Hire the Best Website Copywriting Freelancers
in the United Kingdom

I’m a UX Writer and Content Strategist who helps SaaS companies and B2B businesses explain complex products clearly, improve user journeys, and create content that turns website visitors into customers. Whether you’re launching a new product, improving your existing website content or helping your customers understand what you offer, I’ll communicate your value in confident Plain English. I usually work fully asynchronously, so you’ll receive high-quality content to your brief and deadline without meetings or micromanagement. My services include: ✦ Landing pages and high-converting website copy ✦ Full website copywriting ✦ UX writing for digital products ✦ Case studies and business one-pagers ✦ Website audits with clear actions you can implement immediately Why clients hire me: ✦ Consistent, high-quality content delivered on time without meetings ✦ Clear communication and regular updates throughout the project ✦ A friendly, reliable collaborator who keeps things simple Many of my projects are commissioned by clients I have worked with before, and you can check the feedback in my profile for reassurance. I’m a strong fit for: ✦ Small businesses without in-house marketing, content or UX support ✦ Founders and teams who want someone they can trust to own content delivery ✦ SaaS and digital products with early-stage UX or UI challenges ✦ Teams that prefer structured, fixed-price projects with clear deliverables ✦ Business owners whose first language isn't English and require a Native English copywriter If you don’t have in-house content or UX specialists, I will guide you through what I’m doing, why it matters, and how it will support your business goals. And, if you've got a design or development team, I have the technical background to work with them. If you need conversion-focused content delivered without meetings, I’d love to help. 📩 Send me a message or click ‘Invite to job’ to get started. ------------- Client feedback: ★★★★★ “Rick is a diligent, efficient, and collaborative person to work with. His initial support has already proved essential to helping Leapwise improve our marketing offer.” James Sweetland, Senior Consultant, Leapwise (direct client). ---- ★★★★★ "Rick was consistently communicative and easy to work with. The asynchronous nature of the collaboration worked especially well for me, allowing space for reflection without pressure while still keeping things moving. I appreciated his thoughtfulness and professionalism throughout the process." Upwork client. ---- ★★★★★ "I've been raving about how easy Richard made it to have my code reviewed. The feedback was invaluable!" Upwork client, website audit. ---- ★★★★★ “Richard was the best freelancer (of many) I've worked with on Upwork. He is very dependable, quick and clear in communication, and I could trust that he could handle little hiccups independently. I did not need to micro-manage at all and was relieved to simply see the work being done in a fair and thoughtful way with great attention to detail. In the one instance where there was a hiccup (Wordpress glitch-not user error), Richard offered to absorb the 1-2 hrs it would take for him to re-do it sufficiently, even though it wasn't his fault. Standup guy, skilled, and great to work with. I'll be back next time I have a job that fits his skillset, for sure!” Upwork client. ---- ★★★★★ “Rick did great work and we were all thoroughly impressed. Highly recommended!” Upwork client. ---- ★★★★★ “Richard (Rick) has been doing a great job for us. He's organised, communicates clearly and does high quality work. We will definitely keep working with him.” Upwork client.

