Hire the Best Internal Communications Specialists
in the United Kingdom

UK based freelance PR consultant and expert in content creation with 20+ years experience. My expertise covers support for UK, US and EMEA clients and PR agencies. Key sector experience includes IT/Tech, B2B, Defence, Finance, Retail, Logistics and Travel (trade and consumer). Clients talk about my crisp, clear copy and the creativity and flair that I can bring to even the most technical projects. I love writing and enjoy learning about new clients and their businesses, but I also take great pleasure in welcoming back customers. Indeed, some clients on my books have been with me for over ten years - a testament to the fact that I always deliver on time, and that I'm am a reliable worker and a trusted partner. I can provide support in all areas of PR programme development and implementation and can work alone or as part of a team in roles equivalent to Account Director (this was the last full-time position I held at a PR agency). When working on content creation, my extensive PR experience enables me to understand how your writing project fits into wider campaign objectives and programme deliverables. It also allows me to offer guidance and counsel beyond my content creation services, if and when appropriate. My regular writing projects include: * Press releases * Media alerts * Case studies * Facebook & Instagram Ads * eCommerce sales emails * Web content * Blog entries and social media content * Bylines for media placement * White papers * Market research reports * Internal communications and documentation * Content for senior executives (such as LinkedIn copy)

I am a Communications professional with 13+ years of experience in PR, content creation & digital strategy, having worked independently and in partnership with small business, startups and in corporate settings with global teams from the Americas and EMEA/UK&I. I am used to translate complex information into content that engages customers, employees, investors and attract attention from the media. My expertise includes executive ghostwriting for CEOs and founders, LinkedIn thought leadership, blog articles (SEO/AEO), newsletters, website copy, eBooks, press releases, media relations, internal communications, employer branding, and strategic content planning. Whether you need a single piece of content or an end-to-end communications strategy, I focus on creating content that is authentic, commercially relevant, and aligned with your business goals. I am reliable, organised, communicative, and comfortable managing projects independently for any time zone and seniority level. I am based in London and work flexibly from home, meaning I'm available for both short and long-term collaborations. IMPORTANT: I'm new to Upwork, this is why I don't have many reviews, but please check my portfolio. KEY ACHIEVEMENTS: • Generated £5M+ in earned media value within one year for a startup (Yattó) through strategic PR and media relations. • Ghostwrote LinkedIn thought leadership for founders at Yattó, generating 900K+ views, 30+ speaking invitations, and supporting a R$5M investment raise. • Secured media coverage across Tier 1 and Tier 2 publications for startups in sustainability, fintech, and technology (Yattó, Mambo Wi-Fi & Barte). • Built content strategies across blogs, newsletters, social media, and SEO that increased audience growth by 40% and contributed to a 20% increase in sales conversions at Mambo Wi-Fi • Helped grow ANDRITZ's LinkedIn audience from 50K to 70K through organic content and employer branding, increasing talent attraction by 60%.

I am a strategic global communications and marketing leader with 30+ years of experience in the humanitarian aid sector and broadcast television. I possess proven expertise in leading teams in media relations, branding and marketing, stakeholder engagement, and publicity campaigns in livelihoods, agriculture, health, and social advocacy to drive awareness and funding. My career spans lived experience across Africa, Asia, the Middle East, and beyond, leading international team management for the UN and INGOs. I'm adept at reporting, content development, event coordination, digital media, success stories, and high-level advocacy, with a strong focus on social and gender equality. I have an MA in Mass Communications and Journalism and am 53 years old, married with kids.

Freelance PR consultant and CPD-certified AI trainer, working with B2B technology and enterprise organisations across the UK and internationally. Ten years in-house and agency, now delivering senior PR and communications as a senior external partner. I work with organisations that need senior communications thinking without adding a permanent hire. That typically means fractional PR leadership, ongoing retainer partnerships, or fixed-fee projects for specific moments like funding rounds, product launches or building visibility in AI-driven search. What I do – Senior PR consultancy and fractional PR leadership for B2B tech and enterprise organisations – Media relations across UK, European and international trade and business press – Executive thought leadership, LinkedIn content and long-form editorial – Category positioning and strategic communications counsel – AI search visibility and GEO strategy, including dedicated audit and citation-building work – Pre-announcement campaigns for funding rounds, product launches and major milestones – AI for PR training workshops for in-house and agency communications teams Sector experience 10 years across B2B technology (SaaS, enterprise software, deep tech, AI, fintech), industrial and engineering, space and aerospace, creative industries, and health and life sciences. The common thread is organisations operating in technical or complex categories, where communications needs to translate specialist detail into commercial narrative. How I work Engagements are led and delivered by me directly. Clients work with one senior consultant throughout, from first conversation through to ongoing delivery. No account manager layer, no junior team running the activity, no blended rate. AI and modern PR I'm a CPD-certified AI trainer and use tools like ChatGPT, Claude, Perplexity and Gemini every day in live PR work. Earned media and third-party citations are now the primary inputs into how organisations appear in AI-driven search, which makes PR more strategically important than it has been in years.

Bringing your brand's vision to life with strategic marketing, standout branding, and flawless event execution, plus English-German translation services. I'm a bilingual marketing professional with a background in fashion, beauty, and SaaS marketplace industries. From concept to completion, I combine creativity and analytical thinking to drive impactful campaigns. Now, through Studio of Delightment, I offer personalised freelance services to help brands like yours make a lasting impression. ✨ What I Offer: - End-to-end project management - Brand strategy and creative direction - Event planning and execution - Content creation and copywriting - Product marketing and go-to-market strategies - Clear and accurate English-German copy writing and translations - Collaborative, clear communication 💡 Why Work With Me? I adapt quickly to your tools and processes while delivering fresh ideas and measurable results. With hands-on experience in many environments, I understand how to make your brand shine across different markets. 📌 Tools I’ve Mastered: G Suite, Microsoft Office, Canva, Adobe CC, Figma, Unbounce, Wordpress, Salesforce, Klaviyo, Mailchimp, Zigpoll, Similarweb, Thematic, Zapier, Qlik, Metabase, Zoom, vFairs, Asana, Slack, Jira, Confluence, Miro, Lucidchart and more. Let’s collaborate to bring your projects to life, in English, German, or both!

I’m Katrina Nichols, better known as the Mary Poppins of Marketing (MPoM). I step in to fix messy marketing with equal parts strategy, structure, and sparkle. I build scalable marketing engines for startups, scaleups, and small businesses that need more than fluffy “content plans”; they need results that drive real growth. With more than two decades of experience, I’ve consulted for eCommerce, SaaS, FinTech, Ed-Tech, Recruitment, HR-Tech, Private Equity, Blockchain, Aerospace, and Retail brands, including cafés, salons, restaurants, and boutiques. What I Do Best • Marketing Strategy and Consultancy: Growth plans, brand positioning, and go-to-market frameworks that deliver. • Digital Campaigns: SEO, PPC, email, content, and social strategies that generate measurable ROI. • Team and Process Building: Mentoring in-house marketing teams, creating structure, KPIs, and repeatable systems. • Funding and Investor Support: Messaging, decks, and campaigns that have helped clients raise over £100 million. • Creative Direction: Websites, copy, and campaigns that sound human and sell effectively. Why Work With Me I’m direct, data-driven, and allergic to jargon. Whether you’re a funded startup preparing for Series A or a high-street business ready to scale, I’ll help turn the underperforming or unfound into unstoppable, unmistakable brands that actually get results.