I’m a marketing strategist with 10+ years of experience helping startups, corporates, and nonprofits build meaningful brands and measurable campaigns.
Today, I use AI-assisted tools to make marketing smarter — from faster audience research to creative testing and campaign planning. My approach blends data, empathy, and storytelling to help brands grow authentically and efficiently.
I’ve worked with organizations like LEAD School, Dalmia Cement, Ontrack, and Rocket Learning, and recently built Furreal — an AI-driven brand concept for healthy pet treats.
Whether you’re launching a new brand or rethinking your marketing strategy, I can help you define your message, simplify your process, and scale your impact.
Internet Marketing
Social Media Marketing
Instagram
Brand Consulting
Social Media Marketing Plan
Content Strategy
Social Media Optimization
Customer Insight Analysis
Copywriting
Customer Engagement
Soumen H.
Bengaluru, India
$65/hr
5.0
8 jobs
GROW YOUR SAAS WITH A PROVEN MARKETING VETERAN OF 11+ YEARS.
With over 12 years of experience in SaaS marketing, I specialize in demand generation, customer acquisition, and growth marketing. I’ve led multi-million dollar growth initiatives in NA and EMEA, delivering tangible results across inbound and outbound channels. Whether it is building marketing strategies from scratch or scaling up existing efforts, I thrive on driving revenue and business success.
🗣️ "Soumen was the driving force behind our marketing efforts... His passion and attention to detail make him a valuable asset. I'd love to work with him again." – Augustus Franklin, CEO, CallHub
🚩🏁 WHAT CAN I DO FOR YOU?
◎ Do market research.
◎ Do audience research & segmentation to identify ICPs & personas
◎ Develop a marketing strategy or optimise your current marketing activities
◎ Drive customer acquisition with targeted demand & lead generation strategies
◎ Build and optimize email marketing and paid marketing strategies
◎ Improve lead conversion and customer retention
◎ Content marketing strategy: Drive organic traffic that converts
◎ Optimize user journeys to improve onboarding and product adoption
⚡️⚡️ RECENT ACHIEVEMENTS
◎ Led marketing team for a SaaS brand and grew it to $10M ARR
◎ Increased product consumption by 4% (~$10M) through optimized nudges
◎ Achieved 17% conversion on Google Ads for a B2B SaaS startup, with 23% converting to paid customers
◎ Grew organic traffic to 500K that converted into 30000 signups
◎ Led ABM campaigns, securing an 8% conversion rate with an average ACV of ~$30,000
◎ Increased SQL pipeline by 65% through inbound and paid marketing
◎ Drove a $4.7M revenue increase through demand generation and integrated marketing campaigns
🧗♀️ SKILLS
◎ Demand Generation & Customer Acquisition: ABM, growth marketing, lead nurturing, lifecycle marketing
◎ Content Marketing: Content strategy, content creation & distribution, SEO, email marketing, inbound marketing
◎ Paid Marketing & Social media: Google Ads, Facebook, Instagram, LinkedIn, YouTube, Pinterest, Twitter, Snapchat
◎ Marketing Automation & CRM: HubSpot, Marketo, Salesforce, 6sense, Clearbit, Mixpanel, Twilio Segment
◎ Analytics & Optimization: Google Analytics, Looker, Hotjar, Optimizely, conversion rate optimization (CRO)
◎ Project & People Management: OKRs, budget management, cross-functional team leadership
I bring 11+ years of hands-on marketing experience in SaaS, combining strategic leadership with a data-driven approach.
☀︎ I’m not about vanity metrics—I focus on results that matter: traffic that converts, ads that drive profitable CAC, and campaigns that boost customer acquisition.
🤝 I can work closely with sales, product, and engineering teams to successfully build and execute marketing strategies that align with business objectives.
🎯 My T-shaped expertise allows me to be agile across various marketing channels, delivering meaningful impact at every stage of the funnel.
Let's chat if you're looking for a marketing leader who can drive measurable results and help your SaaS business grow! Contact me today, and let's make your SaaS a success.
Marketing Automation
Marketing Strategy
Content Marketing Strategy
SEO Strategy
Email Marketing Strategy
Content Marketing
Digital Marketing
Performance Marketing
Conversion Rate Optimization
Landing Page Optimization
Web Analytics
Market Analysis
Lead Generation Strategy
Customer Acquisition
Audience Segmentation & Targeting
Ranu K.
