Hire the Best Creative Strategists

Looking for a Creative Strategist Who Actually Lowers CPA? As a Creative Strategist, I drove $177K+ in two months for a supplement brand. Not by increasing the budget. By finding better angles. That's the difference between hiring someone who makes ads and hiring a Creative Strategist who understands how Meta actually works. The algorithm already finds your buyer. That's where I come in as a Creative Strategist. Why Most Creative Strategists Fail? Most Creative Strategists hand off a brief and wait for an editor. Most never touch the production process. Most don't understand media buying. So they create ads that look good but don't survive contact with real traffic. I'm a Creative Strategist who came up through media buying first. I know what metrics punish weak creative before I write a single line. Weak hooks. Weak angles. Slow openings. Pretty ads that convert nothing. What a Creative Strategist Should Actually Do? A Creative Strategist shouldn't start with visuals. A Creative Strategist should start with the customer. The belief that needs to change. The objection blocking the sale. The angle competitors missed. The hook that earns the next three seconds. That's exactly how I approach every project. Creative Strategist + Producer = Faster Testing Cycles Most Creative Strategists depend on editors. I don't. I'm a Creative Strategist who produces AI video ads and creative concepts myself. That means: • Faster launches • Faster testing • Faster feedback loops • More angles tested before competitors catch up Nothing sits in a queue. Nothing gets lost in Slack. Ideas become tests immediately. ## Creative Strategist Built for Tough DTC Niches I work with DTC ecommerce brands on Meta. Supplements. Skincare. Women's health. Jewelry. The categories where cold traffic is expensive and weak creative gets exposed quickly. This is where a strong Creative Strategist earns their keep. My Creative Strategist Process: Step 1: Review customer reviews, comments, surveys, and competitor ads. Step 2: Identify the belief shift required to generate a sale. Step 3: Develop angles built around direct-response principles. Step 4: Write hooks designed to stop the scroll. Step 5: Produce AI video concepts and ad creatives. Step 6: Analyze hook rate, hold rate, CTR, and CPA. Every decision is tied to performance. A Creative Strategist who ignores data is just guessing. What You Get Working With This Creative Strategist ✔ Creative strategy ✔ Angle development ✔ Hook creation ✔ Ad scripting ✔ AI video concepts ✔ UGC concepts ✔ Competitor research ✔ Direct-response creative systems ✔ Performance-focused thinking Who This Creative Strategist Is Best For DTC ecommerce brands that: • Need fresh angles • Need lower acquisition costs • Need better creative testing • Need a stronger creative strategy system • Need a Creative Strategist who understands both creative and performance Ready to See What Your Current Creative Is Missing? Send me your website. Get feedback from a Creative Strategist who cares about results more than appearances. Manisha Creative Strategist

April Win: Client focus on seniors reached 600k adspend with 80% native ads Capacity for 1 more brand in May. Worked with Brands doing up to 5M monthly in ad spend 1️⃣ Why E-commerce founders need me as their Creative Strategist • With 4+ years of creative direction and hands-on experience in video production and editing, I bring a well-rounded skill set to direct team members who create the creatives. • E-Commerce Creative Strategist: Proven workflow and SOP that scales DTC brands, so far to a monthly ad spend of up to $4,8M. • End-to-end Creative: From niche and audience research, scripting, and editing to production and iterative testing, built to convert. 2️⃣ How I Drive Results as a Creative Strategist I focus on one thing: turning ads into profit centers by having a deep understanding of your customers. • Hooks That Convert: I craft scroll-stopping headlines that target pain points and desires. • Winning Creative Workflows: My ads are designed for speed and scalability, helping you iterate faster than your competition. • Performance Optimization: I don’t just set and forget. I test, tweak, and scale what works. 3️⃣ Proven Track Record 💬 “Mariano is a powerhouse for ad performance. His creative strategy approach brought our CAC down by 20% and doubled our ad revenue in 6 months!” 💬 “We’ve worked with other ad strategists, but Mariano’s results speak for themselves, sharp hooks, great storytelling, and a focus on metrics. We scaled past 720K in ad spend with his strategies.” 4️⃣ What I Offer • Creative Direction: Guiding your brand’s storytelling and products for high engagement and Facebook Ads ROAS. • Video Ads That Sell: From short-form UGC-style content to polished VSL brand storytelling. • Creative Iteration: Rapid testing cycles that turn good ads into great ones. • A Network of editors, designers and media buyer with high knowledge on e-commerce • SOPs and workflows to plug and play (used in most of my clients). Research phase and first brief done within 4 days. 🚨 Capacity for 1 more brand in February. 📈 If you want a quick thought of ads for your brand, drop me a message with your brand name

