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Making a high-stakes market or product decision? My goal is to make sure you don’t invest in the wrong direction. Top 1% Market Intelligence and Research Consultant (Expert Vetted), former Big-4, Insights250 Award Winner. I combine primary research and strategic analysis to help founders, product leaders, and executives make confident decisions around market entry, positioning, product direction, and investment. Over the last 5+ years, I’ve delivered 600+ strategic engagements and 1000+ research projects overall, maintaining a 100% client success score. My work is focused on delivering decision clarity. Most teams come to me when they are entering a new market, scaling a product, or committing significant budget, where the cost of getting it wrong is high. Where I Add the Most Value Should you enter this market and where to play • TAM, SAM, SOM sizing grounded in defensible methodology • Market attractiveness assessment and opportunity modeling • Segment prioritization based on revenue potential and adoption friction • Market entry and expansion strategy How to position and win against competitors • Deep competitor analysis including pricing, packaging, and go to market strategy • Positioning whitespace identification • Category mapping and differentiation strategy • Messaging and narrative validation Will this product or feature actually convert • Feature prioritization based on structured market signals • Customer drivers and barrier analysis • Concept, pricing, and positioning testing • Validation before scaling or fundraising Primary Research, Qualitative and Quantitative. I design and lead decision-grade research that directly informs business outcomes. Qualitative research • In-depth interviews with customers, users, and industry experts • Expert interviews including niche and licensed professionals • Focus groups across B2B and B2C audiences • Concept, messaging, and usability testing • Social listening and perception studies Quantitative research • Advanced survey design built to minimize bias • Identification of features, pricing, and positioning that drive conversion • Segmentation and clustering analysis • Feature prioritization models • Conjoint and trade-off analysis • Statistical analysis with clear business interpretation I work with both verified respondent panels and custom recruiting, including senior executives and hard-to-reach audiences. Investor and Executive-Level Outputs • Market models and evidence-backed narratives • Board-ready and investor-grade materials • Strategic decision frameworks and risk assessment • Clear recommendations on what to do next and why Selected Clients Indeed, Shopify, Johnson and Johnson, Sherpany, Velvet Suite, Nova Media, Apprize360, and multiple venture-backed SaaS companies. Selected Outcomes • Helped a US data platform reposition, resulting in +25% revenue growth after stagnation • Supported an edtech SaaS in securing $200K pre-seed through structured market validation • Drove 43,000+ customers in 3 months through positioning refinement • Research featured in Fortune and Forbes • Built and validated a US market entry strategy for a B2B SaaS company Tools and Analytical Stack SPSS, Excel, Power BI, Qualtrics, SurveyMonkey, Typeform, advanced statistical modeling and data visualization tools. How I Work Every project is structured around: • Clear business questions • Decision frameworks • Evidence-backed insights • Prioritized action plans Each engagement is designed to answer one core question: what should you do next, and why? Best Fit SaaS, tech, and growth-stage companies making product, market, or investment decisions. Please note that my minimum engagement is 10 hours or $650. I focus on high-impact, decision-critical work where research directly informs business outcomes. Keywords to help you find me: Market Research, Market Analysis, Market Sizing, TAM SAM SOM, Competitive Analysis, Business Analysis, Data Analysis, Business Intelligence, Quantitative Research, Qualitative Research, Quantitative Analysis, Data Science, Customer Discovery, Consumer Research, Customer Experience Research, Audience Segmentation & Targeting, Company Research, Research Methods, Topic Research, Online Research, Go To Market Strategy, Product Market Fit, Feasibility Study, Survey Design, Statistical Analysis, Research Papers

1900+ working hours | 150+ projects delivered | Top Rated Plus Research Analyst | Worked with Big Four I am a Market Research Analyst with 11+ years of experience helping clients gain deep market insights, assess competitors, and make strategic, data-driven decisions. My research process combines verified data sources, AI-assisted analysis, and human interpretation to deliver reports that are not just informative but actionable. What I offer: ✅ Market Research & Market Analysis I provide end-to-end, structured market research that helps businesses understand their current position and future opportunities. 1. Market sizing (TAM, SAM, SOM) 2. Market growth & demand trends 3. Drivers of growth & industry dynamics 4. Competitor benchmarking & pricing review 5. PESTLE, SWOT & Porter’s Five Forces analysis 6. Opportunity and investment mapping ✅ Business & Company Research 1. Focused insights that highlight competitive strengths, gaps, and market positioning. 2. Company profiling & executive mapping 3. Product and service benchmarking 4. Financial & pricing analysis 5. Technology and innovation tracking ✅ AI + Human Intelligence (Our Suggestion to add) I believe the best research blends AI efficiency with human expertise. While AI helps speed up data gathering and initial analysis, true value comes from human interpretation connecting insights, context, and strategy. I use ChatGPT and other AI-driven tools when needed to enhance productivity, identify data patterns, and refine communication. But every report and insight I deliver is personally reviewed, analyzed, and written to ensure accuracy, relevance, and a clear human touch. This combination allows me to deliver faster, smarter, and more meaningful research outputs customised exactly to your business objectives. Industries I have worked on- 1. Technology & SaaS 2. Energy & Sustainability 3. Healthcare & Pharma 4. Education & EdTech 5. Logistics & Mobility 6. Construction & Real Estate 7. Food & Beverage / Hospitality and others If you need market research that goes beyond numbers, insights that tell a story and drive business decisions, let’s connect.

