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Performance-focused Creative Strategist specializing in UGC, hooks, ad concepts, and conversion-driven creatives for Meta & TikTok brands. With a background in psychology, I approach creative strategy through audience behavior and attention patterns to create ads that connect and convert. My former clients include JubileeTV (Greylock Partners-funded Series C company), GoGoGrandparent (Y Combinator company, $50M ARR), Mettle & Bloom, and Balloony.pet; references available upon request. I help brands improve ad performance through strategic creative direction, messaging, and performance-oriented content systems. My work combines creative strategy with data-informed decision-making to develop ads that connect with audiences and support business growth. ⭐ Core Skills & Expertise: ▪ Developing creative strategies, hooks, and ad concepts aligned with performance goals ▪ Writing UGC scripts and conversion-focused ad messaging ▪ Managing and briefing video editors, graphic designers, and UGC creators ▪ Creative production coordination across static, motion, and UGC creatives ▪ Competitor research and performance creative analysis ▪ Landing page messaging and conversion-focused creative alignment ▪ Creative testing and iterative optimization based on ad performance insights ▪ Meta & TikTok ad creative strategy for DTC and startup brands 📈 Key Achievements: ▪ At JubileeTV: contributed to scaling the customer base 5× while helping improve CAC efficiency through performance-focused creative strategy and messaging ▪ At GoGoGrandparent: developed and refined creative concepts and ad messaging that supported stronger lead quality and more efficient ad performance ▪ At Balloony.pet: led creative strategy and creative production workflows for a German DTC pet brand, including UGC concepts, creator coordination, creative briefing, and landing page input ▪ At Mettle & Bloom: managed creative direction, ad concepts, UGC workflows, and creator/editor coordination for performance-oriented campaigns

Stop letting high CPAs eat your margins. I build data-driven creative pipelines that drop your CAC, stabilize your ROAS, and turn your ad spend into profitable revenue. Backed by 7 years of hands-on Meta Ads experience and a 100% Job Success Score. 📈 My Creative Strategy Methodology Behind $11M+ in Profitable Ad Spend: I turn raw market data into execution-ready assets. My process starts by scraping ad libraries, reviews, and forums to uncover the exact psychological triggers your competitors are missing. Before a single brief is written, I map out the architecture of your buyer: ➡️ The exact persona we are targeting ➡️ Their core desires and friction points ➡️ Their market sophistication and buying journey stage ➡️ The emotional triggers driving their purchasing decisions ➡️ The unique mechanism behind why your solution works I package those insights into zero-guesswork creative briefs. Your team gets the exact visual direction, hooks, and CTA structures they need to build UGC, statics, or carousels without endless revision cycles. But we don't stop at delivery. We build an iterative creative system that diagnoses the flops and scales the winners. We turn your top-performing concepts into repeatable templates, giving your brand a high-ROAS production pipeline that runs like clockwork. What I Deliver: 🧩 15-20 Ad Angles & Hooks/Week: Emotional, curiosity-led, and logic-based concepts, tested to convert cold traffic. ⚡ Execution-Ready Creative Briefs: Messaging, visuals, ad formats, CTA structures, and shot lists for your editors and creators. 📌 Deep Research & Swipe Files: Mining Meta libraries, reviews, and market trends to find what works and why. 🔄 Testing & Iteration Loops: Fast, structured systems to track winners, fix underperformers, and scale top ideas. 🤝 Team Integration: I plug directly into your team and build a centralized Creative Command Center (via Notion/ClickUp) to house your long-term creative vault. 🧪 What I Help Brands Achieve: ✓ Lower CAC and increased ROAS on cold Meta traffic. ✓ Build scalable systems that produce 60+ execution-ready creatives per month. ✓ Scale 7-figure performance across Jewelry, Fashion, Skincare, Nutrition, and Apparel. 