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𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆, 𝗪𝗲𝗯 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗨𝗜/𝗨𝗫 𝗘𝘅𝗽𝗲𝗿𝘁 | 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 | 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 | 𝗟𝗼𝗴𝗼 & 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻 Your business deserves a brand that instantly communicates 𝙩𝙧𝙪𝙨𝙩, 𝙘𝙧𝙚𝙙𝙞𝙗𝙞𝙡𝙞𝙩𝙮, 𝙖𝙣𝙙 𝙥𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡𝙞𝙨𝙢. In today's competitive market, first impressions matter more than ever. I help businesses create 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘 𝙗𝙧𝙖𝙣𝙙 𝙞𝙙𝙚𝙣𝙩𝙞𝙩𝙞𝙚𝙨, 𝙢𝙤𝙙𝙚𝙧𝙣 𝙬𝙚𝙗𝙨𝙞𝙩𝙚𝙨, 𝙖𝙣𝙙 𝙚𝙣𝙜𝙖𝙜𝙞𝙣𝙜 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨 that attract customers, build authority, and drive growth. I am a 𝘽𝙧𝙖𝙣𝙙 𝙄𝙙𝙚𝙣𝙩𝙞𝙩𝙮 & 𝙒𝙚𝙗 𝘿𝙚𝙨𝙞𝙜𝙣 𝙎𝙥𝙚𝙘𝙞𝙖𝙡𝙞𝙨𝙩 focused on helping startups, entrepreneurs, and established businesses create a powerful visual presence across every customer touchpoint. My approach combines 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮, 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙞𝙩𝙮, 𝙖𝙣𝙙 𝙪𝙨𝙚𝙧-𝙘𝙚𝙣𝙩𝙚𝙧𝙚𝙙 𝙙𝙚𝙨𝙞𝙜𝙣 to deliver solutions that are not only visually impressive but also aligned with business goals. I specialize in creating complete 𝙗𝙧𝙖𝙣𝙙 𝙞𝙙𝙚𝙣𝙩𝙞𝙩𝙮 𝙨𝙮𝙨𝙩𝙚𝙢𝙨, high-converting 𝙎𝙝𝙤𝙥𝙞𝙛𝙮 𝙖𝙣𝙙 𝙒𝙤𝙧𝙙𝙋𝙧𝙚𝙨𝙨 𝙬𝙚𝙗𝙨𝙞𝙩𝙚𝙨, intuitive 𝙐𝙄/𝙐𝙓 𝙙𝙚𝙨𝙞𝙜𝙣𝙨, and professional marketing assets that help businesses stand out and scale confidently. 𝙒𝙝𝙖𝙩 𝙄 𝙘𝙖𝙣 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪 𝙬𝙞𝙩𝙝: ✅ 𝘽𝙧𝙖𝙣𝙙 𝙄𝙙𝙚𝙣𝙩𝙞𝙩𝙮 𝘿𝙚𝙨𝙞𝙜𝙣 ✅ 𝙇𝙤𝙜𝙤 𝘿𝙚𝙨𝙞𝙜𝙣 & 𝘽𝙧𝙖𝙣𝙙 𝙂𝙪𝙞𝙙𝙚𝙡𝙞𝙣𝙚𝙨 ✅ 𝙒𝙚𝙗 𝘿𝙚𝙨𝙞𝙜𝙣 & 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙍𝙚𝙙𝙚𝙨𝙞𝙜𝙣 ✅ 𝙎𝙝𝙤𝙥𝙞𝙛𝙮 𝙎𝙩𝙤𝙧𝙚 𝘿𝙚𝙨𝙞𝙜𝙣 ✅ 𝙒𝙤𝙧𝙙𝙋𝙧𝙚𝙨𝙨 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝘿𝙚𝙨𝙞𝙜𝙣 ✅ 𝙐𝙄/𝙐𝙓 𝘿𝙚𝙨𝙞𝙜𝙣 & 𝙋𝙧𝙤𝙩𝙤𝙩𝙮𝙥𝙞𝙣𝙜 ✅ 𝙁𝙧𝙤𝙣𝙩-𝙀𝙣𝙙 𝘿𝙚𝙨𝙞𝙜𝙣 𝙎𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨 ✅ 𝙋𝙖𝙘𝙠𝙖𝙜𝙞𝙣𝙜 𝘿𝙚𝙨𝙞𝙜𝙣 ✅ 𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 𝘿𝙚𝙨𝙞𝙜𝙣 ✅ 𝙋𝙧𝙚𝙨𝙚𝙣𝙩𝙖𝙩𝙞𝙤𝙣 𝘿𝙚𝙨𝙞𝙜𝙣 ✅ 𝙋𝙧𝙞𝙣𝙩 & 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙈𝙖𝙩𝙚𝙧𝙞𝙖𝙡𝙨 ✅ 𝙁𝙞𝙜𝙢𝙖 & 𝘼𝙙𝙤𝙗𝙚 𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙚 𝙎𝙪𝙞𝙩𝙚 𝙋𝙧𝙤𝙟𝙚𝙘𝙩𝙨 𝙒𝙝𝙖𝙩 𝙮𝙤𝙪 𝙜𝙖𝙞𝙣 𝙛𝙧𝙤𝙢 𝙬𝙤𝙧𝙠𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝙢𝙚: ✅ A professional and memorable brand presence ✅ Modern, user-focused website experiences ✅ Consistent branding across all platforms ✅ Designs aligned with your business objectives ✅ Clear communication and reliable project delivery ✅ High-quality work focused on long-term value I believe that great design is more than just aesthetics, it is a strategic tool that helps businesses establish credibility, connect with customers, and create lasting impact. Every project is approached with attention to detail, creative thinking, and a commitment to delivering results that support your business growth. If you're looking for a dedicated designer who can transform ideas into impactful brand and web experiences, let's discuss your project and create something exceptional together.

