I help organizations implement AI, analytics and measurement systems that improve decision-making, reduce operational risk and accelerate delivery.
- 12+ years in digital analytics; 8 years applying machine learning and, more recently, LLMs in enterprise
- Supported FTSE 100 and S&P 500 organizations
- 80+ analytics and data projects delivered
- Integrated Agency of the Year (2021 and 2022); Sitecore Experience Award; DataIQ Best Place to Work in Data
"Theo is great to work with, very insightful, and moves fast! Highly recommend."
Over the last 8 years I've helped enterprise organizations apply machine learning and Large Language Models to complex problems across financial services, telecommunications, retail and e-commerce - spanning AI strategy, analytics, marketing technology, experimentation, automation and enterprise-scale data platforms.
I've supported FTSE 100 brands, S&P 500 companies and high-growth startups including Microsoft, Dell, Samsung, BT, Shell, HSBC, Unilever, GSK, Mercedes-Benz and Aston Martin - most recently leading Marketing Data and Insights for Virgin Media O2 Business.
Today I help teams design and implement production-ready AI systems, LLM-powered workflows, AI coding practices and engineering governance. As founder of Mneme HQ, I'm building an engineering governance platform that helps AI coding agents follow architectural decisions, engineering standards and project context - so teams can scale AI-assisted software development safely.
AI & MACHINE LEARNING
Enterprise AI adoption, LLM implementation, agentic workflows, AI coding practices, engineering governance, MCP integration, Claude Code, OpenAI, Gemini, predictive analytics, segmentation, recommendation, forecasting, NLP
ANALYTICS & DATA
GA4, GTM, BigQuery, Looker Studio, attribution, experimentation, marketing analytics
EXECUTIVE ADVISORY
Fractional AI CTO, data strategy, architecture reviews, reporting transformation
"I loved working with Theo. He's smart, thorough, and resourceful. 10/10 recommend."
I can help with: AI strategy and implementation, LLM applications, AI coding workflows, AI governance and engineering standards, MCP integration, GA4 and GTM, BigQuery, Looker Studio, marketing analytics, executive dashboards, fractional AI CTO
Award-winning, trusted by global brands. Let's talk about what you're trying to build.
Insights For Performance IFP
Web Analytics
Marketing Analytics
Google Analytics 4
Digital Marketing Strategy
Sales Funnel
Google Ads
Conversion Rate Optimization
Customer Acquisition Strategy
Marketing API Integration
Marketing Analytics Report
Brand Positioning
Adobe Analytics
AI Agent Development
Google Cloud Platform
Digital Transformation
Artificial Intelligence
LLM Prompt Engineering
Machine Learning
Tayyab S.
Reading, United Kingdom
$75/hr
5.0
37 jobs
I am Tayyab - Your Pitch Deck expert and Startup Consultant with extensive business and startup expertise.
I have a Master's from University College London, UCL (Where Graham Bell & Gandhi both spent time studying their respective subjects). I run and own Avvale Ltd. based out of their startup incubator in London.
Over the past 5 years I have helped over 300 entrepreneurs from 20+ countries with their Pitch Decks and Business Plans.
I took a start in my business journey as a founder and understand the sweat & tears that go into developing an idea into a fully operating business as a startup founder. I attended my first VC Pitch Meeting as a 17-year-old and have lived my life with an entrepreneurial mindset ever since.
Having worked directly with 300+ startups since then, I am now the co-founder of a consulting firm and spend my days working with founders, angel investors, VCs, and Deal Brokers. This gives me the unique ability to look at your startup from all POVs and evaluate your company as your investors would.
I help founders validate their business ideas, strategize their business models, create their go-to-market strategies, and prepare documents to help them achieve their fundraising goals.
I have strong connections with Fundraising Brokers and Investors in the UK and the US and know exactly what investors are looking for when evaluating a startup. If you work with me, it's my job to guide you through the entire process and create documents that are guaranteed to grab an investor's attention leading to effective fundraising.
My former clients include:
- Vacua Limited - $2.5 Million raise
- Rehubs by Help4Addiction - $5M+ raise
- Walio Cryptocurrency - $5M+ raise
- Cohen Capital - $300M raise
- Abell Group - $8M+ raise
- Hlthera - $1M+ raise
- ER Films - $2M+ raise
I also regularly help startups with immigration business plans and accelerator applications too. Drop me a message to talk about your startup & entrepreneurial journey today!
TESTIMONIALS:
"One of the best people I’ve had the pleasure of working with. Smart, attentive, and honest" - Managing Director @ NYC-Based VC Fund
"Tayyab was great! Everything was done and delivered on time. Matches perfectly the brief that was discussed. Plenty of useful information & guidance that helps me out. Communication was smooth all the way." - Startup Founder
"I appreciate Tayyab's and his team's thorough approach toward my request. They took the time to get the details right and make sure that I have the results I need. Would potentially use them again in the future." - 2X Startup Founder
"Remarkable work, every once in a while you get to work with someone who stands out, a true pro! Thank you so much, Tayyab!" - US-based Academic Researcher/Startup Founder
EXPERTISE/SERVICES:
Pitch Decks - Investor-ready pitch decks with content and engaging design to match your branding. Available as Google Slides, PPT, Keynote & PDF.
