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I’m a Fractional CMO, Growth Marketing Strategist, and Go-to-Market Strategist with 15+ years of experience, 80+ clients worldwide, and 20+ marketing teams and functions built from scratch for startups and SMEs. 🔹 Results I’ve delivered as a Fractional CMO / Marketing Director: • Built GTM strategy, marketing strategy, and marketing department from scratch, led a team of 17, and acquired first 1,000 active cardholders at ~$5.5 CAC for a FinTech startup • Delivered 10× Black Friday sales growth on the same ad budget, 7× email-attributed sales & 65% lower CAC for a UK Home Décor eCommerce brand • Grew organic traffic by 150%, doubled qualified leads & reduced CPA to $83 per direct booking for a luxury beachfront resort • Achieved 2x email-driven revenue & 34% reduction in cart abandonment through automation and CRO for an international Beauty DTC brand • Optimized cost per trial signup to €5.86 through targeted paid campaigns for a Print-on-Demand SaaS startup • Successfully launched a Kickstarter campaign with 135 backers in 30 days for a wearable tech startup • Earned media placements in Fox News, NYT & CNET for my clients • Managed ad campaigns exceeding $100K/month per channel As a Fractional CMO, I’ve worked with eCommerce brands, DTC companies, hotels, event businesses, educational platforms, and tech products — including apps and SaaS companies in MarTech, FinTech, HealthTech, IoT, RetailTech, and Robotics. My experience spans launch and growth stages, from market research and early SaaS marketing strategy to scaling existing growth marketing systems I’ve also supported Kickstarter campaigns, mentored founders in accelerators, and built my own businesses and startup projects. Alongside broad cross-industry experience, this gives me an inside view of what founders are really dealing with — limited budgets, competing priorities, and pressure to make smart decisions quickly I obtained a Master's degree in Marketing, 25+ marketing certifications across Google, Apple Ads, Microsoft, HubSpot, and others, and keep learning. I actively use AI tools in marketing, run AI-based projects, and build automations with Make, n8n, Zapier to streamline campaigns, reporting, and workflows Over the years, I’ve been hands-on across nearly every major area of digital marketing — from Google Ads, Facebook Ads, email marketing, and email marketing automation to social media marketing, content, SEO, CRO, analytics, and marketing operations. That practical experience helps me quickly identify what’s holding a business back, where growth marketing opportunities are being missed, and which marketing strategy gaps need to be addressed first Today, I work primarily as a Fractional CMO, Marketing Consultant, Marketing Director, and Digital Marketing Strategist — helping businesses make better decisions, lead marketing more effectively, and build systems that support sustainable growth 🔹 Who I work best with ▸ SaaS & B2B tech founders, from pre-launch to Series B, who need a Fractional CMO, SaaS CMO, or interim Marketing Director to architect a Go to Market Strategy and turn product-market signal into a scalable growth marketing engine ▸ eCommerce & DTC brands where Shopify sales have plateaued, paid CAC keeps creeping up, or marketing feels like disconnected tasks instead of a system — often requiring eCommerce growth marketing, better CRO, and stronger retention ▸ Founder-led teams needing marketing closely aligned with sales, operations, and finance — working with the CEO, COO, Fractional CFO, Sales Strategist, or internal sales team 🔹 Common engagements ▸ Fractional CMO retainer — interim or ongoing marketing leadership. I step in as your senior marketing lead, interim Marketing Director, or Growth Marketing Director, run weekly strategy and execution rhythms, manage in-house teams or external partners, and own KPIs end-to-end ▸ Go to Market Strategy for SaaS launches and new-market entry. ICP and segmentation work, market research, positioning, pricing and packaging, channel mix, launch sequencing, and a 90-day execution plan that actually ships ▸ Building a marketing department from zero. Hiring plan and roles, vendor selection, tool stack, analytics infrastructure, SOPs, and reporting cadence — so what I build keeps running without me in the room ▸ Growth marketing across paid, email marketing, SEO / GEO, content marketing, and CRO. End-to-end performance system where channels compound instead of cannibalize, with full-funnel attribution so budget decisions are driven by data, not opinion As a Fractional CMO, Growth Marketing Strategist, and Marketing Director, I own marketing strategy end-to-end: positioning, go to market strategy, customer acquisition strategy across Google Ads, Facebook Ads, and Microsoft Ads, LinkedIn marketing strategy, SEO / GEO, CRO, full-funnel analytics, and AI-driven automation - all aligned with your sales strategy and business goals Need a Fractional CMO? Let’s talk

