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The difference between a good brand and a desirable one isn't the logo—it's the system behind it. That's the perspective I bring to every project. Having worked across branding, fashion, manufacturing, product development, and creative direction for over a decade, I design identities that aren't just visually distinctive—they're built to perform in the real world, from packaging and retail to digital experiences and campaigns. ─────── 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 & 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 ✦ 10+ Years of Experience in Fashion, Branding & Creative Direction ✦ Founder & Creative Director, Her Royal Agency ✦ Founded and Launched an Independent Fashion Brand ✦ Designed 33 by Naman, Published by Penguin — Amazon #1 Bestseller ✦ Produced a Large-Scale Fashion Show in Collaboration with Carlsberg and Blanc 1664 ✦ Former Fashion Marketing & Design Program Coordinator, Raffles International College ✦ International Experience Across Fashion, Beauty, Lifestyle & Luxury Brands ✦ Worked in China Across Fashion Manufacturing, Product Development & Global Retail Production ✦ Designed Handbag Collections for International Retailers Including Zara, New Look, Accessorize & Monsoon ✦ Bachelor of Arts (Hons) in Textiles in Practice — Manchester School of Art | QS Top 100 for Art & Design ─────── 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 🔹 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 & 𝐕𝐢𝐬𝐮𝐚𝐥 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 — Logos, typography, colour systems, and scalable brand assets 🔹 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 & 𝐀𝐫𝐭 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 — Strategic creative leadership from concept through execution 🔹 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 — Defining clear market positioning, differentiation, and compelling brand narratives 🔹 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 — Cohesive visual communication designed for modern digital brands 🔹 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 & 𝐁𝐫𝐚𝐧𝐝 𝐀𝐬𝐬𝐞𝐭𝐬 — Refined touchpoints that strengthen the overall brand experience 🔹 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐃𝐞𝐬𝐢𝐠𝐧 — Campaigns, presentations, digital content, and marketing assets ─────── My Approach Every project starts with understanding your business, audience, and objectives before a single design decision is made. Strategy informs creativity, ensuring every visual element has purpose and every touchpoint works together as part of a cohesive brand system. Rather than designing for trends, I focus on creating brands with longevity—identities that remain relevant, adaptable, and commercially effective as businesses evolve. ─────────────── Currently collaborating with clients across the United States, Europe, and Asia, I partner with founders and businesses looking to launch, refine, or reposition their brands through strategic thinking and refined visual design. If you're looking for a creative partner who combines strategy, creative direction, and commercial understanding to build a brand that stands apart, I'd love to hear about your project. ─────────────── 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 ✔ Brand Strategy & Positioning ✔ Brand Identity & Visual Systems ✔ Creative Direction & Art Direction ✔ Luxury & Premium Branding ✔ Fashion, Beauty & Lifestyle Branding ✔ Social Media Branding ✔ Packaging Design ✔ Brand Guidelines ✔ Typography Direction ✔ Campaign & Presentation Design ✔ Content Direction ✔ Digital Assets & Visual Communication ─────── Keywords Creative Director • Brand Strategist • Brand Identity • Branding • Visual Identity • Brand Positioning • Brand Strategy • Creative Direction • Art Direction • Luxury Branding • Premium Branding • Fashion Branding • Beauty Branding • Hospitality Branding • Lifestyle Branding • Packaging Design • Brand Guidelines • Typography • Campaign Design • Digital Design • Visual Communication • Creative Leadership

DTC Marketing Specialist (previously at UGG) with 8 years of experience creating success in fashion/beauty/hospitality/f&b/fitness brands. Hi! 👋 I'm a Creative Strategist and Performance Video Editor with several years of experience helping both global and DTC brands scale through high-performing paid social creative. I'm passionate about creating ads that do more than look good - they're strategically built to capture attention, communicate value, and drive conversions. Every creative decision is backed by performance data and an understanding of what motivates people to stop scrolling and take action. I take a holistic approach to every project, zooming out to understand your brand, audience, and business objectives before developing creative strategies that align with your goals. From identifying winning messaging angles to analysing performance and iterating on creative, I'm always focused on producing content that delivers measurable results. Here's what I can do for you: 🎯 Creative Strategy Performance-driven ad concepts, creative angles, messaging frameworks, testing roadmaps, competitor research, and creative analysis designed to improve metrics like hook rate, hold rate, CTR, CVR and ROAS. 🎬 Performance Video Editing Paid social ads, UGC, founder-led content, product showcases, testimonials and short-form videos edited specifically for Meta, TikTok and other social platforms. Every edit is designed to maximise engagement, retention and conversions. ✍️ Scriptwriting & Ad Copy Conversion-focused scripts, scroll-stopping hooks, psychologically driven messaging and strong CTAs built around your product, audience and campaign objectives. 📊 Creative Performance Analysis Data-driven creative optimisation using insights from campaign performance. Experienced with platforms including Tableau and Northbeam to identify opportunities and continuously improve results. 🤳 UGC & Creator Content Platform-native creative built for both organic social and paid advertising, with a focus on authenticity, product education and conversion. 🚀 Creative Testing Frameworks Structured testing plans covering hooks, messaging, visuals, CTAs and creative formats to help brands scale winning ads faster and make informed creative decisions. Feel free to reach out - I’d love to hear more about your brand and discuss how we can create high-performing ads that drive real business growth.

