Hire the best Advertising Consultants

Check out Advertising Consultants with the skills you need for your next job.

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Rating is 4.8 out of 5.
4.8/5
based on 6,250 client reviews
Andrew H.
$150/hr
  • Trophy Icon Advertising
  • Creative Writing
  • Business Writing
  • Brand Consulting
  • Brand Marketing
  • Blog Writing
  • Article Writing
  • Business Development
  • LinkedIn
  • Biography Writing
  • Brand Positioning
  • Brand Identity
  • Branding
  • Storytelling
  • Website Copywriting

Think of me as a Content Whisperer. I'm a gifted storyteller, dedicated to helping clients tell theirs. I say this unabashedly and with complete confidence. The proof, of course, is the words. Today, finding the right words is more important than ever, and I strive to under-promise but over-deliver. The name of my company says it all: words-are-my-biz And my philosophy is simple: The right words sell. The wrong words leave sales on the table. WHO I AM. I’m a professional writer living in Portland, Oregon with a lifelong passion for the power of the written word. I’ve written everything from novels to blogs, sales...

Valentin S.
$63/hr
  • Trophy Icon Advertising
  • Google Ads
  • Affiliate Marketing
  • Internet Marketing
  • Media Buying
  • Native Advertising
  • Media Analytics
  • Facebook Advertising
  • Display Ad
  • Banner Ads
  • Advertising Networks
  • Google Ad Manager
  • PPC Marketing
  • Pay Per Click
  • eCommerce

✅7+ years experience in Affiliate Marketing, Media Buying and Traffic, ✅ $100-$600K of ad spends projects, ✅WW GEOs ✅all proofed with reviews and references Experience with all main Traffic Sources and Networks: - FaceBook Ads, - Google Ads, Yandex Direct, - Native: Taboola, Revcontent, MGID, AdNow, Engageya, NativeAds, Exoclick, TrafficJunky, Earnify) - Push Notification (MegaPush, AdMaven, Evadav, DataPush, RichPush, PropellerAds) - Pop-up, Pop-under (AdCash, Adsterra, PopCash, Clickadu, Propellerads) Monetizing your traffic with various affiliate programs and offers from different niches: - e-commerce, - beauty, health, nutra, COD...

Awais S.
$25/hr
  • Trophy Icon Advertising
  • LinkedIn Campaign Manager
  • LinkedIn Sales Navigator
  • Business Development
  • Marketing
  • LinkedIn Lead Generation
  • B2B Marketing
  • Social Media Lead Generation
  • Advertising Strategy
  • Lead Generation Strategy
  • LinkedIn Marketing
  • Lead Generation
  • LinkedIn
  • LinkedIn Development

Hi there, Thank you for checking my profile. Some cool facts and statistics to make you smile :) 1 - LinkedIn Certified Social Selling Strategist 2 - 100% Non-Spammy/Non-Salesy Done for you all LinkedIn Lead Gen Campaign Development and Management. 3 - I am easily one of the most sought after and top Rated LinkedIn Marketing and B2B Lead Generation Specialist with a 100% Job Success Rate 4 - I SAVE your PAID ADVERTISING $$$ 5 - I don't do any LinkedIn automation and/or LinkedIn profile optimization. 6 - Everything done manually. No automation/bots or software is used. KEY STATISTICS 1 - LinkedIn Specific Total Projects - 111 2 -...

German S.
$150/hr
  • Trophy Icon Advertising
  • Amazon FBA
  • Amazon Plugin
  • E-Commerce Management
  • Shopify
  • Amazon PPC
  • Consultant
  • Business Coaching
  • PPC Marketing
  • Dropshipping
  • ManyChat
  • Dropshipping
  • Amazon Seller Central
  • Social Media Marketing

Thanks so much for looking at my profile! First of all, I hate the words Amazon Expert, Coach, Guru, etc. But, that's what most people search for, so it only makes sense to have that in the title! But I'm just a guy who's obsessed with selling on Amazon and helping others save time and money by avoiding common mistakes and following the right practices and principles of selling on Amazon. I have been running an Amazon FBA business ever since I was in college. In the last three years, I have generated over a million dollars in sales. My Amazon business is generating semi-passive income and allows me to avoid the 9-5 while growing my other...

