Hire the Best Copywriters
in the United Kingdom

I am a native UK English speaker who is proficient in Word, Excel and Google Spreadsheets. I am confident with CMS systems and have an excellent attention to detail. I also have excellent research skills. I am the creator and host of Hidden Wings and Bloodlust Podcast, a podcast about ladybirds and ladybugs around the world.

220%+ organic traffic growth. 3× more qualified leads. Conversion rates up 40%+ - all within six months, for businesses across the UK, US, Europe, and beyond. If that's the kind of growth you're after, keep reading. I've spent 8+ years writing copy that actually does something. Ads that stop the scroll. Landing pages that turn visitors into leads. Email sequences that nurture and convert. Blog content that ranks and drives real revenue. I work with businesses that are tired of copy that sounds nice but doesn't move the needle. Every brief I take on starts with one question: what does this need to do? Then I build backwards from there. ✅How I Approach Copy I'm a big believer that the right framework makes all the difference. So depending on your audience, your funnel stage, and what you're trying to achieve, I'll draw from whichever model fits best: 🟪AIDA - when you need to grab attention fast and push toward action 🟪PAS - when the pain point is the most powerful lever to pull 🟪Before-After-Bridge - when you want people to feel the transformation before they buy 🟪4 Ps - when a strong promise backed by proof is what closes the deal 🟪StoryBrand - when your brand messaging needs clarity and your customer needs to be the hero 🟪Story-based copy - when you want long-form content that sells through connection, not pressure I don't pick a framework and force-fit everything into it. I pick the one that's going to work for that piece of copy, for that audience, at that stage of the funnel. ✅Research, Tools & How I Use AI Good copy starts with understanding: the market, the audience, the search landscape, the competition. Here's how I build that foundation before I write a single word: - For research and SEO, I use Semrush and Ahrefs for keyword and competitor analysis, Surfer SEO / Clearscope to make sure content is optimised to rank, and Perplexity when I need fast, reliable research on niche or technical topics. - For writing and editing, I work with ChatGPT, Claude, and Jasper for ideation, exploring angles, and accelerating first drafts. Hemingway and Grammarly help keep everything tight, readable, and on-brand. On AI: I use it to work smarter and faster, not to replace the thinking. The strategy, the voice, the judgment calls are mine. What you get is copy that's been shaped by 8 years of direct response experience, informed by real research, and refined until it sounds like you. ✅What I Can Help You With 1. Paid Ads Copy • Meta, Google, LinkedIn, YouTube • Hooks, headlines, primary text, CTAs, and A/B variants 2. Landing Pages & Sales Funnels • Full-funnel copywriting from top-of-funnel awareness to bottom-of-funnel conversion • Messaging aligned across ads, and pages • Sales pages, lead magnets, squeeze pages, and multi-step funnels 3. Email Sequences & Automation • Welcome flows, nurture sequences, abandoned cart campaigns, re-engagement, and sales email campaigns • Copy written to increase opens, clicks, conversions, and customer value 4. Long-Form Direct Response & Advertorials • VSL scripts, long-form sales letters, advertorials, and promotional copy • Persuasive storytelling to educate, engage, and convert your audience • Perfect for high-ticket offers, launches, and evergreen funnels 5. SEO Blog & Content Marketing • Articles, guides, and blog content optimised for search engines and conversions • Supports your funnel, drives qualified organic traffic, and nurtures leads • Keyword strategy, headings structure, and internal linking 6. Conversion Rate Optimisation (CRO) & Messaging Strategy • Copy audits, A/B testing recommendations, and funnel optimisation • Data-backed improvements to boost conversions, reduce CPL/CPA, and maximise ROI ✅Results Worth Mentioning - 220%+ organic traffic growth through strategic SEO content - 3× increase in qualified leads through funnel-optimised copy - 30–40% reduction in CPL/CPA across ad and email campaigns - Conversion rates lifted from ~2% to 4–7%+ on key landing pages - Full-funnel revenue growth through tighter, more consistent messaging ✅Who I Work With SaaS & Tech - startups, scale-ups, and platforms that need copy as sharp as their product eCommerce & Retail - beauty, cosmetics, lifestyle, and consumer goods brands Healthcare & Wellness - clinics, supplement brands, and health-focused businesses Real Estate & PropTech - platforms and agencies in a competitive, trust-driven space Marketing Agencies - teams that need a reliable copywriting partner who gets performance Coaches, Course Creators & Info Products - educators who need copy that sells the transformation Basically: if copy has a direct line to your revenue, we'll work well together. Eight years in, the briefings that excite me most are the ones where the traffic is there, the offer is good, but nothing is converting. That's not a visibility problem. That's a messaging problem. And that's what I fix. If you want a copy that pulls its weight, let's talk.

