal? To convince your readers to ACT—to sway their emotions and spark their desires. Hence, you’ll see clicks, conversions and sales. Case closed.
Sooooooooo, ready to convert your window shoppers into buyers?!!! It starts with knowing human nature. What do they crave? Safety? Status? Sexy times?!!! Whatever the dangling carrot, I’ll press the right neural buttons! Let’s get your CUSTOMERS TO ACT! And that, my friends, is the crux of my copy--my clever, crisp, calculated, conversion-crunching copy….(Ahhhhhhh, literary gasm)….✏️✏️✏️✏️✏️✏️✏️✏️
K, weird segue. Moving on.
Creating copy that drives your customers emotionally is a process that goes deeper than diction. It’s about saying a message that evokes a pulse. Through my years studying poetry, I’ve analyzed the art of manipulating syllables to achieve the right metric patterns, syntax and diction to differentiate a brand’s voice and inspire ACTION. And it works!😄👌
💚🍎 RESULTS-DRIVEN CONTENT🍎💚
While writing in collaboration with Shawn Johnson ( a winner from Dancing with the Stars), I increased monthly readership by 300%, maximizing opportunities for sponsorships. Seven of these blog posts ranked on the 1st page on Google. During my work with Rocky Mountain Barber, I increased monthly web traffic by 100% and doubled conversions. Five of these blog posts currently rank on the 1st page of Google.
You want readers, shares and followers? Make me your shepherd, I'll guide the sheep. Watch as they all fall into line! Too blunt? Au contraire, the fun has just begun!
💚🍎 A BIT ABOUT ME 🍎💚
As an academic and artist, I’m a serious professional who provides the best of both worlds: technical accuracy and creativity. I have my B.A in English, B.A in Art History and B.Ed in Education--along with my OCT qualification (Ontario Certified Teacher) for Language Arts.
Outside of branding, when I'm not milking my creativity to its last drop, I enjoy the following pursuits: mindlessly scrolling through Netflix, food-sampling at Costco and complaining about the need for more House of Dragon episodes.
💚🍎MY CLIENT-FRIENDLY POLICIES & PRACTICES🍎💚
Here are some friendly guidelines I apply with all my clients. I don’t have this criteria to differentiate myself from other writers (I assume they all do the same), I have them only to ensure a positive client experience.
- Any research involved in developing your brand is included in the discovery phase
- I include two rounds of revisions for each brand book for the purposes of fine-tuning the tone & style
- All content that you purchase belongs to you fully. Always.
- Don't be embarrassed to ask me ANY questions! If you’re new to brand book design, I’m happy to advise on any decisions such as project procedures, website copywriting, tone development, taglines, ect.
✅ Website copywriting/ web copy
✅ Email marketing copywriting
✅ Content writing: Web content, "About us" page, copywriting, landing page copy, email copywriting, brand story
✅ Brand strategy: Brand image, brand story, brand guidelines, brand positioning and brand book development
❤️My TOP Niches: Beauty, clean beauty, cosmetics, cosmetic science, anti-aging, skincare, makeup, health, K-beauty, wellness, fragrances, perfume, pharmaceuticals, spa, supplements, cosmeceuticals, sustainability, eco-friendly, cruelty-free, organic cosmetics, fashion, athleisure, lounge wear, formal wear, street wear, accessories, style, dating, romance, lifestyle, brides, bridal
❤️My Secondary Niches: Men's grooming and lifestyle, entertainment industry (bands, DJs, corporate events), FOOD, real estate, dentistry (decent biochem background), corporate bios, insurance, cyber security, technology, sports equipment, education
❤️Niches in which I have some experience: Real estate investment, law firm, legal team, lawyer bios
⭐️ DON'T SEE YOUR NICHE HERE? Reach out regardless. I'm a quick learner :)
About Us Page
Beauty & Personal Care
Brand Identity & Guidelines