Hire the Best Loyalty Marketing Specialists

I help startups and growing businesses uncover growth opportunities through Growth Marketing Strategy, Marketing Audits, Content Strategy, Customer Journey Optimization, and English–Spanish Localization. With 9+ years of experience working with startups and global brands, I've helped businesses grow through growth strategy, marketing consulting, conversion optimization, customer journey optimization, content strategy, and bilingual localization for English- and Spanish-speaking audiences. In addition to marketing, I specialize in English-Spanish (LatAm/Mexican) localization, proofreading, and content adaptation. I don't just translate; I make sure your message feels natural, culturally relevant, and aligned with your brand voice. Here's how I can help: ✅ Growth Marketing Strategy ✅ Marketing Consulting ✅ Content Strategy & Content Marketing ✅ English ↔ Spanish Localization (LatAm/Mexican Spanish) ✅ Proofreading & Content QA ✅ Website & Landing Page Localization ✅ Product Page (PDP) Localization ✅ Marketing Copywriting ✅ Social Media Strategy & Content Creation I've worked with companies across SaaS, Healthcare, E-commerce, Retail, Technology, Real Estate, Logistics, Education, and Consumer Products, collaborating with both startups and established businesses. I'm comfortable working with tools such as ChatGPT, Claude, Gemini, Canva, HubSpot, Google Analytics, Meta Ads, WordPress, ClickUp, Asana, Monday, Notion, and more. Whether you need someone to build a marketing strategy, optimize your content, localize your website, proofread marketing materials, or support your team with high-quality bilingual content, I'm ready to help. Let's build something that delivers measurable results!

𝗜 𝗯𝘂𝗶𝗹𝗱 𝘀𝗶𝗺𝗽𝗹𝗲, 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘆𝘀𝘁𝗲𝗺𝘀🎯𝘀𝗼 𝘆𝗼𝘂𝗿 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝘂𝗿𝗻𝘀 𝗶𝗻𝘁𝗼 𝗹𝗲𝗮𝗱𝘀, 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗶𝘁. I help SaaS, D2C, and B2B brands grow without wasting money. I work like a fractional CMO plus hands-on growth operator: set a clear goal, test the right things first, fix what’s leaking, and scale what proves ROI. 🏆𝗛𝗼𝘄 𝗜’𝗹𝗹 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 Start with the target. What number are we trying to hit? Work backward to leads, conversion, and channels. Fix the leaks first. Clean tracking, clear offer, one focused landing page. No scale until this is solid. Capture demand. High-intent search + remarketing; basic LinkedIn/Meta to reach the right people. Stay in touch. Email/lifecycle flows that recover carts, warm leads, and win back buyers. Test small, scale winners. Try a few angles, keep what works, drop what doesn’t. Keep it visible. One weekly scorecard → three actions for the next week. 🎯𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱 (𝘀𝗰𝗼𝗽𝗲) 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: ICP, offers, funnels, KPI targets (tied to revenue, not vanity metrics). 𝗣𝗮𝗶𝗱 𝗮𝗱𝘀: Google (Search/PMAX), Meta, LinkedIn; remarketing; lead forms. 𝗘𝗺𝗮𝗶𝗹 & 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲: Klaviyo/Mailchimp flows + 2–4 campaigns/month, segmentation, deliverability basics. 𝗖𝗥𝗢: Landing pages, PDP/LP audits, A/B tests, checkout friction fixes. 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: GA4, GTM, GSC; UTMs; clean conversion events; Looker dashboards. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: HubSpot/GoHighLevel/Zapier; CRM handoff with UTMs and lead alerts. 