Hire the Best Multicultural Marketers

Marketing and Branding From A to Z. With Experience Globally across North America, Western & Southern Europe, and the Middle East. Exciting news — I’ve launched Weagles Marketing, a full-service agency specializing in crafting high-quality content and strategic campaigns that don’t just look good — they drive real results. You’re probably here because you’re looking for something fresh. Ideas that are creative, but also rooted in purpose. Campaigns that look great, but also convert. That’s exactly what I offer. With a background in Media Management and Business, I’ve led diverse projects across industries — from fashion and food to tech and B2B services — building tailored strategies and executing everything from social media to branding to PR. Now, with a team of 10+ talented creatives and strategists, I offer full-scale marketing support, including: Marketing & Brand Strategy Digital Campaigns Social Media Management & Content Calendars Paid Media Buying (Meta, Google, YouTube & more) Creative Content Production & Visual Design Public Relations & Influencer Seeding Website & SEO Optimization Offline Activations & Event Marketing I’ve worked globally, helping businesses expand their reach, sharpen their image, and grow their audience across borders. My team speaks English, Arabic, German, and French, so we communicate fluently with both your audience and your market. 💡 Whether you’re launching a new product, scaling internationally, or simply need smarter, more consistent marketing — I’m here for it. 📩 DM me on Upwork to discuss your goals — and I’ll be happy to share examples of past work tailored to your industry. Let’s build something that matters.

I don't do marketing that looks good and delivers nothing. I build marketing systems that drive growth, strengthen positioning, and generate measurable business impact. For the past 10+ years, I've worked across 60+ companies in Brazil, the US, and Europe, leading strategies that connect marketing directly to revenue, acquisition, retention, and market expansion. My experience spans growth, brand strategy, partnerships, and revenue operations across both B2B and B2C markets. I've founded agencies, led marketing for global commerce companies, managed outbound partnerships for European TV networks, built growth strategies for US-based AI startups, and executed campaigns that generated 4x ROI while reducing acquisition costs by 35%. I've worked as a fractional CMO and strategic growth lead, managing teams, budgets, vendors, C-level stakeholders, and full go-to-market strategies from the ground up — connecting positioning, execution, and business growth. What I do: → End-to-end marketing strategy focused on positioning, acquisition, retention, and revenue growth → Growth architecture for B2B and B2C companies — from funnel strategy to attribution and scalability → Brand repositioning, market expansion, and go-to-market execution → Cross-functional leadership across marketing, sales, product, and operations → KPI frameworks, attribution systems, and scalable marketing operations → Team leadership and mentorship, including building teams from scratch Some results: • Led a B2B product launch that generated $60K+ in purchase orders within the first week • Ran enrollment campaigns that reached 100% occupancy 30% ahead of schedule with 4x ROI • Increased qualified organic traffic by 62% in 90 days for an edtech company • Opened 3 new B2B market segments in under 6 months, increasing qualified leads by 42% • Helped drive 6-figure monthly revenue through strategic paid media management • Increased engagement by 78% through a 360° campaign that also boosted qualified traffic by 41% Strong experience with lifecycle marketing, CRM automation, attribution systems, and AI-driven marketing workflows using HubSpot, Salesforce, Zapier, Make, and n8n. I work exclusively with international companies. Fluent in English and Portuguese, with experience adapting marketing strategies across different markets, audiences, and growth stages. If your company needs someone who can lead marketing end to end — from positioning to pipeline growth — let's talk.

