Hire the Best Fractional CMOs

Hi, I’m Alisha, a 🏅 Top Rated Plus Fractional CMO, e-commerce operator, and marketing strategist. Most fractional CMOs have never launched and operated a brand of their own. I have. I built and operate The Passport Project, a food and beverage brand I grew to 300+ partner restaurants, with brand partnerships including Red Bull and Universal Music. That founder-and-operator view shapes how I work. I know the difference between a strategy that looks good in a deck and one a team can run, on a real budget. I help B2B and DTC brands: • Overcome stalled or inconsistent growth • Clarify their messaging and positioning • Align marketing and sales • Improve lead generation and conversion • Strengthen their digital and e-commerce strategy • Build scalable marketing systems that support sustainable revenue My work spans the full growth stack, including Shopify development and conversion optimization, Klaviyo and Shopify Flow automation, Google Ads and Meta Ads, SEO, content strategy, analytics, and marketing operations. I was born and raised in the U.S., am bilingual in English and Spanish, and have led projects with international teams across North America, Latin America, Europe, Africa, and the Middle East. I use the StoryBrand framework to simplify positioning, strengthen messaging, and write copy that converts. Before moving into marketing, I spent more than 16 years in hospitality, which shaped my practical, customer-focused approach to strategy and execution. ✅ How we can work together: • Marketing Assessment and Strategy Hire me to assess your current marketing and e-commerce efforts, identify gaps and opportunities, and create a clear strategy for your internal team or agency to execute. • Fractional Marketing Leadership Hire me to optimize your strategy, manage execution, improve systems, and lead your internal team, freelancers, or agency partners. 🚀 Industry experience: B2B and DTC brands across: Health and Wellness | Professional Services | CPG | E-commerce | Media | Industrial Services | Pet Products and Wellness | Outdoor and Lifestyle | Food and Beverage | Travel and Tourism | Children’s and Baby Products 💻 Technical Skills: • CMS and E-commerce: Shopify, Squarespace, WordPress • Email and Marketing Automation: Klaviyo, HubSpot, Shopify Flow, Shopify apps • Paid and Organic Social: Facebook, Instagram, LinkedIn, X, YouTube, Pinterest, TikTok, TikTok Shop • AI Tools: ChatGPT, Claude, Gemini, and other AI platforms • Productivity: Google Workspace and Microsoft 365 • CRM: HubSpot Marketing Hub and Sales Hub, Salesforce • SEO and Reputation Management: Google Search Console, Ahrefs, Semrush • Project Management: Asana, Monday, Basecamp, Slack, ClickUp, Smartsheet • Analytics and Reporting: Google Analytics 4, AgencyAnalytics

