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🟩🟦 PERFORMANCE MARKETING | TRACKING | FUNNELS 🟦🟩 I help businesses acquire more customers by combining accurate tracking, high-converting funnels, and data-driven performance marketing into one scalable growth system. Turn Traffic into Profitable Customers. Scale with Data You Can Trust. Most businesses don't need more traffic. They need better tracking, stronger funnels, smarter optimization, and reliable data to make confident growth decisions. That's exactly what I help build. Whether you're an eCommerce brand, SaaS company, affiliate business, or iGaming operator, my focus is always the same: Build a customer acquisition system that consistently generates profitable growth. 🟩🟦 WHY CLIENTS HIRE ME 🟦🟩 Most freelancers manage ads. Most specialists manage tracking. Most CRO experts optimize landing pages. I connect all three. Instead of optimizing isolated parts of your marketing, I build an integrated acquisition system where campaigns, tracking, funnels, and conversion optimization work together. The result? ✔ More qualified customers ✔ Lower acquisition costs (CPA) ✔ Higher conversion rates ✔ Reliable attribution you can trust ✔ Better ROAS and marketing efficiency ✔ A scalable system built for long-term growth 🟩🟦 PERFORMANCE ARCHITECTURE & TRACKING 🟦🟩 Know exactly where every conversion comes from. Google Tag Manager (GTM) | Google Analytics 4 (GA4) | Meta Pixel | Conversion API (CAPI) | Server-to-Server (S2S) Postbacks | Voluum | Keitaro | Custom Events | CRM Attribution | Tracking Audits | Attribution | Analytics 🟩🟦 PERFORMANCE MARKETING & CAMPAIGN SCALE 🟦🟩 Acquire customers profitably while lowering acquisition costs. Meta Ads | Google Ads | Push Ads | SMS Marketing | Email Marketing | Audience Targeting | Campaign Optimization | Creative Testing | Creative Strategy | Traffic Optimization | Funnel Compliance 🟩🟦 FUNNELS & CONVERSION OPTIMIZATION 🟦🟩 Turn more visitors into qualified leads and paying customers. Lead Generation Funnels | Sales Funnels | Landing Page Optimization | Conversion Rate Optimization (CRO) | Funnel Optimization | Customer Journey Optimization | Offer Positioning | Landing Page Messaging 🟩🟦 INDUSTRIES I WORK WITH 🟦🟩 eCommerce Shopify SaaS Lead Generation Affiliate Marketing White-label Casino iGaming Sweepstakes Legal Services 🟩🟦 RESULTS MY CLIENTS AIM TO ACHIEVE 🟦🟩 📈 Reliable tracking and attribution 📈 Reduced data leakage 📈 Improved campaign efficiency 📈 Lower CPA 📈 Higher conversion rates 📈 Better visibility into what's driving revenue 📈 Scalable customer acquisition systems Recent project outcomes include: ✅ 2–5x ROAS ✅ Up to 30% improvement in CTR ✅ Up to 15% reduction in CPA ✅ Up to 20–35% improvement in conversion and FTD rates (where applicable) 🟩🟦 HOW I WORK 🟦🟩 Every business is different, but my approach follows the same framework. 1. Audit: Review your campaigns, funnels, tracking, creatives, and customer journey. 2. Diagnose: Identify exactly where performance is leaking—whether that's tracking, audience targeting, creatives, landing pages, or funnel bottlenecks. 3. Optimize: Implement improvements that increase conversion rates and marketing efficiency. 4. Scale: Use accurate data to confidently increase profitable customer acquisition. I don't optimize for clicks. I optimize for business growth. 🟩🟦 LET'S BUILD A SYSTEM THAT SCALES 🟦🟩 Whether you need to: • Scale Meta or Google Ads • Fix tracking and attribution • Improve ROAS and lower CPA • Optimize funnels and landing pages • Build a compliant customer acquisition system • Increase lead quality and customer lifetime value I'd be happy to discuss your goals and identify the biggest opportunities to improve your marketing performance. Let's build a growth system that delivers measurable business results—not just more traffic. Best wishes, Prabhaat S

Most businesses don’t need another ad manager. They need someone who understands how growth actually works across acquisition, onboarding, retention and monetization. That’s where I come in. I’m a growth operator with 11+ years of experience helping startups and scaled brands grow profitably across fintech, SaaS, travel tech, ecommerce and consumer internet. My background spans both strategic leadership and hands-on execution so I’m equally comfortable diagnosing broken growth economics at the business level or getting deep into campaign, funnel, attribution and conversion details. I’ve led growth across brands like Spocket, Paytm, MobiKwik, Goibibo and TripHobo, managing growth programs from early experimentation to scaled acquisition engines. 