I Still Remember The First Time A Client Told Me "This Looks Too Good To Be AI." That's when I knew I'd cracked the code. See, most people treat AI-generated video like a novelty; a shortcut, a cheap trick. I treat it like a weapon. A precision tool that, in the right hands, doesn't just compete with traditional video production; it obliterates the old rules entirely. My name's Sarah, and I've spent the last 2 years obsessing over one thing: how to make artificial intelligence create video content so damn good that nobody questions whether a human made it. Because here's the truth; your audience doesn't care about your process. They care about one thing: Does this make me feel something? Does this make me want to buy, subscribe, share, or remember? And that's exactly what I deliver. Here's How I Work My Magic: I don't just use AI tools; I master them. Veo3 for that cinematic realism that makes viewers do a double-take. Kling for motion so smooth it feels like butter. Runway for those creative transitions that make editors wonder "how the hell did they do that?" But here's the kicker; AI-generated video is only half the battle. The other half? Video editing in Adobe Premiere Pro and Adobe After Effects where I take that raw AI magic and sculpt it into something that doesn't just look professional; it looks expensive. I layer in motion graphics that pop. I time every cut to the heartbeat of your message. I color-grade until your brand colors bleed authority. This is video production on steroids. This is what happens when artificial intelligence meets craftsmanship. The UGC Secret Nobody's Talking About: You know what's printing money right now? UGC. But not the shaky-phone, ring-light-in-a-bedroom UGC everyone's doing. I'm talking AI UGC; content that feels like organic user-generated gold but is engineered with the precision of a Swiss watch. The kind of video ads that stop the scroll at 0.3 seconds. The kind that make your competitors panic and ask their team "why don't our ads look like this?" I create UGC content that Meta, TikTok, and YouTube algorithms practically beg to promote. Because I understand the psychology behind every frame. YouTube Video? I've Got You Covered: Whether it's a high-retention YouTube video that keeps viewers glued for 10+ minutes or a 60-second explainer that turns strangers into believers, I bring the full arsenal. AI-generated video for the visuals. Video editing for the pacing. Motion graphics for the emphasis. Adobe After Effects for those chef's-kiss finishing touches that separate good from unforgettable. Why Work With Me? Because I don't settle. Not for "good enough." Not for "that'll do." Not for templates, cookie-cutter approaches, or anything that screams "I hired the cheapest person on Upwork." When you hire me, you're hiring someone who: Lives and breathes AI video production Knows Veo3, Kling, and Runway like the back of my hand Treats Adobe Premiere Pro and Adobe After Effects like extensions of my creative brain Understands that video production is both art and science Creates video ads that don't just "perform"—they dominate Builds AI UGC that converts cold audiences into hot buyers Delivers YouTube video content that algorithms reward and humans actually watch The Real Talk: You've probably scrolled past 47 profiles that all say the same thing: "I'm passionate! I'm dedicated! I'll work hard for you!" Cute. But you're not here for participation trophies. You're here because you need AI-generated video content that makes your competitors nervous. You need artificial intelligence working for you, not against you. You need someone who knows the difference between "rendering a video" and engineering an experience. That's me. Let's Cut Through The Noise: I don't do discovery calls where I pretend to care about your cat's birthday. I do strategy sessions where we identify exactly what kind of video production will move your needle, which AI tools will get us there fastest, and how we're going to make your audience feel something they can't ignore. Your competitors are still figuring out how to use artificial intelligence. You could be three campaigns ahead by next week. Ready to create video content that doesn't just exist; it dominates? Hit that green button. Let's talk.