A conscientious copywriter with a knack for delivering clear and impactful content. I've delivered copy that showcases, shares, and sells services for some of the biggest names in tech. finance, education, and retail. To name just a few: Nokia, The Careers and Enterprise Company, Riverbed, Vodafone, Trafford Centre. Plus, thought leadership articles that I've written on behalf of c-suite leaders have been published on the likes of TechRadar Pro, Khaleej Times and the AI Journal. If customers often misinterpret what your brand does – or if you're struggling to label your product while you're "on the inside of the jar" – my words are the clarity and conviction you're looking for.

💸 Content writer with experience at ElevenLabs, Upwork, Pipedrive, Microsoft, Bytedance, OMG, and 2 of the world's biggest AI LLM companies 📈 💥TOP 0.1% OF UPWORK AI COPYWRITING AND CONTENT TALENT💥 New for 2026: Expert AEO content services to help you BLOW UP your traffic from ChatGPT / Gemini / Perplexity / Manus / Claude / CoPilot 📈 Proven SEO content writing techniques with over 1500+ featured snippets and counting! 🦄 Helped one unicorn AI company scale traffic 10x in less than one year 💸 Made over £15 MILLION in direct ROI, counted in CTRs and conversions ✍️ I'm an internal SEO writer for the SEO brand Semrush 🤝 On-team content specialist for some of the world’s biggest SEO agencies in London, LA, and New York 🎟️ Attendee of BrightonSEO and other SEO conferences 🤖 Expert in AI SEO content strategies, including AEO / GEO / LLMO optimisation of content Whether you're looking for WordPress blogs that keep your clients coming or e-commerce Shopify blogs with a heavy pinch of convincing sales power, I can do it. With experience managing the entire blog content funnel, from ideation to upload, the best thing about my SEO content strategy services is that it's 100% hands-off, meaning you can focus on your business while I get the leads coming in. Worried about how your SEO strategy holds up against GEO / LLMO / AEO search and AI blogs? Well, I'm the expert in this, too, helping you write AI content that actually holds water (but that your readers won't notice is AI). With my expertise, you'll lock in: ⚡️Human-powered copy that ACTUALLY ranks on ChatGPT, Perplexity, & MORE ⚡️ AI-blog writing at a lower cost that SCALES your content strategy like never before ⚡️Expert-level research skills, even in complex niches (I'm a qualified lawyer, after all! 🤓) ⚡️DEEP SEO copywriting knowledge -- even the SEO companies trust me with their content! ⚡️SGE content writing skills + my secrets to getting into the featured snippets ⚡️ Page-one level content that's value-packed and wholly unique ⚡️My unique blog structure that guarantees a click My specialty is blog writing that works for you and generates you actual returns. I'm not about flowery language, and I don't give you filler. I'm not a bot in disguise, and I won't fill your blog with AI (unless you want me too!). I never plagiarise, and I never outsource. I'm just a great blog writer who gets stuff done, is OBSESSED with SEO and AEO, and understands the power of a well written sentence in making your customers click. Looking for an AI-powered content strategy? That’s my jam, too! 🍓 I know that some businesses prefer human writing, but if you’re ready to scale your revenue with an AI roadmap, then you need me on your team. You see, AI-content doesn’t perform on its own. Whether you’re an AI startup figuring out positioning, or an established business ready for AI transformation, I’ll design a clear, practical SEO content strategy that ties directly to revenue. So get ready to hit those extra zeros. On the execution side, I turn my strategy into content output that will knock your socks off, both in terms of quality and of impact in your business. That means AI research that uncovers opportunities your competitors wish they knew about, AI writing that still sounds like a cuddly human behind it all, and AI written assets that your sales team will love. With my own AI-workflows, I create everything from AI blog content and AI articles to AI newsletters, technical AI documentation, and detailed AI reports. Tools I can use: AirOps, SEMrush, SurferSEO, Ahrefs, Google Analytics, Google Search Console, Frase (and a whole lot more) AI tools I am an expert in to generate AI content: Airops, ChatGPT, Perplexity, Gemini, Manus, Claude AI, Claude Code, make. com (and more!) Want to work with me? If you can see my profile, I have some availability. Send me a message with your website, I'll prep you a Loom or we can jump on a call, and we can get to work!