Bengaluru, India
$60/hr
4.9
59 jobs
- Top Rated Plus
- Proven Track Record
- 5-star rating
An Email Marketing Consultant and a Content Strategist with over 5 years of experience, I am intrigued by Email campaigns and everything that it subsumes. I have worked with clients across verticals creating content and managing their Email strategy
I have been working as a full-time freelancer for several clients for the last 4 years, assisting them to build a significant online presence by curating content, template designs, campaigns, automation, promotional emails and analytics for their respective businesses.
Email Marketing
Marketing Automation
Lead Generation
Campaign Management
Klaviyo
Lead Nurturing
Content Development
Ecommerce Website Development
LinkedIn
Canva
Google Analytics
Devanshu S.
Bengaluru, India
$25/hr
5.0
1 jobs
𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 | 𝗟𝗼𝗴𝗼 𝗗𝗲𝘀𝗶𝗴𝗻 · 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 · 𝗨𝗜/𝗨𝗫 · 𝗣𝗮𝗶𝗱 𝗔𝗱𝘀
I help businesses build brand identities and digital marketing systems that drive consistent, measurable growth.
New to Upwork not to the work. I bring 𝟏𝟕+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 delivering results in competitive markets, with deep expertise across brand strategy, digital marketing, UI UX design, and growth consulting. Over the years, I have worked with startups, scaling companies, and established brands to create strategies that are not only visually strong but also focused on performance and long term growth.
I focus on building solid brand foundations and high performing marketing systems that align with your business objectives. Whether you are launching a new business, rebranding an existing one, or scaling your marketing efforts, I bring a structured, data driven, and conversion focused approach to every project.
𝐈 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐞 𝐢𝐧🖳︎:
𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆
I develop clear brand positioning, audience targeting, competitor research, messaging frameworks, and complete visual identity systems. This includes logo design, typography, color systems, and brand guidelines that help your business stand out, build trust, and create a strong market presence.
𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗮𝗶𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴
I plan and manage performance marketing campaigns across Google Ads, Meta Ads including Facebook and Instagram, and multi channel funnels. My approach focuses on return on investment, conversion tracking, audience targeting, split testing, and campaign optimization to generate qualified leads and consistent revenue growth.
𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗨𝗜 𝗨𝗫
I design conversion focused websites and landing pages that are aligned with your brand and built to perform. From user experience strategy to layout, structure, and mobile responsiveness, I ensure your website guides users clearly toward taking action such as inquiries, bookings, or purchases.
𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗜 𝗧𝗼𝗼𝗹𝘀
I build marketing automation systems, CRM workflows, and AI powered processes that help streamline your operations. This includes lead nurturing systems, automated funnels, and content workflows designed to save time and scale your marketing output efficiently.
𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻
I create structured go to market strategies, customer journey mapping, funnel development, and scalable growth frameworks for both B2B and D2C businesses. I help identify growth opportunities, optimize acquisition channels, and build systems that support sustainable and predictable scaling.
My work sits at the intersection of branding, digital marketing, and conversion optimization, so your business does not just look credible, it attracts the right audience, builds trust, and converts attention into measurable results.
I have built and led creative and marketing teams, which gives me a strong understanding of customer psychology, buyer behavior, brand storytelling, and performance marketing. I do not just execute tasks, I think in systems and ensure every part of your marketing works together effectively.
𝘐𝘧 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘢 𝘣𝘳𝘢𝘯𝘥 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘳, 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘴𝘵, 𝘰𝘳 𝘨𝘳𝘰𝘸𝘵𝘩 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 𝘸𝘩𝘰 𝘧𝘰𝘤𝘶𝘴𝘦𝘴 𝘰𝘯 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘳𝘦𝘴𝘶𝘭𝘵𝘴, 𝘭𝘦𝘵’𝘴 𝘵𝘢𝘭𝘬.
