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I help companies define, position, and communicate their brands in ways that drive measurable business results—whether that’s launching something new, clarifying complex offerings, or strengthening market perception. I bring 15+ years of experience as a brand strategist, messaging expert, and content leader, working with Fortune 500 companies, top-tier consultancies, and high-growth businesses. My clients include organizations like Johnson & Johnson, Canon, ADP, and UPS, as well as work with Deloitte and McKinsey. I’ve also partnered with leading agencies including McCann/FutureBrand, Ogilvy, and FCB to support brand transformation, product launches, and global marketing initiatives. What I Do I focus on the intersection of brand strategy, messaging, and execution for strategies that have a real-world impact in building your business reputation and revenue. Brand Strategy & Positioning: Clarifying what you stand for, how you differentiate, and where you win Messaging & Verbal Identity: Turning complex ideas into clear, compelling narratives that resonate with customers and stakeholders Naming & Brand Architecture: Developing names and systems that are strategically grounded and market-ready Content & Thought Leadership: Creating high-value content that builds authority, drives engagement, and supports sales Sales Enablement & Campaign Development: Equipping teams with the tools and messaging needed to convert opportunities into revenue How I Help Clients Clients typically bring me in when they need to: Launch a new brand, product, or initiative Reposition or modernize an existing brand Align internal teams around a clear, consistent story Translate technical or complex offerings into market-facing clarity Build thought leadership that supports growth and credibility Selected Experience Former Director, Brand Strategy at McCann’s FutureBrand consultancy Four years as brand strategist and copywriter for Johnson & Johnson's internal agency Marketing leadership roles in both startup and enterprise environments, including early-stage work with E Ink (technology behind the Amazon Kindle) Experience spanning industries including healthcare, technology, financial services, manufacturing, and consumer brands I’ve also taught digital marketing in the Columbia University EMBA program and hold certifications from the Search Engine Academy, eMarketing Institute, and HubSpot. Writing & Thought Leadership Contributor to major media outlets including NPR, CNN, BBC, and Forbes. Author of Merriam’s Guide to Naming and co-author of multiple books, including a New York Times bestseller. Engagement Approach I operate as a strategic partner—whether leading projects independently or collaborating with internal teams and agency partners. Typical engagements include: Brand positioning and messaging development Naming projects Brand and communications audits Thought leadership and content strategy Who I’m Best For: Fortune 500 and enterprise organizations navigating change or growth Mid-sized companies preparing to scale or reposition Founders and leadership teams who need clarity, alignment, and market impact

I partner with ambitious startups, financial firms, and growing businesses to create data-driven content strategies that deliver tangible results. My integrated approach combines strategic public relations, media outreach, and content creation to build brand authority and drive conversions. Proven Results: Accelerated client social media growth by 400%+ through strategic content campaigns Secured premium media placements in top-tier business publications Created high-converting content that prioritizes ROI over vanity metrics My comprehensive content solutions span the entire marketing funnel—from long-form thought leadership pieces and SEO-optimized blogs to conversion-focused ad copy and strategic UX writing. I excel at translating complex business concepts into compelling narratives that resonate with target audiences and drive measurable outcomes. Whether you need media coverage in major publications, podcast placement for thought leadership, or content that converts prospects into customers, I deliver strategic solutions that align with your business objectives and accelerate growth.