🚀 Selected outcomes: Spocket - Scaled new subscriber acquisition 3X in 7 months while managing ~$300K/month in paid spend at healthy CAC:LTV economics Goibibo - Grew room nights 40% YoY while improving ROAS 34% on $9M+ annual paid budgets TripHobo - Increased tours orders 55% MoM while reducing CPA 80%, improving ROAS 330% in 2 months Paytm - Scaled motor insurance GMV 9X in 12 months MobiKwik - Grew monthly transacting users from 1M to 1.3M 🚀 How I typically help clients: - Paid acquisition strategy & scaling (Meta / Google/TikTok/X/Reddit/Linkedin) - CAC / LTV diagnosis & growth economics - Funnel conversion optimization - Attribution & measurement strategy - Growth experimentation frameworks - Retention / monetization strategy (Email/Push/SMS/Whatsapp Flows) - Fractional growth leadership for startups and scaling brands 🚀 Best fit clients: I work best with founders and growth-stage businesses that: - are already or looking to start spending on acquisition - need sharper growth economics - want strategic ownership, not just campaign execution - care about profitable scaling 🚀 Working model: Depending on the need, I work as: - strategic consultant - fractional growth leader - acquisition growth partner If you need more than campaign management and want someone who can think like an operator while executing like a specialist, let’s talk.

𝗜 𝗯𝘂𝗶𝗹𝗱 𝘀𝗶𝗺𝗽𝗹𝗲, 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘆𝘀𝘁𝗲𝗺𝘀🎯𝘀𝗼 𝘆𝗼𝘂𝗿 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝘂𝗿𝗻𝘀 𝗶𝗻𝘁𝗼 𝗹𝗲𝗮𝗱𝘀, 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗶𝘁. I help SaaS, D2C, and B2B brands grow without wasting money. I work like a fractional CMO plus hands-on growth operator: set a clear goal, test the right things first, fix what’s leaking, and scale what proves ROI. 🏆𝗛𝗼𝘄 𝗜’𝗹𝗹 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 Start with the target. What number are we trying to hit? Work backward to leads, conversion, and channels. Fix the leaks first. Clean tracking, clear offer, one focused landing page. No scale until this is solid. Capture demand. High-intent search + remarketing; basic LinkedIn/Meta to reach the right people. Stay in touch. Email/lifecycle flows that recover carts, warm leads, and win back buyers. Test small, scale winners. Try a few angles, keep what works, drop what doesn’t. Keep it visible. One weekly scorecard → three actions for the next week. 🎯𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱 (𝘀𝗰𝗼𝗽𝗲) 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: ICP, offers, funnels, KPI targets (tied to revenue, not vanity metrics). 𝗣𝗮𝗶𝗱 𝗮𝗱𝘀: Google (Search/PMAX), Meta, LinkedIn; remarketing; lead forms. 𝗘𝗺𝗮𝗶𝗹 & 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲: Klaviyo/Mailchimp flows + 2–4 campaigns/month, segmentation, deliverability basics. 𝗖𝗥𝗢: Landing pages, PDP/LP audits, A/B tests, checkout friction fixes. 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: GA4, GTM, GSC; UTMs; clean conversion events; Looker dashboards. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: HubSpot/GoHighLevel/Zapier; CRM handoff with UTMs and lead alerts. 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗰𝗮𝗹𝗹𝘀 (𝗵𝗼𝘄 𝘄𝗲 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿) Weekly scorecard (1-pager): Spend → CPC/CPA → leads → pipeline/revenue. Plus next 3 moves. 📞📞Weekly call (15–30 min): Fast review + decisions; I send notes right after. Monthly deep-dive (45–60 min): Channel teardown, creative review, roadmap refresh. Shared dashboard: GA4/Looker link you can open anytime. Change log: Every build/test documented so you always know what shipped. 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 (𝘄𝗶𝘁𝗵 𝗽𝗿𝗼𝗼𝗳) 🏆Debutify (Shopify ecosystem): Partner/creator engine + PR + demand capture → large install growth. Proof: App Store, YouTube. 🏆On Air Parking (mobility): CRO lifts and multi-city scale with an organic + paid engine. Proof: Website, Pressroom. 🏆Dundas Life / Escalon (B2B finance): LinkedIn demand gen + remarketing + nurture → pipeline lift. Proof: Dundas Life, Escalon. 🏆Physician Surrogacy (healthcare): Compliant lead flow + routing + follow-ups → stronger qualification. Proof: Website. 🏆Vesco Cycles / Lux & Co (D2C): Search + Meta + Klaviyo flows → profitable ramp. Proof: Vesco Cycles, Lux & Co Australia. 🟠🟠𝓝𝓲𝓬𝓱𝓮𝓼🟠🟠 SaaS (incl. AI/Shopify apps) • D2C/Fashion/E-com • Finance/Insuretech • Healthcare/Medical services • B2B services. 🔨𝗧𝗼𝗼𝗹𝘀𝗲𝘁 GA4, GSC, GTM, Looker Studio, Google Ads, Meta Ads, LinkedIn Ads, Klaviyo, Mailchimp, HubSpot, GoHighLevel, Zapier, Shopify, Webflow, Ahrefs/SEMrush, Hotjar, Mixpanel. 🟢𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 • Growth strategy & GTM • Google/Meta/LinkedIn Ads (incl. remarketing & lead forms) • Email & Lifecycle (Klaviyo/Mailchimp/Braze) • Lead/Demand Gen (content offers, webinars, LinkedIn) • CRO (landing pages, A/B testing) • Analytics (GA4/GTM/GSC, Looker) • Automation (HubSpot/GoHighLevel/Zapier/CRM)

