Hire the Best Consumer Segmentation Professionals

Do you need someone who can handle your entire data journey? From collecting data, to analysing it, to automating the processes around it, and finally presenting it in a stunning, interactive dashboard? You've found that person. I'm Catherine, a data analyst and statistician with deep expertise across the full data pipeline. I don't just run numbers. I help you collect, clean, analyse, automate, and visualise your data in a way that drives real decisions. What I bring to your project: 📊 Statistical analysis & research: Hypothesis testing, regression, SEM, survival analysis, psychometrics/scale validation, and econometric modelling using SPSS, R, Stata, Python, Jamovi, and JMP. I've contributed to peer-reviewed journal publications through my statistical work on surgical databases (NSQIP). 🔍 Qualitative research: Thematic and content analysis using NVivo, MAXQDA, and Atlas.ti for interviews, focus groups, and open-ended survey data. ⚙️ Automation & workflow design: I build end-to-end automated pipelines using Make and Google Apps Script, including integrations with Stripe, Google Forms, Google Sheets, landing pages, and more. Recent clients have seen their manual data workflows fully automated. 📈 Dashboards & data visualisation: Interactive executive dashboards in Power BI and Looker Studio, tailored for marketing teams, operations, healthcare, and finance. I turn raw data into clear, compelling visual stories. 📋 Survey design & data collection: End-to-end survey projects using Google Forms, Typeform, and Qualtrics, including automated data pipelines from form submission to clean, analysis-ready datasets. I've worked across yachting, healthcare, finance, and academia, and I also offer tutoring in SPSS, R, and Stata for students and professionals. Let's talk about how I can support your project.

Certified GA4 & Google Search Ads Specialist | Website Testing | Copywriting | Data Entry | Customer Service Expert | AI and Machine Learning | App Quality Analyst | Social Media Manager | Proofreader | UI/UX testing and documentation Hi there! I'm a certified Google Analytics 4 and Google Search Ads professional with a strong background in website testing, app quality analyst, copywriting, virtual assistant work, AI and machine learning, data entry, social media management, proofreading, editing, research, and customer service. I bring attention to detail, computer literacy, and a commitment to delivering high-quality work in every project. Whether you need help with optimizing your website, social media management, proofreading, editing, data management, AI research, data annotation, machine learning, AI specialist or providing excellent customer support, I’m here to help you achieve your goals. Let's work together to make your project a success!

🛡️ Expert-Vetted: Top 1% of Upwork Freelancers 🛡️ 👋 Hello! I'm Josh. I use advanced analytics and data storytelling to help you unlock the power of your consumer data and make informed decisions. End results might include a research study design, customer segmentation, pricing analysis, predictive models, Tableau dashboards, or a strategic insights report. Throughout the journey, I'm a partner and advisor. I use design thinking and agile concepts to understand the problem to solve and focus on what's most important to your business and customers. During my 12-year tenure at a Big 4 firm and now as an independent consultant, I've developed a reputation for delivering precise and creative insights. I'm also a data storytelling coach and founder of the Market Research Tableau User Group. I look forward to working with you! ---------- SERVICES 💸 Pricing & Prioritization • MaxDiff and best-worst scaling (feature prioritization) • TURF analysis • Van Westendorp / Gabor-Granger • Choice-Based Conjoint (CBC) and Adaptive Choice-Based Conjoint (ACBC), using Hierarchical Bayes estimation and built in Sawtooth Software • Market simulators • Custom discrete choice experiments for product configuration, trade-offs, and price elasticity • Willingness to pay research 🔍 Segmentation & Modeling • Market segmentation (attitudinal, behavioral, hybrid), using cluster, latent class, and factor analysis • Typing tools for future targeting • Cluster and factor analysis • Predictive models (churn, adoption, satisfaction) • Key driver analysis • Persona development 🧩 Survey & Research Design • Questionnaire design (B2C + B2B) • Sample frame and screener development • Fieldwork support (recruitment/programming - direct or via partners) • Custom research plans tied to business goals 📊 Data Visualization • Executive-ready charts and reporting • Tableau dashboards (static and interactive) • Embedded dashboards for internal teams or clients • Automated reporting workflows 💡Insights & Strategy Consulting • Synthesis of research, internal data, and strategic context • Data storytelling for executive audiences • Custom insights reports and stakeholder workshops • Secondary research and competitive context ---------- 🔥 PASSIONS • Improving product and service experiences by understanding customer preferences and behavior • Integrating internal data with research data to reveal the complete customer narrative • Combining creativity with proven analytical methods to generate novel insights 🎓 CERTIFICATIONS AND TRAINING Marketing and Analytics Certificate Programs - DePaul: ▪ Predictive Analytics ▪ Multichannel Marketing ▪ Social Media Marketing ▪ Digital Marketing Optimizing Features and Pricing Using Survey Research – Sawtooth Software: ▪ MaxDiff (Maximum Difference Scaling) ▪ CBC (Choice-Based Conjoint) ▪ ACBC (Adaptive Choice-Based Conjoint) Other Certifications: ▪ Foundations in Design Thinking Certificate – IDEO U ▪ Customer Journey Mapping, UX Psychology Workshops ▪ Certified LEGO® SERIOUS PLAY® Facilitator ▪ Design Sprint Masterclass – AJ&Smart ▪ Improv Level A – The Second City ▪ Project Management Professional ▪ Certified Scrum Master

