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I transform manual marketing operations into scalable, AI-driven ecosystems. With a strong background as a Head of Ad Operations, I understand the business logic behind every lead and every dollar spent. I design intelligent infrastructures that eliminate routine work and drive measurable growth. How I scale your business: AI & Workflow Automation: Designing custom systems in Zapier and Make to sync CRM, lead forms, and communication channels. AI Chatbot Development: Building autonomous agents for lead qualification, nurturing, and 24/7 customer support using OpenAI API. Marketing Ops Optimization: Streamlining internal processes to save hundreds of hours for teams through smart API integrations. Automated Data Reporting: Building real-time performance dashboards (GA4, Looker Studio) without manual data entry. My goal is to provide high-level technical solutions that allow you to focus on strategy while the systems handle the execution. Tech Stack: - Automation & AI: Make (Integromat), Zapier, n8n, Voiceflow, OpenAI API. - Ads & Traffic: Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager. - Data & Sales: Google Looker Studio, GA4. - Strategy & Mapping: Miro, Whimsical, FigJam. Click the 'Hire' or 'Message' button to discuss how we can automate your marketing pipeline.

𝗬𝗼𝘂𝗿 𝗮𝗱𝘀 𝗮𝗿𝗲 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 𝗼𝗿 𝘁𝗵𝗲𝘆 𝗷𝘂𝘀𝘁 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝗶𝘁. Core work: - eliminating wasted spend - lowering acquisition costs - improving ROAS - fixing campaign structure - scaling what works Most media buyers optimize for ROAS. I optimize for what's left after COGS, returns, shipping, and ad fees - actual profit. That shift alone changes every decision: which campaigns to scale, which to kill, and where your real growth ceiling is. ⭐️ 12+ Years in Performance Marketing | Google & Meta Ads ⭐️ Specialized in Shopify eCommerce ⭐️ $500K+ Monthly Ad Spend Managed ⭐️ Profit-First Media Buying: POAS, not just ROAS 🔹𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗔𝗽𝗽𝗮𝗿𝗲𝗹 𝗕𝗿𝗮𝗻𝗱 (𝗞𝗶𝗱𝘀 & 𝗪𝗼𝗺𝗲𝗻) | 𝗨𝗦𝗔, 𝗨𝗞, 𝗖𝗔 | $𝟰𝟱𝗞/𝗺𝗼 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 The brand had a 1.1x ROAS on Meta and thought the problem was the campaigns. The real problem: a $28 kids onesie and a $120 women's linen set were running in the same campaigns with the same bidding targets, as if they had identical margins. I rebuilt everything around POAS. Separated campaigns by margin tier, labeled the Google Shopping feed by profit group, fixed a 23% event loss on Meta via Conversions API, and split creative strategy by market. Same $45K budget. Six weeks later: ✔ Meta ROAS: 1.1x → 3.1x ✔ Google ROAS: 2.3x → 4.1x ✔ Estimated POAS: 0.6x → 2.4x — profitable across all three markets The numbers didn't change because we spent more. They changed because we stopped optimizing for revenue and started optimizing for profit. 𝗪𝗵𝗼 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵: Shopify brands doing €500K–€15M/year that are spending on ads but not sure if they're actually profitable, or brands that are scaling and starting to notice margins shrink as spend grows. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼: ✅ 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 (𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 & 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺) Full-funnel strategy from cold audience testing to retention. I fix broken attribution, implement Conversions API, and build creative testing systems - not one-off campaigns. ✅ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 Search, Shopping, Performance Max, DemandGen, YouTube. Feed optimization via Merchant Center, bidding strategy by product margin group, cross-channel deduplication. ✅ 𝐎𝐭𝐡𝐞𝐫 𝐀𝐝 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 Apple Ads, AdRoll, TikTok Ads, Outbrain, Taboola ✅ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 Hook frameworks, static and video ad structure, AI-assisted creative production. I don't just run what looks good - I build systems to find what converts. ✅ 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 & 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 GA4, GTM, server-side tagging, Shopify pixel - clean data is the foundation. If the numbers coming out of your ad platform don't match your bank account, we fix that first. 𝗧𝗲𝗰𝗵 𝘀𝘁𝗮𝗰𝗸: Meta Ads Manager · Google Ads · Shopify · Klaviyo · GA4 · GTM · Merchant Center · Looker Studio · TikTok Ads · Microsoft Ads · Server-Side Tracking · Amplitude · AppsFlyer · Firebase · Apple Ads 𝗪𝗵𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲: ✔ I think in profit, not platform metrics - POAS over ROAS, always ✔ I manage campaigns hands-on, not through a junior team ✔ Transparent reporting - you'll always know what's working and what's being tested ✔ I treat your ad budget like it's my own money If you're running ads and not sure whether they're actually making you money, that's exactly the conversation I want to have. 📩 Message me, and I'll take a look at your setup. No pitch, just an honest assessment.

