Hire the Best Trend Analysis Freelancers in Kyiv, UA

Turning complex information into data-driven insights and actionable recommendations that help entrepreneurs validate ideas, identify opportunities, and make confident strategic decisions. Specialized in industry analysis, competitive intelligence, market trends, audience insights, online research, and strategic reporting.

Senior research consultant helping product, marketing, and CX teams turn customer behaviour into clear, defensible decisions. 15+ years across customer experience research, service design, and market intelligence — for clients including Nestlé, GSK, L'Oréal, Avon, AUTODOC, MM Group, Shamal Group, and many more well-known brands. Top-rated on Upwork, 5.0-star average across 45+ projects, with referrals from enterprise clients in FMCG, e-commerce, healthcare, and B2B. Where I add the most value: 🔹 CX & UX Research — customer journey mapping, touchpoint and friction analysis, NPS diagnostics, segmentation, persona development. Previously led a CX/UX research team at AUTODOC (4.2M active customers, 27 countries) where insight-driven changes lifted NPS and clarified behavioural segments used in product decisions. 🔹 Service Design — service blueprinting, frontstage/backstage mapping, journey-to-action workshops, evaluation frameworks for live services. Grounded in Lou Downe's Good Services principles, applied to both digital and physical/in-store experiences. 🔹 Market Intelligence & Strategy — competitor analysis, market sizing, brand health tracking, concept/pack/price testing (PSM), trend monitoring. Built a Power BI dashboard used group-wide at MM Group for C-level decision-making. 🔹 Quantitative & Qualitative Research, end-to-end — survey design, focus groups, in-depth interviews, diary studies, social network analysis, social media listening (Sprinklr), advertising and creative evaluations. Methodology that holds up to scrutiny. I'm equally strong in qual and quant and choose the method to fit the question, not the trend. Clients consistently flag the clarity of my briefing, the defensibility of methodology design, and how the final report actually gets used in decisions — not filed away. Tools: SPSS, Power BI, Looker Studio, Excel (Power Query, DAX), UCINET, Gephi, Sawtooth, Qualtrics, SurveyMonkey, Typeform, Miro, Notion. Sociology background (MA, Kyiv-Mohyla Academy) — I take research design seriously. 📅 Happy to discuss your project — share a brief, and I'll come back with a methodology sketch and a realistic plan within 24 hours.

Expert-Vetted market research consultant, former Big Four advisor, Insights 250 Award winner, and founder of a business intelligence research agency. I help founders, executives, investors, and leadership teams make confident market, product, and growth decisions through rigorous market research, market analysis, competitive analysis, and strategy. My work is designed to reduce uncertainty around high-stakes business decisions. Each engagement connects reliable evidence with clear strategic implications, helping clients understand what to do next and why. Over the past 10 years, I have delivered 1,000+ strategic research projects, consistently receiving 5-star feedback. My clients include Indeed, Shopify, Johnson & Johnson, Sherpany, Work.Life, NLA International, and fast-growing B2B SaaS, technology, healthcare, consumer, and professional services companies. WHAT I SPECIALIZE IN: Market Research & Market Analysis → Market sizing and opportunity assessment → Market entry and expansion research → Industry research and company research → Demand drivers, trends, and market segmentation → Feasibility studies and investment research Competitive Analysis & Strategy → Competitor research and strategic benchmarking → Competitor positioning, pricing, and proposition analysis → Go-to-market and marketing strategy research → Growth opportunity identification Customer & Primary Research → Qualitative research and expert interviews → Quantitative research and survey design → Consumer research and customer discovery → Audience segmentation and targeting → Product, concept, positioning, and messaging validation Business Planning & Executive Deliverables → Business plans and business strategy → Financial and commercial assumptions → Investor, board, and leadership presentations → Pitch-deck research and analytics → Ongoing market and competitive intelligence HOW PROJECTS ARE STRUCTURED: Every engagement begins with clear business questions and is built around: → Reliable primary and secondary research → Transparent assumptions and research methods → Decision frameworks and risk assessment → Prioritized, actionable recommendations → Concise, decision-ready reporting CLIENTS TYPICALLY USE MY WORK TO → Validate or reject new markets → Assess market size and commercial potential → Understand competitors and emerging market signals → Prioritize customer segments, products, and features → Strengthen positioning and go-to-market strategy → Support business plans, investor discussions, and board decisions → Reduce the risk of costly strategic mistakes I work primarily with clients across the US, UK, EU, and GCC and am available for selected onsite engagements. My minimum project scope is 10 hours or $650. My services are best suited to projects that require strategic interpretation and decision support rather than standalone data collection. Core expertise: Market Research, Market Analysis, Competitive Analysis, Competitor Research, Company Research, Industry Research, Consumer Research, Qualitative Research, Quantitative Research, Research Methods, Survey Design, Internet Survey, Audience Segmentation & Targeting, Business Analysis, Business Plan, Business Strategy, Marketing Strategy, Data Analysis, and Generative AI.

With 10+ years in marketing and analytics, I specialize in market research, data analysis, and visualization to turn complex data into actionable strategies. 🔹 KPI Dashboards & Data Visualization Power BI, Power Pivot, Tableau – interactive and insightful reports 🔹 Data Analysis & Business Forecasting Advanced Excel (Power Query, Pivot Tables, Charts), SQL Automation Google Sheets with Query Business forecasting and performance tracking 🔹 Project & Team Management Led cross-functional teams (designers, copywriters, developers) Managed projects in Jira, Asana, and Basecamp I’m ready to help you analyze data, uncover opportunities, and drive smarter decisions for your business. Let’s discuss your project in chat! Best regards, Liudmyla