Fractional CMO helping B2B SaaS and FinTech companies scale revenue with proven GTM plans and smarter marketing automation. I deliver what most CMOs can’t: full-funnel diagnosis / planning plus the strategic execution-managed roadmap that lands qualified traffic & $10M+ funding rounds. Reduced CAC 20-50% and added $5M+ ARR for B2B SaaS and FinTech clients. Top 1% on Upwork. Former consulting clients include Chevron, Adobe, Huawei, Guardant, and Kong. MY FRACTIONAL CMO APPROACH As a seasoned fractional CMO and growth marketing strategist for established SaaS and fintech brands with a proven product, I work exclusively with founders who’ve already learned their startup lessons and now want to do it right. I turn chaotic marketing into predictable growth. 25+ years scaling B2B, SaaS, finance & fintech brands. My fractional CMO clients return after the audit for fCMO consulting because my methodical, transparent approach delivers repeatable, scalable wins without the full-time overhead. When you hire me, you can pass the ball. I take on full marketing authority, decisions and responsibility, like a true CMO. I orchestrate all marketing meetings to gain stakeholder support via structured Zoom syncs and responsive Slack interactions. I brainstorm and deploy all new RevOps and optimizations to solve the complex growth challenges provided by stakeholders. RECENT FRACTIONAL CMO OUTCOMES 🔥 Finance: Reduced CAC 30%+ 🔥 SaaS: Reduced CAC 50%+ 🔥 B2B SaaS: LTV $5M+ ARR clients added 🔥 B2B Fintech: Reduced CAC 30% for Finance Services + total funding secured 🔥 $1M+ raised in 1st 6 mo post-rollout 🔥 30% conversion efficiency + several-fold qualified lead growth in 6 mo. for medical and SaaS ENTERPRISE MARKETING STRATEGY EXPERIENCE Pipeline velocity is my focus. Capital-efficient marketing ops with multi-stakeholder consensus is how I get there. But unlike most fractional CMOs, I actually understand the technical sides as well as the strategy of omnichannel marketing and AI solutions that I advocate and set in motion, not just how to delegate and assess marketing production and management processes (reinforced by 25+ yrs ops experience, CAPM and AMA credentials and multiple technical marketing certifications). In short, I understand the marketing I steer. I’M A DATA-FIRST FRACTIONAL CMO I audit your strategy and channels, provide top-down SWOT analysis, followed with a 1-yr GTM / Growth Plan and roadmap, direct a comprehensive dashboard at rollout start, and then as fractional CMO, I orchestrate provable, seamless, high-ROI customer experiences across every touchpoint—blending paid ads, social engagement, content, SEO, AI and emerging channels for consistent CAC and LTV optimizations and accelerated RevOps growth. FRACTIONAL CMO CONSULTING TERMS Focus on fractional CMO-level partnerships with clear goals, transparent slack & verbal communication and $10K+/mo marketing budgets. Hourly consulting only. EXECUTIVE CREDENTIALS & AUTHORITY Certified Leadership: American Marketing Association (AMA) Professional Certified Marketer (PCM®) and CAPM® Project Management Certified. Published Industry Expert: Author of AdWords University and creator of three corporate digital marketing training frameworks WHY CLIENTS HIRE ME 🔥 25+ yrs marketing experience across strategy, analytics, positioning, and growth 🔥 Corporate-level expertise in marketing strategy, analytics and actual consumer behavior 🔥 Senior-level fractional CMO leadership 🔥 Deep expertise in analytics, media mix strategy, and data-driven budget optimization 🔥 Deep experience in RevOps strategy 🔥 Experienced in connecting niche research, brand positioning and past performance into one clear executable growth plan ENTERPRISE MARTECH GOVERNANCE BI & Data Infrastructure: Tableau | Looker | GA4 | MMMGrowth & CRM Operations: HubSpot | Salesforce | SEMrush Performance Media Management: Google Ads | Meta Ads | LinkedIn Ads | Amazon Seller Central NEXT STEPS 1) IF YOU HAVE AMPLE BUDGET to devote to a true high-level, omnichannel plan that launches in the first month, simply schedule a call to sketch out your growth challenges. If we click, have me build a data-fueled audit-interpreted GTM plan and roadmap from there, all as your omnichannel digital marketing strategist. Note: I require all relevant data sets, marketing/sales/funnel docs and tools be handed off upfront before the audit can begin. 2) Thereafter, my paid Fractional CMO consulting, vendor/teams vetting and rollout guidance consulting is available thereafter to lead the rollout. 3) Rollout phase requires adequate centralized tracking customized to meet our GTM/scaling plan. If your data is spread out, I’ll supervise a centralized all-in-one live reporting dashboard to track progress. 🚀 SCHEDULE A CALL to discuss how my marketing strategy audit can diagnose your growth challenges, and how my acclaimed fractional CMO consulting can pave your path to success in your niche.

I’m a marketing strategist with 20+ years of experience working with global brands like Nintendo, Reebok, GlaxoSmithKline, and Fairmont Hotels & Resorts - alongside founder-led companies and startups in health and wellness that needed to grow fast and get it right the first time. I diagnose what’s actually holding your business back and build the strategy that fixes it. I’ve helped scale a NYC fashion brand from 0 to $15M in revenue and 600K+ organic followers (no paid ads). I’ve launched brands, repositioned companies, and built marketing systems that generate revenue demand, not just attention. What I Do Best • Growth Strategy Clear, actionable marketing plans tied directly to revenue, not vanity metrics. • Brand Positioning So your audience instantly understands why you matter (and why they should choose you). • Content That Converts Not random posting but structured content ecosystems built around proof, storytelling, and demand. • Lead Generation Systems SEO and AEO, email, and content strategies designed to consistently bring in qualified leads. • Website & Funnel Audits I identify exactly where you’re losing people and how to fix it fast. • Offer & Pricing Strategy So you’re not just selling more, you’re selling smarter. How I Work Before any strategy call or creative direction, I will review your current website, social media and other marketing channels. What’s working? What’s not? Where the gaps are. Then we build from there, so every decision is intentional, not guesswork. I ask the right questions. I listen closely. And I move quickly from insight to execution. Who I Work With • Founder-led brands • E-commerce and Shopify businesses • Wellness, fashion, and lifestyle companies • Experts turning knowledge into digital products • Businesses ready to grow, but stuck on how Start Here Every engagement begins with a short introductory call. From there, we define the right path, whether that’s a focused strategy session, a full audit, or ongoing advisory support. If you’re serious about growth and want a strategy that actually drives results, let’s talk. Schedule a complimentary intro call with me to begin.

