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I’m a Fractional CMO, Growth Marketing Strategist, and Go-to-Market Strategist with 15+ years of experience, 80+ clients worldwide, and 20+ marketing teams and functions built from scratch for startups and SMEs. 🔹 Results I’ve delivered as a Fractional CMO / Marketing Director: • Built GTM strategy, marketing strategy, and marketing department from scratch, led a team of 17, and acquired first 1,000 active cardholders at ~$5.5 CAC for a FinTech startup • Delivered 10× Black Friday sales growth on the same ad budget, 7× email-attributed sales & 65% lower CAC for a UK Home Décor eCommerce brand • Grew organic traffic by 150%, doubled qualified leads & reduced CPA to $83 per direct booking for a luxury beachfront resort • Achieved 2x email-driven revenue & 34% reduction in cart abandonment through automation and CRO for an international Beauty DTC brand • Optimized cost per trial signup to €5.86 through targeted paid campaigns for a Print-on-Demand SaaS startup • Successfully launched a Kickstarter campaign with 135 backers in 30 days for a wearable tech startup • Earned media placements in Fox News, NYT & CNET for my clients • Managed ad campaigns exceeding $100K/month per channel As a Fractional CMO, I’ve worked with eCommerce brands, DTC companies, hotels, event businesses, educational platforms, and tech products — including apps and SaaS companies in MarTech, FinTech, HealthTech, IoT, RetailTech, and Robotics. My experience spans launch and growth stages, from market research and early SaaS marketing strategy to scaling existing growth marketing systems I’ve also supported Kickstarter campaigns, mentored founders in accelerators, and built my own businesses and startup projects. Alongside broad cross-industry experience, this gives me an inside view of what founders are really dealing with — limited budgets, competing priorities, and pressure to make smart decisions quickly I obtained a Master's degree in Marketing, 25+ marketing certifications across Google, Apple Ads, Microsoft, HubSpot, and others, and keep learning. I actively use AI tools in marketing, run AI-based projects, and build automations with Make, n8n, Zapier to streamline campaigns, reporting, and workflows Over the years, I’ve been hands-on across nearly every major area of digital marketing — from Google Ads, Facebook Ads, email marketing, and email marketing automation to social media marketing, content, SEO, CRO, analytics, and marketing operations. That practical experience helps me quickly identify what’s holding a business back, where growth marketing opportunities are being missed, and which marketing strategy gaps need to be addressed first Today, I work primarily as a Fractional CMO, Marketing Consultant, Marketing Director, and Digital Marketing Strategist — helping businesses make better decisions, lead marketing more effectively, and build systems that support sustainable growth 🔹 Who I work best with ▸ SaaS & B2B tech founders, from pre-launch to Series B, who need a Fractional CMO, SaaS CMO, or interim Marketing Director to architect a Go to Market Strategy and turn product-market signal into a scalable growth marketing engine ▸ eCommerce & DTC brands where Shopify sales have plateaued, paid CAC keeps creeping up, or marketing feels like disconnected tasks instead of a system — often requiring eCommerce growth marketing, better CRO, and stronger retention ▸ Founder-led teams needing marketing closely aligned with sales, operations, and finance — working with the CEO, COO, Fractional CFO, Sales Strategist, or internal sales team 🔹 Common engagements ▸ Fractional CMO retainer — interim or ongoing marketing leadership. I step in as your senior marketing lead, interim Marketing Director, or Growth Marketing Director, run weekly strategy and execution rhythms, manage in-house teams or external partners, and own KPIs end-to-end ▸ Go to Market Strategy for SaaS launches and new-market entry. ICP and segmentation work, market research, positioning, pricing and packaging, channel mix, launch sequencing, and a 90-day execution plan that actually ships ▸ Building a marketing department from zero. Hiring plan and roles, vendor selection, tool stack, analytics infrastructure, SOPs, and reporting cadence — so what I build keeps running without me in the room ▸ Growth marketing across paid, email marketing, SEO / GEO, content marketing, and CRO. End-to-end performance system where channels compound instead of cannibalize, with full-funnel attribution so budget decisions are driven by data, not opinion As a Fractional CMO, Growth Marketing Strategist, and Marketing Director, I own marketing strategy end-to-end: positioning, go to market strategy, customer acquisition strategy across Google Ads, Facebook Ads, and Microsoft Ads, LinkedIn marketing strategy, SEO / GEO, CRO, full-funnel analytics, and AI-driven automation - all aligned with your sales strategy and business goals Need a Fractional CMO? Let’s talk!