Alex M.
$125/hr
  • Trophy Icon Advertising
  • Copywriting
  • Video Production
  • Screenwriting
  • Creative Direction
  • Creative Writing
  • Ad Creative
  • Storytelling
  • Short Story Writing
  • Film
  • Film Production
  • Pitchbook
  • Film Direction
  • Humor Writing
  • Video Commercial

Do you want the same quality of creativity that you see on TV? If so, then you're in the right place.  My name is Alex Morsanutto and I am an award-winning filmmaker and advertising expert with 10+ years of film & commercial experience. I also am the owner of Silvermine Productions located just outside of New York City.   I recently directed nationwide broadcast commercials for Brother Printer, Pond's Men, The Beard Struggle, and JOAH.  I've worked for Fortune 500 Companies like Target, Mastercard, Unilever, and Chevrolet, as well as municipalities like the state of California, VC-funded start-ups, and small family businesses.  My...

Bobby R.
$65/hr
  • Trophy Icon Advertising
  • Search Engine Optimization
  • Search Engine Marketing
  • Web Design
  • Internet Marketing
  • Pay Per Click Advertising
  • Google Ads
  • Graphic Design
  • Website Development
  • Mobile App Development

From an intangible idea to real-world execution, I stay relevant with the latest marketing strategies. I am constantly getting hands-on training with the latest tech to stay on the cutting edge when it comes to marketing. I do this so I can have experienced it myself and not just be speaking theory. Specialties: - Web Design - White Hat SEO - Video Creation & Marketing - Social Media Specialist - IT and Programming specialist I am not a commissioned salespeople trying to hit a quota. I provide measurable results based on the amount of money spent. I customized marketing strategies to ensure the highest ROI. Also, I share the same values...

Khrystyne R.
$75/hr
  • Trophy Icon Advertising
  • Logo Design
  • Adobe Illustrator
  • Adobe Photoshop
  • Management Skills
  • Brochure Design
  • Label & Package Design
  • User Interface Design
  • Corporate Brand Identity
  • Web Design
  • Art Direction
  • Branding

Logos | Corporate ID | Brochures | Web UI | Sell Sheets | Packaging Top Ranked Individual Design Provider Since 2008. If you would like high quality work with a fast turn around for a fair price, contact me. You won't be disappointed. I enjoy working on all kinds of print & corporate identity projects. I am capable of following strict directions as well as conceptualizing solutions that will work for you. I have an excellent reputation as a hard worker and talented artist and would be happy to provide references upon request. I am a highly motivated, creative, and hardworking individual. I'm a full time freelance artist (available...

Phillip T.
$65/hr
  • Trophy Icon Advertising
  • Infusionsoft Development
  • Infusionsoft Administration
  • Keap Marketing
  • Squarespace
  • Zapier
  • Integration Testing
  • Formstack

🌟 TOP RATED PLUS Freelancer on UpWork, specializing in a wide range of Marketing Automation and Web Publishing platforms. 🌟 Hey there! I am a marketing automation expert based in the US. I have helped many businesses automate their processes to improve overall growth and scalability. I have built everything from small drip campaigns to multimillion-dollar launches. I have worked with some of the LEADERS and INFLUENCERS in the online business world as well as businesses all across the board - from large marketing agencies, e-commerce stores, cybersecurity firms, real estate, health & wellness brands, and much more. WHY WORK WITH ME?...

