Hire the Best Creative Strategists
in France

I help brands go from content → growth → revenue. I build high-performing content systems across TikTok, Instagram, and YouTube that are designed to scale. I’m a creative strategist and content producer working at the intersection of: Short-form video (Reels, TikTok, YouTube Shorts) Long-form series (YouTube) Paid ads (Meta-focused creative strategy) Founder-led and expert-led brands I’ve worked with wellness, beauty, lifestyle, and tech brands, creating content that feels editorial, premium, and culturally relevant, while still driving measurable performance. What I Do 1. Short-Form Video That Performs Hooks, pacing, storytelling designed for retention and conversion Clean, fast editing (CapCut) UGC, face-to-camera, product, and narrative formats 2. Paid Ads Creative Strategy (Meta) Ad concepts designed for CPC, CTR, ROAS + conversion Structured testing (hooks, angles, formats) Iteration based on performance data (not guesswork) 3. Founder / Expert-Led Content Turning raw ideas into clear, engaging content Positioning founders as both authority + personality Building repeatable content series 4. Content Systems (Not Just One-Off Videos) Content calendars and series development Trend adaptation with brand alignment Scalable creative pipelines Why Clients Work With Me I understand what makes content convert I move fast and execute I bring a luxury + editorial eye, even in performance content I’ve built my own e-commerce brand, so I think in terms of ROI, not vanity metrics

👋🏼Hey, I’m Hugo your Creative Strategist specialised in scaling e-commerce brands with high-converting ad creatives. With 4+ years in e-commerce, I’ve worked across beauty, fashion, sports, home decor, and wellness — creating ad creatives that don’t just look good, but sell. What I bring to your brand: ✔ Scroll-stopping video ads & static creatives ✔ Persuasive ad copy & scripts using neuromarketing principles ✔ A/B testing framework to systematically find winning creatives ✔ A proven process to produce creatives at scale — so you can test faster, scale harder, and lower your CPA 🚀 The result? I’ve helped multiple e-commerce brands triple their ROAS and unlock new levels of growth. When you work with me, you’re not just hiring another creative. You’re partnering with a strategist who blends data, psychology, and design to deliver performance. 📲 Let’s talk! Book a call with me today, and I’ll review your current creatives or ad account and show you exactly what to improve to start scaling profitably.

Scaling a premium e-commerce brand requires a seamless connection between high-quality visual creatives and a precise, data-driven media buying strategy. When campaigns lose traction, the solution isn't always to increase the budget, it is to refresh the visual hook. I build comprehensive acquisition architectures and custom AI generative pipelines specifically for Fashion, Luxury, and E-commerce brands. For many apparel brands, keeping up with the algorithm's demand for fresh ad content is a costly bottleneck. To solve this, I use advanced generative AI infrastructure to map your physical garments onto brand-consistent lifestyle models in hyper-realistic environments. This allows us to rapidly produce a high volume of premium visual assets: organic-looking UGC, editorial lifestyle shots and more all while giving your campaigns the creative fuel they need to scale, without the constant overhead of traditional studio production. With 7+ years of experience managing premium ad budgets, combined with the hands-on reality of operating my own profitable e-commerce shop, I treat your ad spend with absolute precision. I focus on building sustainable, full-funnel architectures designed to attract high-intent buyers and drive predictable revenue. The Measurable Impact I Deliver: High-Fidelity AI Creative Production: Generating photorealistic, scalable ad variations to prevent creative fatigue and lower CPA, seamlessly blending technology with a premium brand aesthetic. Proven CTR Growth: Achieved up to a 15x CTR improvement (0.40% → 6%) for luxury fashion brands through systematic creative testing (Hooks, CTAs, Formats). Consistent Profitability: Maintained a steady 2.0x+ ROAS while responsibly scaling high-volume DTC and apparel clients. Efficient Acquisition: Driven 2,600+ sales at a sub-€40 CPA through refined product-market fit and audience alignment. Full-Funnel Architecture: Connecting top-of-funnel visual assets to optimized landing pages and automated retention sequences for a cohesive customer journey. I partner with brands that value a thoughtful, highly technical approach to their growth and visual production. If you would like to explore how custom AI creatives and a refined media strategy can elevate your campaigns, please send me a message with your current goals. Let's connect and map out a plan.

See my portfolio @ thysweb.com/recent-static-upwork As a Rising Talent, I'm part of the top 1% Creative Strategist on Upwork. "The more we create, the more winners you find, and the more money you make" Worked with Atolea Jewelry, Hears, Artem Straps, Samos Jewelry, Kelyoz, Regal Collective and many others. Managed over \$5M+ in paid media spend across Meta. We help e-commerce and SaaS brands scale profitably through data-backed static ads, conversion design, and sharp creative strategy. Our approach is simple: clarity, speed, and performance. Today, every brand is fighting for attention, but louder and more complicated messaging doesn’t convert. What works is intentional creative built around real buyer psychology: knowing what your audience cares about, the moment they care about it, and expressing it visually in a way that’s impossible to ignore. When the message is right, performance follows naturally, lower CPA, higher CTR, stronger scaling. What we do: ✅ Craft high-performing static ad concepts optimized for Meta & TikTok ✅ Build conversion-driven visuals & copy that align with brand tone and metrics ✅ Rapid A/B testing workflow → from brief to first batch in 48 hours Scale top-performing creatives with data-driven iterations. Why brands choose us: ✅ 30+ DTC brands served (Samos, Atolea, Well Gummies, Replya, Opsintia, Jarrod, and more) ✅ Fast turnaround, lean structure, no agency bloat ✅ Obsessed with clarity, creative intent, and measurable results We’re not another ad agency, we’re a creative performance studio built for speed and scale. We don't design beautiful images, but images that sell and bring in cash.