💡 Available For: 1) One-off creative strategy sessions & brainstorms 2) Retainers for ongoing research, ideation, and creative direction 3) Creative operations & documentation (building your custom creative command center and production pipelines) 📩 Message me if you’re tired of paying for 'ideas' and are ready for a creative system that actually scales. ⚠️ Please Note: To ensure my strategies have enough data to scale properly, I strictly partner with established brands spending a minimum of $10,000+/month on Meta Ads. What my partners are saying: ⭐️⭐️⭐️⭐️⭐️ - Matt [Erimish] 7-figure Jewelry brand “Nick completely transformed how we approach ad creatives. Before him, we were burning budget testing random ideas. He built a structured, data-driven system that gave our team a constant supply of winning hooks and angles. His strategy took the guesswork out of our Meta ads and helped us scale profitably. ⭐️⭐️⭐️⭐️⭐️ - Gianmarco [Luxus Love] 7-figure Jewerly brand "Nick did a great job creating iterations and deep analysing our Meta campaigns. He brought in new ideas that turned into higher performances for our company. Recommended!" ⭐️⭐️⭐️⭐️⭐️ - Anastasia [Bleak&Sleek] 6-figure Fashion brand "Nick not only managed our ad campaigns flawlessly but also guided our UGC creators, developed creative briefs, and crafted hooks and scripts that truly elevated our content. From day one, it was clear that Nick is a true master of creative strategy and ad performance." ⭐️⭐️⭐️⭐️⭐️ - Alexa [Mover Magazine] 6-figure Fashion brand "Was great to work with Nick. He has extensive creative strategy & marketing knowledge and I hope to work with him again in the future."

🏆 TOP RATED PLUS | Top 1% Presentation Designer Pitch Deck & B2B Presentation Designer for SaaS startups, tech companies, and enterprises. I design investor decks, sales presentations, and executive visuals that help companies raise funding and close deals. Over the past 10+ years I’ve designed 300+ pitch decks and strategic presentations, helping clients raise $200M+ in funding and communicate complex products with clarity. ⸻ Typical Projects I Work On • Series A / Series B investor pitch decks • SaaS product & platform presentations • Enterprise sales decks • AI startup fundraising presentations • Corporate strategy & board presentations • White papers and data sheets for tech companies ⸻ 💼 About Me I’m a Senior Presentation Designer and former Design Director / Art Director with experience working with startups, VC-backed companies, and global corporations. My work sits at the intersection of design, storytelling, and business strategy — transforming complex information into presentations that are clear, structured, and investor-ready. I specialize in B2B, SaaS, AI, fintech, healthcare, and enterprise communication, where strong visual logic and narrative structure are essential. Many of my clients come to me when they need to transform complex content into a clear, investor-ready story. ⸻ 🎯 What I Deliver INVESTOR & SALES PRESENTATIONS • Pitch decks that help startups raise funding • Sales decks that help B2B companies win clients • Executive and board presentations • Go-to-market and strategy decks • Product storytelling for SaaS platforms Clients often come to me when they need to simplify complex products, clarify their message, and present ideas that investors and executives understand immediately. ⸻ AI VIDEO CONTENT FOR TECH & B2B I also produce AI-powered video content for SaaS and tech companies, including: • product explainers • landing page videos • AI-generated marketing visuals These can reduce production costs by up to 80% compared to traditional video production, while remaining fully branded and easy to update. ⸻ 💡 Why Clients Work With Me ✔ Top Rated Plus (Top 1% on Upwork) ✔ 300+ pitch & sales decks designed ✔ $200M+ raised by clients using my presentations ✔ Trusted by founders, CEOs, and VC teams ✔ Strong understanding of investor psychology & enterprise storytelling I don’t just design slides — I help structure the story behind the presentation. ⸻ 🛠 Tools Figma · PowerPoint · Google Slides · Adobe Illustrator · Adobe InDesign · After Effects Runway · Pika · Midjourney · Synthesia · ElevenLabs ⸻ 📊 Services • Investor Pitch Deck Design • SaaS Sales Decks • Corporate & B2B Presentations • Executive & Board Presentations • Product & Platform Visualizations • One-Pagers / Data Sheets / White Papers • AI Product Videos & Explainers • Medical & Scientific Presentations ⸻ ⭐ Client Feedback ⭐️⭐️⭐️⭐️⭐️ “Oleg transformed our messy content into a story investors loved. We raised $2.3M within weeks.” — Founder, YC-backed SaaS startup ⭐️⭐️⭐️⭐️⭐️ “He’s not just a designer — he thinks like a strategist. Our deck became the centerpiece of our funding round.” — CEO, Healthcare Tech (Series A) ⭐️⭐️⭐️⭐️⭐️ “Exceptional work. Our internal presentations now look world-class.” — Head of Communications, Global Corporation ⸻ 🚀 My Promise Whether you’re raising capital, pitching enterprise clients, or explaining a complex product, I’ll help transform your message into a clear, compelling visual story that moves people to action.