With over 12+ years of experience in Graphic and Web design Industry, I help growth-focused businesses build strong brands and high-converting websites, including logos, visual systems, social ads, and print collateral, so their visuals don’t just look good, they perform. Many businesses don’t struggle because of weak products. They struggle because their brand lacks clarity and their website fails to guide users toward action. That’s where I come in. From strategic brand identity systems to conversion-focused website design, I create cohesive experiences that communicate value instantly, build trust, and turn visitors into customers. 𝐖𝐡𝐚𝐭 𝐈 𝐡𝐞𝐥𝐩 𝐛𝐫𝐚𝐧𝐝𝐬 (𝐚𝐧𝐝 𝐂-𝐥𝐞𝐯𝐞𝐥 𝐭𝐞𝐚𝐦𝐬) 𝐛𝐮𝐢𝐥𝐝: • Logo & complete brand identity systems • Conversion-focused websites (Shopify, WordPress, Webflow, Wix, Squarespace) • UI/UX design for web & mobile • Landing pages optimized for results • Pitch decks & marketing materials • Print & social media brand assets 𝐈’𝐦 𝐀𝐈-𝐚𝐰𝐚𝐫𝐞, 𝐧𝐨𝐭 𝐀𝐈-𝐝𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐭. I use 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲-𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐭𝐨𝐨𝐥𝐬 like Adobe Photoshop, Illustrator, XD, Figma, WordPress, Webflow, and Shopify, but strong brands are built through clarity, not shortcuts. If your business needs clarity, consistency, and better conversion, let’s talk. Send an invite and we’ll map out the right direction. See ya over the chat!

I help luxury and premium brands strengthen how they position, present, and communicate across brand strategy, marketing strategy, website messaging, email, and launch communications. My work sits between brand strategy, marketing consulting, and copywriting. I help brands clarify their positioning, shape stronger customer-facing messaging, refine tone of voice, and build more cohesive journeys across key touchpoints. I’m strongest with luxury, fashion, jewellery, lifestyle, and founder-led brands that need sharper language, clearer structure, and a more considered brand presence. I can help with: • Brand positioning and messaging • Tone of voice development • Website messaging and copy • Homepage and About page rewrites • Launch and go-to-market strategy • Collection and campaign narratives • Email campaigns, flows, and Klaviyo strategy • Customer journey and funnel thinking • Market and competitor research • Retail and wholesale-facing brand communications • EN ↔ PT translation for brand and marketing content I have 12+ years of experience across luxury fashion, jewellery, and lifestyle brands in the UK, US, Middle East, and APAC. My background includes senior brand and marketing roles spanning brand positioning, campaign planning, market expansion, trade marketing, retail activations, customer retention, and creative direction. Recent work includes contributing to +63% YOY Klaviyo-attributed conversions, +84% YOY uplift in email open rates (43.47% average), +73% YOY rise in placed order rate, and +20% YOY sales growth for a luxury jewellery brand. I also helped drive 57% YOY sales growth at a luxury womenswear brand, and earlier in my career built and led the marketing and PR function at a contemporary fashion brand that delivered 600% turnover growth in six years. My portfolio includes brand messaging, email, web, launch, research, and retail-facing work for luxury and premium brands, from heritage-led narratives and website copy to GTM thinking, customer communications, and brand strategy development.