Creative Consulting & Brand Development: I have worked as a freelance creative for over a decade. My work spans brand architecture, commercial production (branded content, commercials, and more), and multi-platform copywriting across industries. In short, I've produced every form of content you can think of! Creative Writing: I have authored books, articles, feature films, and animated series. Voice-overs and Voice Acting: As a trained actor, I have recently started doing voice-overs and voice acting. I do work in Swedish and English (I grew up in Sweden, but went to an English school and then moved overseas and have lived overseas since). I have access to a recording studio. Key Skills Writing: - Copywriting (all brand and marketing collateral, including direct response copy) - Blogs & Articles - Fiction & Non-Fiction Books for Children, Teens, and Adults (writing, developmental editing, and line editing) - Feature Films & Commercials Creative Direction, Planning & Design: - Creative Direction for Branding and Marketing - Design (social media posts, newsletters, brochures, presentations, etc.) - Directing & Producing Plays & Commercials I have worked with tools such as: - Canva (landing pages, brochures, presentations, social posts & videos) - WordPress - Figma - Surfer SEO & Clearscope - ClickUp - Monday - Slack - Asana - Trello - Klaviyo - Keynote (incl. animation) - Google Docs, Sheets & Presentations - Pages & Word - Numbers & Excel - Hootsuite - ChatGPT & Gemini - Sudowrite - Grammarly - Celtx As for my background, I trained as an actor/director at KADA/ASAD and a producer at UCLA Extension, but I have also worked as an executive PA to the CEO of an equity company and as a sales manager for an online art gallery before I became a freelancer. Being a freelancer has allowed me to combine my love of storytelling and entertainment with my love of innovative businesses. I just wrapped a one-year contract as the head of brand and content for a trading platform, where I built the brand from scratch and did all the copy for the website, emails, and social posts, plus shot commercials and branded content. I also helped direct two designers, one of whom is now taking over the design department. Throughout my freelance career, I've focused on writing, but with a heavy dose of digital marketing and branding. My passion is helping people communicate their unique story/brand, as well as playing around with innovative marketing and branding ideas. DRC might drive sales, but brand drives loyalty. I further have experience with long-form content, having written blogs and articles, as well as non-fiction and fiction books for clients. I've also done a fair amount of developmental editing. This side of my work allows me to truly indulge in my love of good stories! Communication is what I do best—from communicating brands to communicating stories that deserve to be heard, whether because they’re funny, outrageous, or will simply put a smile on your face. I have many long-term clients and enjoy building client relationships that last and evolve over the years. I have listed myself as an agency here simply so that I am able to collaborate with other freelancers as and when needed, though unless you need other skills than mine, you work with me and me alone.

📈 Your content should do more than fill space. It should bring the right people to your brand, explain your value clearly, and help visitors take the next step. I’m a Top-Rated UK-based Copywriter and Content Writer with 5+ years of experience writing SEO articles, blog posts, website copy, ad copy, email campaigns, scripts, and technical content for businesses that need words with a purpose. As an SEO Content Writer, I understand how to write around keywords without making the content sound forced. As a Copywriter, I focus on clarity, positioning, and conversion, so your content supports both ranking and sales. 🎯What I Can Help You With: ✅ Article & Blog Writing – SEO blog posts, thought leadership articles, educational content, and long-form content ✅ Website Copy – Homepage copy, landing pages, service pages, about pages, and product copy ✅ SEO Content Writing – Keyword-focused content written for search intent, structure, and readability ✅ Ad Copy – Social ad copy, campaign messaging, promotional copy, and short-form sales copy ✅ Email Copywriting – Email sequences, newsletters, launch emails, and client nurture emails ✅ YouTube Scripts – Video scripts for explainers, educational content, brand stories, and ads ✅ Lead Magnets – Guides, checklists, PDFs, and downloadable content designed to build trust I’ve worked across SaaS, healthcare, finance, real estate, legal, fitness, travel, automotive, e-commerce, marketing, nonprofit, and B2B spaces. My work is not built on filler or vague claims. It is built around your audience, your offer, and the action you want readers to take. Why Clients Choose Me: ✔️ Top-Rated Upwork profile ✔️ Strong background in copywriting and content writing ✔️ Experience with SEO, buyer intent, and brand messaging ✔️ Clear, professional, human writing ✔️ Reliable communication and deadline-focused delivery If you need a Content Writer who understands SEO and a Copywriter who understands conversion, send me the details of your project. 💬 Client Feedback Highlights: "𝐄𝐚𝐬𝐲 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡, 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐨𝐨𝐝 𝐚𝐧𝐝 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐝 𝐭𝐡𝐞 𝐛𝐫𝐢𝐞𝐟. 𝐇𝐢𝐠𝐡𝐥𝐲 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐞𝐝." "𝐙𝐚𝐢𝐧𝐚𝐛 𝐰𝐚𝐬 𝐡𝐢𝐠𝐡𝐥𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞, 𝐩𝐮𝐧𝐜𝐭𝐮𝐚𝐥, 𝐚𝐧𝐝 𝐫𝐞𝐜𝐞𝐩𝐭𝐢𝐯𝐞 𝐭𝐨 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤. 𝐀𝐭 𝐭𝐡𝐢𝐬 𝐩𝐫𝐢𝐜𝐞 𝐩𝐨𝐢𝐧𝐭, 𝐢𝐭 𝐢𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐈 𝐜𝐨𝐮𝐥𝐝 𝐚𝐬𝐤 𝐟𝐨𝐫!" 📩 Let’s build content that actually works. Send me a message today and get content that drives real results. #Copywriter #ContentWriter #SEOContentWriter #BlogWriter #ScriptWriter #WebsiteCopywriter #EmailCopywriter #YouTubeScriptWriter #ProductDescriptionWriter #TechnicalContentWriter #WebsiteCopywriting #EmailCopywriting #ProductDescriptionWriting #TechnicalWriting #SEOArticleWriting #BlogWriting #ArticleWriting #AdCopy #LeadGenerationContent #SocialMediaContent