I help businesses complete detail-oriented projects with accuracy, professionalism, and fast turnaround times. My background in administrative operations and customer service has taught me how to manage information accurately, follow detailed processes, communicate professionally, and consistently meet deadlines. Those same skills naturally translate into freelance projects that require organization, careful observation, and attention to detail. I enjoy work that requires precision, whether I'm annotating AI data, transcribing audio, testing products, photographing products, researching information, or providing customer-focused feedback. Every project is approached with the same goal: deliver reliable, high-quality work that clients can trust. I'm responsive, easy to communicate with, and committed to providing a smooth experience from start to finish. I believe great freelance work isn't just about completing a task. It's about making the client's job easier. Core Areas of Expertise • AI Annotation & Data Labeling • Audio Transcription • UGC photos & Lifestyle Product Images • Product Testing & Consumer Feedback • Website & User Experience Testing • Online Research • Data Entry & Documentation • Administrative Support • Customer Service • Quality Assurance My Experience Includes ✔ AI annotation and transcription projects requiring careful adherence to detailed guidelines ✔ Product photography featuring natural, lifestyle-style images for marketing and e-commerce ✔ Product testing with thoughtful customer-focused feedback and reviews ✔ Website testing and usability research ✔ Administrative support, documentation, and data management ✔ Customer service through chat and email while maintaining professionalism and accuracy ✔ Learning new software quickly and adapting to each client's workflow Why Clients Choose Me ✨ Detail-oriented and accuracy-focused ✨ Responsive communication throughout every project ✨ Quick turnaround times ✨ Reliable, organized, and deadline-driven ✨ Fast learner who adapts quickly to new platforms and instructions ✨ Professional, dependable, and easy to work with ✨ Customer-focused perspective that helps create authentic feedback and product content Projects I'm Interested In • Product Photography • Lifestyle Product Content • Product Testing • AI Annotation • Audio Transcription • Website & App Testing • Online Research • Data Entry • Administrative Support • Virtual Assistant Projects If you're looking for someone who follows instructions carefully, communicates clearly, and takes pride in delivering high-quality work on time, I'd love the opportunity to work with you.

