Hire the Best Brand Positioning & Messaging Strategy Freelancers
in the United Kingdom

Brands hire me for one reason: I drive profitable ROI and growth with precision, creativity, and accountability. With 12+ years of experience, I’ve managed data-driven paid media, and content strategies that have generated 1000%+ reach growth, 260% engagement improvements, and 150%–200% jumps in qualified leads across multiple industries. 💼 What I Do Best • Paid Advertising: Meta Ads, LinkedIn Ads • Lead Generation: High-conversion campaigns, retargeting, landing pages • SEO & Organic Growth: On-page optimisation, content strategy, website improvements • Performance Reporting: Analytics dashboards, insights, ROI/ROAS optimisation • Content & Creative: Ad creatives, blogs, email sequences, social content 📌 Recent Wins for Clients & Employers ✔ +1000% increase in reach and +260% engagement, while reducing spend by 24% ✔ Generated 98% more leads with a 32% lower acquisition cost ✔ Delivered 200% growth in qualified leads for a real estate client through ROI-focused ads ✔ Boosted organic traffic by 75% and improved lead generation by 30% using SEO + UX ✔ Achieved 37% organic traffic growth for an e-commerce brand ✔ Improved conversion rates with redesigned landing pages and website optimisation ✔ Built high-impact digital strategies across retail, education, luxury, and e-commerce 🎯 Why Clients Trust Me • MCIM-accredited digital marketer (UK) • Top-Rated Freelancer on Upwork with 100% Job Success • 10+ years across B2B, B2C, e-commerce, retail, ed-tech, real estate, and startups • Hands-on with analytics, budgeting, creative direction, campaign optimisation • Clear communication, reliable delivery, and fully data-driven approach 🛠 Tools & Tech Google Ads • Meta Business Suite • LinkedIn Ads • SEO • Google Analytics • Salesforce • Zoho CRM • Mailchimp • Shopify • WordPress • Wix • Canva • Adobe Suite • Excel Dashboards • Capcut

Brand, marketing and communications director with 16+ years’ experience building, promoting and repositioning brands – from start-ups and SMEs to FTSE 100 – across multi-sector portfolios. Founder/Director of award-winning agency Typebar, partnering with leadership teams to shape strategy, sharpen narrative, and deliver measurable growth through integrated brand, digital, PR/earned media, content and event programmes. Known for turning insight into clear positioning, high-performing campaigns, and stakeholder-ready storytelling (decks, proposals, executive comms), underpinned by robust analytics and optimisation. More information: - End-to-end delivery across brand identity, GTM strategy, PR/earned media, internal and external communications, digital marketing, web/UX (SEO), events, editorial, and executive-level storytelling-ensuring a consistent narrative aligned to commercial goals. - Direct integrated, multi-channel growth programmes with clear KPI frameworks; consistently exceed targets across product sales, lead generation, website performance, conversion and live-event audience growth. - Messaging architecture and stakeholder communications; board-/investor-ready decks and proposals that move decisions forward and win buy-in. - Earned media and thought leadership strategy (press releases, pitching, podcasts, contributor articles/ghostwriting), raising visibility and authority and unlocking new platforms and partnerships. - Performance and optimisation standards (A/B testing, analytics reporting, UX insights, channel measurement), translating data into prioritised action plans and repeatable playbooks. - +300% to +1130% growth in client social followings through strategic repositioning, content systems and campaign optimisation. - Marketing that wins pitches and drives measurable revenue outcomes – lead generation, conversion and sales across sold-out events, courses and product launches.

I’m a Brand Strategist & Designer with over 20 years’ experience, working with global brands and high-growth startups across SaaS, Tech and Finance. I help brands sharpen how they are positioned, understood, and chosen. My work focuses on establishing clear brand foundations first, because aesthetics only work when they are built on strong strategic thinking. I use a proven methodology spanning Brand DNA, positioning, persona development, messaging frameworks, and visual identity. This ensures every creative decision is anchored in customer psychology, market context, and commercial goals – resulting in brands that are not only distinctive, but effective. I specialise in uncovering a brand’s true point of difference and translating it into cohesive messaging and visual systems that perform across marketing, product, and growth channels. Once the foundations are set, I lead the aesthetic expression, shaping identities that feel intentional, credible, and built to convert. I’m comfortable leading projects end to end, whether directing cross-functional creative teams or working efficiently as a standalone partner. I’m a clear communicator and confident presenter, able to articulate my thinking visually and align stakeholders quickly. My core mission is to help brands reduce friction, increase relevance, and turn strategic clarity into meaningful commercial impact.