Amy R.
$44/hr
  • Trophy Icon Advertising
  • Social Media Marketing
  • Social Media Optimization
  • Social Media Posts
  • Social Media Content
  • WordPress
  • WordPress Development
  • WordPress Plugin
  • Website Content
  • Website Redesign
  • Social Media Content Creation
  • Social Media Management
  • Blog Writing
  • Brand Consulting
  • SEO Performance

Social Media Strategist & Manager | Website Developer (WordPress & Shopify) | Digital Marketing Strategy Overview: Whether you are looking to build and grow social media channels organically or generate website traffic through an optimised, SEO friendly website. I help clients achieve results the RIGHT way. With my strategies and knowledge, I create fully optimized social media channels and create websites that are set up to grow and convert. Social Media Strategist: I believe having a strong social media strategy is fundamental in growing organically on social media in 2022. I help individuals and businesses grow their presence...

Md.Saidur R.
$20/hr
  • Trophy Icon Advertising
  • WordPress
  • Data Analysis
  • Customer Service
  • Search Engine Optimization

You can generate more sales for your business using the following marketplace : 1. Facebook Marketplace 2. Instagram 3. Pinterest 4. Craigslist 5. Offer Up You need someone who is expert in all these marketplace and can work back end when you manage the front end because you'll be too busy . I am the expert . Lets talk. Thanks

Katherine T.
$100/hr
  • Trophy Icon Advertising
  • Marketing Strategy
  • Branding
  • Marketing Communications
  • Brand Positioning & Messaging Strategy
  • Marketing Collateral
  • Content Development
  • Website Development
  • Public Relations
  • Direct Marketing
  • Digital Marketing Strategy
  • Email Marketing
  • Social Media Marketing Strategy
  • B2B Marketing
  • Brand Positioning

I am an independent marketing consultant with 25+ years of experience in all facets of marketing and have an MBA with a marketing concentration from Goizueta Business School at Emory University. I spent many years in corporate marketing and worked in both large and smaller organizations before going out on my own in 2013. I primarily work with small- to medium-sized growing businesses providing them a high-level of strategic and hands-on marketing support. * High-energy, organized and resourceful senior marketing professional skilled in leading branding and integrated marketing communication initiatives that expand brand awareness and...

Jeffrey L.
$65/hr
  • Trophy Icon Advertising
  • Pay Per Click Advertising
  • Shopify
  • WordPress
  • eCommerce
  • Google Ads
  • Facebook Advertising
  • Facebook Ads Manager
  • Google Merchant Center
  • Google Analytics
  • Bing Ads
  • Lead Generation
  • Advertising Strategy
  • Campaign Management
  • PPC Campaign Setup & Management

I have over 11 years of experience in digital marketing & advertising. I am Google Ads Certified and have extensive experience running paid advertising campaigns on Google, as well as Bing/Yahoo, Facebook, Instagram, LinkedIn, YouTube and more. I am also very well versed in Google Analytics and website/conversion/ecommerce tracking. Skills include: Advertising Strategy, SEM, SEO, and SMM - Google Ads and Bing Ads (Search/Display/Mobile/Shopping/Video), Facebook Ads, Instagram Ads, Pinterest Ads, YouTube Ads, LinkedIn Ads, Yelp Ads, Google Analytics, Email Marketing, and more. Services include, but are not limited to, Consulting on...

Conor D.
$42/hr
  • Trophy Icon Advertising
  • Marketing Strategy
  • Google Analytics
  • Pay Per Click Advertising
  • Website Analytics
  • Digital Marketing Strategy
  • Social Media Management
  • Display Ad
  • Copywriting
  • Conversion Rate Optimization
  • LinkedIn
  • Google Ads
  • Search Engine Marketing
  • Campaign Optimization
  • Build Lookalike Audiences
  • Facebook

I am purely focused on generating profitable leads for your business. This is done by looking at the user journey in detail and ensuring your website looks great and that your product offering is clear. From here, I will develop a targeted media plan and above all else, everything will be measured. I have 10+ years experience (both on the client and agency side) in developing & executing digital strategies for start-up & multinational organisations across multiple industries including online insurance, automotive and retail. Clients include Audi, Volkswagen, Jaguar along with lots of Small Medium Enterprises (SME's). I have an In-depth...

