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Hailing from Philippines to France, Kristine has 14 years of experience in her field and part of Upwork's top 1% freelancers in the EVT (Expert-Vetted talent) and Top Rated Plus program. She was a business analyst for Samsung Electronics and a data analyst and statistician with extensive experience working for the world's largest market research companies, Kantar TNS and GfK, having serviced clients such as J&J, Amazon and Nestlé to name a few. She has attended rigorous training in the PH and Singapore specializing in AI-powered data analysis, customer analytics and market segmentation. She is now a legally registered professional in France providing end-to-end data analytics solutions under her own boutique market research firm, Keenekt. She specialized in the field of social science, research and statistics during her years at the Ateneo De Manila University, the most prestigious university in the Philippines. For a detailed list of her skills and expertise, please see below: *Full service market research - project management from scratch to finish, instrument creation, analysis framework, data gathering and processing, data analysis, report creation and reporting. ➤ Expert in the following activities: *Questionnaire and survey design *Developing an analysis framework *Sampling, weighting and methodology *Quantitative and Qualitative data analysis *Statistical data analysis *Open-ended coding / Thematic analysis *AI powered research techniques ➤ Experience in Quant and Qual projects: *Market Segmentation / Customer Persona studies *Interviews and Focus Group Discussions *Usage, Attitude and Image studies (UAI) *Awareness, Attitude and Image studies (AAI) *Social research surveys / Opinion polls *Packaging and Concept tests *Product tests such as Product Quality Benchmarking (PQB), Quality Improvement (QI), Cost Reduction Test (CRT), etc. ➤ Knowledgeable in the use of the following softwares/platforms: *Microsoft PowerPoint, Word and Excel *IBM-SPSS *Q Research Software *Qualtrics (Certified Qualtrics Technical Professional and CoreXM Expert) *AI platforms: ChatGPT, Claude, Gamma, Gemini, DisplayR, Perplexity, etc. *TypeForm, SurveyMonkey, Alchemer, etc. ➤ Knowledge on data analysis includes: *Cohort analysis, survival analysis and longitudinal analysis, etc. *Competitor analysis and benchmarking *Significance testing, drivers analysis and cluster analysis, etc. *Penalty, alienation and category drivers analysis, etc. *Regression, correlation, ANOVA, test of means, etc. For a more in-depth background history, please refer below: Kristine graduated in the top 5% of her batch from the Ateneo De Manila University with a Bachelors degree in Social Sciences and Statistics plus a double minor in Japanese Studies and Cultural Anthropology. Apart from her courses in research and statistics, she also managed projects under her organization, The Ateneo Statistics Circle as the VP. They catered to other internal organizations and to external clients by providing them with the research services that they needed. Being strongly motivated to enhance her skills, she worked in a global market research agency, Taylor Nelson Sofres (TNS) in which she was able to hone her skills. She was an analyst within the Innovation and Product Development (IPD) team that specialized in customized research providing insight, analysis and concrete solutions in the client decision-making process for their products such as the dimensions that need to be improved and the steps that need to be taken to ensure success prior to product launch. Her training focused on statistical analysis, project management and data analysis. In search of opportunities to expand her knowledge, she entered into a German market research company, Gesellschaft fur Konsumforschung (GfK), in the Retail and Technology group managing the Home Appliance and Consumer Electronics panel. She has undergone intensive training both locally and abroad. She was in charge of QC, analyzing and client reporting of syndicated market research data managing accounts for the top brands such as LG, Haier, Samsung, Sony and Electrolux, etc. Opportunity knocked once more and she was offered a position in Samsung Electronics Corp. where she worked as a Business Analyst under the Strategic Planning & Intelligence group. Responsible for managing a full service in-house market research team of 70 people that started the internal field force from scratch, creating the process and materials, field force and operations training, data gathering, processing, analysis, forecasting and reporting. She has since established herself as a professionally registered market research data analyst in France, pursuing higher education and experience in the European market while continuing to service clients internationally around the globe through her own boutique market research firm, Keenekt.

I specialize in structured business and web research that goes beyond surface-level data. I help clients understand how a business actually operates, how it is positioned, and where the real opportunities or risks are. My work focuses on: - competitor analysis and market positioning - business and website evaluation - identifying strengths, weaknesses, and gaps - extracting relevant data from public sources and turning it into clear insights I don’t deliver generic copy-paste reports. I use targeted research and manual verification to provide accurate, useful, and structured information you can actually use for decisions. If you need clarity before making a move, I can help you see the full picture.

