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I’m Katrina Nichols, better known as the Mary Poppins of Marketing (MPoM). I step in to fix messy marketing with equal parts strategy, structure, and sparkle. I build scalable marketing engines for startups, scaleups, and small businesses that need more than fluffy “content plans”; they need results that drive real growth. With more than two decades of experience, I’ve consulted for eCommerce, SaaS, FinTech, Ed-Tech, Recruitment, HR-Tech, Private Equity, Blockchain, Aerospace, and Retail brands, including cafés, salons, restaurants, and boutiques. What I Do Best • Marketing Strategy and Consultancy: Growth plans, brand positioning, and go-to-market frameworks that deliver. • Digital Campaigns: SEO, PPC, email, content, and social strategies that generate measurable ROI. • Team and Process Building: Mentoring in-house marketing teams, creating structure, KPIs, and repeatable systems. • Funding and Investor Support: Messaging, decks, and campaigns that have helped clients raise over £100 million. • Creative Direction: Websites, copy, and campaigns that sound human and sell effectively. Why Work With Me I’m direct, data-driven, and allergic to jargon. Whether you’re a funded startup preparing for Series A or a high-street business ready to scale, I’ll help turn the underperforming or unfound into unstoppable, unmistakable brands that actually get results.

Certified Psychologist | Child Counselor | Multilingual Translator | Data Entry & Excel Expert | Math & Science Tutor Are you looking for a certified psychologist, experienced child counselor, or a skilled multilingual translator? Need data entry, Excel sheet management, or a reliable math & science tutor? I bring over [X] years of experience in psychology, counseling, humanitarian work, and technical services like translation, data entry, and tutoring. Why Work With Me? ✅ Certified Psychologist & Child Counselor – Providing expert psychosocial support, emotional intelligence coaching, and trauma-informed care. ✅ Multilingual Translator & Proofreader – Fluent in Tamil (Native), English (Native), Sinhalese (Native), and Urdu. I ensure 100% accuracy and cultural sensitivity. ✅ Data Entry & Excel Expert – Efficient and detail-oriented in handling spreadsheets, data processing, and document formatting. ✅ Math & Science Tutor (Below Grade 10) – Experienced in making mathematics and science easy to understand for young learners. ✅ Humanitarian & Development Specialist – Certified in Disaster Risk Reduction, Gender, Protection, Environment, Humanitarian Technology, and Security. ✅ Professional & Reliable – I am committed to delivering high-quality work, meeting deadlines, and exceeding expectations. Services I Offer: ✔️ Translation & Proofreading – Tamil, English, Sinhalese & Urdu ✔️ Psychosocial & Child Counseling ✔️ Text Writing & Copywriting ✔️ Data Entry & Excel Sheet Management ✔️ Voice-over Services ✔️ Mathematics & Science Tutoring (Below Grade 10) Work Experience: I have held roles such as Psychiatric Fieldwork Trainee, Counselor, Psychosocial Assistant, Psychosocial Coordinator, and Education Coordinator. My work has contributed to developing and implementing efficient, need-driven programs. Let’s Work Together! I am passionate about helping individuals and organizations with my diverse skill set. Whether you need counseling support, expert translation, data entry services, or tutoring, I am here to assist you. Let’s connect and bring your project to life!

Hi, I'm Laura! I'm a 31-year-old, UK-based professional UGC creator with a natural "Brummie charm" and a clean editorial eye. I help brands bridge the gap between gorgeous, aesthetic content and video assets that actually convert viewers into customers. Let’s be real, consumers are tired of loud, over-hyped commercials. They want genuine storytelling. I specialise in creating organic, "friend-to-friend" recommendations that stop the scroll, build instant trust, and feel like a FaceTime chat with a best friend. I shoot high-quality, crisp footage using professional equipment, including the DJI Osmo Pocket 3 for ultra-clear product and texture close-ups. From aesthetic concepting and scriptwriting to mobile-first editing on CapCut, I handle the entire video production process from start to finish. 💡 Core Strengths & Skills: • Skincare & Beauty UGC: Aesthetic GRWM videos, satisfying texture close-ups, and daily routines. • Lifestyle & Fitness Content: Relatable, chatty vlogs, wellness resets, and gym or treadmill clips. • Pet Care Niche: Engaging, organic product videos featuring my dog, Chester. • Fashion, Tech & Home: Clean unboxings, try-on hauls, and premium visual storytelling. • Post-Production: Advanced mobile-first video editing, text overlays, dynamic pacing, and trending audio transitions. 📊 Recent Projects & Accomplishments: • Completed a paid video production and product management campaign for a premium bedding brand. • Designed and delivered custom, high-energy video ads for a niche pet food brand. • Produced high-end, aesthetic promotional videos to support local beauty and aesthetics business treatment launches. Why Collaborate With Me? I pride myself on clear communication, meeting tight deadlines, and being incredibly easy to work with. My goal is to deliver strategic, native-feeling content that effortlessly positions your product as the obvious next step for your audience. I’m looking to build long-term creative partnerships with brands who value quality content. Drop me a message and let's chat about what we can create together!

