Hire the best Advertising Consultants

Check out Advertising Consultants with the skills you need for your next job.

Clients rate Advertising Consultants
Rating is 4.8 out of 5.
4.8/5
based on 6,250 client reviews
Sabin M.
$60/hr
  • Trophy Icon Advertising
  • Media Buying
  • Native Advertising
  • Digital Marketing
  • Social Media Marketing
  • Push Notifications
  • Campaign Management
  • PPC Campaign Setup & Management
  • Campaign Optimization
  • Display Ad
  • Conversion Rate Optimization
  • Lead Generation
  • Project Management

⭐ "10 star freelancer!" ⭐ "Sabin is amazing!" ⭐ "One of the best freelancers we've ever worked with." ⭐ "Sabin is not only a media buyer but a self-starter and highly recommend him if you want to bring your push/pop or even native traffic to the next level." Hello and welcome to my profile! I am an experienced digital marketing expert with over 15 years of experience in the affiliate marketing industry. I am skilled in working with a variety of industries and niches, including adult, dating, gambling, and nutra. I have a strong work ethic and am able to deliver high quality work in a timely manner. I specialize in managing large projects,...

Awais S.
$30/hr
  • Trophy Icon Advertising
  • LinkedIn Campaign Manager
  • LinkedIn Sales Navigator
  • Marketing
  • LinkedIn Lead Generation
  • B2B Marketing
  • Social Media Lead Generation
  • Lead Generation Strategy
  • LinkedIn Marketing
  • Lead Generation
  • LinkedIn
  • LinkedIn Development
  • Virtual Assistant
  • Virtual Assistance
  • Marketing Strategy

Thank you for checking my profile. 3 C's explain my LinkedIn Lead Generation work. CONNECT, CONVERSE, CONVERT Some cool facts and statistics to make you smile :) 1 - LinkedIn Certified Social Selling Strategist. You can check my LinkedIn profile for that. 2 - 100% Non-Spammy/Non-Salesy Done for you all LinkedIn Lead Gen Campaign Development and Management. 3 - I am easily one of the most sought after and top Rated LinkedIn Marketing and B2B Lead Generation Specialist with a 100% Job Success Rate 4 - I SAVE your PAID ADVERTISING $$$ 5 - I don't do any LinkedIn automation and/or LinkedIn profile optimization. 6 - Everything done...

Khrystyne R.
$75/hr
  • Trophy Icon Advertising
  • Logo Design
  • Adobe Illustrator
  • Adobe Photoshop
  • Management Skills
  • Brochure Design
  • Label & Package Design
  • User Interface Design
  • Corporate Brand Identity
  • Web Design
  • Art Direction
  • Branding

Logos | Corporate ID | Brochures | Web UI | Sell Sheets | Packaging Top Ranked Individual Design Provider Since 2008. If you would like high quality work with a fast turn around for a fair price, contact me. You won't be disappointed. I enjoy working on all kinds of print & corporate identity projects. I am capable of following strict directions as well as conceptualizing solutions that will work for you. I have an excellent reputation as a hard worker and talented artist and would be happy to provide references upon request. I am a highly motivated, creative, and hardworking individual. I'm a full time freelance artist (available...

Bobby R.
$65/hr
  • Trophy Icon Advertising
  • Search Engine Optimization
  • Search Engine Marketing
  • Web Design
  • Internet Marketing
  • Pay Per Click Advertising
  • Google Ads
  • Graphic Design
  • Website Development
  • Mobile App Development

From an intangible idea to real-world execution, I stay relevant with the latest marketing strategies. I am constantly getting hands-on training with the latest tech to stay on the cutting edge when it comes to marketing. I do this so I can have experienced it myself and not just be speaking theory. Specialties: - Web Design - White Hat SEO - Video Creation & Marketing - Social Media Specialist - IT and Programming specialist I am not a commissioned salespeople trying to hit a quota. I provide measurable results based on the amount of money spent. I customized marketing strategies to ensure the highest ROI. Also, I share the same values...

Paula M.
$25/hr
  • Trophy Icon Advertising
  • Illustration
  • Graphic Design
  • Adobe Illustrator
  • Adobe Photoshop
  • Watercolor Painting
  • Drawing
  • Branding
  • Children's Book Illustration
  • Art Direction
  • Food Packaging
  • Packaging Design
  • Print Marketing Materials
  • Brand Guidelines

Hi! I'm Paula. I'm an enthusiastic graphic designer and illustrator from Argentina. As a graphic designer I have a wide experience making logos, postcards, catalogs, invitations, packaging design and developing the entire art direction for branding. As an illustrator I have a particular style, and I'm specialized in children's book illustration, developing my work on digital and also traditional techniques. Combining my skills and my potential, I can generate successful and competitive designs, but also improve and beautify all the projects in which I am involved. I'm always ready to work, let's talk about your project!