Most companies that stall after finding product-market fit don't have an execution problem — they have a problem they can't yet name. The product became something new, the positioning quietly fell out of sync with it, and every downstream fix ends up treating a symptom. I'm the person operators bring in to see that pattern early and reframe the decision before money gets spent in the wrong direction. That's the seat I sit in: holding strategy and execution in the same head at once, so the thinking survives contact with reality. The hard part was never picking a channel or a tool. It's carrying an ambiguous problem until it's clear enough to act on, then making sure what gets built actually matches the call. At $220/hr I'm not the cheapest option, and I'm not trying to be. What you're paying for is judgment — getting the big calls right and steering you off the expensive wrong turns before you make them. Plus, I've been doing this a long time so I provide more value in fewer hours. The execution is real, not theoretical. On inbound I work primarily in Pardot, HubSpot, and SharpSpring; on outbound I run programs through Instantly and Apollo, with Clay and Freckle underneath. Fifteen years ago I was one of Pardot's first hundred users and spoke at their inaugural User Conference — but the platforms were always the means, never the point. One client, after cycling through four other fractional CMOs, called me the best they'd ever worked with. That's the bar I hold: not faster hands, but a clearer read on what the business actually needs to do next.

Top 5% Talent on Upwork | Embedded Systems & PCB Design Engineer | Electrical Engineering | 100% Job Success | 5+ Years Are you looking for an experienced Embedded Systems, PCB Design & Electrical Engineering specialist who can transform your idea into a fully working smart device? You're in the right place. I specialize in Circuit Design, PCB Design, and Electronic Design handling the full path from schematic and multi-layer PCB layout, to firmware and Microcontroller Programming, to wireless integration, testing, debugging, and final prototype support. Whether it's a single board or a complete Internet of Things Solutions Design, I take it from concept to production-ready hardware. Whether you're building a: ✔ Smart Home Device ✔ Wearable Product ✔ Industrial Sensor Node ✔ BLE Tracker ✔ WiFi Enabled Controller ✔ Battery Powered Embedded System ✔ Custom Wireless PCB Product ◆ Core Expertise ▸ Embedded Systems & Electronics ✓ Microcontroller Programming: STM32, ESP32/ESP8266, nRF52 ✓ Ultra-Low Power Design: sub-µA standby, long-life battery systems ✓ PCB Design & Circuit Design: multi-layer, high-density, signal integrity optimized ✓ Electronic Design: schematic capture, BOM, design for manufacturing ✓ Embedded Firmware: UART, SPI, I2C, real-time systems ✓ Wireless: BLE, WiFi, LoRa, MQTT ✓ Motor Control: PID, stepper/servo systems ▸ System Development ✓ Hardware + Firmware integration ✓ Internet of Things Solutions Design (device to cloud) ✓ Debugging & production validation ✓ Power profiling & optimization ✓ OTA, bootloaders, custom protocols ◆ Tools & Technologies ▸ Firmware: C, C++, Python, FreeRTOS ▸ PCB Design: Altium Designer, KiCad ▸ Hardware: JTAG, Oscilloscope ▸ Communication: UART, SPI, I2C, RS485, Modbus ▸ IoT: BLE, WiFi, LoRa, MQTT ◆ Why Work With Me ✓ Electrical Engineering background with production focus ✓ Ultra-low power specialist (battery-operated systems) ✓ Full-stack embedded (hardware + firmware) ✓ Production-ready design focus ✓ Clear communication & reliable delivery ✓ Post-project support I can engineer it professionally, efficiently, and production-ready and connect your hardware seamlessly to mobile apps, gateways, or cloud platforms.

I help companies design, prototype, and troubleshoot complex hardware systems, especially where mechanical, electrical, thermal, and control systems must work together reliably in demanding real-world environments. I am a former Head of R&D at Northrop Grumman Marine Systems, with experience in turbines, generators, electric motors, rotating machinery, and large-scale power systems. My work also includes combustion systems, battery systems, power electronics, embedded hardware, and full product development from concept through working prototype. I work with startups and established companies on: - hardware system design - rotating machinery and power systems - combustion, thermal, and fluid systems - battery and embedded hardware - controls, instrumentation, and industrial automation - diagnosing and solving difficult engineering problems I focus on practical, buildable solutions with strong attention to reliability, manufacturability, safety, and system integration. I’m often brought in when a project needs senior-level engineering direction to move from concept to a working system efficiently. I studied engineering and business at Stanford University and have 20+ years of experience working with venture-backed startups, helping connect engineering decisions to product development, scaling, and execution.