Hire the Best Creative Strategists
in France

I help brands go from content → growth → revenue. I build high-performing content systems across TikTok, Instagram, and YouTube that are designed to scale. I’m a creative strategist and content producer working at the intersection of: Short-form video (Reels, TikTok, YouTube Shorts) Long-form series (YouTube) Paid ads (Meta-focused creative strategy) Founder-led and expert-led brands I’ve worked with wellness, beauty, lifestyle, and tech brands, creating content that feels editorial, premium, and culturally relevant, while still driving measurable performance. What I Do 1. Short-Form Video That Performs Hooks, pacing, storytelling designed for retention and conversion Clean, fast editing (CapCut) UGC, face-to-camera, product, and narrative formats 2. Paid Ads Creative Strategy (Meta) Ad concepts designed for CPC, CTR, ROAS + conversion Structured testing (hooks, angles, formats) Iteration based on performance data (not guesswork) 3. Founder / Expert-Led Content Turning raw ideas into clear, engaging content Positioning founders as both authority + personality Building repeatable content series 4. Content Systems (Not Just One-Off Videos) Content calendars and series development Trend adaptation with brand alignment Scalable creative pipelines Why Clients Work With Me I understand what makes content convert I move fast and execute I bring a luxury + editorial eye, even in performance content I’ve built my own e-commerce brand, so I think in terms of ROI, not vanity metrics

See my portfolio @ thysweb.com/recent-static-upwork As a Rising Talent, I'm part of the top 1% Creative Strategist on Upwork. "The more we create, the more winners you find, and the more money you make" Worked with Atolea Jewelry, Hears, Artem Straps, Samos Jewelry, Kelyoz, Regal Collective and many others. Managed over \$5M+ in paid media spend across Meta. We help e-commerce and SaaS brands scale profitably through data-backed static ads, conversion design, and sharp creative strategy. Our approach is simple: clarity, speed, and performance. Today, every brand is fighting for attention, but louder and more complicated messaging doesn’t convert. What works is intentional creative built around real buyer psychology: knowing what your audience cares about, the moment they care about it, and expressing it visually in a way that’s impossible to ignore. When the message is right, performance follows naturally, lower CPA, higher CTR, stronger scaling. What we do: ✅ Craft high-performing static ad concepts optimized for Meta & TikTok ✅ Build conversion-driven visuals & copy that align with brand tone and metrics ✅ Rapid A/B testing workflow → from brief to first batch in 48 hours Scale top-performing creatives with data-driven iterations. Why brands choose us: ✅ 30+ DTC brands served (Samos, Atolea, Well Gummies, Replya, Opsintia, Jarrod, and more) ✅ Fast turnaround, lean structure, no agency bloat ✅ Obsessed with clarity, creative intent, and measurable results We’re not another ad agency, we’re a creative performance studio built for speed and scale. We don't design beautiful images, but images that sell and bring in cash.

Scaling a premium e-commerce brand requires a seamless connection between high-quality visual creatives and a precise, data-driven media buying strategy. When campaigns lose traction, the solution isn't always to increase the budget, it is to refresh the visual hook. I build comprehensive acquisition architectures and custom AI generative pipelines specifically for Fashion, Luxury, and E-commerce brands. For many apparel brands, keeping up with the algorithm's demand for fresh ad content is a costly bottleneck. To solve this, I use advanced generative AI infrastructure to map your physical garments onto brand-consistent lifestyle models in hyper-realistic environments. This allows us to rapidly produce a high volume of premium visual assets: organic-looking UGC, editorial lifestyle shots and more all while giving your campaigns the creative fuel they need to scale, without the constant overhead of traditional studio production. With 7+ years of experience managing premium ad budgets, combined with the hands-on reality of operating my own profitable e-commerce shop, I treat your ad spend with absolute precision. I focus on building sustainable, full-funnel architectures designed to attract high-intent buyers and drive predictable revenue. The Measurable Impact I Deliver: High-Fidelity AI Creative Production: Generating photorealistic, scalable ad variations to prevent creative fatigue and lower CPA, seamlessly blending technology with a premium brand aesthetic. Proven CTR Growth: Achieved up to a 15x CTR improvement (0.40% → 6%) for luxury fashion brands through systematic creative testing (Hooks, CTAs, Formats). Consistent Profitability: Maintained a steady 2.0x+ ROAS while responsibly scaling high-volume DTC and apparel clients. Efficient Acquisition: Driven 2,600+ sales at a sub-€40 CPA through refined product-market fit and audience alignment. Full-Funnel Architecture: Connecting top-of-funnel visual assets to optimized landing pages and automated retention sequences for a cohesive customer journey. I partner with brands that value a thoughtful, highly technical approach to their growth and visual production. If you would like to explore how custom AI creatives and a refined media strategy can elevate your campaigns, please send me a message with your current goals. Let's connect and map out a plan.

👋🏼Hey, I’m Hugo your Creative Strategist specialised in scaling e-commerce brands with high-converting ad creatives. With 5+ years in e-commerce, I’ve worked across beauty, fashion, sports, home decor, and wellness — creating ad creatives that don’t just look good, but sell. What I bring to your brand: ✔ Scroll-stopping video ads & static creatives ✔ Persuasive ad copy & scripts using neuromarketing principles ✔ A/B testing framework to systematically find winning creatives ✔ A proven process to produce creatives at scale — so you can test faster, scale harder, and lower your CPA 🚀 The result? I’ve helped multiple e-commerce brands triple their ROAS and unlock new levels of growth. When you work with me, you’re not just hiring another creative. You’re partnering with a strategist who blends data, psychology, and design to deliver performance. 📲 Let’s talk! Book a call with me today, and I’ll review your current creatives or ad account and show you exactly what to improve to start scaling profitably.

I'm a senior product designer and digital storyteller with over 7 years of experiences designing different products like eCommerce, health tech, fintech, AI products, dashboards etc. Coming from a business background, I design with both stakeholders and users in mind.

Creative Strategist / Influencer & Ugc Creator Manager with a passion for storytelling and digital growth! With a background in French and English language and literature, I specialize in building impactful digital strategies and crafting content that connects, converts, and elevates brands online. I actually got my start in the digital space as a content creator, which sparked my passion for authentic, performance-driven content. Over time, I transitioned into more strategic roles where I now manage every aspect of UGC campaigns: from sourcing and coordinating with creators, to writing high-converting scripts, and collaborating with editors and media buyers to optimize performance. I’ve also worked as a Creative Strategist for a European UGC agency, where I gained hands-on experience in outreach, creator partnerships, and campaign direction. I love creating content that feels native, engaging, and aligned with brand values, especially when it empowers real stories and real people. While I still enjoy creating UGC myself from time to time, my main focus today is helping brands leverage creator content strategically to drive results. Let’s connect and bring your next UGC campaign to life! :)