Andrew H.
$150/hr
  • Trophy Icon Advertising
  • Creative Writing
  • Business Writing
  • Brand Consulting
  • Brand Marketing
  • Blog Writing
  • Article Writing
  • Business Development
  • LinkedIn
  • Biography Writing
  • Brand Positioning
  • Brand Identity
  • Branding
  • Storytelling
  • Website Copywriting

Think of me as a Content Whisperer. I'm a gifted storyteller, dedicated to helping clients tell theirs. I say this unabashedly and with complete confidence. The proof, of course, is the words. Today, finding the right words is more important than ever, and I strive to under-promise but over-deliver. The name of my company says it all: words-are-my-biz And my philosophy is simple: The right words sell. The wrong words leave sales on the table. WHO I AM. I’m a professional writer living in Portland, Oregon with a lifelong passion for the power of the written word. I’ve written everything from novels to blogs, sales...

Curtis W.
$160/hr
  • Trophy Icon Advertising

Dietary supplement industry professional specializing in regulatory and scientific affairs. Master's degree in Nutrition, 22 years industry experience, very familiar with FDA and FTC regulations and compliance. Dietary supplement labels and labeling are my specific areas of expertise. Let me help you with: • Dietary Supplement Label Compliance Review • Dietary Supplement Custom Formulation • Dietary Supplement Claims Substantiation • FDA and FTC Advertising Copy Review • Dietary Supplement Standard Operating Procedures (SOPs) for cGMPs • Outsourced Regulatory Affairs and Quality Control

Jill M.
$120/hr
  • Trophy Icon Advertising
  • Proofreading
  • Editor
  • Content Writing
  • Editorial Calendar
  • Editing & Proofreading
  • Blog Writing
  • Writing
  • Proposal Writing
  • Content Editing
  • Content Creation
  • White Paper
  • Case Studies
  • Press Release
  • Article Writing

Thanks for considering me to help with your project! I've worked across formats - ad copy, blogs, business and corporate communication, content writing, and web copy - and look forward to working closely with clients on the Upwork platform. I am (beyond) organized, always focus deep attention to detail, and bring a methodical approach to every project. I have more than 14 years of professional experience with writing, editing, and proofing. I hold a BA in English Literature and Minor in Writing, which gave me a firm foundation for both business and creating content. I'm fluent in English (native speaker), an expert in the Chicago Manual of...

Varun M.
$95/hr
  • Trophy Icon Advertising
  • Content Marketing Strategy
  • Social Media Marketing
  • Facebook
  • Growth Hacking
  • Startup Consulting
  • Advertising Strategy
  • Business Consulting
  • Sales Strategy
  • Client Management
  • Internet Marketing
  • Brand Strategy
  • Branding & Marketing
  • Internal Communications

I’ve been working for the better half of the decade with Agencies such as Dentsu, WPP, OmnicomGroup etc over numerous projects for their brands such as BMW, Huawei, MG Motors, Airtel etc. The scope of these projects varied from marketing & advertising strategy to tech development. Personally, an entrepreneur at heart, I like to work with brands and teams and help strategise and execute the right steps and direction for them. Having successfully run my own startup and built multiple products from the ground up, I have extensive knowledge about what needs to be done and what it takes to do something right. What I Can Offer: Over the...

Kristina S.
$65/hr
  • Trophy Icon Advertising
  • Google Ads
  • Google Analytics
  • Google Tag Manager
  • Pay Per Click Advertising
  • Pay Per Click
  • Display Ad
  • Google AdWords
  • PPC Campaign Setup & Management
  • Bing Ads

🌟 Google Ads that dramatically increases your sales and profit 🌟 My job is to show YOUR offer to your target audience in the right place at the right time and convert users into your customers! What to expect from the cooperation? I always: 🔸 learn the client’s business and identify areas for improvement 🔸 research the market and analyze competitors 🔸 figure out the client’s goals and project perspectives 🔸 elaborate Google Ads strategy 🔸 optimize campaigns focusing on ROI What should you know about me? 🔸 Google Ads and Google Analytics certified 🔸 Google Tag Manager (GTM) skilled 🔸 experienced PPC manager of both small and...