As a seasoned writer with over a decade of experience, I have a passion for crafting compelling content that engages audiences and drives results. My journey has equipped me with a deep understanding of multiple industries, including sports, tech, business, health & fitness, and iGaming. Throughout my career, I have collaborated with leading gaming brands, creating a diverse range of content—from informative articles and SEO-focused blog posts to engaging marketing copy and in-depth guides. I thrive on translating complex topics into accessible, engaging narratives that resonate with players and stakeholders alike.

📈 Your content should do more than fill space. It should bring the right people to your brand, explain your value clearly, and help visitors take the next step. I’m a Top-Rated UK-based Copywriter and Content Writer with 5+ years of experience writing SEO articles, blog posts, website copy, ad copy, email campaigns, scripts, and technical content for businesses that need words with a purpose. As an SEO Content Writer, I understand how to write around keywords without making the content sound forced. As a Copywriter, I focus on clarity, positioning, and conversion, so your content supports both ranking and sales. 🎯What I Can Help You With: ✅ Article & Blog Writing – SEO blog posts, thought leadership articles, educational content, and long-form content ✅ Website Copy – Homepage copy, landing pages, service pages, about pages, and product copy ✅ SEO Content Writing – Keyword-focused content written for search intent, structure, and readability ✅ Ad Copy – Social ad copy, campaign messaging, promotional copy, and short-form sales copy ✅ Email Copywriting – Email sequences, newsletters, launch emails, and client nurture emails ✅ YouTube Scripts – Video scripts for explainers, educational content, brand stories, and ads ✅ Lead Magnets – Guides, checklists, PDFs, and downloadable content designed to build trust I’ve worked across SaaS, healthcare, finance, real estate, legal, fitness, travel, automotive, e-commerce, marketing, nonprofit, and B2B spaces. My work is not built on filler or vague claims. It is built around your audience, your offer, and the action you want readers to take. Why Clients Choose Me: ✔️ Top-Rated Upwork profile ✔️ Strong background in copywriting and content writing ✔️ Experience with SEO, buyer intent, and brand messaging ✔️ Clear, professional, human writing ✔️ Reliable communication and deadline-focused delivery If you need a Content Writer who understands SEO and a Copywriter who understands conversion, send me the details of your project. 💬 Client Feedback Highlights: "𝐄𝐚𝐬𝐲 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡, 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐨𝐨𝐝 𝐚𝐧𝐝 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐝 𝐭𝐡𝐞 𝐛𝐫𝐢𝐞𝐟. 𝐇𝐢𝐠𝐡𝐥𝐲 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐞𝐝." "𝐙𝐚𝐢𝐧𝐚𝐛 𝐰𝐚𝐬 𝐡𝐢𝐠𝐡𝐥𝐲 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞, 𝐩𝐮𝐧𝐜𝐭𝐮𝐚𝐥, 𝐚𝐧𝐝 𝐫𝐞𝐜𝐞𝐩𝐭𝐢𝐯𝐞 𝐭𝐨 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤. 𝐀𝐭 𝐭𝐡𝐢𝐬 𝐩𝐫𝐢𝐜𝐞 𝐩𝐨𝐢𝐧𝐭, 𝐢𝐭 𝐢𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐈 𝐜𝐨𝐮𝐥𝐝 𝐚𝐬𝐤 𝐟𝐨𝐫!" 📩 Let’s build content that actually works. Send me a message today and get content that drives real results. #Copywriter #ContentWriter #SEOContentWriter #BlogWriter #ScriptWriter #WebsiteCopywriter #EmailCopywriter #YouTubeScriptWriter #ProductDescriptionWriter #TechnicalContentWriter #WebsiteCopywriting #EmailCopywriting #ProductDescriptionWriting #TechnicalWriting #SEOArticleWriting #BlogWriting #ArticleWriting #AdCopy #LeadGenerationContent #SocialMediaContent