Business Plans - Comprehensive document going into detail about business operations. Prepared according to the end-user guidelines (Banks, Angel Investors, Internal Management)
Financial Projections - Editable 5-year Financial Model with revenue projections, cash flow analysis, Profit & Loss (P&L) statements, balance sheet, sensitivity analysis & other KPIs.
DELIVERABLE TIMELINES:
Pitch deck: 2 weeks
Pitch deck & financial model: 3 Weeks
Business plan, financial model & pitch deck: 3 Weeks
Drop me a message today if you are looking to take your start-up idea to the next level and let's turn your dreams into a multi-million dollar company :)
Business Planning & Strategy
Pitch Deck
Business Change
Investor List
Business Consulting
Business Plan Writing
Startup Pitchbook
Market Analysis
Market Research
Financial Analysis & Valuation
Market Segmentation Research
Venture Capital Consulting
Elevator Pitch
Business Plan
Louis D.
Reading, United Kingdom
$30/hr
5.0
2 jobs
⭐️⭐️⭐️⭐️⭐️
"A huge asset to our email marketing. We’re always aligned. Reports provide clear, valuable insight, and his guidance on when to run specific emails has been incredibly helpful. We would absolutely recommend him" - Naomi Murphy (Marketing Manager, Solar Buddies)
I help brands turn email + SMS from an afterthought into their leading revenue channel.
I've worked with tens of 6 and 7-figure e-commerce brands from all over the world across multiple niches, from supplements, to skincare, to arts & crafts
What I Can Do for You:
✅ Email Strategy - Help guide how to. get the most our of your email channel, and maximise AOV and LTV.
✅ Email Automations – From welcome flows to abandoned cart recovery, I’ll set up automations that keep your customers engaged and coming back for more.
✅ Email Campaigns – Need a one-off campaign or a series that aligns with your goals? I’ll create messages that resonate with your audience.
✅ Email Design – Modern, mobile-friendly designs that drive clicks and conversions.
✅ Email Copywriting – Words that tell your story, reflect your brand, and inspire action.
Why Work with Me?
I believe email marketing should feel personal, not pushy. I’ll help you deliver messages that build trust and loyalty while driving measurable results. My approach is all about collaboration - I take the time to understand your brand voice and your customers, so every email feels like you.
Let’s chat about how we can turn your emails into your best-performing channel.
Email Automation
Email Campaign Setup
Email Copywriting
Email Design
Email Management
Email Campaign Optimization
Email Marketing Consultation
Email Marketing Strategy
Marcus P.
Reading, United Kingdom
$85/hr
5.0
24 jobs
Product leadership for platform, API, and connected systems - turning system capability into buildable products. I work with growing businesses and operational teams, turning ambiguous platform or workflow challenges into clear scope, UX flows, and buildable direction.
Often in API-heavy or integration-heavy products where the challenge is making systems usable across UI, integrations, and teams.
Much of this work involves tracking an asset, approval, or item through a lifecycle - making operational processes visible at each stage.
I'm typically brought in when a small core team is already in place, but key product decisions aren't explicit. Scope shifts, priorities blur, and delivery slows because intent isn't clearly defined.
I close that gap by making product decisions deliberate and buildable - so teams stop guessing and start shipping.
Recent work:
NFC-connected mobile app: ideation → MVP scope → pilot launch
Health IoT SDK/API portal: aligned hardware, firmware, and software delivery
Sentiment-data API: integration UX and developer-facing flows
Construction IoT platform: discovery through delivery
Push notifications and API microservice: discovery → launch → scale in 22+ countries
What I do
– Define MVP scope (and what not to build)
– Map UX flows and edge cases
– Create clear, developer-ready requirements
– Set up lightweight delivery systems (Notion, Linear, GitHub)
– Align hardware, firmware, and software tracks
Best fit
– Early-stage founders building real products (pre-seed to Series A)
– Teams building connected devices, wearables, or API-led platforms
– Technical founders stretched thin on product decisions
I work with a small number of teams at a time, building durable product foundations from discovery through delivery. Engagements typically run over multiple months, supporting both initial delivery and product expansion.
Product Management
Wireframing
Product Strategy
Startup Consulting
UX Research
User Experience Design
Product Discovery
Industrial Internet of Things
Multi-Touch Hardware Development
Wearable Technology
Connected Device
SaaS
API Development
Mobile App Development
Product Development
Muhammad A.