Struggling to break $100K/month with your media buyer? Here's what happens when you work with someone who’s done it dozens of times. ➡️ Grew a Cosmetic Brand from $1.7M to $10.5M Annually, Slashed CPA by 15% ➡️ Scaled an Australian fashion store from $30K to $100K monthly in 90 days ➡️ Currently Managing $50 000/day (I can share my screen to prove it) ➡️ Certified by Meta & Google | Trusted by Top DTC Brands And unlike most, I’m not using pre-iOS14 case studies from 2020-2021. All of those case studies are recent, from 2024–2025. Now, If you run an e-commerce brand, you’ve probably hit one (or all) of these roadblocks: ✦ Rising CPA forcing you to cut ad spend ✦ Struggling to produce enough high-quality creatives to scale ✦ Unsure which lever to pull next, CRO, email marketing, affiliate ... ✦ Scaling without skyrocketing CPAs or risking bankruptcy ✦ Finding the right talent for your brand I’ve spent the last 8 years scaling 7- and 8-figure DTC brands into lean, profitable businesses in the U.S., Canada, Australia and Europe. My approach is both straightforward and powerful: bulletproof Facebook & Google ad structures, compelling creatives tailored to your scale, and laser-focused conversion optimization. Because ads never thrive in isolation, they rely on three key elements, a high-converting landing page, an irresistible offer, and great creatives. That’s why, when I run your ads, you’re not just hiring a media buyer, you're partnering up with a growth expert who has a proven strategy to scale your e-commerce brand well beyond the complexities of ad management. Why You Should Schedule A Free Call With Me: - I helped a U.S. cosmetic brand increase their daily Facebook ad spend from $3,000 to $30,000 while reducing their CPA from $110 to $94, a 14.5% drop. In just one year, their revenue skyrocketed from $1.7M to $10.5M, and they’re now on the verge of hitting eight figures. - For a niche Hawaiian shampoo brand, I restructured their ad account and scaled spend using Advantage+ campaigns with cost caps and winning creatives imported via post IDs, keeping CPA stable. - My testing framework quickly identified top creatives, cutting CPA by 20%. This boosted ROAS from 2.2 to 3 and grew revenue from $1.4M to $3M in one year. - For an athletic fashion brand (Australian Market), I ramped up monthly Facebook ad spend from $30K to $60K in six months, slashing CPA by 25% in the first 3 weeks. I have dozens more success stories like these. Ready to explore what this could mean for your brand? Schedule a free call, and let’s see how I can drive similar results for you.

I’m Maryna, a Top Rated AI-powered Social Media Strategist and Content Creator helping lifestyle, hospitality, and luxury brands turn ideas into scroll-stopping short-form content. I focus on Reels, TikTok, and YouTube Shorts, as well as clear, actionable content plans that are easy for your team to execute. With a unique background in luxury hospitality and pastry arts (Cannes, Hyatt, high-profile events), I understand how to present products and experiences in a cinematic, emotionally engaging way. I combine that real-world luxury experience with AI-driven creativity, copywriting, and video editing to help you stand out in a crowded feed. I can help you with: • Social media content strategy for Instagram, TikTok, and YouTube Shorts • 30-day content calendars tailored to your brand, audience, and goals • Short-form video concepts, hooks, and scripts (Reels, TikTok, Shorts) • Storytelling for lifestyle, travel, food, and luxury products • AI-assisted content creation (visuals, copy, and ideation) • Multilingual captions and micro-copy in English, Russian, and Ukrainian How I work: We clarify your goals, target audience, and platforms (via chat or consultation). I audit your current presence and content style. I create a clear, structured content plan (themes, topics, hooks, posting rhythm). I deliver everything in a simple format that your team (or you) can easily follow. Optional: we schedule follow-up consultations to adjust and improve the strategy based on results. Why clients like working with me: • Top Rated on Upwork with 100% Job Success • Strong visual storytelling skills shaped by years in luxury hospitality and pastry arts • Experience with international brands and events (Cannes, high-profile clients) • Multilingual communication (English, Russian, Ukrainian, French, conversational Arabic) • Clear communication, on-time delivery, and a calm, structured approach. I also offer 1:1 strategy consultations and ready-made Instagram content plans through my Project Catalog and Consultations. If you’re looking for someone to build your social media strategy and content plan — not just random posts — send me a short message about your brand, target audience, and main goal. I’ll reply with how I can help, suggested timeline, and an estimate for your project.