Meta Ads Designer + Strategist (𝗡𝗢𝗧 𝗴𝘂𝗲𝘀𝘀𝘄𝗼𝗿𝗸 𝗼𝗿 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲) Real, tested meta ad creatives backed by $2M+ in spend and a 33% average CAC reduction across industries. I bring → Creative Strategy, Ad Design & 5+ Years of Media Buying Experience. Trusted as the creative partner for 30+ brands. A few of them: - a0 dev (YC backed) found new winners in the first 7 days. One static lowered CPL by 32%. - ASC (service) generated 941 leads and 87 closed deals with meta ads alone using my ad creatives. - Olive & Ciboulette (e-comm) generated $30,000 with $6,000 spend within the first 90 days. Brands that work with me test more, increase hit-rates, iterate faster and scale spend aggressively. My services: → Static banner ad creatives that are on brand, human designed in Figma and backed by real data. → 72h creative turnaround (for statics) after creative brief approved → UGC Video creation, sourcing, and iteration → Free ad creative audit (message me to get yours) Hear what Max, Founder of Jodie Ai said: "Ugnius is great. Really took the time to understand the deliverables & delivered thoughtful and well considered work which I was really impressed with" Or Julian, Founder of Adunion: "Working with Ugnius was a pleasure. I can confidently say he is best in class when it comes to meta ad creatives and their respective strategy. I have worked with over 15 ad designers & strategists and let them compete in CI, accuracy, and ad performance. Ugnius has won in all three categories due to his clear communication, iteration speed, CI and request/deliverable accuracy. Super great to work with, and can say the same about the outcomes. Looking forward to the next time." 📩 Need ad creatives that actually increase performance? Message me for a quick chat!

The only real money in DTC is made through retention, and if your creative isn't built around that, you're paying to acquire customers you'll never see again. Message me before you read further. If you're spending $100K+ a month on paid media and your creatives are optimized for clicks but not for customers who stay, that one shift alone is worth a conversation right now. Not after you've finished reading. Now. Still here? GOOD ... Let me show you what that looks like in practice. A supplement brand I worked with had solid media buying, decent hook rates, and a CPA they could live with. What they couldn't live with was a 60-day reorder rate that was bleeding them dry. The issue wasn't their ads; it was that the creative was attracting the wrong buyer. Discount-chasers. Skeptics. One-and-done clickers. We rebuilt the creative strategy around retention signals. New angles. New hooks. Scripts written to attract buyers who already believed in the mechanism, not just the offer. Within 90 days, reorder rate climbed. Refund requests dropped. Same ad spend, completely different customer quality. That's what I do. Most creative strategists hand you scripts and call it done. I build the systems that keep your creative working past the first test hooks that hold attention across weeks, not days, angles that deepen customer trust instead of burning it, scripts that don't just convert once, they convert the RIGHT customer who stays. Because a dropped CPA that spikes your churn isn't a win. A high ROAS that attracts the wrong buyer isn't a win. Retention is the win. What I do as a creative strategist: I research your competitive landscape using Meta Ad Library and organic content analysis. I map your customer's psychology across awareness stages. I develop the hooks and angles most likely to generate a response not based on guesswork, but on what's already working in your market and what's building long-term trust inside it. Then I turn that research into UGC scripts, native ads, advertorials, and direct response copy that your media buyer can test and that your customer retention numbers will actually feel. Every piece of work connects back to a performance metric. But the metric I care most about sits