Hire the Best Website Copywriting Freelancers
in the United Kingdom

I’m a UX Writer and Content Strategist who helps SaaS companies and B2B businesses explain complex products clearly, improve user journeys, and create content that turns website visitors into customers. Whether you’re launching a new product, improving your existing website content or helping your customers understand what you offer, I’ll communicate your value in confident Plain English. I usually work fully asynchronously, so you’ll receive high-quality content to your brief and deadline without meetings or micromanagement. My services include: ✦ Landing pages and high-converting website copy ✦ Full website copywriting ✦ UX writing for digital products ✦ Case studies and business one-pagers ✦ Website audits with clear actions you can implement immediately Why clients hire me: ✦ Consistent, high-quality content delivered on time without meetings ✦ Clear communication and regular updates throughout the project ✦ A friendly, reliable collaborator who keeps things simple Many of my projects are commissioned by clients I have worked with before, and you can check the feedback in my profile for reassurance. I’m a strong fit for: ✦ Small businesses without in-house marketing, content or UX support ✦ Founders and teams who want someone they can trust to own content delivery ✦ SaaS and digital products with early-stage UX or UI challenges ✦ Teams that prefer structured, fixed-price projects with clear deliverables ✦ Business owners whose first language isn't English and require a Native English copywriter If you don’t have in-house content or UX specialists, I will guide you through what I’m doing, why it matters, and how it will support your business goals. And, if you've got a design or development team, I have the technical background to work with them. If you need conversion-focused content delivered without meetings, I’d love to help. 📩 Send me a message or click ‘Invite to job’ to get started. ------------- Client feedback: ★★★★★ “Rick is a diligent, efficient, and collaborative person to work with. His initial support has already proved essential to helping Leapwise improve our marketing offer.” James Sweetland, Senior Consultant, Leapwise (direct client). ---- ★★★★★ "Rick was consistently communicative and easy to work with. The asynchronous nature of the collaboration worked especially well for me, allowing space for reflection without pressure while still keeping things moving. I appreciated his thoughtfulness and professionalism throughout the process." Upwork client. ---- ★★★★★ "I've been raving about how easy Richard made it to have my code reviewed. The feedback was invaluable!" Upwork client, website audit. ---- ★★★★★ “Richard was the best freelancer (of many) I've worked with on Upwork. He is very dependable, quick and clear in communication, and I could trust that he could handle little hiccups independently. I did not need to micro-manage at all and was relieved to simply see the work being done in a fair and thoughtful way with great attention to detail. In the one instance where there was a hiccup (Wordpress glitch-not user error), Richard offered to absorb the 1-2 hrs it would take for him to re-do it sufficiently, even though it wasn't his fault. Standup guy, skilled, and great to work with. I'll be back next time I have a job that fits his skillset, for sure!” Upwork client. ---- ★★★★★ “Rick did great work and we were all thoroughly impressed. Highly recommended!” Upwork client. ---- ★★★★★ “Richard (Rick) has been doing a great job for us. He's organised, communicates clearly and does high quality work. We will definitely keep working with him.” Upwork client.

📈 Your content should do more than fill space. It should bring the right people to your brand, explain your value clearly, and help visitors take the next step. I’m a Top-Rated UK-based Copywriter and Content Writer with 5+ years of experience writing SEO articles, blog posts, website copy, ad copy, email campaigns, scripts, and technical content for businesses that need words with a purpose. As an SEO Content Writer, I understand how to write around keywords without making the content sound forced. As a Copywriter, I focus on clarity, positioning, and conversion, so your content supports both ranking and sales. 🎯What I Can Help You With: ✅ Article & Blog Writing – SEO blog posts, thought leadership articles, educational content, and long-form content ✅ Website Copy – Homepage copy, landing pages, service pages, about pages, and product copy ✅ SEO Content Writing – Keyword-focused content written for search intent, structure, and readability ✅ Ad Copy – Social ad copy, campaign messaging, promotional copy, and short-form sales copy ✅ Email Copywriting – Email sequences, newsletters, launch emails, and client nurture emails ✅ YouTube Scripts – Video scripts for explainers, educational content, brand stories, and ads ✅ Lead Magnets – Guides, checklists, PDFs, and downloadable content designed to build trust I’ve worked across SaaS, healthcare, finance, real estate, legal, fitness, travel, automotive, e-commerce, marketing, nonprofit, and B2B spaces. My work is not built on filler or vague claims. It is built around your audience, your offer, and the action you want readers to take. Why Clients Choose Me: ✔️ Top-Rated Upwork profile ✔️ Strong background in copywriting and content writing ✔️ Experience with SEO, buyer intent, and brand messaging ✔️ Clear, professional, human writing ✔️ Reliable communication and deadline-focused delivery If you need a Content Writer who understands SEO and a Copywriter who understands conversion, send me the details of your project. 💬 Client Feedback Highlights: "𝐄𝐚𝐬𝐲 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡, 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐨𝐨𝐝 𝐚𝐧𝐝 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐝 𝐭𝐡𝐞 𝐛𝐫𝐢𝐞𝐟. 𝐇𝐢𝐠𝐡𝐥𝐲 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐞𝐝." "𝐙𝐚𝐢𝐧𝐚𝐛 𝐰𝐚𝐬 𝐡𝐢𝐠𝐡𝐥𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞, 𝐩𝐮𝐧𝐜𝐭𝐮𝐚𝐥, 𝐚𝐧𝐝 𝐫𝐞𝐜𝐞𝐩𝐭𝐢𝐯𝐞 𝐭𝐨 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤. 𝐀𝐭 𝐭𝐡𝐢𝐬 𝐩𝐫𝐢𝐜𝐞 𝐩𝐨𝐢𝐧𝐭, 𝐢𝐭 𝐢𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐈 𝐜𝐨𝐮𝐥𝐝 𝐚𝐬𝐤 𝐟𝐨𝐫!" 📩 Let’s build content that actually works. Send me a message today and get content that drives real results. #Copywriter #ContentWriter #SEOContentWriter #BlogWriter #ScriptWriter #WebsiteCopywriter #EmailCopywriter #YouTubeScriptWriter #ProductDescriptionWriter #TechnicalContentWriter #WebsiteCopywriting #EmailCopywriting #ProductDescriptionWriting #TechnicalWriting #SEOArticleWriting #BlogWriting #ArticleWriting #AdCopy #LeadGenerationContent #SocialMediaContent