Hi, I’m Neville, an Expert-Vetted freelancer (top 1% on Upwork) with 11+ years of experience helping brands define their positioning, structure their digital presence, and align content with how people actually search, evaluate, and make decisions. I work at the strategic layer behind websites, content, and SEO, bringing clarity before anything gets built or written. My areas of four main focus are: 1. Positioning & Messaging I define how your brand should be understood, what it needs to communicate, and how that message carries across your website and content. This removes internal confusion and gives everything a clear, consistent direction. 2. Website & Content Structure I plan how your website should be organised so it reflects how people actually navigate and make decisions. That includes page structure, hierarchy, and user flow, ensuring your site makes sense and supports conversion. 3. SEO & Search Direction (Including AI Search) I shape content direction around search intent, site structure, and discoverability across both traditional search and newer AI-driven platforms. The focus is on visibility that’s built to last, not just quick wins. 4. Written Content Once the direction is clear, I support execution across website copy, SEO content, and other key assets. Everything is built on a defined structure, so it connects, scales, and performs as it should. How I work I’m typically brought in before or during website projects, whether it’s a new build, restructure, or growth phase. I work closely with founders, marketers, designers, developers, and agencies to: - Define structure before design and development. - Align messaging across teams. - Translate internal knowledge into clear, usable content. - Keep projects moving in the right direction. Experience - 11+ years of hands-on experience. - Expert-Vetted (top 1% on Upwork). - Worked with 20+ agencies and their clients. - Delivered hundreds of pages across websites, platforms, and content projects. - Long-term partnerships with brands and agencies (up to 4+ years). If you need clearer positioning, a stronger website structure, or better direction behind your content, feel free to reach out.

🎯15+ years of experience in Brand Marketing, Content Strategy, and Brand Narratives & Copywriting and Co-Founder Shimeji Creatives 🚀 Storytelling and strategy for your brand: experienced strategist, content creator, writer. ✍️Dedicated to ideas & narratives and highly skilled in brand strategy, marketing strategy, corporate communication and brand management across a wide range of industries. 📈 Strong media and communication professional with a background in filmmaking and a passion for supporting brands and organisations, driving and experiencing change. 🤝I work with individuals, brands and organisations on marketing and brand strategies, balancing brand values, audience needs and market opportunities. Professional Focus and Expertise for businesses and brands: 📌Creative Marketing Strategies and Content Strategy 📌Corporate Social Responsibility Narratives 📌Branding and Rebranding 📌Change Management Brand Narratives, Tone of Voice, Copywriting ✍️Brand Tone of Voice ✍️Brand Mission & Vision ✍️Brand Copywriting ✍️Website Copywriting ✍️Social Media Copywriting ✍️Educational Design | E-Learning | Online Course Writing ✍️Online Course Scriptwriting and Copywriting ✍️Educational Brand Narratives and Promotional Copywriting ✍️Brand Narratives and Creative Content ✍️Educational and Promotional Scriptwriting ✍️Pitch Deck Copywriting Strategic Focus and Marketing Expertise: 🚀Brand Marketing Strategy 🚀Launch & Growth Strategy 🚀Content Marketing Strategy 🚀Localized Marketing Strategies 🚀Brand Strategy & Brand Positioning 🚀Brand Audit and Competitor Audit 🚀Brand User Personas 🚀Brand Research & Market Research 🚀Email Marketing & Customer Acquisition 🚀Social Media Content & Strategy 🚀Organic Content and Paid Advertising Strategy 🚀Content Engagement Strategy & Content Formats 🚀Sales and Support Marketing Strategy 🚀Creative Multi-platform Strategies 🚀Innovative Ideas and Out-of-the-box-thinking 🚀Campaign Strategy & Crowdfunding Strategy 🚀Digital Storytelling & Visual Storytelling 🚀Video Content Strategy Interests: - Art and Design - Semiotics - Documentary Storytelling - Global Impact Campaigns - Immersive Experiences - Low-Impact Travel