Md.Saidur R.
$20/hr
  • Trophy Icon Advertising
  • WordPress
  • Data Analysis
  • Customer Service
  • Search Engine Optimization

You can generate more sales for your business using the following marketplace : 1. Facebook Marketplace 2. Instagram 3. Pinterest 4. Craigslist 5. Offer Up You need someone who is expert in all these marketplace and can work back end when you manage the front end because you'll be too busy . I am the expert . Lets talk. Thanks

German S.
$150/hr
  • Trophy Icon Advertising
  • Amazon FBA
  • Amazon Plugin
  • E-Commerce Management
  • Shopify
  • Amazon PPC
  • Consultant
  • Business Coaching
  • PPC Marketing
  • Dropshipping
  • ManyChat
  • Dropshipping
  • Amazon Seller Central
  • Social Media Marketing

Thanks so much for looking at my profile! First of all, I hate the words Amazon Expert, Coach, Guru, etc. But, that's what most people search for, so it only makes sense to have that in the title! I'm just a guy who's obsessed with selling on Amazon and helping others save time and money by avoiding common mistakes and following the right practices and principles of selling on Amazon. I have been running an Amazon FBA business ever since I was in college. In the last three years, I have generated over a million dollars in sales. My Amazon business is generating semi-passive income and allows me to avoid the 9-5 while growing my other...

Valentin S.
$63/hr
  • Trophy Icon Advertising
  • Google Ads
  • Affiliate Marketing
  • Internet Marketing
  • Media Buying
  • Native Advertising
  • Media Analytics
  • Facebook Advertising
  • Display Ad
  • Banner Ads
  • Advertising Networks
  • Google Ad Manager
  • PPC Marketing
  • Pay Per Click
  • eCommerce

✅7+ years experience in Affiliate Marketing, Media Buying and Traffic, ✅ $100-$600K of ad spends projects, ✅WW GEOs ✅all proofed with reviews and references Experience with all main Traffic Sources and Networks: - FaceBook Ads, - Google Ads, Yandex Direct, - Native: Taboola, Revcontent, MGID, AdNow, Engageya, NativeAds, Exoclick, TrafficJunky, Earnify) - Push Notification (MegaPush, AdMaven, Evadav, DataPush, RichPush, PropellerAds) - Pop-up, Pop-under (AdCash, Adsterra, PopCash, Clickadu, Propellerads) Monetizing your traffic with various affiliate programs and offers from different niches: - e-commerce, - beauty, health, nutra, COD...

Muhammad A.
$30/hr
  • Trophy Icon Advertising
  • Amazon FBA
  • Amazon PPC
  • Virtual Assistant
  • Product Research
  • Amazon Listing Optimization
  • Amazon Seller Central
  • Pay Per Click Advertising
  • PPC Campaign Setup & Management
  • Conversion Rate Optimization
  • Amazon
  • PPC Marketing
  • Pay Per Click
  • Market Research

Do you want to SELL on Amazon and don't know HOW??? 🤔🤔 I will completely advertise your Amazon Products to let you focus on other crucial areas that drive your company's GROWTH. ⚡️⚡️ ⭐⭐WORKING WITH ME WILL NOT COST YOU MONEY, IT WILL HELP YOU MAKE $$$ MONEY ⭐⭐ ✔︎ I can take your business to the next level by developing a new sales channel on Amazon in a short period of time. From the application process to FBA, ⭐Products upload to manage customer feedback ⭐Optimizing ad campaigns, ⭐Product listing optimization with SEO ⭐Sales support ⭐Product opportunities... ⚡️Everything you need to sell your product on Amazon without LOSING MONEY or...

Phillip T.
$65/hr
  • Trophy Icon Advertising
  • Infusionsoft Development
  • Infusionsoft Administration
  • Keap Marketing
  • Squarespace
  • Zapier
  • Integration Testing
  • Formstack

🌟 TOP RATED PLUS Freelancer on UpWork, specializing in a wide range of Marketing Automation and Web Publishing platforms. 🌟 Hey there! I am a marketing automation expert based in the US. I have helped many businesses automate their processes to improve overall growth and scalability. I have built everything from small drip campaigns to multimillion-dollar launches. I have worked with some of the LEADERS and INFLUENCERS in the online business world as well as businesses all across the board - from large marketing agencies, e-commerce stores, cybersecurity firms, real estate, health & wellness brands, and much more. WHY WORK WITH ME?...