downstream from your first purchase. DELIVERABLES I PRODUCE:- — UGC scripts and full creative packages (concept, hook, scene breakdown, creator direction) — Meta ad copy and creative strategy built for long-term angle durability — TikTok ad scripts optimized for native-feeling, high-retention short-form — Direct response copywriting: advertorials, native ads, landing pages, VSL scripts — Performance creative frameworks and creative testing systems — Hook and angle development backed by competitive research — Ad creative strategy audits for brands scaling on Meta and TikTok Industries where I do my best work: Supplements, nutraceuticals, wellness DTC, health e-commerce, and performance marketing agencies managing multi-brand creative. As a supplement ad copywriter and Meta ads creative strategist, I understand the compliance constraints, the customer skepticism, and the emotional triggers specific to this vertical better than a generalist ever will and I know exactly which creative approaches build the long-term brand trust that keeps buyers subscribed and reordering. Who I work with: DTC founders and operators running $100K–$1M/month in paid media who've realized that creative isn't just a cost of acquisition it's the thing that determines whether acquired customers are worth anything. In-house performance teams that need fractional creative strategy support. Agencies that need a performance creative consultant who can plug in, understand the brand, and produce work without hand-holding. I work best with brands who treat creative as a strategic lever, not a content production line. What makes me different: I'm not a writer who learned some marketing. I'm a creative strategist who treats every script as a retention asset, something that should attract the right person, set the right expectation, and begin a relationship that outlasts the first click. A UGC script writer gives you words. A creative strategist gives you a reason those words will work and a system for finding the next winner after that one stops. I've worked with supplement brands, wellness DTC, e-commerce brands, and direct response agencies producing UGC scripts, Meta ads copy, native advertorials, and full creative strategy frameworks. My approach is research-first, performance-obsessed, and built for brands that measure everything. Top Rated Plus on Upwork. Top 3% globally. Fast response. Available for ongoing creative strategy partnerships, script packages, and full creative system builds. If your paid media needs a creative that moves metrics and keeps the customers you paid to acquire, message me. Tell me what you Tell me what you're spending and what your retention looks like. That's where we start.

🚀 I’m a creative partner for Media Buyers, DTC brands, and Agencies running Meta Ads who need a consistent flow of high-converting static ad creatives. I help teams produce and test up to 300+ creatives per month: fast, structured, and reliable. No more creative bottlenecks, templated designs, or wasted time onboarding designers who don’t understand performance marketing. Whether you’re looking for a one-time batch or ongoing creative support, I integrate into your workflow and deliver assets aligned with your goals, so you can stay focused on scaling while I handle the creative production behind it. 🎯 Results & Experience • 9,760+ ad creatives delivered across 30+ niches • 72-hour turnaround for creative batches, enabling faster testing and iteration • Helped scale a DTC brand to a profitable 8.4x ROAS • Increased qualified leads by +145% for a B2B client 🛠 My Skills & Approach: • Crafting ad creatives that address the pains and needs of your target audience. • Producing unique visuals and product photoshoots using ChatGPT-4o and MidJourney, no more need for expensive photographers or time-consuming shoots. • Applying Marketing Knowledge to develop ad creatives that are not only beautiful — but built to convert. • Designing ads for a range of industries, including DTC brands and B2B. • Adapting designs to match your brand identity — or developing a fresh, standout look. • Collaborating with media buyers and strategists to align with campaign goals. • Confidently handle ad copy if you don’t have your own — I’ll take it under my wing and make sure your message lands clearly and persuasively. • Maintaining a high level of aesthetic sensitivity and creative taste. • Strong grasp of composition, balance, color theory, visual hierarchy, and typography. 