I help luxury and premium brands strengthen how they position, present, and communicate across brand strategy, marketing strategy, website messaging, email, and launch communications. My work sits between brand strategy, marketing consulting, and copywriting. I help brands clarify their positioning, shape stronger customer-facing messaging, refine tone of voice, and build more cohesive journeys across key touchpoints. I’m strongest with luxury, fashion, jewellery, lifestyle, and founder-led brands that need sharper language, clearer structure, and a more considered brand presence. I can help with: • Brand positioning and messaging • Tone of voice development • Website messaging and copy • Homepage and About page rewrites • Launch and go-to-market strategy • Collection and campaign narratives • Email campaigns, flows, and Klaviyo strategy • Customer journey and funnel thinking • Market and competitor research • Retail and wholesale-facing brand communications • EN ↔ PT translation for brand and marketing content I have 12+ years of experience across luxury fashion, jewellery, and lifestyle brands in the UK, US, Middle East, and APAC. My background includes senior brand and marketing roles spanning brand positioning, campaign planning, market expansion, trade marketing, retail activations, customer retention, and creative direction. Recent work includes contributing to +63% YOY Klaviyo-attributed conversions, +84% YOY uplift in email open rates (43.47% average), +73% YOY rise in placed order rate, and +20% YOY sales growth for a luxury jewellery brand. I also helped drive 57% YOY sales growth at a luxury womenswear brand, and earlier in my career built and led the marketing and PR function at a contemporary fashion brand that delivered 600% turnover growth in six years. My portfolio includes brand messaging, email, web, launch, research, and retail-facing work for luxury and premium brands, from heritage-led narratives and website copy to GTM thinking, customer communications, and brand strategy development.

No generic brands, no one-size-fits-all templates. I help you build a brand from scratch with strategy, soul, and design that actually works🚀. 🔹 Brand strategy: A proprietary process (Deep Brand Method) that builds brands from the inside out purpose, positioning, voice, and visual identity, all aligned. 🔹 Brand identity & design: Logo, visual systems, brand guidelines, illustration, and packaging everything cohesive and intentional. 🔹 Marketing & content: Social media strategy, content calendars, campaigns, pitch decks, and digital ads, built to perform, not just look pretty. 🎯 How do I do it? ✅ Building brand strategy from research, archetypes, and market insights. ✅ Designing visual identities that feel authentic and hold up across every touchpoint. ✅ Creating content systems grounded in data and audience behavior. ✅ Writing copy that sounds human and converts. ✅ Directing creative teams with clear briefs and moodboards. ✅ Reporting and optimizing based on real performance metrics. 💡 Why work with me? 🔹 I combine design and marketing strategy ( you get both in one place, no intermediaries.) 🔹 10+ years of experience as a brand strategist and graphic designer, working with global brands like Disney, Hertz, and Mastercard and bringing that same thinking to founders building from zero. 🔹 Every decision is intentional, rooted in your brand's goals and audience. 🔹 I also illustrate, hand-drawn, adaptable to any aesthetic. 🛠️ Tools 🔹Design: Adobe Illustrator, Photoshop, InDesign, Figma, Canva 🔹Content & Planning: Metricool, Notion, Hubspot, ClickUp 🔹Analytics: Google Analytics, Meta Ads Manager, Clarity, Hotjar Let's build something real💪🏼.

