Hi, I'm Rob. After a diverse academic and professional career, I’ve learned, practiced, and mastered the art of conversion or “direct response” copywriting.
I specialize in writing copy for high-converting landing pages, website home pages, product detail pages, and advertorials. I’ve lost count of the exact number I’ve written, but you can check out some of the best ones in my portfolio at the bottom of this profile.
✅ Conversion Copywriting That Gets Results
“Working with Rob on direct response copywriting projects is such a refreshing experience. He is able to take quite limited briefs and transform clients' pages and core messaging from being dull and underperforming to creating captivating headlines, engaging content - and a persuasive page that ultimately leads to an increase in our clients' conversion rates.”
- Alex Berresford, ConversionWise
✅ Proven Methodology
I base my writing on proven, highly effective CRO principles that are a must for businesses selling their products/services online. Effective copy doesn’t just read and flow well; it compels your prospects to take action – and that’s where mine delivers.
To achieve this, I leverage proven principles of human behavior to make irresistible offers. These principles include social proof, authority, urgency, scarcity, FOMO (fear of missing out), and many more. Apply these psychological and emotional triggers persuades readers to take the action you need them to - buy, subscribe, opt-in, click, and so on.
✅ Research-Driven Writing
Truly outstanding copy comes from a deep understanding of its audience - their pain points, needs, and desires. To achieve this, I research your prospects and customer base, delving into the language and phrases they use. Then I deploy this vocab via engaging, conversational writing that appeals to readers in a way they relate to. This emotional resonance – tapping into people's underlying desires – makes my copywriting highly effective.
✅ CRO Expertise
Need help with the overall flow of your page? Although I’m not a designer, I can suggest landing page or website layouts optimized for conversion, with all the proper sections and content to maximize conversion rates.
✅ Can I Help You?
I work with B2C/DTC and B2B businesses, covering various industries and niches.
That includes: All kinds of e-commerce, fitness, health/wellness, supplements, skincare, haircare, home improvement, male health, cannabis, digital marketing, SaaS, web development, pets, recruitment, apparel, roofing, home decor, e-books ... and more!
(Don’t see your niche? Message me! Chances are I can assist you).
✅ Some current/recent projects
- Working with a conversion-focused design agency to write landing page copy for their clients
- Writing landing pages and quizzes for a health app company with millions of customers
- Crafting advertorials for a tech-focused dropshipping firm
- Delivering Amazon product descriptions and A+ content for a major sports/health apparel biz
- Creating new website copy for one of the UK’s leading recruitment firms
✅ My Specialisms
Landing Page Copywriting
I write landing page copy that’s hyper-focused on compelling visitors to take the action you want them to. As well as writing copy, I can advise on the optimal design and layout needed to increase conversions.
⭐⭐⭐⭐⭐ “I had the pleasure of working with Rob on a project that required a skilled English copywriter with expertise in writing conversion-driven content about health and wellness. He was a pleasure to work with and exceeded our expectations in terms of understanding the task, working quickly, and maintaining open communication. Thank you!”
I will help you create a website that gives you an edge over the competition. From conversion-focused home pages to authority-building about pages, my copy is an asset to your business.
⭐⭐⭐⭐⭐ "Engaged Rob for providing some copy which converts for a few pages of my site. I'm so glad I did. Rob cared about getting the result I wanted and his work took things to a whole new level. Faultless service, professional and personable. Highly recommend."
I can help you ‘warm up’ prospects before they reach your main landing/product page so they’re more likely to make a purchase.
⭐⭐⭐⭐⭐ "Working with Rob has been a pleasure. He's extremely professional and responsive, and he gets the work done ahead of deadlines. The copy he wrote for me was sharp, persuasive, and conversion-focused. I'd highly recommend him to anyone looking for a top copywriter on Upwork!"
✅ Put Your Trust In Me
I know finding and talented AND reliable copywriter can be tricky! But don’t worry. I’ll provide you with outstanding work, delivered on time, with responsive communication and friendly collaboration along the way.
Ready to get started?
[Message Me, Invite Me, Or Make Me An Offer! 👉]