George A.
$125/hr
  • Trophy Icon Advertising
  • Google AdSense
  • DoubleClick for Publishers
  • Ad Server
  • Programmatic Campaign
  • Revenue Management
  • Campaign Management
  • Google Ad Manager
  • Display Ad

✅ With 15 years of professional experience in the online advertising space, I have in-depth knowledge of all things digital advertising. ☆Google Ad Manager (DFP) Ad server implementation, ad unit hierarchy, ad trafficking, campaign management, ads.txt set up, reporting/analysis, direct and programmatic monetization. Integration of ad serving on websites, native apps, progressive web apps, mobile websites and within video players. ☆Google ADX/Adsense Ad unit set up including text/display ads, matched content, in-feed ads, in-article ads, auto ads and auto ads for amp. In-depth optimization of ad unit type and placement on site with a goal...

Kenneth R.
$125/hr
  • Trophy Icon Advertising
  • Ad Tagging
  • Display Ad
  • Facebook Advertising
  • Campaign Reporting
  • Analytics Plugin
  • Pixel Audit
  • Tracking Pixel
  • Retargeting
  • Social Media Marketing
  • Google Tag Manager
  • Pixel Setup & Optimization
  • Conversion Rate Optimization
  • Ad Server

15+ years working with digital agencies and marketers. Expertise in Digital Ad Operations and Ad Tech Platforms, including: - Google Marketing Platform - Google Campaign Manager (DoubleClick) - Google Analytics (GA) - Google Ads (Adwords) - Google Tag Manager (GTM) - Facebook Ads / Business Manager / Catalog Ads / Facebook Pixel - Other Platforms: Pinterest, Twitter, Snap, Bing, LinkedIn - Sizmek (Mediamind) Troubleshooting and setup: - Tracking pixels - Conversion tracking - Remarketing / Retargeting - DMP (Data Management Platform) configuration - Data layer setup - E-commerce: Shopify / WooCommerce / BigCommerce / ClickFunnels -...

Kayly L.
$100/hr
  • Trophy Icon Advertising
  • SEO Writing
  • Blog Writing
  • Article Writing
  • Technical Writing
  • White Paper Writing
  • Case Studies

A quick look through my reviews will tell you why my clients come back again and again: " I edited it and had a team member edit it and there were NO changes! She is a fantastic researcher and writer. Bravo and I would recommend her to any company needing someone who can get the job done with little-to-no stress — but would like to keep her to work for us." "I would recommend Kayly to anyone looking for a copywriter. We have been working with her for over two years now and we are very grateful that we found her. She is highly skilled in creating engaging, thorough, and high-quality blog content. She is also a delight to work with. She is...

Jeffrey L.
$85/hr
  • Trophy Icon Advertising
  • Marketing Strategy
  • Email Marketing
  • Graphic Design
  • Ecommerce Platform Development
  • Shopify
  • WooCommerce
  • Klaviyo
  • eCommerce
  • Facebook Ads Manager
  • SMS

Is your store’s email marketing what you thought it be? Are you using the correct email marketing provider? Are you enjoying it? That last one is crucial. Allow me to give you the gift of loving email marketing again. If you hire me, you’ll get the results you were hoping for. Let me learn more about you, and make the correct suggestions for your business to take off! Click above, and let’s take the first step in utilizing the most profitable marketing solutions in eCommerce. 💸 ☝️ “So, who is this guy?” Over the last 10 years, I have gained diverse experience while driving sales in Digital Marketing. I found my love for email...