⌜ Improve your Meta Ads & Facebook Ads performance in 2026 – proven track record of scaling Shopify revenue by 400% through paid ads. 208 E-commerce Projects Completed. Explore real results in my case studies ↘ ⌟ 🥇10+ Years of Experience | Facebook Ads Media Buyer & Facebook Ads Manager 🥇 Google Ads Shopify & Meta Ads Shopify | Meta Certified 🥇 208 E-commerce Projects Completed (so I Likely Have Experience in Your Niche) | Facebook Ads Ecommerce | Ecommerce marketing 🥇 $1,2M+ in Monthly Ad Spend Managed Paid Advertising 🥇 TOP 3% Facebook Ads Manager & Facebook Ads lead generation & Google Ads Specialist on Upwork | 100% Job Success Rate ⚠️ I don’t provide lead-generation services, white-label PPC, or join agencies as staff I'm Victor 👋, a Facebook Ads expert with experience in digital marketing, Social Media Management, Search Engine Optimization, and PPC ecommerce marketing for Shopify-based businesses. As a Facebook Media Buyer, FB ads manager, and PPC manager, I help ecommerce websites grow through targeted Facebook Ad campaign strategy, Google Ads campaign management, Paid Media, Shopify Google ads SEO analytics setup, Google Analytics, and Marketing Strategy. 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝘃𝗶𝗱𝗲𝗼 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁𝘀 𝗼𝗳 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 If you're looking for a Facebook Ads expert | Facebook Ads Strategist | Google Ads manager or PPC Specialist | PPC account manager, I use $35M ad spend experience to help your brand scale profitably. Results from my Facebook Ads Strategies 💰 Facebook Ads ecommerce: Boosted transactions by 400% and reduced CPC by 45% through PPC Campaign Setup & Management, full Facebook Ad Manager setup + funnel optimization. 💰 Shopify scaling via Meta: Increased monthly revenue from $5K to $50K+ using structured testing, creatives/audiences, and retargeting for a Shopify store. 💰 ROAS growth: Achieved 8x ROAS for a Shopify brand by improving campaign structure, offer positioning, and event quality. As a facebook meta ads specialist, I create and optimize targeted campaigns to drive traffic and boost conversions. 𝗛𝗲𝗿𝗲'𝘀 𝗮 𝘀𝗻𝗮𝗽𝘀𝗵𝗼𝘁 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝗯𝗿𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲: As a Facebook advertising specialist I specialize in Meta Ads Management / Facebook advertising / social media ads / paid / Shopify Google Ads to help e-commerce businesses drive more traffic, increase sales 💎Facebook Ads Ecommerce Setup | Facebook PPC From strategy to execution, I’ll design your Facebook ad campaign to target the right audience, with the best messaging and creativity from facebook ad copywriter and facebook ad designer. 💎Google Ads Management: As a Google Ads Manager ( Adwords Certified ), I can create, optimize, and scale your campaigns, including Google Shopping Shopify and Google Performance Max. 💎Social Media Ads & Paid Search: I handle social media advertising in Facebook, TikTok, Instagram Marketing, YouTube, Google Shopping Ads, Google Ads Performance Max. 💎Media Buying: Social media buyer Facebook, media buyer TikTok media buyer ecommerce | ecommerce marketing ensuring your ads are optimized for performance, conversions, growth. Our Partnership Google Ads Facebook Ads 🥇Digital Marketing Strategist: I'm full stack digital marketer can craft tailored digital marketing strategies that meet your business needs, helping you stand out in a crowded marketplace. 🥇Full-Service Ad Campaign Management: From Facebook Ads Setup to optimization and scaling, I’ll ensure your campaigns are optimized for the highest ROI. 🥇Digital Advertising Specialist: Facebook Ads & SEO expert with thousands of campaigns managed. 🥇Shopify Marketing: deep experience managing Klavio email marketing, Google Ads, Facebook Ads, SEO Keyword Research, SEO for Shopify business. Full-Scale Paid Advertising & Digital Marketing Solutions 📌 Facebook Ads & Meta Ads & Meta Advertising 🔹 Meta Facebook Ads Manager & Facebook Ad Media Buyer 🔹 Facebook Ads Copywriter & Facebook Ads Video Editor 🔹 Facebook Ads Ecommerce & Facebook Ads Lead Generation & Ecommerce Ads 🔹 Facebook Ad Campaign Strategy & Facebook Virtual Assistant Services 📌 Facebook Ads Manager & Meta Ads Management 🔹 Facebook Ads Manager Expert & Facebook Ads Specialist 🔹 Facebook Ads Audit & Meta Ads Manager Optimization 🔹 Facebook Ad Manager Scaling & performance growth 🔹 Shopify Facebook Ads Setup & conversion tracking 📌 Full Digital Marketing & Paid Ads Strategy 🔹 PPC Specialist & PPC Manager for Pay Per Click Advertising and Facebook Ads Specialist workflows 🔹 Social Media Buyer & Social Media Ads Manager 🔹 YouTube Media Buyer & TikTok Media Buyer 🔹 Google Adsense Optimization 🔹 SEO Shopify & Ecommerce Website SEO & Performance Marketer Ready to Scale Your Business? Let’s Talk!