I run the whole creative engine - research, personas, scripts, production, testing - until we know which creative actually wins. I identify your customer's pain points, write the angles and scripts, produce the AI video, edit, ship, measure what wins, and use that to make the next batch better. → 4 of 10 AI video concepts became Meta Ads winners → ROAS 2.5+, CTR 7-11%, hook rate 50%+ on the resulting ads → 200–300K organic views on AI video content One partner, one system. If you need someone who owns the strategy and makes the video - not two separate hires - that's what I do.

⚡️ 5% average CTR. 6x ROAS. 15,000+ ad creatives created for Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, and Google Ads. ⭐️ Trusted by 1,000+ clients worldwide 💎 Top Rated Plus | 96% Job Success | 5+ years in performance marketing 🎯 Ad creative designer and graphic designer specializing in high-converting ad design for DTC brands, ecommerce stores, media buyers, and paid social agencies. Not templates. Not decoration. Ads engineered to be tested, iterated, and scaled. 🔥 If creative is the bottleneck in your Meta Ads account, that is the exact problem I solve. ━━━━━━━━━━━━━━━━━━━━━ 🚀 WHAT I DO BEST Static ads and static banner ad design for Meta Ads and Facebook Ads. This is my core. Every ad creative is built around a hook, an angle, and an audience pain point, then structured for creative testing so you find winners faster. ✨ Custom ad creative built from scratch. No recycled layouts. Scroll-stopping by design. ━━━━━━━━━━━━━━━━━━━━━ 🎨 FULL SERVICE LIST ✔️ Meta Ads Creative & Meta Ad Creative Design ✔️ Facebook Ads Design & Facebook Ad Creation ✔️ Facebook Ad Creative & Facebook Creatives ✔️ Design Creative Facebook Ads ✔️ Custom Ad Creative & Custom Ads Creative ✔️ Static Ads & Static Banner Ad Design ✔️ Banner Ad Design & Advertising Design ✔️ Image Ads & Facebook Ad Image Design ✔️ Instagram Ad Creatives ✔️ Carousel Ads ✔️ UGC-Style Static Ads ✔️ Direct Response Ad Design ✔️ Retargeting & Remarketing Creatives ✔️ Reels & Story Ads ✔️ Video Ads for Meta & TikTok ✔️ Animated Banner Ad Design ✔️ Google Ads & Google Display Banners ✔️ Ecommerce Banners & Shopify Banners ✔️ Product Ads & Product Advertisement ✔️ Infographic Design & Infographics ✔️ Social Media Graphics & Social Media Imagery ✔️ Social Media Design & Social Media Advertising ✔️ Amazon A+ Content & Product Images ✔️ Landing Page Graphics & Digital Design ✔️ Ad Content Creation & Ad Campaign Design ✔️ Creative Strategy & Creative Testing ✔️ Conversion-Focused Ad Design ✔️ Lead Generation Creatives ━━━━━━━━━━━━━━━━━━━━━ 📱 PLATFORMS Meta Ads · Facebook Advertising · Instagram Ads · TikTok Ads · Google Ads · Google Display Network · Amazon Advertising · LinkedIn Ads ━━━━━━━━━━━━━━━━━━━━━ 🤝 WHO I WORK WITH 📈 Media buyers who need a reliable creative pipeline and are tired of designers who do not understand performance marketing. 🛒 DTC and D2C ecommerce founders scaling paid social who need creative volume to keep testing. 🏢 Agencies who need creative production capacity without onboarding another in-house designer. 