Jeffrey L.
$70/hr
  • Trophy Icon Advertising
  • Pay Per Click Advertising
  • Shopify
  • WordPress
  • eCommerce
  • Google Ads
  • Facebook Advertising
  • Facebook Ads Manager
  • Google Merchant Center
  • Google Analytics
  • Bing Ads
  • Lead Generation
  • Advertising Strategy
  • Campaign Management
  • PPC Campaign Setup & Management

I have over 11 years of experience in digital marketing & advertising. I am Google Ads Certified and have extensive experience running paid advertising campaigns on Google, as well as Bing/Yahoo, Facebook, Instagram, LinkedIn, YouTube and more. I am also very well versed in Google Analytics and website/conversion/ecommerce tracking. Skills include: Advertising Strategy, SEM, SEO, and SMM - Google Ads and Bing Ads (Search/Display/Mobile/Shopping/Video), Facebook Ads, Instagram Ads, Pinterest Ads, YouTube Ads, LinkedIn Ads, Yelp Ads, Google Analytics, Email Marketing, and more. Services include, but are not limited to, Consulting on...

Alex M.
$125/hr
  • Trophy Icon Advertising
  • Copywriting
  • Video Production
  • Screenwriting
  • Creative Direction
  • Creative Writing
  • Ad Creative
  • Storytelling
  • Short Story Writing
  • Film
  • Film Production
  • Pitchbook
  • Film Direction
  • Humor Writing
  • Video Commercial

Do you want the same quality of creativity that you see on TV? If so, then you're in the right place.  My name is Alex Morsanutto and I am an award-winning filmmaker and advertising expert with 10+ years of film & commercial experience. I also am the owner of Silvermine Productions located just outside of New York City.   I recently directed nationwide broadcast commercials for Brother Printer, Pond's Men, The Beard Struggle, and JOAH.  I've worked for Fortune 500 Companies like Target, Mastercard, Unilever, and Chevrolet, as well as municipalities like the state of California, VC-funded start-ups, and small family businesses.  My...

Allison W.
$90/hr
  • Trophy Icon Advertising
  • Concept Development
  • Print Production
  • Trade Show Exhibition Design
  • Direct Mail
  • Banner Ad Design
  • Marketing Collateral
  • Brochure Design
  • Booth Design
  • Print Design

Hi! I'm Allison! I am a creative director, art director and designer with extensive experience in the B2B space. I specialize in concept development and corporate sales support collateral, both print and digital, trade show booths and related materials and intergrated lead generation campaigns. My work creates attention. I make things big, I make things move, sing, dance, glow in the dark, pop-out, jump up and down. I create surprise. I create smiles. And I create results. I have over 2 decades of experience in B2B and healthcare marketing. I also have experience in many other industries, including retail, consumer goods, financial,...

Adrian D.
$75/hr
  • Trophy Icon Advertising
  • Copywriting
  • Blog
  • Ad Copy
  • Speech Writing
  • Explainer Video
  • Comedy
  • Screenwriting
  • Scriptwriting
  • Article
  • Article Writing
  • Screenplay
  • SEO Writing
  • Humor Writing

I am a comedy writer, copywriter and stand-up comedian adept at crafting creative, humorous content that delivers on the vision of your project. AS A COMEDY WRITER... ...I’ve written screenplays, treatments, outlines, web series’, animated series’, stand-up, sketch, satire, monologues, short stories, one-liner jokes and more. My writing has won 1st place finishes at The Actor’s Project NYC, festivals and been featured in Off-Broadway shows. AS A COPYWRITER… ...I’ve written numerous commercial scripts, explainer videos, short videos, headlines, taglines, slogans, social media content, websites, blogs, email marketing and more. AS A...

Nikolet M.
$30/hr
  • Trophy Icon Advertising
  • Graphic Design
  • Logo Design
  • Corporate Brand Identity
  • Print Advertising
  • Print Design
  • Illustration
  • Digital Design
  • Web Design
  • Banner Ad Design
  • UX & UI
  • 2D Design
  • Photo Editing
  • Adobe Creative Suite
  • Branding Template
  • Business Card

I'm enthusiastic, creative graphic designer with over 10 years of experience in developing engaging and innovative digital and print designs for clients in broad range of industries. Skilled with Adobe Creative Suite, Microsoft Office, Corel Draw, 3DS Max, I'm able to stretch the boundaries of design and digital storytelling to help my client’s brands stand out. I have creative experience in the following: • Logo Design, Corporate Identity & Branding • Brochures, Flyers, Posters & Print Media • Color Rendering and Correction • Photography and Photo Retouching/Editing • Marketing, Advertising and Digital Media • Illustration,...