$28.9M+ Klaviyo Revenue | 300+ 5★ Projects | DTC Email & SMS Marketing Growth Strategist I help premium DTC ecommerce brands level up revenue, ROI & ROAS with Klaviyo email & SMS marketing that works. I use data-driven Email Campaign Setup with high-performance flows & advanced segmentation to generate revenue for ecommerce stores. Since 2018, I have been using email strategies with a track record of success to deliver result-driven Digital Marketing and email marketing that levels up e-commerce businesses. I know how to build stronger lifetime value for your customers. Why e-commerce D2C brands trust me: 🔹 $28.9M+ Klaviyo revenue generated 🔹 300+ 5★ Projects 🔹 8+ years of experience in Klaviyo email marketing | SMS marketing 🔹 80% Shopify Clients | 10% Magento | 5% Woocommerce & Bigcommerce | 5 Custom Ecommerce websites 🔹250+ projects for eCommerce brands 🔹250+ Full Klaviyo audit & revenue optimizations 🔹500+ Klaviyo account overview 🔹1000+ Klaviyo flows development & campaigns management 🔹1000+ Klaviyo SMS campaigns & flows My Expertise in Klaviyo: 🟢 Klaviyo email marketing strategy development – creating & optimising revenue-focused strategies for eCommerce brands 🟢 Klaviyo email design – professional, high-converting Klaviyo email designs for email campaigns & email flows 🟢 Klaviyo flows & Email Automation – lifecycle, high-engagement, advanced flow setup, optimisation of automated email flows 🟢 Klaviyo campaign management – execution of Klaviyo email marketing campaigns, including segmentation, scheduling, analysis, optimisation, management 🟢 Technical Klaviyo support – Klaviyo Shopify / Klaviyo WooCommerce integrations, email deliverability, database & audience management, Klaviyo reporting I do as a Klaviyo Email Specialist ✔️Klaviyo integration with klaviyo shopify, Klaviyo WooCommerce, other platforms ✔️Klaviyo email flow setup: welcome, cart abandonment, browse, post-purchase ✔️High-converting Klaviyo campaign strategy, Email Copywriting, content, design. Кlaviyo email marketing for ecommerce ✔️Holistic email SMS Marketing Automation approach using Klaviyo, SMSBump, Attentive, Postscript ✔️Deliverability optimization (incl. DMARC, Klaviyo API, segmentation, Klaviyo audit) ✔️Expertise in lead generation, email deliverability, bulk email / bulk SMS ✔️Email & Newsletter creation / Klaviyo newsletter automation ✔️Ongoing email marketing Active Campaign, email marketing Omnisend, Mailchimp email marketing support ✔️Experience with Shopify print on demand, Shopify theme change, logo branding ✔️Cross-functional skills: graphic designer, virtual assistant, social media manager, YouTube manager, fabric consultant, ebay account manager, artist marketing, high ticket closer I help build tailored, data-driven email / SMS marketing strategies and Email Communication to boost engagement and maximise revenue 🤝 What to Expect as a Klaviyo Email Marketing Specialist 1️⃣ A detailed Klaviyo email marketing audit to uncover growth opportunities 2️⃣ A custom strategy with high-performing Klaviyo design, Graphic Design & automation 3️⃣ High-quality email copy & Klaviyo email design for all campaigns and flows 4️⃣ Continuous optimisation to improve Klaviyo email marketing performance Platforms I Use 💬Email: Klaviyo, Mailchimp Email marketing, ActiveCampaign, Omnisend, Attentive, Brevo, Sendlane 💬SMS: Klaviyo SMS, Attentive, SMSBump, Postscript 💬Loyalty/Review: Yotpo, LoyaltyLion, Judge me, Smile io, Okendo, Klaviyo 💬Support/CRO: Gorgias, Zendesk, Elevar, Retention, Recharge Top Rated Plus Klaviyo Expert | Email & SMS Retention Marketer | Klaviyo Certified Partner | Retention Expert | Attentive | Shopify Email As a Klaviyo specialist, I support Ukraine, US, and Europe brands with Active Campaign automation, Klaviyo email marketing, and email deliverability specialist services. I improve ROI through segmentation, email Klaviyo flows, and personalized campaigns. My services include email marketing Omnisend, Klaviyo email marketer support, Klaviyo email marketing e-commerce, bulk SMS, bulk email, and Email Q4 optimization. I also consult as a Klaviyo designer for fashion and eCommerce brands that need stronger design, messaging, and retention. I help Shopify and DTC ecommerce brands optimize the entire Klaviyo email ecosystem - from Klaviyo audit, lifecycle flows, deliverability, to high-converting email templates, mobile-friendly emails, reporting, A/B testing, handoff documentation. My focus is on creating clean, on-brand, scalable email systems that improve open rates, click-through rates, conversion rates, revenue per email, customer retention & lifetime value. 💬 Whether you're an eCommerce retailer, fashion email marketing brand or B2B business, I provide strategy and execution to increase conversions and retention. Let’s take your Klaviyo email marketing / SMS marketing to the next retention level.