Hi there, I am a highly skilled branding professional with over 25 years experience. I help clients build better brands. Expert in brand & business strategy, copy, visual identity & logo design. Experienced with blue chip international brands and agencies across multiple markets & industries including SC Johnson, Mars Foods, Cat, Allied Domecq, BAT, Bates Dorland, GPY&R, Fitch and more. "David combines freelancer flexibility with quality strategic thinking rooted in years of corporate experience” - US Fortune 100 Client. I specialise in brand strategy, brand development, re-branding & ongoing brand guidance. I have held senior roles both client and agency side responsible for large teams and budgets globally. A seasoned professional experienced working with enterprise businesses worldwide, I also have significant experience with start-ups and new business development. I love working with founders and entrepreneurs in the critical early stages of business & brand development. My experience is built from both supporting start-up clients as well as having set-up, run and sold a number of business myself. "David guided us in the right direction even when we weren't quite sure on how to move forward" - Tech Start-up Client. Please take the time to read my reviews. I have been identified and selected by Upwork as an Expert Vetted Pro (top 1%), an interview based accreditation offered to top performers only. I also sit on multiple Private Upwork Talent Clouds. I have a special love for helping businesses and brands become environmentally sustainable. To help and guide the rapid transformation of businesses into sustainable environmental leaders from the inside out. I am supported in my work by my partner Susie, a highly skilled and internationally experienced graphic designer in her own right. Susie and I work as a team as part of our own consulting firm Blue Swimmer Group Pty Ltd, a business we have owned and operated for many years. We bring both strategic and creative expertise to all our projects. We are committed to ensuring all our clients, both large and small, benefit from our skills and experience and are 100% satisfied with our services. We are trustworthy, professional, reliable & efficient. Credentials Former senior marketing and brand manager at blue chip multinationals and international design & advertising agencies. Hands on experience launching, developing and managing brands and businesses. Board level strategy through to in-field implementation. Current Positions Owner & Director, Blue Swimmer Group Marketing Agency, Australia Owner & Director, Name Shakers Naming & Identity Agency Direct Industry Experience - FMCG (food, household, alcohol, tobacco, confectionary, beauty, cosmetics, haircare, healthcare, supplements, more) - Fashion & Textiles, Eyewear, Watches, Jewellery & Accessories, Swimwear - Retailing, Wholesaling and Agency. - Real Estate, Development, Construction - Investment & Funds Management - Tech & Digital Disruption (products, services, apps, platforms, marketplaces, AI, IoT, 3D etc) - Removals, Storage and Logistics - Travel Retail, Airlines, Hotels & Tourism - Building, Engineering, Hardware, Landscaping, Horticulture - Education & Training - Recruitment & Staff Development - Consulting & Agency Services - Crypto, Blockchain and non-fiat currencies - Charity and NFP - Medical, Dental, Healthcare, Allied Health - Legal, Compliance and related - Sports, Active Lifestyle, Health and Wellbeing - High Net Worth Individuals - Data - Design & Creative Services - Facilities Management, Cleaning, Painting and Commercial Trade Services - Global Art Industry - Innovation - Sustainable Products and Services - Security - Risk & Insurance - Mindfulness - Fishing & Outdoors - Short-term and holiday rentals and accommodation Marketing & Sales Skills - Brand Strategy & Management - Business & Brand Naming, Descriptors, Tag-lines & Slogans - Logos, Corporate Identity & Trademarks - Graphic Design, Photography & Art Direction - Copy Writing (Ad, Web, Print, Pitch) - Advertising, PR & Media Strategy & Creative - In-store & Field Communications Strategy & Creative - Online, Web, eCommerce & mCommerce Strategy - Print & Production General Management - Business Strategy - Business & Product Development - Vision & Mission Development - IP Protection & Management (Design & Trademarks) - Domestic & International Trade & Shipping - Distribution & Warehousing - Agents & Distributors - Contract Manufacture Market Experience - Australia & New Zealand  - United Kingdom & Western Europe - Russia & Nordics - North America - Canada - UAE, Saudi and Middle East - Israel - India - Hong Kong, Singapore, Myanmar & China - PNG & Pacific Islands Please reach out with any questions you have. PS - Many are now engaging me for short, video based brand coaching and business soundboarding sessions. Please enquire if interested. They are often a great way to get started