Amy R.
$44/hr
  • Trophy Icon Advertising
  • Social Media Marketing
  • Social Media Optimization
  • Social Media Posts
  • Social Media Content
  • WordPress
  • WordPress Development
  • WordPress Plugin
  • Website Content
  • Website Redesign
  • Social Media Content Creation
  • Social Media Management
  • Blog Writing
  • Brand Consulting
  • SEO Performance

Social Media Strategist & Manager | Website Developer (WordPress & Shopify) | Digital Marketing Strategy Overview: Whether you are looking to build and grow social media channels organically or generate website traffic through an optimised, SEO friendly website. I help clients achieve results the RIGHT way. With my strategies and knowledge, I create fully optimized social media channels and create websites that are set up to grow and convert. Social Media Strategist: I believe having a strong social media strategy is fundamental in growing organically on social media in 2022. I help individuals and businesses grow their presence...

Katherine T.
$100/hr
  • Trophy Icon Advertising
  • Marketing Strategy
  • Branding
  • Marketing Communications
  • Brand Positioning & Messaging Strategy
  • Marketing Collateral
  • Content Development
  • Website Development
  • Public Relations
  • Direct Marketing
  • Digital Marketing Strategy
  • Email Marketing
  • Social Media Marketing Strategy
  • B2B Marketing
  • Brand Positioning

I am an independent marketing consultant with 25+ years of experience in all facets of marketing and have an MBA with a marketing concentration from Goizueta Business School at Emory University. I spent many years in corporate marketing and worked in both large and smaller organizations before going out on my own in 2013. I primarily work with small- to medium-sized growing businesses providing them a high-level of strategic and hands-on marketing support. * High-energy, organized and resourceful senior marketing professional skilled in leading branding and integrated marketing communication initiatives that expand brand awareness and...

Susan F.
$49/hr
  • Trophy Icon Advertising
  • Copywriting
  • Marketing Strategy
  • Writing
  • Search Engine Optimization
  • Video Editing
  • Newsletter Writing
  • Business Writing
  • Copy Editing
  • Landing Page
  • Sales Writing

SEO Copywriting and Done-for-you Content Solutions that Make You Money (and your life easier) You have a million tasks on your to-do list to launch your website, new course, product, or blog, but still have to deal with the content. Content strategy, SEO, search intent, keyword optimization, Wordpress tweaks... It's enough to make you binge watch HGTV about moving to the Caribbean and giving it all up to work in an oceanfront ice cream shop. Been there. Maybe your lead magnet and blog posts look pretty solid, but you can't figure out how to get more open rates and keep subscribers on your list. No one is engaging with your business and it...

Kenneth R.
$125/hr
  • Trophy Icon Advertising
  • Ad Tagging
  • Display Ad
  • Facebook Advertising
  • Campaign Reporting
  • Analytics Plugin
  • Pixel Audit
  • Tracking Pixel
  • Retargeting
  • Social Media Marketing
  • Google Tag Manager
  • Pixel Setup & Optimization
  • Conversion Rate Optimization
  • Ad Server

15+ years working with digital agencies and marketers. Expertise in Digital Ad Operations and Ad Tech Platforms, including: - Google Marketing Platform - Google Campaign Manager (DoubleClick) - Google Analytics (GA) - Google Ads (Adwords) - Google Tag Manager (GTM) - Facebook Ads / Business Manager / Catalog Ads / Facebook Pixel - Other Platforms: Pinterest, Twitter, Snap, Bing, LinkedIn - Sizmek (Mediamind) Troubleshooting and setup: - Tracking pixels - Conversion tracking - Remarketing / Retargeting - DMP (Data Management Platform) configuration - Data layer setup - E-commerce: Shopify / WooCommerce / BigCommerce / ClickFunnels -...

Andy B.
$999/hr
  • Trophy Icon Advertising
  • Marketing Strategy
  • Creative Strategy
  • Copy Editing
  • YouTube Marketing
  • Search Engine Optimization
  • Audio Editing
  • Creative Writing
  • Video Editing
  • Brand Consulting
  • Media Relations
  • Public Relations
  • Media & Entertainment
  • Communications
  • Researcher

➤My Professionalism = Your Competitive Advantage! While your competition is overworked trying to micromanage cheap freelancers, My Clients are Achieving Their Goals hassle-free. I provide creativity, guidance, & efficiency so you can be more productive than the rest and easily move towards your dreams. ➤ I manage a reputable firm that can serve your needs in the following categories (Advertising | Analytics & Development | Marketing and PR | Business Development | Content Production ). Recent placements for clients: NBC news, Inc. Magazine, Today Show, Fast Company, Cosmopolitan, CBS news, FOX, Bustle, Reader's Digest, HuffPost, Essence...

