Hire the Best Digital Strategists
in Australia

Your Instagram is getting likes but not clients. I fix that. I build organic lead generation systems for coaches and personal brands. Not by posting more. By rebuilding the positioning, content architecture, and conversion logic that turns attention into booked calls. In the last 24 months my systems have generated $1.2M+ in tracked client revenue. One coaching client went from zero inbound to 60+ qualified DMs a day within 30 days. Another closed £20,000 in high-ticket sales starting from 546 followers. A single strategic post I built generated 2,400 inbound leads and reached 2.8M people organically. I've done this across 40+ high-ticket coaches and creators. The pattern is almost always the same: good content, broken conversion flow. The fix lives in your bio, your CTA structure, and how your content moves people from scroll to message. I work in whatever shape fits the problem. Focused Strategy Sprints when you want a fast diagnostic and a system installed. Ongoing strategic partnership when you want someone in the trenches with you on content, ads, and funnel optimization. Either way, you get the blueprint and the execution logic that turns Instagram into a client acquisition channel. If your content gets engagement but your DMs are quiet, message me. I'll tell you what's broken in the first 5 minutes.

I'm Tom, a senior marketing strategist with 10+ years across tech, music and media, now working independently through my strategic marketing consultancy: Wax Digital. My background covers the full scope of digital marketing. I have deep execution knowledge across individual digital channels, but where I add the most value is at the strategic level: building coherent marketing strategy and auditing how channels work together to drive a converting funnel. What I can help with: - Marketing strategy and audits - GTM planning and launch campaigns - Positioning and messaging - Funnel design and conversion architecture - Audience growth and channel strategy - Content and social strategy - Lifecycle and email marketing - Influencer and partnership strategy - B2B demand generation and lead gen - Music marketing - everything above, plus artist brand development, release strategy, DSP platform strategy, and label services I'm AI proficient and have embedded it into my day-to-day workflows. It significantly increases what I can deliver as a solo operator. If you need a senior marketing partner who can hit the ground running, let's talk.

I’ve been based in Mexico for over 6 years and have spent more than 20 years working across brand, content, marketing, production, and creative direction. I’ve worked across Brazil, Australia, Berlin, the US, and Mexico, which means I bring a global perspective and a strong understanding of different audiences, markets, and communication styles. I’m fluent in multiple languages and cultural contexts, and I know how to adapt ideas without losing what makes them land. What I bring is a mix of creative instinct, strategic thinking, data analysis, and real hands-on experience. I’ve worked in the trenches of creativity, production, process creation, management, and startup environments, and I know how to take an idea from early vision to clear execution. That can mean shaping brand identity, defining tone of voice, building content strategy, creating briefs, managing creative workflow, or helping founders get what’s in their head into something tangible, structured, and ready to move. I understand both the creative side and the business side. I’ve worked closely with founders and leadership teams, and I know that good ideas are not enough on their own. They need clarity, direction, strong communication, and the right systems behind them. I’m not here to produce generic fluff or overcomplicate things. I’m here to help make brands sharper, communication stronger, and creative work more effective. If you’re looking for someone experienced, collaborative, and capable of seeing both the big picture and the details that make it work, we’ll probably get along well. This is already much better because it stops pretending you’re some floating concept and makes you sound like someone who actually knows what the hell she’s doing.

I Fix Meta Ad Accounts That Spend But Don't Convert Most Meta accounts burn 20-30% of their budget before the first ad even goes live. Broken pixels, misfiring CAPI events, and orphaned assets are the silent killers of ROI. Meta can't optimise on bad data — so it spends your budget, calls it "learning," and moves on. [ WHAT I FIX ] ◈ Precision Tracking: Pixel and server-side CAPI setup so Meta gets clean, actionable signals — no duplicate events, no inflated lead counts. ◈ GHL + Meta Integration: Connecting GoHighLevel funnels to Meta properly — domain verification, event syncing, CAPI workflow configuration. ◈ Full Funnel Diagnosis: Landing pages, offer message match, funnel leaks, redirect issues — I find where leads drop off before you waste ad spend. ◈ Campaign Architecture: Restructuring accounts to eliminate wasted spend and self-competition between cold and warm audiences. ◈ Creative Strategy: UGC scripts, ad angles, hook analysis, and the specific creative shifts that actually move the needle on lead costs. [ RECENT WORK ] → Digital Agency (Medspas, AU): Embedded as Meta Media Strategist across 7+ medspa accounts — full audits, pixel/CAPI fixes, deduplication, 5 landing page builds, video editing, UGC scripts, campaign launches. Compliance-aware across GLP-1, before/after, and health/wellness policy. → High-Ticket Coaching (Online Education): Fixed broken Meta account, identified GHL funnel leak before ads went live — saved client from burning spend on a broken funnel. Relaunched and monitoring. → Real Estate Lead Gen: Technical account audit and campaign restructuring — clean tracking established, pixel-firing issue diagnosed and resolved before launch. → Canadian Lead Gen (GHL): Diagnosed dormant Business Manager, reconnected orphaned assets, rebuilt tracking foundation. → Performing Arts Studio: Identified creative optimisations that drove a major reduction in cost-per-landing-page-view. [ NICHE FOCUS ] I work primarily with medspas, high-ticket lead gen, and service businesses — industries where one broken event quietly drains thousands before anyone notices. If your account is spending but the numbers aren't matching your CRM, send me a message. I'll tell you straight what's broken.

I am an SEO consultant & content strategist with a decade of experience in digital marketing. I specialise in working with businesses in construction and services but have extensive experience with e-commerce, brick and mortar retail and much more. I've spent time working with a number of premier agencies in Australia, on a wide range of well-known brand accounts. I consistently deliver excellent results for my clients and I maintain a no-fluff approach to SEO that focuses firmly on the fundamentals. If you're looking for someone to create 1000s of AI spam pages, I'm not the guy you're looking for. However, if you'd like to build a sustainable organic strategy that prioritises user intent and high-quality copy, and generates leads for years to come, I'm here to help. Let's have a chat!

Hi, I’m Sonja — a senior marketing strategist, agency founder, and fractional CMO with 12+ years of experience building brands, leading teams, and scaling companies across Australia, the US, and Europe. I founded and scaled two marketing agencies before selling into a healthcare corporate where I helped grow the organisation from 150 to 830 employees and from 6 to 11 hospitals. I specialise in turning complex businesses into clear, compelling brands with marketing systems that scale. What I Do Best I help businesses clarify their brand, strengthen their positioning, and build marketing engines that drive consistent, measurable growth. My work often includes: Brand strategy and architecture Go-to-market planning Marketing roadmaps and growth frameworks End-to-end launch strategy (FMCG, SaaS, DTC, healthcare, sustainability) Digital marketing systems and automation Messaging, content, and storytelling for conversion Pitch decks and investor communications What You Can Expect Working With Me I combine high-level strategic thinking with hands-on execution. I’ve worked with startups, global brands, and multi-site organisations — helping them grow, reposition, or enter new markets with confidence. Clients choose me because I’m: - A proactive problem-solver who simplifies complexity - Fast, reliable, and able to work independently - Strong at both strategy and creative execution - An exceptional communicator and collaborator Industries I Have Deep Expertise In - Healthcare and Hospitals - Not-for-Profit FMCG and Consumer Goods - Sustainability & Circular Economy - SaaS and Technology - Professional Services - Tourism and Hospitality If you’re looking for someone who can build a marketing strategy, elevate your brand, and deliver polished, thoughtful work quickly and independently, I’d love to help. Let’s build something exceptional.