🏆 Top 1% Expert-Vetted Marketing Leader on Upwork 🏆 100% Job Success Rate 🏆 Expert-Vetted and Top-Rated Plus 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑 𝐓𝐄𝐒𝐓𝐈𝐌𝐎𝐍𝐈𝐀𝐋𝐒 “Max is a kick-ass marketer from Ukraine.” - Bozidar J., CEO of Evermed “Max is an expert in SEO and Content Marketing and has been leading all of our marketing efforts, helping us grow from $3K MRR to $50K MRR.” - Colin B., CEO of StatusGator “Max has been contracting with Zebrium for the past 24 months and has done an outstanding job improving SEO, driving SEM initiatives, generating content, and much more.” - Gavin C., VP of Product at Zebrium 𝐂𝐀𝐒𝐄 𝐒𝐓𝐔𝐃𝐈𝐄𝐒 𝐎𝐅 𝐌𝐘 𝐈𝐌𝐏𝐀𝐂𝐓 • Scaled MRR from $3K to $50K for a bootstrapped tech SaaS. • Boosted leads and organic search traffic by 240% for a machine learning SaaS. • Secured the first customer for a new AI network monitoring SaaS. • Achieved a 250% increase in MRR for a design automation SaaS. • Generated 500 high-quality leads for a tech startup pre-product with a minimal budget. 𝐖𝐇𝐎 𝐈 𝐀𝐌 Hello, I’m Max. I’m an experienced Chief Marketing Officer, Virtual CMO, Fractional CMO, Marketing Executive, and Marketing Strategist. I have 10 years of experience with startups as a freelancer, employee, and co-founder. I’m also an angel investor, part of an investment fund, and a marketing advisor for several startups. I’ve worked mainly with tech companies and startups in both B2B and B2C. My projects cover niches like B2B SaaS, DevOps, AI/ML, Big Data, and Marketing Automation. I’m typically hired for roles such as Marketing Consultant, Head of Marketing, Marketing Strategy Expert, and SaaS Marketing Consultant. 𝐇𝐎𝐖 𝐈 𝐇𝐄𝐋𝐏 • Audit your marketing strategy and campaigns to find bottlenecks and growth opportunities. • Build a marketing strategy from scratch. • Help you launch your startup from the ground up. • Improve existing strategies to achieve your KPIs. • Help startups with product marketing research, analyzing markets, competitors, and target audiences. • Identify your Ideal Customer Profiles and craft a strong Value Proposition. • Create and test acquisition channel hypotheses. • Develop and execute a multi-channel acquisition strategy. • Launch and manage user acquisition campaigns for optimal setup and spend. • Optimize marketing activities, reduce costs, and find profitable channels. • Help you scale your product. • Hire and manage freelancers and marketing teams. • Support and elevate your team’s performance. • Set up end-to-end analytics and build dashboards for better insights. 𝐖𝐎𝐑𝐊𝐈𝐍𝐆 𝐖𝐈𝐓𝐇 𝐌𝐄 • Do It for You: I handle everything, delivering the results you need. • Do It with You: I work alongside you as a consultant, guiding and supporting you to ensure you reach your goals. 𝐌𝐘 𝐂𝐇𝐀𝐍𝐍𝐄𝐋 𝐄𝐗𝐏𝐄𝐑𝐓𝐈𝐒𝐄 • Search Engine Optimization (SEO) • Content Marketing • Inbound Marketing • Paid Ads (Google Ads, Facebook Ads, Reddit Ads, etc.) • Email Marketing • Influencer Marketing • End-to-End Analytics: Proficient in Google Analytics, Google Tag Manager, Looker Studio, HotJar, Fullstory, Segment, Mixpanel, Amplitude, Tableau, and more. Ready to elevate your business? Contact me, and let’s talk!

