Hire the Best Brand Positioning & Messaging Strategy Freelancers
in the United Kingdom

Hi, my name's Phil. Welcome to my profile. The best names do more than inform; they create the perfect first impression, entice you to discover more, tell a story, and capture a vision. They become the cornerstone of your identity. Finding that knockout name can be one of the most important and challenging stages in the life of a business. Does it have to say everything? Can it say nothing? And just when you think you’ve cracked it, there is the frustration of discovering the domain has already been taken! Drawing on my experience as a former advertising creative, I know how to get to the heart of your business story and create original naming strategies. This helps me craft names that are unique to you, memorable for your customers, and domain frustration-free! Feel free to get in touch, and let's get started on your knockout name! WHAT I DELIVER: Knowledge before naming - I will research your category and competition. Name checks - All names will be .com available (Trademark checked if required.) Names with meaning - Each name will be presented with its thinking. Names from the brain - All names will be 100% original, not AI-generated. Extra names - Revision options included. SEO-friendly names: I always try to use simple, category-relevant words. You name it! - Naming, consultancy, social media handles, taglines, headlines. HOW I WORK: 1. You send me a brief description of your requirements. 2. I will then send you a contract proposal outlining a price, timings and any follow-up questions. 3. You can agree to the proposal or request amendments (I’m super flexible). 4. We then begin!

Hi, I’m Neville, an Expert-Vetted freelancer (top 1% on Upwork) with 11+ years of experience helping brands define their positioning, structure their digital presence, and align content with how people actually search, evaluate, and make decisions. I work at the strategic layer behind websites, content, and SEO, bringing clarity before anything gets built or written. My areas of four main focus are: 1. Positioning & Messaging I define how your brand should be understood, what it needs to communicate, and how that message carries across your website and content. This removes internal confusion and gives everything a clear, consistent direction. 2. Website & Content Structure I plan how your website should be organised so it reflects how people actually navigate and make decisions. That includes page structure, hierarchy, and user flow, ensuring your site makes sense and supports conversion. 3. SEO & Search Direction (Including AI Search) I shape content direction around search intent, site structure, and discoverability across both traditional search and newer AI-driven platforms. The focus is on visibility that’s built to last, not just quick wins. 4. Written Content Once the direction is clear, I support execution across website copy, SEO content, and other key assets. Everything is built on a defined structure, so it connects, scales, and performs as it should. How I work I’m typically brought in before or during website projects, whether it’s a new build, restructure, or growth phase. I work closely with founders, marketers, designers, developers, and agencies to: - Define structure before design and development. - Align messaging across teams. - Translate internal knowledge into clear, usable content. - Keep projects moving in the right direction. Experience - 11+ years of hands-on experience. - Expert-Vetted (top 1% on Upwork). - Worked with 20+ agencies and their clients. - Delivered hundreds of pages across websites, platforms, and content projects. - Long-term partnerships with brands and agencies (up to 4+ years). If you need clearer positioning, a stronger website structure, or better direction behind your content, feel free to reach out.

