I can link your HubSpot to a seamless customer experience that easily drives conversions.
My area of expertise and passion is crafting complete, top-to-bottom optimizations of your Marketing, Sales, Service, and Operations processes through Customer Experience Design (CXD).
Whether you're an early-funded startup or an established brand, I'll work closely with you to align your people, processes, and HubSpot to deliver personalized, impactful customer experiences at scale.
As a strategic HubSpot Partner, I am committed to helping my clients gain the freedom to lead and more time to focus on the strategic vision of their company. With a focus on crafting a blueprint for your automation, building hyper-effective customer-facing HubSpotters, and streamlining your business tech stack, I'll ensure that every aspect of your customer experience is optimized for maximum impact.
More about me: I am a Customer-Centric, Analytical Professional originally from Las Vegas and currently thriving in Sydney, Australia, with a formal background in Acquisition Intelligence, Business Transformation, and Agile Project Management. I have previously led delivery in the B2C and B2B sectors in SaaS technology such as Travel-tech, Fintech, and Virtual/Hybrid Events.
✳️ Notable Capabilities:
○ Discovery and Diagnosis of your Current State
○ End-to-End Customer Journey Mapping
○ Tech Stack Auditing / Platform Gap Analysis
○ Setup from scratch of Marketing, Sales, Service and Operations Hub
○ Advanced CRM Automation / Workflow Implementation
○ Conversion Rate Optimization and Iterative Testing
○ Custom Dashboarding / Reporting / Analytics Setup
○ Integration of Tech Stack Apps, Custom API, and Data Sync
○ Marketing Campaign Setup and Implementation
○ Agile Project Management of Key Priorities
○ Go-to-Market Strategy
✳️ What Sets Me Apart?
1. I'm not just a consultant who provides recommendations; I take the lead of the entire transformation process.
2. Through Customer Experience Design (CXD), I create a harmonious blend of automation and human touchpoints, delivering deeply personalized experiences for your customers at every stage of their buying journey.
3. If you're looking to grow your brand without increasing your workload, designing scalable systems of personalized experiences is vital. I'll help you turn everything into a well-functioning system, bringing predictability to your operations.
4. Working closely with you and your team, I'll identify any technical gaps in your platforms, develop a comprehensive blueprint, and implement the most effective processes.
5. Our partnership will grant you the freedom to lead, allowing you to focus on your company's strategic vision while also providing the necessary infrastructure to explore new revenue streams.
✳️ Case Study:
My HubSpot journey began almost five years ago at Rezdy.com ; a recent Deloitte Technology Fast 50 awarded SaaS business in the tour and activities space. I worked with them as they sought to break into the US market.
○ I actively tapped into the customer perspective and designed a comprehensive customer journey map, a visual story of customer interactions with the brand (both current and ideal state). Once mapped, I brought scalable improvements to life - validating and deploying bespoke sales support systems/automated workflows required to meet the rapid growth of the business.
○ I also implemented a weighted lead scoring system and lead allocation to sales reps along with key Sales and Onboarding processes into Hubspot CRM in less than 90 days (for an organization of over 120 team members globally), which increased the rate at which leads became customers by 42%.
○ In collaboration with my marketing and sales stakeholders, I deployed Personalized Email Sequences, a series of targeted and timed email templates to nurture contacts over time. This helped mitigate the need for early-stage sales rep involvement, allowing sales reps to focus their time on high intent, sales-ready prospects.
○ I proactively aided US/APAC Regional Sales Managers and Global Head of Sales in building and extending business reporting, dashboarding, and analysis critical to sales pipeline management, individual sales rep performance, and marketing investment decisions.
○ I continuously identified and resolved significant marketing, sales, and onboarding process bottlenecks that impeded the free flow of leads moving through the buyer's journey.
✳️ Get In Touch:
I listen with empathy, make decisions based on data, and proudly position solutions aligned with stakeholder goals, challenges, and initiatives.
I'd be delighted to chat with you and your team about unleashing your platform’s utility and success!
Lead Management Automation
Marketing Automation Strategy
Marketing Campaign Setup & Implementation
Marketing Operations & Workflow
Conversion Rate Optimization