I currently evaluate frontier AI model outputs for AI data companies. Before that, I spent years in roles where data accuracy mattered, from maintaining digital nautical charts used for marine navigation to serving as subject matter expert for geographic and demographic research datasets used in major business decisions. Here's what my background means for your project: -Accuracy. I read style guides closely, flag ambiguities early, and catch edge cases. I've spent my career reviewing data and product releases for accuracy before they reached the people relying on them, and I bring the same care to annotation and QA work. -Communication. I've supported major client accounts, run trainings, and written documentation that makes complicated data understandable. I respond quickly, ask questions when the brief is unclear, and keep you updated. Relevant experience. Annotation frameworks, QA workflows, and quality rubrics are what I work in daily, so there's no ramp-up time on your project. WHAT I DO: -AI Data & Annotation: AI model evaluation and response rating, AI data annotation and labeling across text, audio, and video, transcription and transcription QA for audio, video, and meeting notes, and app and software testing grounded in professional UAT experience -Data & Research: data entry, enrichment, and database management in Excel and Airtable, data analytics, market and competitor research, consumer segmentation and audience profiling, demographic and geographic reporting, and survey design and analysis -GIS & Geospatial: custom mapping and spatial analysis with ArcGIS Pro, QGIS, FME, and Mapbox, plus location data and demographic mapping for real estate, urban planning, and logistics. I hold a Geography degree and worked as a professional geospatial analyst. -Writing & Voice: proofreading and copyediting, technical documentation, how-to guides, training materials, and SOPs, plus voiceover recorded on a professional condenser mic -Travel Planning: I'm a liscensed travel advisor who creates personalized itineraries for any budget or style, end-to-end logistics covering flights, accommodations, ground transport, visas, and travel insurance, plus access to exclusive hotel, cruise, and airline rates and perks Whether it's a quick transcription review or a multi-week research engagement, I read the brief carefully, deliver clean work, and hit the deadline! If you have a project that needs careful, consistent execution, send me a message with the details.

SaaS founders, B2B teams, and DTC brands hire me when they need research that actually drives decisions, not reports that sit in folders. You don't have a data problem. You have a so-what problem. Most businesses collect information but struggle to act on it. Every deliverable I produce answers one question: what should you do next and why? I've helped founders avoid building products the market didn't want. Helped brands uncover pricing gaps their competitors left open. Helped B2B teams understand exactly why their ideal customers weren't converting. If that sounds like what you need, keep reading. 📌 Competitive Intelligence & Benchmarking Detailed competitor profiles, pricing comparisons, positioning maps, and SWOT analyses so you know exactly where the gaps are and how to exploit them. 📌 Market Research & Industry Analysis Market sizing, growth trends, demand signals, and buyer behavior research so you understand the landscape before you invest in it. 📌 Consumer Insights & Customer Research Beyond demographics. I research how your target customers think, what drives their decisions, and what current solutions are failing to give them. 📌 Product Validation & Market Gap Analysis Validate ideas before you build. I surface demand signals, unmet needs, and untapped segments to reduce launch risk with structured data. 📌 Go-to-Market Research Entry strategy, audience targeting, and competitive positioning research so your launch lands in the right market at the right time. My process: Define objective. Source verified data. Analyze competitive and consumer signals. Extract insights. Deliver recommendations you can act on immediately. Tools I use: SimilarWeb, SEMrush, Ahrefs, Crunchbase, Statista, Google Scholar, Meta Ad Library, industry reports, and structured qualitative research methods. What you receive: ✅ Structured reports in PDF, Excel, Google Sheets, or Google Slides ✅ Competitor comparison frameworks ready to present internally ✅ SWOT and positioning analysis ✅ Verified data with cited sources ✅ Clear recommendations, not data dumps Certifications: Certified Market Research Analyst (CMRA) | Certified Research Analyst (CRA) | Certified Analytics Professional, INFORMS (CAP) | Market Research & Consumer Behaviour, IE Business School | Google Data Analytics | Competitive Intelligence, SCIP If you need market research, competitive intelligence, product validation, or consumer insights that help you move faster and make smarter decisions, send me a message and let's scope it out. Market Research, Competitive Analysis, Competitor Benchmarking, Consumer Research, Consumer Behavior, Business Intelligence, Industry Research, Market Sizing, Market Segmentation Research, Qualitative Research, Buyer Persona, Trend Analysis, B2B Marketing, Go-to-Market Strategy, SaaS Market Research, Data Analysis, Product Research, Target Market Research, Research Methods, Research Documentation