10+ years in communications, training, change with global brands such as Mars, GSK, HSBC, CBRE Group, Fox Networks Group, Informa, Cathay Pacific Airways. The transition to freelancing has been an exciting journey where my portfolio now includes startups and SMEs. My curiosity for change and challenge has taken me through Europe and Asia and now South America. I am grateful to have worked with diverse brands and industry-leading organisations to map out employee and customer engagement in times of change and transformation. Specialties: stakeholder engagement, change management, communications, training, strategy and planning, marketing, branding, social media, digital projects, events, HR communications, IT communications. Languages: Native English, Advanced Spanish, Spoken Cantonese

It's all about people, isn't it? Ultimately, whatever you are trying to achieve, it is all about connecting with people. Understanding their needs, and offering them a solution. In order to write, you need to have a deep understanding of who will be reading it - that's a huge part of what I offer. Empathy. Not only that - using my knowledge of SEO, I can drive more traffic to your site, and convert them into customers while they are there. In order to do this, I combine a creative skillset that I have honed over years of writing with data - lots of data. I would love to chat with you to get to know about your project. I can help with: ~ SEO audits and plans ~ Blog writing ~ Case studies ~ Proofreading ~ Landing page/Website writing ~ Email marketing ~ YouTube scripts Professional, fun, authoritative, light-hearted - whatever your voice, I will be able to write in it, and speak directly to your customers. Let's get cracking.

Ten years on Amazon, Shopify and multi channel. I built a seven figure brand, ran it, and exited it, so when I look at your account I see it the way an owner does, not a freelancer ticking boxes. Now I consult for brands who want straight answers about what's moving their numbers, and what's quietly costing them money. Usually both. Where I help most: Amazon (Seller Central and Vendor Central). PPC restructures that stop wasted ad spend, listing and SEO work that earns its rankings, A+ Content, inventory planning, and UK/US/EU expansion. Shopify and DTC. Store strategy, positioning, conversion work, and getting Shopify and your marketplaces pulling in the same direction instead of cannibalising each other. Other marketplaces. eBay, Etsy, Walmart, TikTok Shop and Faire. Sold on all of them, know where each one quietly breaks. Audits. Structured performance audits that show you where money is leaking and give you a prioritised plan. No padding, no 40 page PDF you'll never read. Categories: health and wellness, food and drink, home textiles, kitchenware, apparel. Tools: Helium 10, Jungle Scout, Keepa, Perpetua, Carbon 6, GA4, Looker, Seller Central reporting. If you want someone who'll tell you when something isn't working, and why, we'll get on. Happy to start with a quick call. If I'm not the right fit, I'll say so.