➡️ I am a communications professional with 15+ years experience working for innovative technology giants like TikTok, to media outlets such as the ABC. ➡️ I started my career working as a radio journalist for SBS in Australia, before joining a university as a communications lecturer. From there, I went to become the executive producer of Australia's flagship political discussion program, Insiders. After that, I hit the corporate sector and helped TikTok grow its brand globally. ➡️ As a public relations and communications expert, I've worked with companies from global brands such as TikTok, Heineken, Dyson, Mitsubishi, Delos and more! I've helped brands grow through mastering the art of effective communication. ➡️ As a leadership and communications coach, I've helped hundreds of people unlock their true potential, get promotions, and increase their visibility in the world. ➡️ Everyone’s goals are different, and I don’t believe in a one-size-fits-all approach. I'll take the time to understand your problems and craft a unique plan to achieve them. That being said, some common goals of my clients include: ⦿ Enhancing communication skills for personal and professional growth ⦿ Building a strong personal brand ⦿ Navigating career transitions and advancements ⦿ Developing effective leadership abilities ⦿ Improving public speaking and presentation skills ⦿ Strengthening media relations and managing public perception ➡️ I have experience in: ⦿ Delivering media training and effective communication workshops to groups, both face-to-face and online ⦿ Preparing organizations for crisis communications to ensure they are ready when the often-inevitable disaster strikes ⦿ Working with individuals and teams as a leadership coach ⦿ Preparing individuals for critical media appearances ⦿ and more! ➡️ Thanks for checking out my profile. Please do reach out with any questions, and let's see how we can work together!

✨ Elevate Your Brand with a Creative UGC Creator, Designer & Digital Expert ✨ Are you looking for a versatile professional who can create authentic, high-converting content and bring creativity, precision, and efficiency to your projects? With over [10] years of experience in graphic design, brand development, video editing, translation, and User-Generated Content (UGC) creation, I help brands connect with their audience and stand out in the digital world. 🔹 What I Offer: ✔ UGC Creation – Short-form videos for apps, brands, and social media (natural, script-based, and engaging content) ✔ Graphic Design & Branding – Logos, banners, social media content, and ad creatives ✔ Photo & Video Editing – High-quality editing, visual storytelling, and promotional materials ✔ Translation & Transcription – Accurate English–Persian (Dari) translations, children’s stories, and audio/video transcription ✔ Data & Virtual Assistance – Document scanning, data entry, and email design 🎓 My Background: ✅ Master of Design (MDes) – University of Reading ✅ Bachelor of Computer Science – University of Melbourne ✅ Certified in Graphic Design & Computer Science 💡 Why Work With Me? ✔ Authentic & Camera-Confident – Creating real, relatable UGC that builds trust ✔ Creative & Detail-Oriented – Every project crafted with precision and strategy ✔ Fast & Reliable – On-time delivery without compromising quality ✔ Bilingual Expert – Fluent in English & Persian (Dari) for culturally accurate content 🚀 Let’s collaborate and bring your brand to life with powerful UGC and digital content. Click “Hire Now” to get started!

I write to inform, persuade and mobilise audiences for my clients. I write effective business and marketing content, ranging from bold and creative to serious and professional. I also write media releases and undertake media liaison. My rare qualifications combine the communication arts and business strategy. Add years of experience and you can be sure what I write is both incisive and persuasive. Reader comprehension and engagement are always the first goals, so my material tends to be simple and human, irrespective of the medium where it will be used. Projects vary in size and style, from short, sharp digital content, straplines and positioning statements that can’t waste a word, to feature articles, white papers, and business documents that must present compelling arguments with clarity and discipline. My expertise has been applied to the following environments: corporate positioning statements • brand straplines • advertising copy • video scripts • speeches • media releases • opinion pieces • EDMs and blogs • case studies • websites • marketing collateral • corporate profiles • corporate plans • policy documents • whitepapers and research reports • pitch decks • proposals and submissions. I have worked with clients in many sectors of the economy, from professional services to technology, natural resources to construction, media to government. I always find the right tone of voice to match each client's brand and context. I am at my best with complex or challenging tasks. My track record includes some of the most demanding communication engagements the industry has to offer. And, ultimately, solutions to even the biggest challenges begin with a handful of well-chosen words. I have been commissioned by The Sydney Morning Herald and The Canberra Times and have had opinion pieces published by the Australian Financial Review. Recently, I also co-authored a book on best practice communication in relation to cybersecurity breaches. A Bachelor of Arts (communication & media) from the University of Canberra and an MBA (strategy & management) from the Australian Graduate School of Management (AGSM) are combined with years of high-level writing experience. I offer an objective, strategic perspective and highly practical approach to written communication.