Jennifer C.
$18/hr
  • Trophy Icon Advertising
  • Social Media Management
  • Social Media Marketing
  • Email Marketing
  • Blog Writing
  • Facebook Marketing
  • Influencer Marketing
  • Video Editing
  • Marketing
  • Graphic Design
  • Canva
  • Social Media Advertising
  • Content Writing
  • Social Media Content
  • Social Media Marketing Strategy

27+ years experience in, Marketing, PR, Market Research, SEO, and 18 years in Social Media, Social Media Management, Graphic Design, Facebook, Facebook Ads, Instagram, Twitter, Linkedin, Instagram advertising, TiKTok, Videos, Reels, Google Adwords, general digital advertising, link building, content writing and blogs, website design and management. I started with Facebook before it became popular. I was apart of "The Facebook" and doing their beta testing, so I guess that shows my age! I am your one stop shop for marketing. I have also spent over 20 years as a VA, personal assistant, and an executive assistant for various industries and...

Ashley D.
$95/hr
  • Trophy Icon Advertising
  • Keap Marketing
  • Infusionsoft Administration
  • Marketing Automation
  • WordPress
  • CSS
  • Adobe Creative Suite
  • HubSpot
  • Salesforce CRM
  • Marketing Data Analytics
  • CMS Development
  • Zapier
  • API Integration
  • Campaign Management

I am a CRM and marketing automation consultant specializing in helping small business get the most value out of Hubspot. I have been working with CRM's, including Hubspot, Infusionsoft, and Salesforce for 10 years, focusing on streamlining company technology and goals through the lens of customer experience. I specialize in engaging and authentic marketing and have successfully doubled the mailing lists of companies I work for within the first months of work and eliminated 30% of manual processes through automation. I have learned how to create blend company visions and goals and establish a variety of workflows and lead scoring to...

$NaN/hr

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Trusted by 5M+ businesses

What is Advertising?

What is Advertising?

Advertising is a typically paid type of promotion, distributed through a publisher, that aims to persuade people to act or respond in a particular way.

There are three basic types of ads:

  • Informative advertising, often used to launch a new product or to reach a new group of customers, gives people basic information, like what a product does, how someone might use it, where they can find it, and what the price point is. The objective is to capture interest, raise awareness, leave a positive impression, and motivate people to take the next step, like making a purchase or requesting more information.
  • Persuasive advertising generally aims to increase demand, influence people to change brands, or motivate people to make a purchase. It might show the benefits a product offers or compare key features against a leading competitor.
  • Reminder advertising reassures people who already know—and potentially like—a brand, with a goal of keeping the product or service top-of-mind for future purchases. It reinforces messages from other ads, and may include customer testimonials.

Advertising is a form of outbound media, which means an ad interrupts what someone is doing in an effort to capture their attention. There are more specific forms of advertising like social media advertising or more specifically, Facebook advertising.

It’s an approach that has pros and cons. Advertising’s reach can be either broad or very targeted, and advertisers have a lot of control over how, when, and where a message is distributed. However, finding the right message, format, and channel to get and keep someone’s attention—and entice them to convert—is one of advertising’s biggest challenges.

Preparing for an advertising campaign

Before you dive into an advertising campaign, you need to have a strong understanding of the audience you’re trying to reach: your customers and prospects. If you don’t already have solid data about your audience, use market research to gather information and expand on what you already know.

Knowing who you want to reach and the type of message that will resonate with them is critical for a successful advertising campaign; the channels we use to communicate are constantly shifting, and up-to-date information about your core audience will keep your decisions rooted in good data.

The 5 Ms of advertising

Once you’ve defined your target audience, you’ll need to structure your advertising campaign—what’s known as the “five Ms of advertising.”

  • Mission defines the purpose for your advertising campaign and its objectives.
  • Money is a critical factor in any campaign; your budget will have an impact on the format and ad placement. As you figure out the right media for your message, account for the resources and skills you’ll need to produce a complete campaign.
  • Message is the information you want your audience to get, including your call to action (the action you want them to take).
  • Media refers to the wide variety of advertising channels you have to choose from—outlined below—when it comes to placing an ad.

Measurement defines the data you’ll track to measure your results and determine how well your efforts have succeeded.

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