𝗣.𝗦.:
Brand strategy, brand identity, digital marketing, marketing strategy, growth strategy, performance marketing, conversion optimization, lead generation, marketing consultant, business growth consultant, brand positioning, brand messaging, brand development, brand guidelines, logo design, visual identity, brand storytelling, personal branding, corporate branding, rebranding, Google Ads, Facebook Ads, Instagram Ads, Meta Ads, PPC advertising, paid media, campaign management, ad optimization, conversion tracking, funnel optimization, ROAS improvement, cost per lead reduction, UI UX design, website design, landing page design, conversion focused design, user experience, user interface, website optimization, mobile responsive design.
B2B Marketing
Marketing Automation
Marketing Strategy
Social Media Marketing
Brand Strategy
Brand Identity Design
Logo Design
Digital Marketing Strategy
WordPress Website Design
Landing Page Design
Google Ads
Facebook Ads Manager
Conversion Rate Optimization
Copywriting
Content Strategy
Graphic Design
Web Design
Campaign Management
Brochure Design
Stationery Design
Chaitali C.
Bengaluru, India
$40/hr
5.0
1 jobs
Whether you've just launched your DTC brand and don't know where email should start, or you're scaling and sensing your store should be making far more from email but can't see what's missing, that gap usually isn't your product. It's your retention system.
Most Klaviyo and Brevo accounts are quietly leaking revenue. Flows set up once and never optimised. Campaigns blasted to the whole list with no segmentation. Deliverability issues nobody's watching.
I find exactly where the revenue is leaking and fix it.
I've spent 11 years building and optimising email and lifecycle programs for consumer brands, from large enterprise accounts to Shopify DTC. Along the way I've scaled programs to 110M emails/month, recovered inbox placement from 45% to 98%, and grown abandoned cart revenue 3.5x in 30 days.
Klaviyo Bronze Partner | Certified Klaviyo Strategist & Practitioner | PushOwl Partner | Brevo Certified
What I do:
1. Klaviyo setup & flow builds - welcome, abandoned cart, checkout abandonment, browse abandonment, post-purchase, win-back, replenishment, review request
2. Flow audits & optimisation - find what's underperforming and fix it with data, not guesswork
3. Campaign management - segmented sends that drive clicks and conversions, not just opens
4. Deliverability & inbox placement - SPF, DKIM, DMARC, sender reputation recovery, list health (a specialism: this is where I've delivered some of my strongest results)
5. SMS & push integration - high-intent touchpoints working alongside email
6. ESP migrations - moving to Klaviyo or Brevo from Mailchimp or any other platform, cleanly
I work with DTC and Shopify brands globally, with a focus on subscription, fashion and consumer brands that want retention to become a serious, predictable revenue channel. Not just another campaign that goes out.
If you need email built to perform, let's talk.
—
Klaviyo, Klaviyo partner, Klaviyo audit, Klaviyo flows, Klaviyo setup, Klaviyo specialist, Klaviyo email marketing, Klaviyo SMS, email marketing, email automation, Shopify, Brevo, pushowl partner, marketing automation, email deliverability, abandoned cart, lifecycle marketing, retention marketing, ESP migration, email campaign setup, segmentation, sender reputation
Email Marketing
Marketing Automation
Email & Newsletter
Email Automation
Customer Lifecycle Messaging
Klaviyo
Push Notifications
Customer Retention Strategy
Customer Retention
Email Campaign Optimization
Email Deliverability
Email Marketing Consultation
Email Platform Account Setup
Email Marketing Strategy
Shopify
SMS
A/B Testing
Audience Segmentation & Targeting
Sendinblue
Rupam D.
Bengaluru, India
$24/hr
5.0
1 jobs
A results-driven professional with over 12 years of diverse experience across technical and managerial roles. Skilled in crafting impactful product and B2B marketing communication strategies, and in developing and executing go-to-market strategies. Demonstrated ability to drive over 50% organic growth in social media followers within 8 months. Proven ability in creation and management of sales funnels, performance campaigns. Strong in stakeholder management, with a track record of collaborative leadership.
Proficient in productivity tools like MS Office, design tools like Canva, and prototyping using Figma. Technically hands-on with Java, Scala, HTML, CSS, and JavaScript. Experienced in using CRM platforms such as Salesforce and Zoho to accelerate business growth.
Let’s connect and bring your next big idea to life!
Marketing
Social Media Lead Generation
Lead Generation
Digital Marketing Materials
Digital Marketing Strategy
Branding
Brand Identity
Brand Development
Brand Consulting
Digital Marketing
Sales Lead Lists
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