I’m a creative and strategic communicator with over 14 years’ experience leading impactful communications across sustainability-focused sectors. I have extensive experience in sustainability, particularly in agricultural supply chains such as coffee, cocoa, sugarcane, and textiles. I have a strong track record of translating complex topics like human rights, biodiversity, and regenerative agriculture into compelling content that resonates with diverse audiences. My background includes leading international communications teams for organisations like Bonsucro, Twin, and Liberation Foods. I have been working on freelance projects since September 2024. I’ve developed and implemented audience-led communication strategies, produced high-quality reports, blogs, and newsletters, and grown digital engagement across LinkedIn, websites, and email campaigns. As a freelancer, I’ve supported clients across sectors, from human rights and sustainable fashion to real estate and agricultural recycling, delivering newsletter redesigns, SEO-informed blogs, and social media growth. I work independently with initiative, empathy, and clarity, and bring a deep commitment to environmental and social impact. I'm British and am based in Mexico. I’m seeking meaningful freelance opportunities with purpose-driven organisations. If you need support with content production, communications strategy, editing, or stakeholder engagement, I’d love to hear from you.

Creative Consulting & Brand Development: I have worked as a freelance creative for over a decade. My work spans brand architecture, commercial production (branded content, commercials, and more), and multi-platform copywriting across industries. In short, I've produced every form of content you can think of! Creative Writing: I have authored books, articles, feature films, and animated series. Voice-overs and Voice Acting: As a trained actor, I have recently started doing voice-overs and voice acting. I do work in Swedish and English (I grew up in Sweden, but went to an English school and then moved overseas and have lived overseas since). I have access to a recording studio. Key Skills Writing: - Copywriting (all brand and marketing collateral, including direct response copy) - Blogs & Articles - Fiction & Non-Fiction Books for Children, Teens, and Adults (writing, developmental editing, and line editing) - Feature Films & Commercials Creative Direction, Planning & Design: - Creative Direction for Branding and Marketing - Design (social media posts, newsletters, brochures, presentations, etc.) - Directing & Producing Plays & Commercials I have worked with tools such as: - Canva (landing pages, brochures, presentations, social posts & videos) - WordPress - Figma - Surfer SEO & Clearscope - ClickUp - Monday - Slack - Asana - Trello - Klaviyo - Keynote (incl. animation) - Google Docs, Sheets & Presentations - Pages & Word - Numbers & Excel - Hootsuite - ChatGPT & Gemini - Sudowrite - Grammarly - Celtx As for my background, I trained as an actor/director at KADA/ASAD and a producer at UCLA Extension, but I have also worked as an executive PA to the CEO of an equity company and as a sales manager for an online art gallery before I became a freelancer. Being a freelancer has allowed me to combine my love of storytelling and entertainment with my love of innovative businesses. I just wrapped a one-year contract as the head of brand and content for a trading platform, where I built the brand from scratch and did all the copy for the website, emails, and social posts, plus shot commercials and branded content. I also helped direct two designers, one of whom is now taking over the design department. Throughout my freelance career, I've focused on writing, but with a heavy dose of digital marketing and branding. My passion is helping people communicate their unique story/brand, as well as playing around with innovative marketing and branding ideas. DRC might drive sales, but brand drives loyalty. I further have experience with long-form content, having written blogs and articles, as well as non-fiction and fiction books for clients. I've also done a fair amount of developmental editing. This side of my work allows me to truly indulge in my love of good stories! Communication is what I do best—from communicating brands to communicating stories that deserve to be heard, whether because they’re funny, outrageous, or will simply put a smile on your face. I have many long-term clients and enjoy building client relationships that last and evolve over the years. I have listed myself as an agency here simply so that I am able to collaborate with other freelancers as and when needed, though unless you need other skills than mine, you work with me and me alone.