Reading, United Kingdom
$25/hr
5.0
2 jobs
🌟 𝒀𝒐𝒖𝒓 𝑶𝒏𝒆-𝑺𝒕𝒐𝒑 𝑺𝒐𝒍𝒖𝒕𝒊𝒐𝒏 𝒇𝒐𝒓 𝑾𝒆𝒃 𝑫𝒆𝒗𝒆𝒍𝒐𝒑𝒎𝒆𝒏𝒕, 𝑬-𝒄𝒐𝒎𝒎𝒆𝒓𝒄𝒆, 𝒂𝒏𝒅 𝑴𝒐𝒃𝒊𝒍𝒆 𝑨𝒑𝒑𝒍𝒊𝒄𝒂𝒕𝒊𝒐𝒏𝒔 🌟
With over 8+ years of experience, I specialize in creating high-performance websites, mobile apps, and e-commerce platforms. Whether you need a powerful 𝑪𝑴𝑺, 𝒂 𝒔𝒆𝒂𝒎𝒍𝒆𝒔𝒔 𝒆-𝒄𝒐𝒎𝒎𝒆𝒓𝒄𝒆 𝒔𝒐𝒍𝒖𝒕𝒊𝒐𝒏, 𝒐𝒓 𝒂 𝒄𝒖𝒔𝒕𝒐𝒎-𝒃𝒖𝒊𝒍𝒕 𝒂𝒑𝒑𝒍𝒊𝒄𝒂𝒕𝒊𝒐𝒏, I bring expertise and innovation to every project.
💠 Comprehensive Services
✅𝑭𝒖𝒍𝒍-𝑺𝒕𝒂𝒄𝒌 𝑾𝒆𝒃 & 𝑴𝒐𝒃𝒊𝒍𝒆 𝑫𝒆𝒗𝒆𝒍𝒐𝒑𝒎𝒆𝒏𝒕
- Robust web applications using .NET Core, Angular, and React.
-Cross-platform mobile apps with React Native and real-time Firebase features.
- Custom API development and integration for seamless functionality.
✅ 𝑾𝑬𝑩𝑩𝑬𝑬𝑺𝑰𝑻𝑬 𝑪𝑴𝑺
- Intuitive, coding-free platform for managing content, images, and layouts effortlessly.
- Perfect for businesses seeking flexibility and control without ongoing developer costs.
✅ 𝐖𝐄𝐁𝐁𝐄𝐄𝐂𝐀𝐑𝐓 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬
- Feature-rich e-commerce stores with responsive designs and dedicated mobile apps.
- Includes SEO tools, abandoned cart recovery, loyalty programs, and more.
💠 Why Choose Us?
⚡ Quick Setup: Launch your website or store in as little as 72 hours.
📱 Mobile-Optimized: Responsive designs for flawless performance across devices.
🔧 Custom Solutions: Tailored CMS, CRM, and e-commerce features to fit your business.
📊 Powerful Admin Tools: Real-time analytics, user management, and performance tracking.
💻 Secure & Scalable: Built to grow with your business needs.
💠 𝙎𝙚𝙧𝙫𝙞𝙘𝙚𝙨 𝙊𝙛𝙛𝙚𝙧𝙚𝙙
- Website Development (CMS & Custom)
- E-Commerce Store Design & Development (WEBBEECART)
- Mobile App Development (React Native)
- API Development & Integration (REST, GraphQL)
- Cloud Solutions & DevOps Automation
🚀 Let’s Build Your Success Together!
𝙏𝙧𝙖𝙣𝙨𝙛𝙤𝙧𝙢 𝙮𝙤𝙪𝙧 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙥𝙧𝙚𝙨𝙚𝙣𝙘𝙚 𝙬𝙞𝙩𝙝 𝙒𝙀𝘽𝘽𝙀𝙀𝙎𝙄𝙏𝙀, 𝙒𝙀𝘽𝘽𝙀𝙀𝘾𝘼𝙍𝙏, 𝙖𝙣𝙙 𝙛𝙪𝙡𝙡-𝙨𝙩𝙖𝙘𝙠 𝙚𝙭𝙥𝙚𝙧𝙩𝙞𝙨𝙚.
𝑪𝒐𝒏𝒕𝒂𝒄𝒕 𝒎𝒆 𝒕𝒐𝒅𝒂𝒚 𝒇𝒐𝒓 𝒂 𝑭𝑹𝑬𝑬 𝒄𝒐𝒏𝒔𝒖𝒍𝒕𝒂𝒕𝒊𝒐𝒏 𝒂𝒏𝒅 𝒕𝒂𝒌𝒆 𝒕𝒉𝒆 𝒇𝒊𝒓𝒔𝒕 𝒔𝒕𝒆𝒑 𝒕𝒐𝒘𝒂𝒓𝒅 𝒂𝒄𝒉𝒊𝒆𝒗𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒈𝒐𝒂𝒍𝒔! 🌐
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
KK
Katja Krohn
Summa Linguae
How do I hire a Brand Consultant near Reading, UK on Upwork?
You can hire a Brand Consultant near Reading, UK on Upwork in four simple steps:
Create a job post tailored to your Brand Consultant project scope. We’ll walk you through the process step by step.
Browse top Brand Consultant talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Brand Consultant profiles and interview.
Hire the right Brand Consultant for your project from Upwork, the world’s largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Brand Consultant?
Rates charged by Brand Consultants on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Brand Consultant near Reading, UK on Upwork?
As the world’s work marketplace, we connect highly-skilled freelance Brand Consultants and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Brand Consultant team you need to succeed.
Can I hire a Brand Consultant near Reading, UK within 24 hours on Upwork?
Depending on availability and the quality of your job post, it’s entirely possible to sign up for Upwork and receive Brand Consultant proposals within 24 hours of posting a job description.