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗰𝗮𝗹𝗹𝘀 (𝗵𝗼𝘄 𝘄𝗲 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿) Weekly scorecard (1-pager): Spend → CPC/CPA → leads → pipeline/revenue. Plus next 3 moves. 📞📞Weekly call (15–30 min): Fast review + decisions; I send notes right after. Monthly deep-dive (45–60 min): Channel teardown, creative review, roadmap refresh. Shared dashboard: GA4/Looker link you can open anytime. Change log: Every build/test documented so you always know what shipped. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 (𝘄𝗶𝘁𝗵 𝗽𝗿𝗼𝗼𝗳) 🏆Debutify (Shopify ecosystem): Partner/creator engine + PR + demand capture → large install growth. Proof: App Store, YouTube. 🏆On Air Parking (mobility): CRO lifts and multi-city scale with an organic + paid engine. Proof: Website, Pressroom. 🏆Dundas Life / Escalon (B2B finance): LinkedIn demand gen + remarketing + nurture → pipeline lift. Proof: Dundas Life, Escalon. 🏆Physician Surrogacy (healthcare): Compliant lead flow + routing + follow-ups → stronger qualification. Proof: Website. 🏆Vesco Cycles / Lux & Co (D2C): Search + Meta + Klaviyo flows → profitable ramp. Proof: Vesco Cycles, Lux & Co Australia. 🟠🟠𝓝𝓲𝓬𝓱𝓮𝓼🟠🟠 SaaS (incl. AI/Shopify apps) • D2C/Fashion/E-com • Finance/Insuretech • Healthcare/Medical services • B2B services. 🔨𝗧𝗼𝗼𝗹𝘀𝗲𝘁 GA4, GSC, GTM, Looker Studio, Google Ads, Meta Ads, LinkedIn Ads, Klaviyo, Mailchimp, HubSpot, GoHighLevel, Zapier, Shopify, Webflow, Ahrefs/SEMrush, Hotjar, Mixpanel. 🟢𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 • Growth strategy & GTM • Google/Meta/LinkedIn Ads (incl. remarketing & lead forms) • Email & Lifecycle (Klaviyo/Mailchimp/Braze) • Lead/Demand Gen (content offers, webinars, LinkedIn) • CRO (landing pages, A/B testing) • Analytics (GA4/GTM/GSC, Looker) • Automation (HubSpot/GoHighLevel/Zapier/CRM)

Not getting consistent growth? Unclear where your next customers are coming from- or why your marketing isn't converting? That's exactly what I solve. I work as a Fractional CMO and Growth Marketing Manager, helping companies turn scattered marketing efforts into clear, scalable, and revenue-driven systems. With 10+ years of experience across startups, medical, SaaS, wellness, healthcare, entertainment, e-commerce, IoT, and digital products, I don't just execute marketing -I build the strategic foundation that makes growth predictable. What I do : ✔ Define and refine your brand positioning so you stand out in crowded markets ✔ Build strong brand foundations (messaging, voice, differentiation, perception) ✔ Identify, segment, and deeply understand your ideal customers ✔ Develop full-funnel, data-driven marketing strategies ✔ Align marketing with business goals, revenue targets, and growth stages ✔ Optimize acquisition, conversion, and retention systems ✔ Turn brand awareness into measurable business results How I approach growth: I combine strategic thinking with performance execution - connecting branding, customer psychology, and data into one cohesive system. This means: – No random tactics without direction – No "one-size-fits-all" strategies – No vanity metrics Instead, I focus on: → Clear positioning → Strong brand narrative → Scalable acquisition channels → Conversion-focused funnels → Measurable, sustainable growth. Whether you're launching, scaling, or repositioning, I step in as a strategic partner-bringing clarity, structure, and direction to your mayou'reg. If you want a clear strategy, strong positioning, and real business growth- let's talk.