I create compelling, SEO-optimized copy for coaches, therapists, organizational leaders, and consultants. With 10+ years of copywriting experience, an academic background in health, psychology, and wellness, and an MBA specializing in marketing, my goals is to speak for your brand and grow your business by maximizing your traffic, engagement, and sales. My expertise: • Website copywriting • Email marketing copy • Blog writing • Advertising copy for social media and Google “Catherine is a hugely talented writer who managed to express the feeling of my brand even better than I could have imagined! I can't wait to work with her again on my next project. Did I already say Hugely talented?! 10/10” "Very friendly, professional, willing to take ideas on board, but also has a great sense of independent creativity when required. 100% recommend!" "Catherine is an exceptional copywriter, able to adapt her writing style to the target audience, delivering flawless articles and on time. I highly recommend her." I believe truly powerful content starts with: 1. Knowing your target audience 2. Knowing your USPs 3. Integrating and engaging through relevant channels 4. Collaboration 5. Performance evaluation and iteration ABOUT ME: While freelance copywriting has always been my passion, since starting my postgraduate studies, I have concentrated almost exclusively on helping small-to-medium-sized business owners grow. My email, website, and blog copywriting experience inspired me to focus my MBA research and thesis on digital growth in startups, where I gained a deep knowledge of the marketing communications strategies that shape my copy today. My considerable experience collaborating with coaches, consultants, educators, and organizational leaders means I am always expanding my already extensive organizational and positive psychology knowledge. If you're looking for a B2B copywriter who can quickly understand your goals and help you realize tangible results like CTR, improved CRO, and conversions, please don't hesitate to drop me a line :)

Over 12 years on Upwork with 100% positive feedback. If ever there was a chance to blow my own trumpet, it's here on Upwork. So, if you want the GOLD STANDARD in copywriting, then you've come to the right place! I am consistently in the top 3% of more than 18 million Upwork freelancers and the pieces I ghost write often gain more than 100,000 monthly views. . It's nice to "meet" you, I'm Emma, an exceptionally experienced content writer/copywriter/blogger/press release writer/email marketing writer and SEO writer (Surfer-proficient), based in the UK. I'm able to copywrite for audiences across the world, with a thorough understanding of different demographics, markets and the ability to tailor my writing to your desired tone of voice. With outstanding job success, I’ve completed a very impressive 945+ Upwork copywriting and SEO writing jobs (in addition to private work). What’s more, I am a TOP RATED PLUS COPYWRITING AND CONTENT WRITING FREELANCER, on this platform since 2014 and now going into 2026! If you haven't already, why not take a look at my business website (Google writeminded). Before I delve into what I do - how about reading some of my feedback below? I have so many positive testimonials, too many to display, so here’s a tiny snapshot. "I love the newsletter. Have I ever told you how great you are? In the event I haven't, you're GREAT!" F.C, Savannah “Truly an exceptional content writer with superb flair and imagination who is completely adaptable to different business writing requirements, be it business literature, marketing emails, blogging or content, she always gets the tone spot on!” - J.B, Watford, client reference available if required. Here’s another: “Emma was a pleasure to work with. She understood my project in great detail, and I never had to explain the concept once. She is well informed about many subjects and definitely has a talent for writing. Above all this, she was always kind and prompt with delivery; she follows through on all her commitments and leaves you feeling confident in her work. I definitely look forward to working with her on an ongoing basis as my business develops further. It felt like she was a part of my team.” S.J, Toronto. Let’s face it, we can all write, but it’s about whether you can capture an audience, and the only way to do that is with outstanding, interesting and attention-grabbing copywriting. I've made you sit up and listen - right? With a proven track record in the written word, my clients are always delighted with what I create for them; be it for their website, a business article, brochure, advert, email campaign, thesis/dissertation proof & edit, or even a creative piece. I am confident in my ability to consistently deliver only the best and my service includes 3 rounds of edits, although my clients rarely ask for any changes. As well as thousands of online publications (ghost-written and under my name) I have also been published in various magazines/publications, including Today’s Child, My News, Chemist & Druggist, Professional Adviser, Weddings, and Ultimate Wedding. As you might have noticed, I'm what you might call omnichannel, I can pretty much write on any topic. Additionally, I can offer a voice-over service, please ask for samples. I've recorded quite a few podcasts to boot; you can look up Interface Financial Planning for something very recent and to hear my voice. So, you've already come this far, you've found one of the top freelance content writers on Upwork, all you need to do now is HIRE ME!