𝘼𝙢𝙖𝙯𝙤𝙣 𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙚 & 𝘽𝙧𝙖𝙣𝙙 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙎𝙥𝙚𝙘𝙞𝙖𝙡𝙞𝙨𝙩 Hi, I’m Danny 👋 For over 15 years, I’ve supported brands in building, scaling, and strengthening their presence on Amazon, from developing my own successful brands to leading creative and growth strategy for household‑name companies through partnerships with leading digital marketing agencies worldwide. I’m proud to be Top Rated Plus with a 100% Job Success Score, delivering consistent, measurable outcomes for brands across multiple categories. Clients don’t engage me as a task‑based freelancer, they partner with me as a strategic Amazon advisor focused on long‑term performance, brand equity, and commercial growth. Whether it’s creating high-converting A+ Content, designing eye-catching storefronts, or optimising PDPs, I’m here to help your Amazon business thrive. 𝑯𝒆𝒓𝒆’𝒔 𝑾𝒉𝒂𝒕 𝑰 𝑪𝒂𝒏 𝑫𝒐 𝒇𝒐𝒓 𝒀𝒐𝒖: 
 ✅ 𝐀+ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 Structured, conversion‑led content frameworks using infographics, lifestyle imagery, brand storytelling, and comparison charts designed to build trust and increase sales. ✅ 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝘁𝗼𝗿𝗲𝗳𝗿𝗼𝗻𝘁 𝗗𝗲𝘀𝗶𝗴𝗻: Premium custom storefronts that strengthen brand identity, improve navigation, and drive multi-product conversions. ✅ 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘁𝗮𝗶𝗹 𝗣𝗮𝗴𝗲𝘀 (𝗣𝗗𝗣𝘀): Strategic layouts, keyword-rich copy, and conversion-focused design to increase visibility and performance. ✅ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗜𝗺𝗮𝗴𝗲 𝗗𝗲𝘀𝗶𝗴𝗻: High-impact main images, lifestyle visuals, and feature-driven infographics that communicate value, trust, and purchase confidence. ✅ 𝗔𝗺𝗮𝘇𝗼𝗻 𝗙𝗕𝗔 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Fully aligned with Amazon policies, technical requirements, and best‑practice frameworks for scalable growth. 𝑾𝒉𝒚 𝑾𝒐𝒓𝒌 𝑾𝒊𝒕𝒉 𝑴𝒆? 𝐏𝐫𝐨𝐯𝐞𝐧 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 15 years of hands-on expertise in Amazon brand building, design, and e-commerce strategy. 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦-𝐏𝐫𝐨𝐯𝐞𝐧 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 Top Rated Plus consultant with a 100% Job Success Score - trusted, consistent, and reliable. 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 Deep understanding of Amazon SEO, buyer behaviour, and conversion optimisation. 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐓𝐨𝐨𝐥 𝐒𝐭𝐚𝐜𝐤 Adobe Photoshop, Illustrator, Canva Pro, Figma, Helium10 - professional systems for professional outcomes. 𝐑𝐞𝐬𝐮𝐥𝐭𝐬-𝐃𝐫𝐢𝐯𝐞𝐧 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 Every decision is driven by performance data, brand positioning, and commercial impact -not guesswork. 𝑹𝒆𝒔𝒖𝒍𝒕𝒔 𝑴𝒚 𝑪𝒍𝒊𝒆𝒏𝒕𝒔 𝑯𝒂𝒗𝒆 𝑺𝒆𝒆𝒏: 🚀 𝟒𝟎% 𝐬𝐚𝐥𝐞𝐬 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 after full Storefront and A+ Content redesign 🌟 30% 𝐂𝐓𝐑 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 through optimised PDPs and professional imagery 📈 𝟐𝟓% 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝟐 𝐦𝐨𝐧𝐭𝐡𝐬 for an FBA brand using strategic visuals and keyword optimisation 𝑾𝒉𝒂𝒕 𝑴𝒚 𝑪𝒍𝒊𝒆𝒏𝒕𝒔 𝑺𝒂𝒚: ⭐⭐⭐⭐⭐ “I have had the pleasure of working with Danny on numerous Amazon projects, and I can confidently say that he is an exceptional person to work with.” - 𝑨𝒍𝒆𝒙 𝑭𝒆𝒓𝒏𝒂𝒏𝒅𝒐 𝑻𝒖𝒑𝒊𝒛𝒂 𝑮𝒖𝒂𝒎𝒂́𝒏 ⭐⭐⭐⭐⭐ “I have worked with Danny many times over the past year and a half, he has been a privilege to have supporting with a variety of tasks for me and my Amazon clients in a few different areas from brand store builds to asset creation.” - 𝑨𝒅𝒂𝒎 𝑪𝒓𝒖𝒎𝒑 ⭐⭐⭐⭐⭐ “Danny was invaluable in helping me & my multiple clients in every aspect of Amazon & E-commerce activity. Very patient, proactive & able to deliver best practice content” - 𝑱𝒂𝒄𝒐𝒃 𝑺𝒉𝒂𝒓𝒎𝒂𝒏 𝑳𝒆𝒕’𝒔 𝑾𝒐𝒓𝒌 𝑻𝒐𝒈𝒆𝒕𝒉𝒆𝒓!
 Whether you’re launching a new product, restructuring a catalogue, or scaling an established FBA brand, I help businesses build 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐛𝐫𝐚𝐧𝐝𝐬, 𝐡𝐢𝐠𝐡𝐞𝐫‑𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠 𝐚𝐬𝐬𝐞𝐭𝐬, 𝐚𝐧𝐝 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐠𝐫𝐨𝐰𝐭𝐡. 💬 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 𝐦𝐞 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐠𝐨𝐚𝐥𝐬 and how I can support your Amazon growth strategy.