💼 B2B, SaaS, and lead generation teams who need conversion-focused ad design. ━━━━━━━━━━━━━━━━━━━━━ ⚙️ HOW I WORK Every project starts with your offer, your audience, and your funnel stage. Never with a template. I develop multiple hooks, concepts, and creative angles so you get variations to test, not a single design to hope on. One beautiful ad is a gamble. Twelve tested angles is a strategy. I handle Facebook ad creation end to end, including ad copy if you do not have it. I think like a media buyer, not a decorator. Composition, colour, typography, and visual hierarchy matter because they move CTR, ROAS, CPA, and conversions. ━━━━━━━━━━━━━━━━━━━━━ 📊 RESULTS 📊 Average CTR above 5% 📊 ROAS of up to 6x 📊 15,000+ creatives produced and tested 📊 1,000+ clients served worldwide 📊 97% job success score ━━━━━━━━━━━━━━━━━━━━━ 🏆 INDUSTRIES Ecommerce · E-commerce · DTC · D2C · Beauty · Cosmetics · Skincare · Fashion · Apparel · Supplements · Wellness · SaaS · Technology · Healthcare · Dental · Insurance · Real Estate · Education · Fitness · Food & Beverage · Automotive · Pet Brands · Home Services · Finance · Fintech ━━━━━━━━━━━━━━━━━━━━━ 📐 FORMATS 1:1 · 4:5 · 9:16 · 16:9 · 1080×1080 · 1080×1350 · 1080×1920 · 1200×628 · All Google Display banner sizes ━━━━━━━━━━━━━━━━━━━━━ 🛠 TOOLS Figma · Adobe Photoshop · Adobe Illustrator · After Effects · InDesign · Canva · AI Image Generation · Midjourney · Nano Banana · Higgsfield · Kling · Adobe Firefly · Meta Ads Manager ━━━━━━━━━━━━━━━━━━━━━ 💎 WHY CLIENTS COME BACK ✔️ High-converting ad creatives built to convert, not just to look good ✔️ Fast turnaround on creative batches ✔️ Unlimited revisions until it is right ✔️ Marketing-minded graphic designer who understands your funnel ✔️ Original custom ad creative, built from scratch every time ✔️ Zero ghosting, zero missed deadlines ━━━━━━━━━━━━━━━━━━━━━ ➡️ If you are investing in Meta Ads or Facebook Ads, your ad creative should work as hard as your ad spend does. 📩 Click "Message" or "Invite to Job" and tell me what you are selling. I will tell you honestly whether I can help before you spend a cent.

I create AI-powered visuals that help brands look premium and sell more- from cinematic beauty campaigns to clean e-commerce product shots and high-converting UGC video ads. With 7+ years in digital marketing and performance advertising (Nutra, Fashion, eCommerce), I understand what visuals actually drive results- not just what looks good in a portfolio. My background in fashion modeling and commercial production in China gave me a deep sense of lighting, composition, and visual storytelling-which I now apply directly to AI production. What I create: - E-commerce & Amazon product visuals (white background, lifestyle, detail shots) - Luxury AI campaigns & fashion editorials - AI UGC video ads for Meta, TikTok & Instagram - High-converting ad creatives for beauty, wellness & lifestyle brands - Hyper-realistic product visualization - Scalable AI content systems for brands and agencies Tools I work with: Midjourney • Flux • Veo 3 • Kling AI • Runway • Sora • Leonardo AI • HeyGen • Photoshop • Topaz Labs • CapCut Pro • Suno • ElevenLabs Every visual I deliver is built around one goal: to look premium, feel on-brand, and perform commercially. If you need AI creative that's ready for real campaigns-I'd love to help. Best regards, Anastasia