Most executives have the experience to be industry voices. What they're missing is the system to get there. I build that system. I'm a strategic communications consultant specializing in executive thought leadership, LinkedIn strategy, and corporate reputation. For the past 8 years I've worked with C-suite leaders, multinational companies, and industry organizations across Latin America, the U.S., and Europe, helping them turn complex ideas into clear positioning, credible authority, and measurable visibility. My work is especially valuable in high-stakes moments: expansions, leadership transitions, alliance announcements, sustainability narratives, and reputation-sensitive environments where generic messaging is dangerous. What I do ✓ Executive thought leadership & LinkedIn strategy ✓ LinkedIn profile optimization & content systems for leaders ✓ Corporate and brand positioning ✓ Reputation & crisis communication ✓ Strategic content: speeches, op-eds, CEO communications, messaging frameworks ✓ Market research, competitive analysis & social listening ✓ Communication strategy for expansions, alliances & organizational change You'll find my work especially valuable if you are: → An executive looking to build a credible LinkedIn presence that generates real business opportunities → A company navigating expansion, a strategic alliance, or a leadership transition → A brand managing reputational pressure in a regulated or sensitive industry → A communications team that needs research and strategy Results I've delivered I measure my work by outcomes, not outputs: ✔ Led end-to-end communication strategy for the Grupo Piñero–Hyatt alliance announcement coordinating across legal, PR, and corporate affairs teams. Coverage was 100% favorable across Spanish financial media including Forbes España and Expansión ✔ Built LinkedIn ecosystems for C-suite executives at Progreso (Guatemala) and BTG Pactual Colombia, driving 35–60% annual community growth and 5,000–10,000 newsletter subscribers per executive within the first year ✔ Led a sustainability communication campaign that improved brand sentiment by 93% in one month, measured through Social Net Promoter Score ✔ Designed the digital content strategy for Noticias Caracol, positioning it as the leading outlet in video views and engagement during Colombia's 2023 regional elections ✔ Coordinated executive advocacy programs with 150+ employees for Banco Atlántida (Honduras) How I work 1. Positioning audit Where do you stand, where do you need to be, and what's actually blocking you 2. Communication system Tone of voice, core messages, storytelling pillars, content cadence, and channel strategy 3. Execution Strategic content production, performance tracking, and continuous refinement 4. Visibility with purpose Thought leadership that really sounds like you Industries I know well Finance · Energy & Sustainability · Mining & Natural Resources · Construction · Media · Tourism · Family Enterprises · Agribusiness Tools Brandwatch · SentiOne · Google Analytics · LinkedIn Campaign Manager · HubSpot · Canva · Notion · GoHighLevel If you need a strategist who treats communication as a business function, I'd like to hear about your project.

WARNING: Past performance is not indicative of future results. I cannot guarantee media coverage of your business, organization, or cause. With that said, I’ve arranged media coverage of Taylor Swift’s casket (google it for more info); a restaurant’s $615,000 lawsuit against New York City (also easily found on google); and a barber who moonlights as a salami maker (yep, also on google). Since 2020, I’ve arranged over 200 earned media placements in The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe (including two front page stories), the New York Post, CNBC, The Wall Street Journal, INSIDER, CNN, MSNBC, New York Magazine, Slate, A/V Club, NBC Nightly News, Fast Company, and dozens of other top-tier publications and outlets. DM me to have a 15 minute conversation about getting PR for your business - or better yet book a 30 minute consultation!