7𝟬 + 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 | 𝟰𝟬𝟬+ 𝗽𝗮𝗴𝗲𝘀 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 | 4𝘅 𝗮𝘃𝗴. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗟𝗶𝗳𝘁 | 𝗘𝘅𝗽𝗲𝗿𝘁-𝗩𝗲𝘁𝘁𝗲𝗱 Your website has about 5 seconds to convince your visitor to keep going. If they have to work to understand what you do or why it matters, they will not stay long enough to discover how good you actually are. When that happens, it is rarely a brand or design problem. It is a thinking problem. And when the thinking is thin, no amount of copy or visual polish will save it. This is the gap I work in. I help teams fix the thinking underneath their brand and marketing decisions, before they rush into execution. In practice, that means turning fuzzy ideas into clear positioning, then translating that thinking into strategic assets teams can actually use: websites, landing pages, sales decks, and messaging systems that hold up under pressure. With nearly 15 years of experience as a brand strategist, I have guided more than 60 brands, from billion-dollar organizations to early-stage startups, by tightening the logic first and letting every asset follow from it. 𝗠𝘆 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 Step 1. Deep discovery -- where I look at buyer judgment, market perception, and internal misalignment to find where your brand is currently losing its way. Step 2. Positioning & your edge -- We identify the specific space that makes you the obvious choice for your ideal client. Step 3. Messaging backbone -- I develop an actionable, ready-to-execute system that is ready to be put in action. Step 4. Execution -- I translate the strategy into high-impact communication. This includes conversion copywriting for landing pages, sales decks that persuade, and website messaging that speaks directly to your audience’s needs. 𝗔 𝗳𝗲𝘄 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 ‣ 70+ brands guided through high-level positioning and narrative revamps. ‣ 150+ Customer & Stakeholder Interviews to ground strategy in real-world data. ‣ Former CMO experience that allows me to see your brand through a business lens. ‣ 500+ landing pages written that on average 4x conversions — "𝑲𝒂𝒕𝒂𝒓𝒊𝒏𝒂 𝒊𝒔 𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝒊𝒏𝒅𝒊𝒗𝒊𝒅𝒖𝒂𝒍𝒔 𝑰'𝒗𝒆 𝒘𝒐𝒓𝒌𝒆𝒅 𝒘𝒊𝒕𝒉. 𝑺𝒉𝒆 𝒊𝒔 𝒗𝒆𝒓𝒚 𝒌𝒏𝒐𝒘𝒍𝒆𝒅𝒈𝒂𝒃𝒍𝒆, 𝒓𝒆𝒍𝒊𝒂𝒃𝒍𝒆, 𝒄𝒐𝒏𝒔𝒕𝒓𝒖𝒄𝒕𝒊𝒗𝒆, 𝒂𝒏𝒅 𝒔𝒉𝒂𝒓𝒑 𝒊𝒏 𝒕𝒉𝒆 𝒘𝒂𝒚 𝒔𝒉𝒆 𝒖𝒔𝒆𝒔 𝒉𝒆𝒓 𝒆𝒙𝒑𝒆𝒓𝒕𝒊𝒔𝒆 𝒕𝒐 𝒓𝒂𝒊𝒔𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒔 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒑𝒓𝒐𝒋𝒆𝒄𝒕𝒔 𝒔𝒉𝒆'𝒔 𝒂𝒔𝒔𝒊𝒈𝒏𝒆𝒅. 𝑺𝒉𝒆 𝒉𝒆𝒍𝒑𝒆𝒅 𝒐𝒖𝒓 𝒄𝒐𝒎𝒑𝒂𝒏𝒚 𝒕𝒐 𝒃𝒖𝒊𝒍𝒅 𝒂 𝒓𝒆𝒂𝒍 𝒇𝒐𝒖𝒏𝒅𝒂𝒕𝒊𝒐𝒏 𝒂𝒔 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒃𝒆𝒚𝒐𝒏𝒅 𝒘𝒉𝒂𝒕 𝒘𝒆 𝒄𝒐𝒖𝒍𝒅 𝒉𝒂𝒗𝒆 𝒆𝒙𝒑𝒆𝒄𝒕𝒆𝒅." - André Borrel, Concentric — 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 If you’re looking for someone who asks the hard questions first, I’m your person. Drop me a message and let's talk.