Beautiful visuals catch the eye. Marketing strategy drives results. I combine both by understanding your product, goals, and audience to create videos that support your business objectives. Hi, I'm Yelizaveta - call me Lisa 👋 AI Content Creator & Marketing Strategist for premium e-commerce brands. I help furniture, designer lighting, and home décor brands present their products in a way that feels cinematic, aspirational, and conversion-driven. Strategic. Scalable. Built to sell. 🔹 What I Create AI Product Videos & Lifestyle Content: Cinematic product films for furniture, lighting, and décor Realistic interior environments (modern, minimal, luxury, architectural) Social-first video ads for e-commerce brands Product storytelling that shows how items fit into real life Content tailored for Shopify stores, social media, and paid campaigns Scalable Visual Systems: Showcase multiple materials, fabrics, finishes, and configurations Present modular collections clearly and consistently Create entire campaigns without the limitations of traditional photoshoots Maintain a cohesive premium brand aesthetic across all content Marketing-Driven Creative: Performance-focused video ads Product launch campaigns UGC-inspired creatives adapted for home and interior brands Campaign imagery and thumbnails designed to capture attention 🔹 Why Brands Work With Me Furniture and interior products are emotional purchases. Customers need to imagine them in their own space before they buy. By combining marketing strategy, audience research, and AI-powered production, I help brands: Scale content without scaling production efforts Launch campaigns faster Maintain a consistent premium look Increase customer confidence and shorten decision-making Create visuals with a clear purpose, not just beautiful aesthetics I've worked across e-commerce, luxury products, branding, real estate, and direct-response marketing, but my passion is helping premium furniture, lighting, and interior brands grow through smarter creative. If your brand is ready to grow - let’s build visuals that match its ambition! :)

I help SaaS companies, B2B businesses, eCommerce brands, and local businesses generate more qualified leads and revenue through Meta, Google, and LinkedIn Ads. 10+ years of hands-on experience. I take on a limited number of projects at a time — so when we work together, you get my full focus, not a junior running your campaigns on autopilot. 📊 What I Bring to the Table: → 10+ years of experience in B2B and B2C digital marketing, performance marketing and paid media strategy. I help businesses grow through Meta Ads (Facebook Ads & Instagram Ads), Google Ads, and LinkedIn Ads — delivering data-driven PPC marketing, social media advertising, and lead generation campaigns focused on ROI and quality conversions. → Proven track record: Increased ROI by 150% for eCommerce clients, scaled SaaS solutions with 300% user growth, and boosted local business revenues by 40%+. → Global expertise: Campaigns managed in Europe, CIS, USA, Canada, Australia, UK, and South Africa. → Team leadership: Built and managed high-performing digital marketing teams to deliver consistent results. ⚡ My Certifications & Expertise: → Google Ads Certified Specialist (Search, Display, YouTube, Performance Max) → Meta Ads Expert – Facebook Ads & Instagram Ads, retargeting, lead generation → LinkedIn Ads & B2B Lead Generation specialist → Advanced PPC & Media Buying across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads (Bing Ads) and Reddit Ads → SEO & SEM Specialist – organic + paid synergy for full-funnel growth 💼 Who I Work With: → eCommerce stores → Startups & SaaS companies → B2B providers → Local businesses Scaling with: PPC ads, SEO, content marketing, retargeting, and brand visibility strategies. 🎯 Skills & Tools — For Building Scalable Growth Systems: → Performance Marketing: Google Ads, Meta Ads (Facebook Ads & Instagram Ads), TikTok Ads, LinkedIn Ads, X (Twitter) Ads, Microsoft Ads (Bing Ads) — cut CPA by 25%+. → Social Media Advertising: Facebook, Instagram, and LinkedIn campaigns delivering high CTR and conversions. → Analytics & Tracking: Google Analytics GA4, Google Tag Manager GTM, Google Search Console, Microsoft Clarity — boosted insights and optimized ROAS. → Content & Creative Strategy: Increased engagement by 50%+ and generated 100+ leads monthly. → Marketing Automation & CRM: Zapier and other CRM workflows to streamline lead management, improve campaign efficiency, and automate repetitive tasks. → Email Marketing Automation: Sequences achieving 40%+ open rates. → Website Optimization: CRO and SEO-focused landing pages on WordPress/Wix. → Tools: Photoshop, Canva, SimilarWeb, ChatGPT & AI-based ad optimization tools. If you're looking for a strategic partner, not just someone to manage your ad account — let's talk.