📊 Struggling to scale paid ads profitably? I manage $10M+ in ad spend across Facebook, Google, and TikTok — delivering measurable ROAS growth for e-commerce, fintech, and lead-gen brands. 10+ years. 7 active clients. Top Rated on Upwork. Why I Stand Out: What sets me apart isn't just platform expertise — it's a full-funnel acquisition mindset. I don't just run ads; I build the tracking infrastructure (Pixel, GA4, GTM, Conversion API) that makes every dollar accountable. Most clients come to me after wasting budget on campaigns that couldn't be measured. I fix that first, then scale. I work across Facebook & Instagram Ads, Google Ads (Search, Shopping, PMax, Display, Video), Apple Search Ads, TikTok Ads, and LinkedIn Ads — with deep experience in retargeting architecture and audience strategy. Here's what I can do for your business: 📣 Facebook & Instagram Ads — campaign strategy, creative testing, scaling profitable ad sets 🔍 Google Ads — Search, Shopping, PMax, Display, Video, and Retargeting 🍎 Apple Search Ads — app growth and cost-per-install optimization 📱 TikTok Ads — content-native paid campaigns for younger audiences 💼 LinkedIn Ads — B2B lead generation and account-based targeting 📊 GA4 & Google Tag Manager — enhanced e-commerce tracking, event setup, attribution 🎯 Facebook Pixel & Conversions API — server-side tracking for iOS-resilient measurement 🔎 Keyword & Competitor Audits — find gaps before spending 🖥 Landing Page & Heatmap Audits — conversion rate review tied to your ad traffic Consultation & Strategy: 📞 Offering a complimentary review of your ad campaigns on Upwork. I provide actionable insights and a strategic plan to enhance your advertising performance. ❝ Working with Eugen was not only professionally rewarding but also enjoyable. He is a genuinely nice person, always approachable, and open to collaboration. His positive attitude and willingness to go the extra mile made every project a pleasure to work on. ❞ — Hilla, Owner, Happy Marketing ✅ $10M+ in ad spend managed across 10+ years ✅ Fintech unicorn growth campaign (500K GBP/month budget) ✅ 5+ leads/day for CCTV security brand in Canada at CTR >5% ✅ Certified: Media Buyer Pro Facebook (Targetorium) | PPC Specialist — Facebook & Instagram Ads (Atom University) ✅ Top Rated on Upwork | 4.99 rating | 33 completed jobs WHY CHOOSE ME OVER OTHER FREELANCERS? My work is based on a Integrity approach. The result of which is the construction of a Integrity system of customer lead generation in your Business or Project. In simple words, your Business and the result of our cooperation are important to me. Send me a message and I'll review your current ad account — free, no pitch. I respond within a few hours and can usually start within days. Let's find where your budget is leaking and fix it. PST: facebook ads, facebook marketing, facebook ads expert, facebook advertising, facebook marketing expert, facebook ads specialist, facebook advertising expert, facebook ads manager, facebook instagram ads, instagram ads, instagram advertising, instagram ad campaign, instagram ads expert, facebook and instagram ads, creative design, creative designer, facebook advertiser, facebook advert, facebook advertisement, facebook marketing advertising, facebook marketing digital, instagram marketing, instagram marketing specialist, instagram marketing expert, instagram, facebook, digital marketing, digital marketing expert, digital marketing manager, digital marketing consultant, marketing consultant, digital marketing strategist, digital marketing strategy, social media marketing, social media ads, social media ad, facebook consultant, facebook marketing consultant, social media marketing consultant, facebook ads consultant, google ads, google tag manager, ga4, ppc, lead generation

With over 15 years of experience in Google Ads, I bring sharp strategy and creative precision to every Google Ads campaign I manage. From Google Ads audits to full account builds and scaling, I’ve worked with hundreds of businesses worldwide and consistently exceed expectations through tailored Google Ads results. I’m an entrepreneur at heart. That mindset is exactly what led me to specialize in Google Ads marketing. What excites me most about my Google Ads work is helping fellow business owners and teams grow smarter and faster through effective, ROI-driven Google Ads strategies. Most of my clients are successful small and medium businesses, eCommerce stores, funded startups, and international brands that rely on my Google Ads expertise to generate leads, increase conversions, and improve ad spend efficiency. From hyper-local Google Ads campaigns to large-scale global reach, I deliver. I’m passionate and hands-on when it comes to Google Ads management, and I believe in delivering high-quality Google Ads performance — even on tight deadlines. Working through complex Google Ads issues has given me strong troubleshooting skills, and I’ve refined those skills over 600+ client accounts and 1,000+ Google Ads audits across the US, UK, Canada, Australia, Germany, Ukraine, and beyond. I'm seeking opportunities in these fields: - Google Ads consulting, campaign strategy & management; - Google Ads for B2B, SaaS, legal, health, education & professional services; - Google Ads for B2C: fitness, fashion, wellness, real estate, med spas, and more; - Google Ads for local businesses and service-based lead generation; - Google Ads audits, account recovery, and performance optimization; - YouTube Ads, Google Display Ads, Google Performance Max campaigns; I also represent my own Google Ads expert group, which means I can take on larger projects and provide a full team of Google Ads specialists to scale campaigns effectively. Don't hesitate to reach out with any questions or if you’d like to explore how I can help you grow your business with Google Ads. Google Ads Partner — Top 10% globally [Updated 16 June 2025]