Hi, I’m Saskia; an award-winning social media strategist, content creator, and brand consultant based between the US and UK. I’ve built and scaled digital communities for brands, founders, and creatives taking accounts from zero to hundreds of thousands of followers, with millions of views and measurable growth. My background as a founder, bestselling author, and editor gives me a unique edge: I know how to tell stories that connect and convert. Meet my boutique Agency, The Glasshouse. We don’t just grow audiences, we build communities that stick. From zero to viral, we create content strategies that turn moments into movements. 👀 A peep inside the glasshouse: ✨Caroline Montague (Novelist) → From 0 to 200,000+ followers in 16 months. Millions of global views, viral #BookTok presence. ✨Hip & Healthy (Wellness Magazine) → Grew to 73K Instagram followers, 100K+ monthly impressions, reels at 50K+ views, consistent brand partnerships. ✨Gigi Clothing (Vintage fashion brand) → From 0 to 30M+ views in under a year, multiple videos hitting 15M+. Viral growth → direct sales. ✨Grace & Form (Fitness app) → 400% month-on-month growth, 1M+ monthly views, TikTok 4.5M likes. Positioned at the heart of the global ballet community. Services: Social media management & strategy Content creation (video, photo, reels) Influencer marketing & partnerships Brand storytelling & copywriting Digital PR & campaign rollout Why Work with Us! Proven track record of scaling brands from zero to viral. Elevated creative direction rooted in storytelling. Trusted by global lifestyle, wellness & fashion brands. Results that drive community and revenue. Look at our Portfolio below, and get in touch for an introductory call.

💸 Content writer with experience at ElevenLabs, Upwork, Pipedrive, Microsoft, Bytedance, OMG, and 2 of the world's biggest AI LLM companies 📈 💥TOP 0.1% OF UPWORK AI COPYWRITING AND CONTENT TALENT💥 New for 2026: Expert AEO content services to help you BLOW UP your traffic from ChatGPT / Gemini / Perplexity / Manus / Claude / CoPilot 📈 Proven SEO content writing techniques with over 1500+ featured snippets and counting! 🦄 Helped one unicorn AI company scale traffic 10x in less than one year 💸 Made over £15 MILLION in direct ROI, counted in CTRs and conversions ✍️ I'm an internal SEO writer for the SEO brand Semrush 🤝 On-team content specialist for some of the world’s biggest SEO agencies in London, LA, and New York 🎟️ Attendee of BrightonSEO and other SEO conferences 🤖 Expert in AI SEO content strategies, including AEO / GEO / LLMO optimisation of content Whether you're looking for WordPress blogs that keep your clients coming or e-commerce Shopify blogs with a heavy pinch of convincing sales power, I can do it. With experience managing the entire blog content funnel, from ideation to upload, the best thing about my SEO content strategy services is that it's 100% hands-off, meaning you can focus on your business while I get the leads coming in. Worried about how your SEO strategy holds up against GEO / LLMO / AEO search and AI blogs? Well, I'm the expert in this, too, helping you write AI content that actually holds water (but that your readers won't notice is AI). With my expertise, you'll lock in: ⚡️Human-powered copy that ACTUALLY ranks on ChatGPT, Perplexity, & MORE ⚡️ AI-blog writing at a lower cost that SCALES your content strategy like never before ⚡️Expert-level research skills, even in complex niches (I'm a qualified lawyer, after all! 🤓) ⚡️DEEP SEO copywriting knowledge -- even the SEO companies trust me with their content! ⚡️SGE content writing skills + my secrets to getting into the featured snippets ⚡️ Page-one level content that's value-packed and wholly unique ⚡️My unique blog structure that guarantees a click My specialty is blog writing that works for you and generates you actual returns. I'm not about flowery language, and I don't give you filler. I'm not a bot in disguise, and I won't fill your blog with AI (unless you want me too!). I never plagiarise, and I never outsource. I'm just a great blog writer who gets stuff done, is OBSESSED with SEO and AEO, and understands the power of a well written sentence in making your customers click. Looking for an AI-powered content strategy? That’s my jam, too! 🍓 I know that some businesses prefer human writing, but if you’re ready to scale your revenue with an AI roadmap, then you need me on your team. You see, AI-content doesn’t perform on its own. Whether you’re an AI startup figuring out positioning, or an established business ready for AI transformation, I’ll design a clear, practical SEO content strategy that ties directly to revenue. So get ready to hit those extra zeros. On the execution side, I turn my strategy into content output that will knock your socks off, both in terms of quality and of impact in your business. That means AI research that uncovers opportunities your competitors wish they knew about, AI writing that still sounds like a cuddly human behind it all, and AI written assets that your sales team will love. With my own AI-workflows, I create everything from AI blog content and AI articles to AI newsletters, technical AI documentation, and detailed AI reports. Tools I can use: AirOps, SEMrush, SurferSEO, Ahrefs, Google Analytics, Google Search Console, Frase (and a whole lot more) AI tools I am an expert in to generate AI content: Airops, ChatGPT, Perplexity, Gemini, Manus, Claude AI, Claude Code, make. com (and more!) Want to work with me? If you can see my profile, I have some availability. Send me a message with your website, I'll prep you a Loom or we can jump on a call, and we can get to work!