I’m a Fractional CMO, Growth Marketing Strategist, and Go-to-Market Strategist with 15+ years of experience, 80+ clients worldwide, and 20+ marketing teams and functions built from scratch for startups and SMEs. 🔹 Results I’ve delivered as a Fractional CMO / Marketing Director: • Built GTM strategy, marketing strategy, and marketing department from scratch, led a team of 17, and acquired first 1,000 active cardholders at ~$5.5 CAC for a FinTech startup • Delivered 10× Black Friday sales growth on the same ad budget, 7× email-attributed sales & 65% lower CAC for a UK Home Décor eCommerce brand • Grew organic traffic by 150%, doubled qualified leads & reduced CPA to $83 per direct booking for a luxury beachfront resort • Achieved 2x email-driven revenue & 34% reduction in cart abandonment through automation and CRO for an international Beauty DTC brand • Optimized cost per trial signup to €5.86 through targeted paid campaigns for a Print-on-Demand SaaS startup • Successfully launched a Kickstarter campaign with 135 backers in 30 days for a wearable tech startup • Earned media placements in Fox News, NYT & CNET for my clients • Managed ad campaigns exceeding $100K/month per channel As a Fractional CMO, I’ve worked with eCommerce brands, DTC companies, hotels, event businesses, educational platforms, and tech products — including apps and SaaS companies in MarTech, FinTech, HealthTech, IoT, RetailTech, and Robotics. My experience spans launch and growth stages, from market research and early SaaS marketing strategy to scaling existing growth marketing systems I’ve also supported Kickstarter campaigns, mentored founders in accelerators, and built my own businesses and startup projects. Alongside broad cross-industry experience, this gives me an inside view of what founders are really dealing with — limited budgets, competing priorities, and pressure to make smart decisions quickly I obtained a Master's degree in Marketing, 25+ marketing certifications across Google, Apple Ads, Microsoft, HubSpot, and others, and keep learning. I actively use AI tools in marketing, run AI-based projects, and build automations with Make, n8n, Zapier to streamline campaigns, reporting, and workflows Over the years, I’ve been hands-on across nearly every major area of digital marketing — from Google Ads, Facebook Ads, email marketing, and email marketing automation to social media marketing, content, SEO, CRO, analytics, and marketing operations. That practical experience helps me quickly identify what’s holding a business back, where growth marketing opportunities are being missed, and which marketing strategy gaps need to be addressed first Today, I work primarily as a Fractional CMO, Marketing Consultant, Marketing Director, and Digital Marketing Strategist — helping businesses make better decisions, lead marketing more effectively, and build systems that support sustainable growth 🔹 Who I work best with ▸ SaaS & B2B tech founders, from pre-launch to Series B, who need a Fractional CMO, SaaS CMO, or interim Marketing Director to architect a Go to Market Strategy and turn product-market signal into a scalable growth marketing engine ▸ eCommerce & DTC brands where Shopify sales have plateaued, paid CAC keeps creeping up, or marketing feels like disconnected tasks instead of a system — often requiring eCommerce growth marketing, better CRO, and stronger retention ▸ Founder-led teams needing marketing closely aligned with sales, operations, and finance — working with the CEO, COO, Fractional CFO, Sales Strategist, or internal sales team 🔹 Common engagements ▸ Fractional CMO retainer — interim or ongoing marketing leadership. I step in as your senior marketing lead, interim Marketing Director, or Growth Marketing Director, run weekly strategy and execution rhythms, manage in-house teams or external partners, and own KPIs end-to-end ▸ Go to Market Strategy for SaaS launches and new-market entry. ICP and segmentation work, market research, positioning, pricing and packaging, channel mix, launch sequencing, and a 90-day execution plan that actually ships ▸ Building a marketing department from zero. Hiring plan and roles, vendor selection, tool stack, analytics infrastructure, SOPs, and reporting cadence — so what I build keeps running without me in the room ▸ Growth marketing across paid, email marketing, SEO / GEO, content marketing, and CRO. End-to-end performance system where channels compound instead of cannibalize, with full-funnel attribution so budget decisions are driven by data, not opinion As a Fractional CMO, Growth Marketing Strategist, and Marketing Director, I own marketing strategy end-to-end: positioning, go to market strategy, customer acquisition strategy across Google Ads, Facebook Ads, and Microsoft Ads, LinkedIn marketing strategy, SEO / GEO, CRO, full-funnel analytics, and AI-driven automation - all aligned with your sales strategy and business goals Need a Fractional CMO? Let’s talk