HubSpot Expert & HubSpot RevOps Consultant helping B2B and SaaS teams turn HubSpot CRM into a scalable revenue engine. 🔥 15+ years of experience building and fixing HubSpot systems for B2B & SaaS companies: HubSpot setup, CRM architecture, marketing automation, and revenue operations. I work with founders, marketing leaders, and RevOps teams who want HubSpot to stop being “just a CRM” and start functioning as a revenue engine - connecting HubSpot marketing, HubSpot sales, automation, reporting, and lifecycle strategy into one clear system. As a Top Rated Plus freelancer (top 3% on Upwork), I specialize in designing and optimizing HubSpot CRM setups, marketing automation, and revenue operations that are clean, measurable, and built to scale - not duct-taped workflows that break after 3 months. Focus: B2B SaaS, complex sales cycles, and revenue-driven HubSpot setups. Most of my work starts with fixing what previous HubSpot setups got wrong. I’m usually brought in when HubSpot is already in place, but not delivering results. ✔ 1000+ hours in HubSpot (SaaS, B2B) ✔ Built & optimized full RevOps systems (lead gen → deal → revenue) ✔ Strong focus on practical execution - not theory --- WHAT I ACTUALLY HELP CLIENTS WITH Most clients come to me when: 👉 HubSpot is already implemented, but reporting doesn’t make sense 👉 Marketing and sales are both using HubSpot, but RevOps is missing 👉 Lead scoring, pipelines, or lifecycle stages feel wrong 👉 Automation exists, but doesn’t drive revenue 👉 They’re scaling outbound, inbound, or PLG and need structure That’s where RevOps HubSpot comes in. I don’t just “set things up”. I design how revenue flows through HubSpot CRM - from first touch to closed-won and retention. --- CORE EXPERTISE: ✅ HubSpot CRM architecture – pipelines, lifecycle stages, custom properties, data models ✅ HubSpot setup & optimization – Marketing, Sales, and Service Hubs working together ✅ Revenue operations HubSpot (RevOps HubSpot) – aligning marketing, sales, and data into one system ✅ HubSpot marketing automation – workflows, lead nurturing, scoring, attribution ✅ HubSpot sales automation – deal pipelines, task automation, sales enablement ✅ Email marketing & deliverability inside HubSpot (and outbound tools like Instantly) ✅ Reporting & dashboards – exec-level visibility that actually answers business questions I frequently integrate HubSpot with tools like WordPress, Pipedrive, Apollo, Zapier/Make, outbound platforms, and enrichment tools - always with clean CRM logic first. --- HOW I WORK (and why clients keep me long-term) I’m both strategic and technical. That means: - I can design the RevOps strategy - I can implement it myself inside HubSpot - I explain why things are built a certain way - I optimize based on data, not assumptions My clients value that I think like a revenue operator, not just a HubSpot implementation technician. --- Typical problems I solve: • Leads coming in but not converting • Messy lifecycle stages & unreliable reporting • Sales and marketing are not aligned • Overcomplicated or broken workflows • “We have HubSpot… but it’s not working” --- INDUSTRIES & TEAMS I WORK WITH I primarily work with: - B2B & SaaS companies - Tech startups and scale-ups - FinTech, Insurance, and data-driven platforms - Agencies that need a senior HubSpot Expert to support their clients I often collaborate with SEO, digital marketing, product, UX, and designer teams (product design Figma) to ensure HubSpot supports the full customer journey - not just forms and emails. --- CERTIFICATIONS & trust signals: 🌟 HubSpot CRM, Marketing, Sales & Email Marketing Certified 🌟 Top Rated Plus on Upwork (top 3%) 🌟 15+ years in CRM, digital marketing, and revenue operations If you’re looking for a HubSpot Expert and architect who understands RevOps, CRM structure, and revenue - not just automation, let’s talk. If HubSpot feels complex, messy, or underperforming, that’s exactly where I add the most value. Send me a message and tell me what’s broken - I’ll show you how to fix it.

Certifications: ⭐ Certified Salesforce Pardot Consultant ⭐ Certified Salesforce Pardot Specialist ⭐ Certified Marketing Cloud Administrator ⭐ Certified Salesforce Administrator ⭐ Certified Salesforce Developer As a dedicated Marketing Cloud Account Engagement (Pardot) specialist with two years of focused experience, I’m passionate about helping businesses unlock the full potential of Pardot. Over the years, I've had the privilege of working on a wide variety of projects across hundreds of accounts, giving me deep insights into the platform’s capabilities and challenges. My approach is client-centric, working closely with each organization to understand and achieve their unique Pardot goals. Whether it's implementing new features, optimizing existing processes, or providing comprehensive training, I’m here to ensure you get the most out of your Pardot investment. From hands-on consulting to in-depth training, I’m committed to empowering your team and driving your marketing success.