Project Experience: Microsoft · Meta · Google · Carlsberg · We Are Social · Cohesity 𝐈 𝐝𝐞-𝐫𝐢𝐬𝐤 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭 𝐞𝐧𝐭𝐫𝐲 & 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐛𝐲 𝐛𝐫𝐢𝐝𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐚𝐩 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐲𝐨𝐮𝐫 𝐝𝐚𝐭𝐚 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐭𝐡𝐢𝐧𝐤𝐬 𝐚𝐧𝐝 𝐛𝐞𝐡𝐚𝐯𝐞𝐬. Are you looking for a strategic partner who can decode consumer behavior AND translate those insights into high-converting brand strategy and messaging? I'm a corporate anthropologist (MSc) and research consultant specializing in qualitative insights, market strategy, and premium copywriting. By combining academic methodology with 5+ years of commercial experience, I help global brands uncover the "why" behind customer decisions and turn raw data into actionable corporate strategy. Often in a Nordic context, but with methods and frameworks applicable globally. ─── 𝐂𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 & 𝐇𝐨𝐰 𝐖𝐞 𝐂𝐚𝐧 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 ─── 1) 𝐐𝐮𝐚𝐥𝐢𝐭𝐚𝐭𝐢𝐯𝐞 & 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 Drawing on my background in anthropology, I help companies clarify positioning, messaging, and brand narratives based on how people actually think, decide, and buy. * Methodologies: Senior moderation for focus groups, in-depth interviews (IDIs), ethnography, community listening, and digital anthropology. * Actionable Insights: Uncovering the cultural and behavioral trends that give you a competitive edge. * Networked with great Swedish, Norwegian and Finnish researchers for multi-country studies. 2) 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 & 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 I help brands, organizations, and media outlets gain a clear market advantage by transforming deep qualitative insights into authoritative communication strategy. Rather than relying on generic market data, my consulting is entirely grounded in rigorous cultural analysis and consumer research. This allows me to help international clients navigate the distinct social and behavioral nuances of the Danish and broader Nordic markets with absolute commercial confidence. 3) 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐓𝐡𝐚𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐬 Because deep research is only valuable if it is communicated effectively, I leverage audience insights to write captivating copy. From high-converting landing pages and thought-leadership pieces to SEO content frameworks, I write copy that resonates with your customers while satisfying the algorithm. ─── 𝐑𝐞𝐜𝐞𝐧𝐭 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐈'𝐯𝐞 𝐄𝐧𝐣𝐨𝐲𝐞𝐝 ─── • Qualitative research to inform and shape communication strategy in Denmark. • Cultural mapping and trend forecasting for Carlsberg to inform the development of new alcohol-free products. • Strategic copywriting and copyediting for Microsoft and Cohesity. • Participant recruitment for qualitative studies for Google. ─── 𝐀𝐛𝐨𝐮𝐭 𝐌𝐞 ─── As a consultant, I am responsive, agile, and always emphasize quality and punctuality. I mm tech-savvy and leverage cutting-edge tools and AI to the exact extent that suits your brand. Based in Copenhagen with extensive international experience, I accept projects natively in English and Danish. I help international brands de-risk their Go-To-Market (GTM) strategy by providing deep consumer behavior analysis. Whether you are planning a Nordic market entry into Sweden, Norway or Denmark, I translate cultural nuances into a launch or strategy roadmap that drives conversion. Are you ready to de-risk your next product launch, market entry, or communication strategy? Click "Invite to Job" to share your project details and start a no-cost exploratory conversation. ─── 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 ─── "I really enjoyed working with Emil on a project for a global beverage brand where we needed to localise cultural insights for the Danish market. Emil’s cultural fluency and deep understanding of current trends added specific value to the project. Emil is super easy to work with - quick to respond, flexible with the schedule, and open to input. The insights he delivered were clear, culturally on point, and well put together." - Oona Hewitt, Director for Cultural Strategy & Insights, We Are Social "Emil is a talented writer and editor. He has continued to deliver the highest quality and standard, covering business trends, topical news, and industry-specific topics. He has also contributed ideas and perspectives that add value to our portfolio. He is also very responsive and always punctual with deadlines. We highly recommend Emil if his expertise meets your specific needs." – Kimberly Barrera, Editor at European Business Review "Very professional and agile freelancer, with excellent writing skills. Most importantly he managed to synchronize his style of writing with our current content, which is oftentimes problematic using external freelancers. Worth every penny!" – Joachim Brodersen, Organic Performance Executive

Social Communicator with an emphasis on Advertising and five years of experience in digital marketing, content creation, community management, and strategic communication for brands in Colombia and international markets. She combines creative, analytical, and technical skills with a strong results-driven mindset focused on brand growth and digital presence. She has led the planning, execution, and optimization of social media content strategies, managed and moderated digital communities, developed empathetic and conversion-oriented copy, and analyzed performance using tools such as Meta Business Suite and Google Analytics. Her experience includes collaborating with cross-functional teams to deliver consistent and effective digital communication across platforms. She has worked with agencies and companies in Colombia, Canada, and the United States, contributing to digital content, visual assets, and audiovisual materials for social media and digital channels. She brings solid technical expertise in WordPress and Elementor, along with experience using Adobe Creative Suite, Canva, CapCut, Envato, and Google Workspace to support efficient project execution. She also brings valuable international experience as a Camp Counselor and volunteer leader at the YMCA in the United States and Valencia, Spain, strengthening her leadership, adaptability, and teamwork skills in multicultural environments. She is fluent in English and experienced in working with diverse, international teams. She adds value by building strong digital communities, enhancing brand communication, and supporting marketing objectives through strategic, human-centered, and data-informed digital initiatives.