🎬 Engage. Inspire. Transform. Most of my video productions are found at AwakeAcademy(dot)org Core Expertise: ✅ Self-Shooting Director & Editor with 20+ years of experience translating concepts into engaging visual narratives. ✅ Branded Content Creation & Instructional Design specializing in crafting impactful videos for e-learning and brand communication. Experience Highlights: ✨ CEO & Creative Director, Awake Academy - an e-learning platform focused on well-being and personal development. ✨ Collaborations with renowned experts like Dr. James R. Doty (Stanford University) and Dr. Paul Gilbert (University of Derby) to create impactful online courses. ✨ Extensive experience in video production for diverse clients, including educational institutions, NGOs, and businesses. Values & Approach: 🤝 Committed to authenticity, ethics, and promoting well-being through my work. 🎉Passionate about crafting meaningful stories that resonate with audiences and achieve communication goals. 🚀 Dedicated to delivering high-quality work that exceeds expectations. Additional Experience: 🎓 E-Learning Video Production Specialist 📚 Media & Technology Tutor Assistant 🎶 Music Composition & Sound Design I am confident that my unique blend of technical skills, creative vision, and commitment to quality will make me a valuable asset to any project. 🌟 Collaboration Partnerships: 📌 Oxford University (Oxford Mindfulness Centre) 📌 Stanford University (CCARE) 📌 UK Parliament (Mindful Nation UK) 📌 Mind UK - mental health charity (Rainbow Mind) 📌 The Mindfulness Initiative (Innovations in Mindfulness Awards) 📌 Younity.one (Psi Online GmbH) 📌 Veritas Art Auctioneers Portugal 📌 And more... 💼 Skills: ✅ Branded Content Creation (marketing, advertising, and internal communications) ✅ E-Learning Video Production Specialist (translating knowledge into engaging video lessons with professional visuals, sound, and instructional design) ✅ Creative Script-Writing & Inspirational Visual Storytelling ✅ Self-Shooting Director & Videographer ✅ Cinematographer ✅ Gimbal Steadicam Operator ✅ Creative Video Editor ✅ 2D Motion Graphics (using pre-made illustrations) ✅ Masterful Music Composition (instrumental, classical, world music, spiritual music, shamanic, pop rock, progressive rock, folk, jazz, and more) ✅ Sound Design, Mixing & Mastering ✅ Professional Sound Recordist (including noise reduction, echo/reverb attenuation, and masterization) ✅ Noise reduction for audio ✅ Noise reduction for video ✅ Reverb / echo removal or attenuation 🔥 Specializations: ✅ Interviews With B-roll ✅ Educational Videos / Online Courses / Training Videos ✅ Insightful Tutorials & Instructional Videos ✅ Documentary Filmmaker for Personal Biographies. ✅ Nurturing Wellbeing, Mental Health & Spirituality ✅ Empowering Charity & Social Awareness Initiatives ✅ Compelling Documentaries & Arts Showcases ✅ Music & Arts ✅ Promotional Videos ✅ Explainer Videos ✅ Genuine Testimonial Video Narratives Let's collaborate to captivate minds, inspire change, and unfold stories that truly matter. Connect with me today to harness the power of authentic and engaging video and musical experiences.