Andy B.
$999/hr
  • Trophy Icon Advertising
  • Marketing Strategy
  • Creative Strategy
  • Copy Editing
  • YouTube Marketing
  • Search Engine Optimization
  • Audio Editing
  • Creative Writing
  • Video Editing
  • Brand Consulting
  • Media Relations
  • Public Relations
  • Media & Entertainment

➤My Professionalism = Your Competitive Advantage! While your competition is overworked trying to micromanage cheap freelancers, My Clients are Achieving Their Goals hassle-free. I provide creativity, guidance, & efficiency so you can be more productive than the rest and easily move towards your dreams. ➤ I manage a reputable firm that can serve your needs in the following categories (Advertising | Analytics & Development | Marketing and PR | Business Development | Content Production ). Recent placements for clients: NBC news, Inc. Magazine, Today Show, Fast Company, Cosmopolitan, CBS news, FOX, Bustle, Reader's Digest, HuffPost, Essence...

Larisa G.
$15/hr
  • Trophy Icon Advertising
  • Graphic Design
  • Branding
  • Typography
  • Layout Design
  • Illustration
  • Logo Design
  • Logo
  • Business Card
  • Stationery Design
  • Social Media Imagery
  • Brochure
  • Wix
  • Banner
  • Landing Page

I am a freelancer highly creative Graphic Designer, providing: ⭐ Physical designs and graphics such as brochure, flyer, booklet, etc. ⭐ Digital designs and graphics for social media (Instagram, LinkedIn, Facebook and website ads and banners) such as Avatar design, highlights design, high quality content design and graphics based on your guidelines, values and preferences for posts and stories. ⭐ Presentation design , infographic design ⭐ Brand-book design ⭐ Visual Identity Design (logo, brand colors, typography and guidelines) ⭐ Identity Assets Design ( Website design with Wix, social media graphics, business card, letterhead and email...

Pavle D.
$25/hr
  • Trophy Icon Advertising
  • Editor
  • Writing
  • Management Skills
  • English
  • Translation
  • General Transcription
  • Copywriting
  • Copy Editing
  • Content Writing
  • Content Management

I am the CEO and senior editor of Podroom Creative, a content writing company with dozens of satisfied clients and years of experience. With a team of highly motivated and capable writers at my side, I am able to deliver content on a wide range of topics, even specialized niches. I put quality first, so no matter how complex or extensive the project, I always aim to set a realistic deadline and clearly define the needs and goals of each client. You can always count on: - Transparent and straightforward pricing - Open and clear communication - Well-researched and original content In addition, all the content you receive from me will be...

Richard P.
$85/hr
  • Trophy Icon Advertising
  • Customer Acquisition Strategy
  • Advertising Strategy
  • Digital Marketing
  • Marketing Strategy
  • Business with 1-9 Employees
  • Startup Company
  • Marketing
  • Brand Marketing
  • Strategic Communication
  • Product Marketing
  • Brand Strategy
  • Marketing Communications
  • Go-to-Market Strategy

I've demonstrated success driving profitable growth at small startups, mid-market companies, and global corporations (including Upwork!) I am now 100% focused on helping startups, marketplaces, non-profits, and cause-focused businesses fulfill their missions through world-class marketing. I am an excellent fit for organizations looking to create a go-to-market strategy, brand positioning, messaging, or marketing channel prioritization. In many cases, I am comfortable executing the strategies I recommend; in other words, you don't need to hire me as a strategist and then someone else to execute.

Tony Z.
$120/hr
  • Trophy Icon Advertising
  • Google Shopping
  • Retargeting
  • Display Ad
  • Google Display Network
  • Google Ads
  • HTML5
  • Google Merchant Center
  • eCommerce
  • Analytics
  • Programmatic Campaign
  • Facebook Advertising

15 years of client and agency eCommerce experience optimizing Google Shopping, Google PMax, Remarketing, and Facebook Dynamic Product Ads for brands with $10,000 to $10 million+ spend. I fix Google Performance Max campaigns or help determine if PMax is not the right way to go. Google tunes PMax to get the most for Google. We work within the rules to get the most for your brand via PMax or standard shopping campaigns. We use our patent pending Waterbucket.com platform to get the most out of Facebook DPA and Facebook Advantage+ catalog campaigns or shops. Often times getting 40% better ROAS at scale. My team can build eye-popping custom...