⌜ Improve your Meta Ads & Facebook Ads performance in 2026 – proven track record of scaling Shopify revenue by 400% through paid ads. 208 E-commerce Projects Completed. Explore real results in my case studies ↘ ⌟ 🥇10+ Years of Experience | Facebook Ads Media Buyer & Facebook Ads Manager 🥇 Google Ads Shopify & Meta Ads Shopify | Meta Certified 🥇 208 E-commerce Projects Completed (so I Likely Have Experience in Your Niche) | Facebook Ads Ecommerce | Ecommerce marketing 🥇 $1,2M+ in Monthly Ad Spend Managed Paid Advertising 🥇 TOP 3% Facebook Ads Manager & Facebook Ads lead generation & Google Ads Specialist on Upwork | 100% Job Success Rate ⚠️ I don’t provide lead-generation services, white-label PPC, or join agencies as staff I'm Victor 👋, a Facebook Ads expert with experience in digital marketing, Social Media Management, Search Engine Optimization, and PPC ecommerce marketing for Shopify-based businesses. As a Facebook Media Buyer, FB ads manager, and PPC manager, I help ecommerce websites grow through targeted Facebook Ad campaign strategy, Google Ads campaign management, Paid Media, Shopify Google ads SEO analytics setup, Google Analytics, and Marketing Strategy. 𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗲 𝘃𝗶𝗱𝗲𝗼 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁𝘀 𝗼𝗳 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 If you're looking for a Facebook Ads expert | Facebook Ads Strategist | Google Ads manager or PPC Specialist | PPC account manager, I use $35M ad spend experience to help your brand scale profitably. Results from my Facebook Ads Strategies 💰 Facebook Ads ecommerce: Boosted transactions by 400% and reduced CPC by 45% through PPC Campaign Setup & Management, full Facebook Ad Manager setup + funnel optimization. 💰 Shopify scaling via Meta: Increased monthly revenue from $5K to $50K+ using structured testing, creatives/audiences, and retargeting for a Shopify store. 💰 ROAS growth: Achieved 8x ROAS for a Shopify brand by improving campaign structure, offer positioning, and event quality. As a facebook meta ads specialist, I create and optimize targeted campaigns to drive traffic and boost conversions. 𝗛𝗲𝗿𝗲'𝘀 𝗮 𝘀𝗻𝗮𝗽𝘀𝗵𝗼𝘁 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝗯𝗿𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲: As a Facebook advertising specialist I specialize in Meta Ads Management / Facebook advertising / social media ads / paid / Shopify Google Ads to help e-commerce businesses drive more traffic, increase sales 💎Facebook Ads Ecommerce Setup | Facebook PPC From strategy to execution, I’ll design your Facebook ad campaign to target the right audience, with the best messaging and creativity from facebook ad copywriter and facebook ad designer. 💎Google Ads Management: As a Google Ads Manager ( Adwords Certified ), I can create, optimize, and scale your campaigns, including Google Shopping Shopify and Google Performance Max. 💎Social Media Ads & Paid Search: I handle social media advertising in Facebook, TikTok, Instagram Marketing, YouTube, Google Shopping Ads, Google Ads Performance Max. 💎Media Buying: Social media buyer Facebook, media buyer TikTok media buyer ecommerce | ecommerce marketing ensuring your ads are optimized for performance, conversions, growth. Our Partnership Google Ads Facebook Ads 🥇Digital Marketing Strategist: I'm full stack digital marketer can craft tailored digital marketing strategies that meet your business needs, helping you stand out in a crowded marketplace. 🥇Full-Service Ad Campaign Management: From Facebook Ads Setup to optimization and scaling, I’ll ensure your campaigns are optimized for the highest ROI. 🥇Digital Advertising Specialist: Facebook Ads & SEO expert with thousands of campaigns managed. 