I am a strategic PR consultant with 25+ years experience, transforming communication challenges into impactful branding opportunities. My expertise spans Fortune 50s to emerging tech startups, consistently delivering high-value PR tactics to garner results. Key to communication is media relations. I'm an expert at transforming narrative into media gold. With decades of experience as a media relations strategist and first line "pitcher", I leverage my background as a network TV producer to create compelling stories that journalists can't resist. My unique insider perspective on what makes news has helped me secure thousands of high-impact placements across national and trade media outlets. I thrive on getting ink for tech startups poised to be the next unicorn, to big brand consumer launches- media relations is what I do! Core Competencies • Strategic Communications Planning – Developing comprehensive roadmaps that align PR • Media Relations – Securing Tier 1-3 placements through cultivated journalist relationships objectives with business goals • Crisis/Reputation Management – Protecting brand reputation during challenging situations • C-Suite Communications – Partnering with executives to amplify leadership messaging • Content Development – Crafting compelling narratives across multiple platforms • Thought Leadership – Positioning executives as industry authorities • Influencer Relations – Building authentic relationships with relevant voices • Award and Speaking Submissions – Securing recognition opportunities that enhance credibility • Product Launches – Orchestrating high-impact market introductions Media Placement Expertise I've consistently landed coverage in media outlets spanning everything from tier 1 B2C to targeted B2B including: • National Publications: Wall Street Journal, New York Times, USA Today, Forbes, Fortune, Fast Company, Wired, Good Housekeeping, Bloomberg, Time • Broadcast Media: CNN, "Today Show," "Good Morning America," NPR • Digital Publishers: MSN, Yahoo, BuzzFeed, HuffPost, Business Insider, CNET, Wirecutter, Digital Trends, • Trade & Specialty Media: TechCrunch, Canary Media, ZDNet, Techtarget, Datamation, IndustyDive, AdAge, Supermarket News, The Producer's Advantage My background as a network television producer shaped my approach to media relations. I understand storytelling from both sides of the pitch, giving me an edge in: • Crafting narratives with genuine news value • Packaging stories in media-ready formats • Targeting the right journalists with precision • Timing pitches for maximum impact Comprehensive Media Toolkit I maintain active accounts across all major media databases including Cision, ProfNet, Qwoted, MuckRack, Podchaser, and HARO, ensuring no opportunity goes unexplored. My comprehensive approach covers the complete media relations lifecycle: • Strategic story development • Compelling pitch creation • Targeted media outreach • Interview preparation • Coverage amplification • Relationship nurturing • Tracking & Reporting Client Success Stories I've elevated brand visibility for an impressive roster of clients including: • Technology Leaders: Amazon, Microsoft, FIDO Alliance, Domain Tools, Corestack • Consumer Brands: Starbucks, Alaska Airlines, 7-Eleven, Levi's, Land's End, Martha Stewart • Food & Beverage: Oregon Chai, INBev, Vitamin Water, Washington Apple Commission, National Honey Board, JackBe Grocer • Consumer Products: Denon/Marantz, Sonicare, Puracy, Phillips Water Bottles, PetLibro, SmartMi Viking Revolution • Tech Startup: Rover.com, Capitola, equalyz.ai, compliance.ai, Contract Wrangler, Alation • Healthcare: Optum, Willamette Dental, Aegis Living, eddi Health, Integral Senior Living • Emerging Climate Innovators: ZeroAvia, Swell Energy, Capture6 • Financial Services: Guidant Financial, SecureSave/Suze Orman, Steward Funding, Keyframe Capital • Entertainment & Publishing: Random House, Bantam Books, GenCon, Activision, Lucas Arts • Travel & Hospitality: Alaska Airlines, Expedia • Non Profit: Special Olympics, 9/11 Day, JDRF, Pancreatic Cancer Action Line Professional Philosophy I believe effective media relations is built on authenticity, strategic thinking, and genuine relationship building. My campaigns educate and excite media contacts while delivering measurable business results through increased visibility and thought leadership positioning. When you need someone who knows exactly which inbox needs your story and how to craft it for maximum impact, my producer's instinct and PR expertise deliver results that move the needle for your brand.

I help businesses transform complex ideas into compelling content and achieve stronger brand growth. With more than 20 years of experience spanning content development, marketing, branding, business management, and digital transformation, I bring a unique combination of strategic thinking and hands-on execution to every engagement. My background includes leadership roles across business, consulting, marketing, and communications, enabling me to create content that is not only engaging and well-crafted, but also aligned with commercial objectives. I hold an MBA from a top-ranked institution and have spent my career helping organizations communicate more effectively, build stronger brands, and translate expertise into influence. Over the past 20+ years, I have worked for global brands such as Vodafone, British Airways, Cadbury, General Electric, Levi's, Celanese, J&J, and Unilever, as well as the world's leading brand agencies, such as McCann Erickson, FCB, and Euro RSCG. My expertise includes: • Thought Leadership Articles and Executive Content • Business, Technology, and Digital Transformation Writing • Ghostwriting for Founders, Executives, and Subject Matter Experts • Blog Posts, Articles, and Long-Form Content • Public Relations and Corporate Communications • Business Plans, Strategic Documents, and Market Research • Website, App, and Email Content • Brand Messaging and Brand Guidelines • Marketing and Advertising Copywriting • Editing, Proofreading, and Content Enhancement • Training and Educational Content Development • Non-Fiction Memoir Ghostwriting and Co-Authoring • Creative Writing, including Fiction and Poetry Whether you need a thought-provoking article, a persuasive business document, a compelling brand narrative, a memoir, or a comprehensive content strategy, I bring the research rigor, business acumen, and writing excellence required to deliver exceptional results. Clients value my ability to quickly master complex subjects, identify what matters most to their audience, and transform expertise into clear, engaging, and commercially effective content. If you're looking for a trusted partner who combines strategic insight with professional execution, I'd be delighted to discuss your project and explore how I can help.