💎 Want your next ad campaign to be your best-performing one yet? Click the "Message" or "Invite" button to kick off our collaboration. -KEYWORDS- Graphic Designer Meta Ads, Graphic Designer Digital Marketing, Graphic Designer Social Media Ads, Meta Ad Creatives, Graphic Designer E-commerce Ads, Graphic Designer B2B Ads, Facebook Ad Creatives, Instagram Ad Creatives, Graphic Designer for Facebook Ads, Graphic Designer for Instagram Ads, Meta Ads Campaigns, Graphic Designer Social Media Campaigns, Graphic Designer for Digital Ads, Graphic Designer Banner Ads, Graphic Designer for Social Media, Digital Advertising Creatives, Graphic Designer for Meta Platforms, Social Media Ad Creatives, Graphic Designer for Facebook Campaigns, Creative Ads for E-commerce, Graphic Designer Ads for B2B, Meta Ad Design Specialist, Graphic Designer Digital Advertising, Graphic Designer for Ad Strategy, Social Media Ad Design, Graphic Designer Ad Optimization, Graphic Designer for Performance Ads, Facebook Ads Designer, Instagram Ads Specialist, E-commerce Advertising Design, Graphic Designer Conversion-Focused Ads, Graphic Designer CTR Boosting, Meta Ad Graphic Designer, Graphic Designer for Online Ads, Graphic Designer for Ad Creatives, Graphic Designer Creative Strategy, Graphic Designer for Business Ads, Digital Marketing Ads Designer, Custom Meta Ads, Graphic Designer for B2C Ads, Social Media Marketing Graphics, Graphic Designer for Social Media Branding, Graphic Designer for Lead Generation Ads, Custom Ad Designs for Social Media, Graphic Designer for Meta Platforms Ads, Creative Ads for Product Launches, Graphic Designer for Online Marketing, Graphic Designer for Paid Social Ads, Graphic Designer for Sponsored Ads, Graphic Designer for Social Media Engagement, Creative Ads for Digital Campaigns, Graphic Designer for Social Media Strategies, Graphic Designer for E-commerce Marketing, Graphic Designer for Meta Ad Campaigns, Facebook and Instagram Ads Graphic Designer, Graphic Designer Figma, Graphic Designer Photoshop, Graphic Designer MidJourney, Graphic Designer Social Media Graphics, Graphic Designer Ad Design for Startups, Graphic Designer for Local Businesses, Graphic Designer for B2B Lead Generation, Graphic Designer for Paid Ads Strategy, Custom Graphic Design Ads, Graphic Designer for Product Promotion, Graphic Designer for High-Conversion Ads, Graphic Designer for Online Sales Funnels, Graphic Designer for Mobile Ads, Graphic Designer for Dynamic Ads, Graphic Designer for Campaign Analysis, Graphic Designer for Social Media Growth, Graphic Designer for Traffic-Boosting Ads, Graphic Designer for Retargeting Ads, Creative Ads for Multi-Channel Campaigns, Graphic Designer for Social Media Advertising, Graphic Designer for Ecommerce Websites, Graphic Designer for Content Marketing, Graphic Designer for Product Photography Ads, Graphic Designer for Custom Display Ads, Graphic Designer for Custom Display Ads, Graphic Designer for Holiday Campaigns, Graphic Designer for Cross-Platform Ads, Graphic Designer for Influencer Marketing Campaigns, Graphic Designer for Ad Design Consultation, Graphic Designer for Mobile App Ads, Graphic Designer for Event Marketing Ads

I help DTC brands spending $60K+/month consistently generate winning ad creatives so they can scale spend without increasing CPA. If your Meta Ads aren’t scaling, it’s not your media buying. It’s creative. Weak hooks. Generic angles. Creative fatigue. Poor customer psychology. Messaging that doesn't resonate with what buyers actually care about. That's where I come in. I've helped generate $40M+ in DTC revenue by building creative systems that continuously uncover, test, and scale winning ad concepts before performance drops. 𝗜 𝘂𝘀𝗲 𝗮 𝟯-𝗦𝘁𝗲𝗽 𝗥.𝗜.𝗖 𝘀𝘆𝘀𝘁𝗲𝗺: 🔍 Research (customer reviews, competitor ads, comment mining, objections, desires & buying triggers) 💡 Ideation (hooks, angles, mechanisms, creative hypotheses, and testing roadmaps) 🎥 Creative (UGC scripts, static ads, video concepts, production direction) 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: • Reduced CPA by 30% on a brand spending $1M+/month • Reduced CAC by 27% while increasing monthly revenue from $120k to $340k • Scaled monthly spend from $80k to $750k while maintaing a 3.4x ROAS • Helped DTC brands identify winning creative angles that unlocked profitable scale 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗲𝗹𝗶𝘃𝗲𝗿: ✓ Creative Strategy ✓ UGC Scripts & Concepts ✓ Static & Video Ads ✓ Creative Direction ✓ Testing Frameworks ✓ Iteration Systems Most creative strategists give you ideas. I build repeatable creative systems that consistently produce new winners and help brands scale without relying on a single ad. Send me your website, and I'll send back 2 custom ad concepts for your brand at no cost.