I am an HR CIPD Level 7 accredited professional with 3 years in HR in scaling startups, and a former Corporate Communications, with over 7 years of experience across complex, fast-paced organisations such as Experian and Andritz Group. I hold an Master Degree in Human Resources Management from the University of Westminster, London/UK and a Bachelor Degree in Communications - PR. I have hands-on experience across the whole employee lifecycle including HR documentation, policies, onboarding and offboarding, recognition and wellbeing programmes, employee relations, employment law guidance, internal communications and employer branding. In communications, I bring extensive experience in digital content strategy including ghostwriting for CEOs and founders on LinkedIn, blog posts (SEO/AEO), social media, newsletters, eBooks, internal communications campaigns, and external marketing materials. On the PR side, I have experience in media relations including writing press releases, pitching journalists, and handling influencer activations. REGARDING MY PROFILE AT UPWORK --------------------------------------------------------------------- I am new to this platform, which is why I don't have many reviews. I am currently seeking projects at a competitive rate as I build my Upwork portfolio, so if you're looking for someone reliable, experienced, organised, communicative and able to cope with fast-paced environments, let's talk. I am open to short and long-term projects. WHAT MAKES ME UNIQUE: ----------------------------------------------------------------------------------- I bring the rigour of CIPD-accredited HR practice together with a background in communications. That dual lens means I understand organisations beyond policies, and it shapes how I approach culture, engagement, and talent development. My goal is to build environments that are legally compliant, but also ones where people genuinely want to stay, grow, and do their best work. On the communications side, I bring creativity and storytelling skills to a wide range of industries and situations, crafting content that doesn’t just inform, but genuinely makes people read, share, and take action. KEY ACHIEVEMENTS ------------------------------------------------------------------------------------------ IN HR: At Experian ◾Employee Engagement: Partnered on People & Culture initiatives supporting 4,500 employees through an M&A integration. Achieved 92% engagement tied to the people integration process. Onboarding & M&A Integration: Designed onboarding toolkits that reduced employee ramp-up time by 30%, supporting 4,500 people through a sensitive period of organisational change. AT Yattó ◾ HR Documentation & Policy Design: Built a full HR framework from scratch for a scaling business: 15+ policies, onboarding process, and employee lifecycle documentation. Cultural clarity scores reached 82%+ post-implementation. ◾Employee Relations: Provided ER advisory support including documentation, conflict guidance, recognition and wellbeing programmes. Post-diagnostic engagement scores rose to 85%+. AT Andritz Group ◾Employer Branding: Launched the company's first employer branding strategy, increasing talent attraction by 60% and growing LinkedIn following from 50K to 70K within one year. ◾Employee Engagement: Designed and deployed a global EVP strategy across Europe and the Americas in three languages (EN, PT, ES), driving 80%+ employee engagement and contributing to an 89% Great Place to Work score. KEY ACHIEVEMENTS IN PR ------------------------------------------------------------------------ - Generated £5M+ in PR value for a circular economy startup within one year, securing coverage across tier 1 and 2 media (Check scaling startup named Yattó in Brazil) - Secured a Forbes feature for a mentee, contributing to a Forbes Under 30 (Brazil) nomination in 2024 (check Douglas Vidal name for Brazil in 2025). - Led executive thought leadership for a founder, resulting in 900K+ LinkedIn views and 30+ speaking invitations within one year, contributing to a £5M business investment (Check Yattó founders) - Secured 6 releases in top tier 2 platforms for a tech startup named Mambo Wi-Fi in Brazil and landed an international partnership that evolved into a global sector event.

Does your marketing lack strategic direction? Is your ROI falling short of expectations? I help healthcare and sustainability brands stand out with clear, impactful marketing and communication strategies that deliver tangible and proven results. 𝗛𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂: 🔄 Drive change with a marketing strategy Drive growth or brand awareness with a targeted marketing audit and strategy. ✨ Stand out with a strong brand identity Define and refine your brand’s purpose, vision, values, and value proposition to stay relevant and competitive. 📝 Become a thought leader in your industry Transform complex, data-rich topics into insightful white papers, blogs, and ghostwritten content that engage and educate your audience. 👥 Engage and grow your audience with specialist marketing content Craft effective content marketing that connects with niche or specialist audiences. Use social media and email to nurture leads and generate new sales. 🏛️ Share narratives that resonate Build compelling corporate narratives and case studies that reflect your organisation’s ethos and impact. 🔄 Achieve lead gen goals with targeted digital content and ads Working with trusted digital partners, I created targeted digital content and adverts, setting metrics to show outcomes against defined KPIs. 𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲? With over 25 years of marketing and communications experience, I understand the challenges faced by purpose-led brands. My experience includes: • Fractional Chief Marketing Officer for a global environmental consultancy • Senior marketing leader within an NHS healthcare provider, and a national charity • Led a rebrand and renaming project for an international healthcare non-profit • Brand positioning and key messaging for a global healthcare consultancy • Ghost writing and editing of a significant healthcare white paper, used to influence the UK’s new Labour government for a global healthcare consultancy • Created new websites and a yearly impact report for two mental health support organisations • Retainers for email newsletters and campaigns for a number of healthcare clients 𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗯𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 “Sam is calm, clear-thinking, and quickly gets to the core of complex brand and communications challenges. She effectively balances support and challenge with senior leaders. I highly recommend Sam for impactful and integrity-driven marketing communications consultancy.”— Penny Phillpotts, HR Director, Bristol Community Health “Sam developed a brand model that truly reflects our vision and values. Her confidence, clarity, and ability to challenge us made the process smooth and effective.”— Paula Plaza, Head of Communications, Unlimit Health “We love working with Sam. She’s reliable, creative, and brings smart communications expertise. Most recently, she shaped a clear narrative and strong messaging for our annual report, highlighting our achievements beautifully.”— Liz Thompson, Director of Communications, Safe Lives 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀? If you're ready to connect with your audience, strengthen your brand, and showcase your impact, let’s talk. I bring clarity, creativity, and measurable results to every project. Get in touch today to start transforming your marketing, communications or brand.