I've been building and optimizing online businesses since 1999. My background is in direct response marketing, where performance is measured by revenue, not just traffic or metrics. Most recently, I spent nine years as COO of a DTC supplement brand, helping scale it to sustained seven-figure monthly revenue across paid traffic, affiliate, email, funnels, and Amazon, while managing 50+ people across marketing, operations, product, and support. Most businesses don't have a single problem. They have gaps across traffic, conversion, and monetization. That’s where I focus. I identify what’s limiting revenue and fix it so your existing systems perform better before you spend more. ━━━━━━━━━━━━━━━━━━━━ WHAT I HELP WITH ━━━━━━━━━━━━━━━━━━━━ ▸ CONVERSION, FUNNELS & REVENUE OPTIMIZATION Diagnose where users drop off and why. Improve conversion rate, AOV, and revenue per visitor through better messaging, offers, funnel structure, and checkout flow. I’ve rebuilt funnels, restructured offers, and optimized VSLs across hundreds of campaigns. The work is always about finding the specific friction point that is costing you money. ▸ AFFILIATE & CLICKBANK Vendor, affiliate, manager, and network-side experience. I’ve built and scaled affiliate ecosystems, structured commission models, recruited partners, and optimized offers from every side. If your affiliate program is not scaling or your ClickBank offer is underperforming, I can usually spot the bottleneck quickly. ▸ EMAIL & LIFECYCLE MARKETING I’ve personally written and sent daily email campaigns for years, generating significant monthly revenue across billions of cumulative sends. I work on segmentation, automation, deliverability, and connecting email to the rest of your acquisition and monetization system. ▸ PAID TRAFFIC & DIRECT RESPONSE Executive-level experience across Meta, Google, YouTube, and affiliate traffic sources. I help diagnose performance issues across campaigns and funnels, separating creative fatigue from funnel friction and offer problems. Not just reading dashboards, but knowing what to change and why. ▸ AI-DRIVEN MARKETING SYSTEMS I build practical AI-supported workflows that improve research, content production, and execution speed. The focus is always on output and efficiency, not novelty. ━━━━━━━━━━━━━━━━━━━━ EXPERIENCE SNAPSHOT ━━━━━━━━━━━━━━━━━━━━ ◦ Scaled a DTC brand to sustained 7-figure monthly revenue as COO over 9 years ◦ Led teams of 50+ across marketing, operations, product, and support ◦ 25+ years building online businesses across DTC, affiliate, and digital products ◦ Co-founded and scaled a software company past $2M in online revenue ◦ Deep hands-on execution across funnels, VSLs, paid traffic, email, affiliate, and CRO ━━━━━━━━━━━━━━━━━━━━ TYPICAL PROJECTS ━━━━━━━━━━━━━━━━━━━━ ◦ Funnel and conversion audits ◦ CRO and revenue optimization ◦ ClickBank and affiliate offer optimization ◦ Email systems and lifecycle strategy ◦ Paid traffic and funnel performance diagnosis ◦ AI workflow design and implementation ━━━━━━━━━━━━━━━━━━━━ HOW I WORK ━━━━━━━━━━━━━━━━━━━━ I don’t work through checklists. I look at where performance is actually breaking, then focus on the highest-leverage fix first. Most engagements start with a focused audit or review of what you already have, then move into prioritized recommendations and execution. If you're trying to improve results, not just complete tasks, send me a message.

EDUCATION B.S. Marketing & Business Administration; Technical Sales Management Minor May 2020 Jon M. Huntsman School of Business- Utah State University Logan, Utah Member of the Huntsman Student Leadership Affiliation President of Women in Business Association, planned and executed club events and campus-wide service projects Marketing Director of ProSales Club, manages social media accounts and ProSales club’s website Member of the Huntsman Marketing Association, Entrepreneurship Club Granted Silicon Valley Scholarship, to participate as a lead for planning and going to a selective career exploration trip in Silicon Valley, California Awarded tuition waiver scholarship from Utah State University for academic excellence Jon M. Huntsman School of Business Dean’s List for Spring 2019 and Summer 2019 Awarded first place in Huntsman Marketing Case Competition Awarded second place and overall competition MVP in the Pinterest & MarketStar Sales Competition GPA 3.56/4.0 while working 30+ hours a week EXPERIENCE Marketing Manager for iSeatz. B2b marketing with lead generation Proficent in hubspot, Rollworks, and SERanking Branding Strategist Loves Travel Stop July 2021-Present Acting as the primary copywriter for Love's customer communication, developing a clear & unique brand voice that is appropriate to the customer and channel, and maintaining brand integrity across our private label portfolio. Develop & disseminate customer-segment specific communication styles & copyw standards, in collaboration with internal customer specialists, for Love's digital customer communication Partner with Category Management and Marketing Operations teams to support the expansion of Love's private label portfolio; develop Private Label strategy for brand naming, imagery, and category selection Write copy for communication elements that align with that specific segment. Campaign types include but are not limited