Rashida P.
$75/hr
  • Trophy Icon Advertising
  • Paid Social
  • Digital Strategy
  • Customer Acquisition Strategy
  • Ecommerce
  • Business with 10-99 Employees
  • Google Ads
  • Marketing Strategy
  • Branding
  • Brand Marketing
  • Brand Consulting
  • Brand Strategy
  • Business Plan
  • Search Engine Marketing
  • Brand Research
  • B2C Marketing

Welcome! I specialize in building consumer brands including brand strategy/identity, digital and traditional marketing and strategic growth planning. As an Expert-Vetted Freelancer I am in the Top 1% in these fields. Deep understanding of the consumer, the competitive landscape and your business form the foundation of everything I do. Through insight, I sharpen the value proposition, clarify your target, help to differentiate and creatively translate your brand. Clarity, consistency, cohesiveness. More than hallmarks of great brands, this is the stuff that powers brands, providing focus and fuel to accelerate growth. If you are ready...

Bradlee Keith S.
$100/hr
  • Trophy Icon Advertising
  • Logo Design
  • Adobe Illustrator
  • Graphic Design
  • Adobe InDesign
  • Print Design
  • Illustration
  • Brand Identity
  • Brand Guidelines
  • Logo
  • Brand Positioning
  • Print Marketing Materials

I am a graphic designer with over a decade of experience. I have worked with companies of many sizes and markets. I have experience in almost every aspect of graphic design. I recently spent two years as the Creative Director for the retail brand ORCA Coolers and am now a full-time freelancer. Through my time as a freelancer I have developed a passion for Logo Design and Brand Identity. I think that every brand needs a solid logo to build upon as a foundation for consistent communication with consumers. But that is just the beginning of building a brand. I have intensively studied this area and invested countless hours on developing amazing...

Frank B.
$80/hr
  • Trophy Icon Advertising
  • Packaging
  • Logo
  • Webflow
  • Brand Identity
  • Packaging Design
  • Branding
  • Brand Guidelines
  • Logo Design
  • UI/UX Prototyping
  • UX & UI
  • UX Design
  • User Interface Design
  • User Experience Design
  • iPhone UI Design
  • User Experience

LOGO & BRAND IDENTITY - UI/UX - PRODUCT PACKAGING - WEB DESIGN - APP DESIGN - WEBFLOW ɪ ʟᴏᴠᴇ ᴛᴏ ᴛᴇʟʟ ꜱᴛᴏʀɪᴇꜱ ᴛʜʀᴏᴜɢʜ ᴅᴇꜱɪɢɴ ᴀɴᴅ ᴘᴜꜱʜ ʙʀᴀɴᴅꜱ ᴛᴏ ᴛʜᴇɪʀ ɢʀᴇᴀᴛᴇꜱᴛ ᴘᴏᴛᴇɴᴛɪᴀʟ I am able to transform your idea from a concept to a beautiful brand. Every design is completely custom and starts with multiple rounds of sketches before I take it to the computer. I pride myself on my creativity, quality of work, & passion for design. I nerd out on all things design so I stay up to date with the newest trends, but remain grounded by design principles. My dedication to creating works that are marketable and unique allow your brand's story to be told. 🌵I...