🚀 Need more leads, higher ROAS, and a marketing system that actually drives revenue? I help eCommerce brands, startups, SaaS companies, and service-based businesses scale through performance marketing, paid ads, SEO, and conversion-focused growth strategies. Over the last 5+ years, I’ve worked with brands across retail, SaaS, FMCG, logistics, home services, and enterprise-level businesses — building full-funnel campaigns that turn traffic into measurable business growth. Instead of chasing vanity metrics, I focus on what matters most: ✔ Revenue growth ✔ Lower acquisition costs ✔ Higher-quality leads ✔ Better conversion rates ✔ Long-term customer retention Results I’ve Delivered ✅ Generated $5M in revenue from $1M ad spend for a consumer brand through full-funnel eCommerce scaling and SKU optimization ✅ Scaled fashion & lifestyle brands to 10X+ ROAS using Meta + Google Shopping campaigns with advanced retargeting and conversion-focused creative strategy ✅ Reduced cost per conversion by 70% for a national home improvement enterprise while doubling monthly lead volume across multiple regions ✅ Helped a MENA freelancer marketplace grow from 5 job postings/day to 70+ daily while increasing freelancer signups 10X in 3 months ✅ Scaled a logistics & delivery startup 20X in under 2 years while improving retention and reducing dependency on discounts What I Can Help You With Paid Ads & Performance Marketing Meta Ads (Facebook & Instagram) Google Ads & YouTube Ads TikTok Ads Full-funnel campaign strategy Retargeting & conversion tracking ROAS optimization & scaling SEO & Content Marketing SEO blog writing Keyword research & strategy Landing page optimization Website copywriting Content strategy for organic growth Conversion & Growth Optimization Funnel strategy CRM & email automation A/B testing Audience segmentation Lead quality optimization Customer retention campaigns Social Media Growth Content strategy & planning Viral short-form content strategy Brand positioning Engagement-focused campaigns Community growth Why Clients Work With Me ✔ Data-driven decision making — every campaign is optimized using real performance data ✔ Strong communication and transparent reporting ✔ Experience managing high-budget campaigns across multiple industries ✔ Focus on profitability and scalable growth, not vanity metrics ✔ Fast execution with long-term strategy in mind If you're looking for someone who understands both marketing strategy and performance execution, let’s talk. 💬 Send me a message and let’s discuss how we can grow your business.

I'm a CXL-certified CRO strategist and conversion copywriter. Since 2015, i have worked with SaaS companies (primarily B2B), from bootstrapped startups through to large enterprise teams. I audit funnels end-to-end, build messaging strategy from voice-of-customer research, and write the conversion copy that executes on those ideas: landing pages, ads, email sequences, website copy, and user flows. Named clients include Toggl, Adobe Systems, SEON, DataDome, Screenly, and Courier Exchange. What I work on: 1. Messaging + positioning: ICP mapping, value prop development, competitive differentiation, full-funnel messaging frameworks 2. CRO and funnel strategy: End-to-end LP/website audits, heuristic analysis, prioritised optimisation roadmaps, A/B test design and variant development 4. Conversion copy: Landing pages, PPC ad copy, email sequences, website copy, UX microcopy, and low-fidelity wireframes 5. Embedded model: Customer research and data analysis through to launch, iteration, and ongoing testing What clients say: "Tobias helped us cut our cost per lead from $120 to under $40 and boost our click-through rate by over 25%." "Tobias delivered more than just copy; he helped us reframe our entire go-to-market positioning and improve customer engagement." — Julien, Multiply Credentials: - CXL minidegrees: Conversion Optimisation + Growth Marketing - CXL certifications: Digital Psychology, Applied Neuromarketing, Landing Page Optimisation - 100% Job Success Score | 100+ completed contracts | Upwork Top Rated Available for contract, part-time, and embedded engagements. GMT+1 (Lisbon). 📩 Send me your copy/website. I’ll provide a free teardown with actionable insights :)

I help brands get clarity and turn that clarity into consistent, commercially effective messaging. I’m a UK-based Brand Strategist and Copywriter with 20+ years of experience across fashion, beauty, lifestyle, e-commerce, and B2B. My background spans fashion design, brand development, and strategic copywriting, which means I don’t just “write words”... I understand how brands are built, positioned, and scaled. Most of my clients come to me when: →Their brand feels unclear, inconsistent, or underperforming →They’ve outgrown DIY messaging and need senior direction →They want to attract better customers, not just more traffic →They need strategy and execution to work together What I specialise in: ✓Brand strategy & positioning ✓Tone of voice & messaging frameworks ✓Website & landing page copy (UX + SEO-led) ✓Brand guidelines & brand books ✓Editorial, product, and campaign copy for premium brands While my core expertise sits in fashion, beauty, and lifestyle, I regularly work with brands in adjacent sectors including wellness, manufacturing, e-commerce, and B2B, where clarity, trust, and positioning are essential. How I work: →I take a structured, insight-led approach →Deep understanding of your audience and market →Clear positioning and messaging direction →Copy that aligns brand, UX, SEO, and conversion →Documentation your team can actually use long-term Clients value me not just as a copywriter, but as a strategic partner who can think at brand level, challenge ideas when needed, and protect long-term brand equity. Experience highlights: ✓Developed brand voice, website copy, and messaging systems for slow fashion and premium consumer brands ✓Brand guidelines and positioning for pre-launch beauty and lifestyle businesses ✓Supported international B2B and OEM brands with clearer positioning and SEO-driven site structure ✓Trusted by clients across the UK, US, Europe, and Asia If you’re looking for a senior creative who brings clarity, structure, and strategic thinking. Who understands both brand and business. I’d be happy to discuss your project.