I build Klaviyo email & lifecycle programs that turn an ecommerce brand's existing traffic into repeat revenue, and I can prove it with numbers, not adjectives. Most recently, I ran the full email & automation program for a U.S. WooCommerce brand and drove $1.3M in Klaviyo-attributed revenue over 12 months: 158 campaigns, a +5.5pt lift in open rate, an 11-flow automation library, and a payment-recovery flow that alone recovered ~$47K. I've been doing growth marketing since 2015 (SEO, then HubSpot/inbound, and full-time independent since 2020), so I understand the whole funnel, not just the send button. What I can do for you: • Klaviyo setup & migration (incl. HubSpot to Klaviyo; Shopify & WooCommerce) • Lifecycle flows: welcome, abandonment, post-purchase, winback, cross-sell, replenishment • Campaign strategy & calendar: segmentation, A/B testing, deliverability, list hygiene • Klaviyo audits to find the revenue you're leaving on the table • Supporting ecommerce SEO: product/category & content SEO to feed the funnel (213% top-3 ranking gains and 146% traffic lift on past projects) How I work: I tie everything to revenue and report honestly: attributed vs. incremental, what's working and what isn't. You'll always know exactly what your email program is earning. Track record: 100% Job Success, 4.9★ (18 reviews), 26 jobs, 1,800+ hours on Upwork. If email is (or should be) a real revenue channel for your store, send me a note about your brand and where you're stuck. I'll tell you exactly what I'd do first. What’s Next? Click the “Hire Gurbaj” button to start a conversation. There’s no obligation to commit; let’s discuss your needs and explore how I can help you achieve your goals. Looking forward to working with you!

GROW YOUR SAAS WITH A PROVEN MARKETING VETERAN OF 11+ YEARS. With over 12 years of experience in SaaS marketing, I specialize in demand generation, customer acquisition, and growth marketing. I’ve led multi-million dollar growth initiatives in NA and EMEA, delivering tangible results across inbound and outbound channels. Whether it is building marketing strategies from scratch or scaling up existing efforts, I thrive on driving revenue and business success. 🗣️ "Soumen was the driving force behind our marketing efforts... His passion and attention to detail make him a valuable asset. I'd love to work with him again." – Augustus Franklin, CEO, CallHub 🚩🏁 WHAT CAN I DO FOR YOU? ◎ Do market research. ◎ Do audience research & segmentation to identify ICPs & personas ◎ Develop a marketing strategy or optimise your current marketing activities ◎ Drive customer acquisition with targeted demand & lead generation strategies ◎ Build and optimize email marketing and paid marketing strategies ◎ Improve lead conversion and customer retention ◎ Content marketing strategy: Drive organic traffic that converts ◎ Optimize user journeys to improve onboarding and product adoption ⚡️⚡️ RECENT ACHIEVEMENTS ◎ Led marketing team for a SaaS brand and grew it to $10M ARR ◎ Increased product consumption by 4% (~$10M) through optimized nudges ◎ Achieved 17% conversion on Google Ads for a B2B SaaS startup, with 23% converting to paid customers ◎ Grew organic traffic to 500K that converted into 30000 signups ◎ Led ABM campaigns, securing an 8% conversion rate with an average ACV of ~$30,000 ◎ Increased SQL pipeline by 65% through inbound and paid marketing ◎ Drove a $4.7M revenue increase through demand generation and integrated marketing campaigns 🧗‍♀️ SKILLS ◎ Demand Generation & Customer Acquisition: ABM, growth marketing, lead nurturing, lifecycle marketing ◎ Content Marketing: Content strategy, content creation & distribution, SEO, email marketing, inbound marketing ◎ Paid Marketing & Social media: Google Ads, Facebook, Instagram, LinkedIn, YouTube, Pinterest, Twitter, Snapchat ◎ Marketing Automation & CRM: HubSpot, Marketo, Salesforce, 6sense, Clearbit, Mixpanel, Twilio Segment ◎ Analytics & Optimization: Google Analytics, Looker, Hotjar, Optimizely, conversion rate optimization (CRO) ◎ Project & People Management: OKRs, budget management, cross-functional team leadership I bring 11+ years of hands-on marketing experience in SaaS, combining strategic leadership with a data-driven approach. ☀︎ I’m not about vanity metrics—I focus on results that matter: traffic that converts, ads that drive profitable CAC, and campaigns that boost customer acquisition. 