🥇Shopify Marketing: deep experience managing Klavio email marketing, Google Ads, Facebook Ads, SEO Keyword Research, SEO for Shopify business. Full-Scale Paid Advertising & Digital Marketing Solutions 📌 Facebook Ads & Meta Ads & Meta Advertising 🔹 Meta Facebook Ads Manager & Facebook Ad Media Buyer 🔹 Facebook Ads Copywriter & Facebook Ads Video Editor 🔹 Facebook Ads Ecommerce & Facebook Ads Lead Generation & Ecommerce Ads 🔹 Facebook Ad Campaign Strategy & Facebook Virtual Assistant Services 📌 Facebook Ads Manager & Meta Ads Management 🔹 Facebook Ads Manager Expert & Facebook Ads Specialist 🔹 Facebook Ads Audit & Meta Ads Manager Optimization 🔹 Facebook Ad Manager Scaling & performance growth 🔹 Shopify Facebook Ads Setup & conversion tracking 📌 Full Digital Marketing & Paid Ads Strategy 🔹 PPC Specialist & PPC Manager for Pay Per Click Advertising and Facebook Ads Specialist workflows 🔹 Social Media Buyer & Social Media Ads Manager 🔹 YouTube Media Buyer & TikTok Media Buyer 🔹 Google Adsense Optimization 🔹 SEO Shopify & Ecommerce Website SEO & Performance Marketer Ready to Scale Your Business? Let’s Talk!

Most freelancers run your ads. I run your growth. Strategy, paid traffic, SEO, analytics, and AI-generated creatives — end to end. No designer. No UGC creator. No hand-holding. Brands like Nestlé and San Pellegrino have trusted this system. Here's what it delivers: → 100K app installs at $0.30 CPI → 16x ROAS for an Australian eCommerce brand → 1,502 paid subscribers for a Canadian AI SaaS at $58 CAC → $122K revenue from TikTok at $6.15 CPA → 40M organic visits for a US electronics retailer

🚀 Shopify brands don’t fail with Google Ads because of budget. They fail because of structure. Most eCommerce brands run Google Ads. I build Google Ads systems that scale profitably. I’m Igor, a Google Ads Expert and eCommerce PPC Specialist with 12+ years of experience in Google Ads Management, Google Shopping Ads, and Google Merchant Center optimization. I specialize in building structured Google Ads and Google Shopping Ads systems that increase ROAS, control CPA, stabilize MER, and improve LTV. If your Google Ads feel expensive, inconsistent, or capped — the issue is almost always in the system, not the spend. 📊 Proven Google Ads & Shopping Results My Google Ads and Google Shopping Ads systems have delivered: ✅ $10M+ in Google Ads and Shopping Ads spend managed ✅ Google Shopping Ads ROAS growth from 1.9x to 4.7x ✅ 52% CPA reduction through Google Ads optimization ✅ Scaling Google Ads budgets from $3K to $25K/month ✅ 57% CPL reduction in SaaS + eCommerce funnels ✅ Improved SKU visibility and impression share via Google Merchant Center optimization These are not vanity metrics. This is impact on contribution margin, MER, and P&L. ⚙️ My Framework: Revenue-Driven Google Ads System I build Google Ads and Google Shopping Ads using a structured system: 1. Account Architecture Google Ads account structure aligned with product categories, margins, and scaling potential. 2. Feed-Driven Google Shopping Ads Google Merchant Center optimization and product feed segmentation to improve query matching and visibility. 3. Performance Max Strategy Performance Max campaigns built around Shopping signals, not generic automation. 4. Query & Search Structure Search campaigns structured to support Google Shopping Ads and control intent. 5. Data & Attribution Accurate Google Ads tracking using GA4 and Google Tag Manager for real performance measurement. 🚨 Why Most Google Ads Don’t Scale Underperforming Google Ads usually come from: • Poor Google Merchant Center feed structure • No segmentation inside Google Shopping Ads • Over-reliance on Performance Max without control • Weak Google Ads account architecture • Misaligned bidding with real margins The result is Google Ads that spend budget but don’t scale profitably. I fix this at a structural level. 🧩 Google Ads & Google Shopping Ads Services 📌 Google Ads Strategy & Account Structure Full Google Ads Management aligned with ROAS, CPA, MER, and contribution margin. 🛍 Google Shopping Ads Optimization SKU-level optimization inside Google Shopping Ads focused on product performance and profitability. ⚙️ Google Merchant Center & Feed Optimization Feed structure, titles, attributes, and segmentation to improve Shopping visibility and performance. 📈 Performance Max & Scaling Strategy Performance Max campaigns structured around data, not guesswork. 🎯 Remarketing & Audience Strategy Advanced audience layering across Google Ads and Shopping campaigns. 