Most brands have data. Few have clarity. I bridge that gap. I help luxury, fashion, beauty, and lifestyle brands — as well as agencies and cultural organizations — translate complexity into actionable strategy. I do this through insight-driven research, analytical narratives, and cultural intelligence. Whether you’re entering an unfamiliar market, repositioning a heritage brand, or trying to decode fragmented consumer signals, I provide the structure and strategic thinking to move forward with confidence. 🧭 Who I Am I’m an independent strategy consultant working between **Paris and Shanghai**. Trilingual in Chinese, English, and French, I bring a deeply cross-cultural lens to every project — but culture is just the lens. The output is always clarity and commercial relevance. Trained in brand strategy and market analysis, I specialize in: - Market Research — Turning fragmented data and weak signals into structured, actionable intelligence - Competitive Analysis — Mapping landscapes, identifying white space, and benchmarking what matters - Consumer Insight — Uncovering what people truly desire, beyond what they say - Brand Strategy — Crafting positioning, narratives, and roadmaps that resonate - Cultural Intelligence — Understanding how identity, culture, and economics shape markets - China Market Strategy — Helping global brands enter, localize, or reposition in China with cultural precision and commercial discipline 💼 What I Can Do for You - Market & Consumer Research (qualitative & quantitative, across regions) - Competitive & Trend Analysis - Brand & Communication Strategy - Insight Reporting & Narrative Building - Cross-Cultural Consulting (with a natural strength in China-Europe dynamics) 🌐 Industries I Work In - Luxury, Fashion & Beauty - Hospitality & Travel - Lifestyle & Design - Tech, Retail & E-commerce - Culture & Creative Industries 🛠️ Research Capabilities I work with both open-source and premium databases to ensure analytical depth: Statista, Euromonitor, Mintel, GlobalData, SimilarWeb, Exploding Topics, Google Trends, Reddit/Quora mining, TikTok/Weibo social data, and in-house qualitative coding frameworks. Key skills: Qualitative & Quantitative Research · Competitive Intelligence · Strategic Foresight · Persona & Journey Design · Data Synthesis & Visualization · Strategic Writing (Reports, Decks, Editorials) 🤝 Brands I’ve Worked With My insights have supported teams at LVMH, Kering, Richemont, and L’Oréal, across houses including: Maison Margiela · Hermès Beauty · Bvlgari · Prada Beauty · De Beers · Hennessy · YSL Beauty · Balenciaga · Celine · Swarovski · Lacoste · Zadig & Voltaire · Isabelle Marant · Victor & Rolf (These projects often involved multi-market strategy, with a focus on bridging Europe and Asia.) 💡 Why Clients Choose Me Because I don’t just deliver data — I deliver "clarity, meaning, and strategy" that leaders can act on. Because I connect "business logic with cultural intuition" — so your work doesn’t just translate, it resonates. Because I’ve worked across Paris, Shanghai, and New York — and I understand what global teams need to move forward, without getting lost in translation. 📩 When to Reach Out - You need consumer or market insights that feel human, not mechanical - You’re launching, repositioning, or scaling a brand — and need a strategic sparring partner - You want research and strategy from someone who thinks in narratives, not just numbers I believe in thinking long-term, acting with precision, and observing from the edge — because that’s where patterns are clearest. If you’ve read this far and wonder whether I could help with your specific challenge, send me a message. I’m happy to share a perspective before any commitment.

As a dynamic commerce graduate with over four years of diverse experience in business management and finance, I possess strong organizational skills. Crypto-friendly and with a good understanding of how to use the internet effectively, I am well-prepared to meet the demands of modern business environments. With a proven track record of driving successful projects, equipped to contribute to the conception and development of your entrepreneurial ventures, I bring valuable assets to any project. Don't miss out on the opportunity to leverage my expertise and achieve your business goals. Contact me today for a winning collaboration!

Results-oriented professional with an INSEAD MBA specializing in Strategy, Entrepreneurship, Operations, Digital Transformation, and Business Developpement. Proven track record in driving digital transformation across industries, leading cross-functional teams, and optimizing operational efficiency. Instrumental in growing Novade Solutions Europe, quadrupling annual revenue over four years and expanding the team from 5 to 25 members, including opening a new office in London. Passionate about leveraging AI to bootstrap startups and transform operational performance and productivity in companies. Proficient in technology-driven solutions and experienced in driving digital innovation.

I am a Norwegian multilingual Virtual assistant/Customer service agent/Customer success manager with many years of experience in the customer/sales, digital communication and linguistic sector. At the moment based between France and Norway, I provide digital customer and language support for companies around the world. My proficiency in seven languages together with my wide experience in the communication, customer and sales sector combine to provide excellent support and to contribute to company success. What I offer: - Multilingual customer support in English, German, Norwegian, Swedish or Danish via phone, email, chat, social media or helpdesk systems. - Experience working with eCommerce Software like Shopify - Software training, CMS, front-end and back-end/admin support - Experience with MS 365 (Teams, Outlook, Pipedrive, SharePoint) - Experience with CRM tools like: HubSpot, Pipedrive, Outplay, Zendesk, Zohodesk - Virtual assistance: Email management, travel booking, invoice and payments, general admin tasks. - Market research - Online teaching (Norwegian and German) - Translation Service and other language-related support