to, loyalty, sales, customer acquisition, customer retention, and engagement campaigns for professional & casual drivers. Partner with Loyalty Marketing and Salesforce Marketing Cloud teams to support the design and execution of email, SMS text, mobile app push, and other digital customer communications Monitor brand health for Love's private label products and provide insights to Category Management & Marketing teams Collaborate with Marketing & Operations team to ensure brand consistency for Love's RV Hookups and RV Stop Work with SFMC Product Specialist & Design teams to align graphics with campaign copy Participate in campaign design, planning, development, execution, and analysis. Assist in developing and executing proprietary cus Marketing Manager Sept 2020-July 2021 Icon Fitness Logan Utah Lead brand strategy and communication for NordicTrack Fitness, the leader in home fitness equipment for 30+ years Planned, produced and executed video and photo brand assets including product video and lifestyle photo assets. Marketing Coordinator Feb 2020-Sept 2020 Icon Fitness Work collaboratively with Brand Managers, Sales, Retailers Merchandising and other cross-functional teams to implement marketing programs and share resources Participate in brand strategy discussions with management and executives Advertising Sales Consultant Sept 2019-Feb 2020 USU Student Media Logan, Utah Worked as an advertising consultant to sell ad space for Utah State Media to local organizations and business Surpassed sales quota monthly by 20% Awarded as rookie salesman of the semester Social Media Director and Marketing Assistant August 2019-Feb 2020 Stander Inc. Logan, Utah Works directly with the executive board to collaborate and create marketing strategies for Stander Inc. Deals directly with retailers to work to increase sales and form customer relationships Increased engagement rate with customer by 150% on social media platforms Social Media Intern April 2019-August 2019 Stander Inc. Developed social media accounts on Facebook, Instagram, and Twitter Planned and created content to display promotions and bring awareness to our ecommerce site Analyzed our social media traffic through Google Analytics Certified in Salesforce Lightning, Google Analytics, Google Ad Search, CITI, MIMIC digital advertising, Hubspot certified, Winning by design sales and Griffin Hill Sales System Experience with Adobe Photoshop and building surveys in Qualtrics

Hi, I’m Simon 👋 I help mobile apps, startups, and scale-ups grow using proven growth strategies, acquisition channels, funnels, AI and automation systems that turn traffic into users and customers. 🚀 Launched 10+ startups and helped acquire 1M+ users 🏆 Apps I’ve worked on reached #1 on the App Store multiple times 📱 Worked on products serving 7M+ users ⭐ Featured by Apple and Google with hundreds of 5-star reviews 🌍 Worked on global campaigns for major brands and leading agencies 🤝 Built startup partnerships with Borussia Dortmund (€359M market cap) and Unisport (€200M+ revenue) 📉 Experienced both startup exits and failures as a founder, so I understand the journey first-hand I’ve spent over a decade in marketing, starting my career working on global campaigns for major brands at agencies like Razorfish and TBWA. I later transitioned into the startup world, working hands-on with agencies, iOS and Android apps from early MVP stage to products serving millions of users. That transition was a huge learning curve, and today I help founders, startups, and marketing teams design growth strategies, implement scalable systems, and gain the insights I wish I had when launching my first startup. I specialise in 📱 App Growth & App Store Marketing • App Store Optimisation (ASO) • App Store & Google Play conversion optimisation • App launch strategy & positioning • Ratings, reviews & social proof systems 📈 User Acquisition & Growth • Paid acquisition (Meta Ads & Google Ads) • Install → activation → retention funnels • Growth experiments and cohort analysis • Influencer and partnership campaigns ⚙️ Funnels & Growth Systems • Go-to-market strategy for apps and startups • Landing page funnels and conversion optimisation • Lead capture and onboarding systems • CRM automation and lifecycle marketing 🤖 Automation & AI Workflows • GoHighLevel (funnels, CRM, automation) • Apollo and Instantly outbound systems • Make workflows and AI-powered marketing processes • Analytics, tracking, and performance optimisation I focus on strategies and metrics that actually move the needle while helping founders avoid many of the mistakes I’ve seen across startups and experienced myself. I work closely with teams to: • Validate audiences and growth channels before scaling • Maximise return on ad spend • Build repeatable acquisition systems • Ship fast and learn faster • Optimise marketing and operations using AI Best fit ✔️ Early-stage app founders ✔️ Funded startups preparing to scale ✔️ SaaS and tech companies building growth systems ✔️ Teams struggling with installs, conversion, or acquisition ✔️ Agencies looking to scale ✔️ Small to medium sized businesses adopting AI If you're growing an app, startup, or business and want someone who has been through the journey before, I’d be happy to take a look and share a few ideas. Looking forward to hearing about what you're building. Simon