🤝 I can work closely with sales, product, and engineering teams to successfully build and execute marketing strategies that align with business objectives. 🎯 My T-shaped expertise allows me to be agile across various marketing channels, delivering meaningful impact at every stage of the funnel. Let's chat if you're looking for a marketing leader who can drive measurable results and help your SaaS business grow! Contact me today, and let's make your SaaS a success.

Hi, I'm Surbhi, a Growth Marketing professional with 9+ years of experience working across D2C brands, B2B firms, and everything in between from early-stage startups to established businesses across healthcare, EdTech, real estate, SaaS, investment banking, and more. I specialise in building marketing systems that generate leads, convert customers, and retain them - not one-off campaigns, but repeatable growth engines across the full funnel. What I work on: CRM, Automation & Lifecycle Marketing I build and manage automated customer journeys covering welcome sequences, abandoned cart flows, retention campaigns, and re-engagement connecting behaviour to messaging across the full customer lifecycle. I've worked across a wide range of platforms including Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Adestra, Force24, WATI, Msgboxx and Zoko. If your stack is different, I adapt quickly, the strategy and logic transfers regardless of the platform. LinkedIn Strategy & Thought Leadership I manage LinkedIn presence for founders, C-level executives, and company pages, building content engines around GTM strategy, investment, PropTech, AI, and SaaS. If you're trying to build authority, generate inbound, or reach decision-makers organically on LinkedIn, this is a core strength. Performance Marketing Experienced in planning, running, and optimising Meta and Facebook ad campaigns with a focus on lead quality, CPL efficiency, audience segmentation, and geo-targeted campaign structures. I've worked across healthcare, recruitment, and consumer research niches, and I'm comfortable managing campaigns independently from brief to reporting. Website Revamp, Brand Strategy & Content I support founders and marketing teams across the full brand development cycle from initial discovery and brand alignment documentation through to website copywriting, metadata, technical QA, and cross-channel launch. Deliverables have included brand alignment documents, whitepapers, case studies, website revamps, and public rebrand rollouts always coordinating with designers and developers and working through stakeholder approval at each stage. SEO, Content & Link Building I write SEO-optimised content and manage outreach-based link building campaigns, guest posts, resource page placements, and broken link building. I'm also experienced in producing whitepapers, case studies, and long-form content across a range of industries. If your niche isn't listed, that's not a barrier I research deeply before I execute. Industries I've worked across: I've worked with clients in healthcare, EdTech, real estate, PropTech, investment banking, SaaS, AI, D2C, eCommerce, sports, lifestyle, and web development and I adapt quickly to new sectors. If your industry isn't listed, that's not a barrier; most marketing fundamentals transfer and I research deeply before I execute. Tools I've worked with: I've worked across a wide range of marketing platforms and pick up new tools quickly. Some I've used extensively include Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Adestra, Force24, WATI, Zoko, Shopify, Dripify, HeyReach, LinkedIn Helper, Meta Ads Manager, Google Search Console, Ahrefs, Canva, Pipedrive, Apollo, Lemlist, and Snov, Posthero but if your stack is different, I'm comfortable learning and adapting. The strategy and logic transfers regardless of the platform. Where I've worked: I've collaborated with clients across India, the UK, UAE, USA, Switzerland, Japan, Saudi Arabia, China, Indonesia, and Morocco adapting to different markets, time zones, and communication styles. I'm comfortable owning end-to-end execution independently or working as part of a team across time zones, industries, and growth stages. Whether you need a strategist who can execute or an executor who thinks strategically, I'm built for both. Let's talk about what you're building.