📊 Tracking & Attribution GA4, server-side tracking, and Google Tag Manager integration for accurate Google Ads performance analysis. 💡 Google Ads as a Profit Engine Google Ads should not just generate traffic. When structured correctly, Google Ads and Google Shopping Ads become: • A scalable acquisition system • A predictable revenue channel • A driver of profitable growth • A system aligned with LTV and contribution margin That’s the difference between spending budget and scaling profit 🧰 Tech Stack Google Ads, Google Shopping Ads, Performance Max, Google Merchant Center, Shopify, WooCommerce, GA4, Google Tag Manager. 🎯 Who I Work With Best fit: • Shopify and eCommerce brands doing $20K+ monthly revenue • Businesses relying on Google Ads and Shopping campaigns • Stores with complex product catalogs and feeds • Teams looking for a Google Ads Expert, not just campaign management If you need basic campaign setup, I’m not the right fit. If you need a scalable Google Ads system built for profit — we should talk. 🚀 Free Google Ads & Shopping Audit I offer a free audit where I: • Analyze your Google Ads account structure • Review Google Merchant Center feed setup • Identify scaling bottlenecks • Highlight wasted spend and missed revenue You’ll get a clear action plan to improve your Google Ads performance. Send me a message with your store and current Google Ads setup. Last updated: April 3, 2026

I help SaaS companies, B2B businesses, eCommerce brands, and local businesses generate more qualified leads and revenue through Meta, Google, and LinkedIn Ads. 10+ years of hands-on experience. I take on a limited number of projects at a time — so when we work together, you get my full focus, not a junior running your campaigns on autopilot. 📊 What I Bring to the Table: → 10+ years of experience in B2B and B2C digital marketing, performance marketing and paid media strategy. I help businesses grow through Meta Ads (Facebook Ads & Instagram Ads), Google Ads, and LinkedIn Ads — delivering data-driven PPC marketing, social media advertising, and lead generation campaigns focused on ROI and quality conversions. → Proven track record: Increased ROI by 150% for eCommerce clients, scaled SaaS solutions with 300% user growth, and boosted local business revenues by 40%+. → Global expertise: Campaigns managed in Europe, CIS, USA, Canada, Australia, UK, and South Africa. → Team leadership: Built and managed high-performing digital marketing teams to deliver consistent results. ⚡ My Certifications & Expertise: → Google Ads Certified Specialist (Search, Display, YouTube, Performance Max) → Meta Ads Expert – Facebook Ads & Instagram Ads, retargeting, lead generation → LinkedIn Ads & B2B Lead Generation specialist → Advanced PPC & Media Buying across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads (Bing Ads) and Reddit Ads → SEO & SEM Specialist – organic + paid synergy for full-funnel growth 💼 Who I Work With: → eCommerce stores → Startups & SaaS companies → B2B providers → Local businesses Scaling with: PPC ads, SEO, content marketing, retargeting, and brand visibility strategies. 🎯 Skills & Tools — For Building Scalable Growth Systems: → Performance Marketing: Google Ads, Meta Ads (Facebook Ads & Instagram Ads), TikTok Ads, LinkedIn Ads, X (Twitter) Ads, Microsoft Ads (Bing Ads) — cut CPA by 25%+. → Social Media Advertising: Facebook, Instagram, and LinkedIn campaigns delivering high CTR and conversions. → Analytics & Tracking: Google Analytics GA4, Google Tag Manager GTM, Google Search Console, Microsoft Clarity — boosted insights and optimized ROAS. → Content & Creative Strategy: Increased engagement by 50%+ and generated 100+ leads monthly. → Marketing Automation & CRM: Zapier and other CRM workflows to streamline lead management, improve campaign efficiency, and automate repetitive tasks. → Email Marketing Automation: Sequences achieving 40%+ open rates. → Website Optimization: CRO and SEO-focused landing pages on WordPress/Wix. → Tools: Photoshop, Canva, SimilarWeb, ChatGPT & AI-based ad optimization tools. If you're looking for a strategic partner, not just someone to manage your ad account — let's talk.