Asheer Ul H.
$20/hr
  • Trophy Icon Advertising
  • Social Media Design
  • Packaging Design
  • Social Media Content
  • Cover Art Design
  • Brand Identity & Guidelines
  • Concept Design
  • Advertising Design
  • Logo Design
  • Adobe Photoshop
  • Presentation Design
  • Graphic Design
  • Creative Direction

I am a hard-working creative minded Graphic Designer and Digital Illustrator in a US based Multi-National Company. With over 7 years of professional experience. I have an extensive amount of experience leading and supporting business objectives within large corporate organisations. I am capable of delivering project briefs to the high standards I set due to my proactive nature and have a friendly approach towards all requests. My main objective is to produce work that delights the client, due to this I get a lot of repeat work from very satisfied clients on an array of different projects. With a degree in Graphic Design, I am an expert in...

Enda M.
$250/hr
  • Trophy Icon Advertising
  • Copywriting
  • Writing
  • Sales
  • Marketing Strategy
  • Screenwriting
  • Brand Marketing
  • Broadcast Advertising
  • Print Advertising
  • Sales Promotion

I can help you cut through the noise and connect with your audience. My work has been trusted by global brands, top creative agencies and budding startups. Expert in: * Brand storytelling * Ad campaigns * High-impact copy * Scriptwriting * Persuasive writing If you’re looking for impactful brand storytelling, scriptwriting or creative campaign work to grow your business, you’ve come to the right place.

$NaN/hr

How it works

1. Post a job (it’s free)

Tell us what you need. Provide as many details as possible, but don’t worry about getting it perfect.

2. Talent comes to you

Get qualified proposals within 24 hours, and meet the candidates you’re excited about. Hire as soon as you’re ready.

3. Collaborate easily

Use Upwork to chat or video call, share files, and track project progress right from the app.

4. Payment simplified

Receive invoices and make payments through Upwork. Only pay for work you authorize.

Trusted by 5M+ businesses

What is Advertising?

What is Advertising?

Advertising is a typically paid type of promotion, distributed through a publisher, that aims to persuade people to act or respond in a particular way.

There are three basic types of ads:

  • Informative advertising, often used to launch a new product or to reach a new group of customers, gives people basic information, like what a product does, how someone might use it, where they can find it, and what the price point is. The objective is to capture interest, raise awareness, leave a positive impression, and motivate people to take the next step, like making a purchase or requesting more information.
  • Persuasive advertising generally aims to increase demand, influence people to change brands, or motivate people to make a purchase. It might show the benefits a product offers or compare key features against a leading competitor.
  • Reminder advertising reassures people who already know—and potentially like—a brand, with a goal of keeping the product or service top-of-mind for future purchases. It reinforces messages from other ads, and may include customer testimonials.

Advertising is a form of outbound media, which means an ad interrupts what someone is doing in an effort to capture their attention. There are more specific forms of advertising like social media advertising or more specifically, Facebook advertising.

It’s an approach that has pros and cons. Advertising’s reach can be either broad or very targeted, and advertisers have a lot of control over how, when, and where a message is distributed. However, finding the right message, format, and channel to get and keep someone’s attention—and entice them to convert—is one of advertising’s biggest challenges.

Preparing for an advertising campaign

Before you dive into an advertising campaign, you need to have a strong understanding of the audience you’re trying to reach: your customers and prospects. If you don’t already have solid data about your audience, use market research to gather information and expand on what you already know.

Knowing who you want to reach and the type of message that will resonate with them is critical for a successful advertising campaign; the channels we use to communicate are constantly shifting, and up-to-date information about your core audience will keep your decisions rooted in good data.

The 5 Ms of advertising

Once you’ve defined your target audience, you’ll need to structure your advertising campaign—what’s known as the “five Ms of advertising.”

  • Mission defines the purpose for your advertising campaign and its objectives.
  • Money is a critical factor in any campaign; your budget will have an impact on the format and ad placement. As you figure out the right media for your message, account for the resources and skills you’ll need to produce a complete campaign.
  • Message is the information you want your audience to get, including your call to action (the action you want them to take).
  • Media refers to the wide variety of advertising channels you have to choose from—outlined below—when it comes to placing an ad.

Measurement defines the data you’ll track to measure your results and determine how well your efforts have succeeded.

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