𝟏𝟐+ 𝐲𝐞𝐚𝐫𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 | 𝟐𝟎𝟎+ 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 | 𝐏𝐡𝐲𝐬𝐢𝐜𝐬 & 𝐌𝐚𝐭𝐡𝐞𝐦𝐚𝐭𝐢𝐜𝐬 + 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬 & 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝 With over 12 years of experience as a data analyst across 200+ successful projects, I've established myself as a trusted analytics partner for both business professionals and academic researchers. My background in physics, mathematics, and statistics, complemented by studies in economics, sociology, and psychology, gives me a multidisciplinary perspective that enables me to extract meaningful insights from any dataset. 𝐌𝐲 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 • 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗶𝗻𝗴 & 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗧𝗼𝗼𝗹𝘀: R (primary tool), MPlus, Excel, SPSS, Stata, Python, EViews • 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗧𝗼𝗼𝗹𝘀: Excel, Tableau, Power BI • 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀: Trends/Patterns Identification, Customer segmentation/Cluster Analysis, Customer Churn/Retention normal and abnormal level, Structural Equation Modeling (SEM), Confirmatory Factor Analysis (CFA), Exploratory Factor Analysis (EFA), Multivariate Regression, Time Series Analysis, Survival Analysis, Predictive Modeling, Survey Analysis 𝐖𝐡𝐚𝐭 I propose for you 1. 𝗗𝘂𝗮𝗹-𝗗𝗼𝗺𝗮𝗶𝗻 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: I seamlessly switch between business analytics and academic research requirements, providing tailored approaches for each. 2. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻-𝗢𝗿𝗶𝗲𝗻𝘁𝗲𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Rather than just running numbers, I transform your data into actionable stories that identify clear trends, segments, decision points or scientific relevant results. 3. 𝗠𝗲𝘁𝗵𝗼𝗱𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆: I don't force your data into pre-determined analytical frameworks. Instead, I select and customize the most appropriate methodologies based on your specific research questions or business objectives. 4. 𝗙𝘂𝗹𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Every analysis includes comprehensive documentation, visualization, methodology explanation, and ongoing support to ensure you fully understand and can confidently use the results. 5. 𝗩𝗮𝗹𝘂𝗲-𝗔𝗱𝗱𝗲𝗱 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: I consistently go beyond the initial scope to extract the maximum possible insights from your data, often identifying unexpected patterns that provide additional value. 𝐅𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 I translate complex data into clear business intelligence that drives decision-making: • Customer churn/retention modeling • Sales forecasting and demand prediction • Market segmentation and customer behavior analysis • Business performance metrics and KPI development • Competitive analysis and market positioning 𝐅𝐨𝐫 𝐀𝐜𝐚𝐝𝐞𝐦𝐢𝐜 & 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 I provide robust analytical support for research at all levels: • Dissertation and thesis statistical analysis • Preparation of results for peer-reviewed publications • Research design and methodology consultation • Complex multivariate analysis with full documentation • Interpretation of findings with relevant academic references 𝐌𝐲 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐄𝐯𝐞𝐫𝐲 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 1. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 your objectives and questions thoroughly before touching the data 2. 𝗔𝘀𝘀𝗲𝘀𝘀 𝗱𝗮𝘁𝗮 quality and structure to determine optimal analytical approaches 3. 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 using appropriate methodologies with rigorous validation 4. 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗲 results using clear, compelling graphics that tell the data's story 5. 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 methods and findings with comprehensive yet accessible explanations 6. 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 your understanding through consultation and answering questions 𝐂𝐥𝐢𝐞𝐧𝐭 𝐂𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 When you work with me, you partner with an analyst who treats your project as a priority. I pride myself on being: • Responsive and accessible throughout the project lifecycle • Meticulous about accuracy and methodological rigor • Flexible in accommodating evolving project needs • Committed to delivering actionable insights, not just statistical outputs • Dedicated to your complete understanding and satisfaction 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐝𝐚𝐭𝐚 𝐢𝐧𝐭𝐨 𝐜𝐥𝐞𝐚𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐭𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐨𝐫 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡? 𝐋𝐞𝐭'𝐬 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐡𝐨𝐰 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐝𝐚𝐭𝐚 𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐲𝐨𝐮.

180+ Projects Completed | $20K+ Earned | Actionable Insights for High-Stakes Decisions I help startups validate ideas, size markets, and expand with confidence. Most market research reports look good—but don’t help you make real decisions. I help founders and businesses cut through the noise with data-driven insights—not just raw data dumps. I’ve completed 180+ market research projects, helping startups validate ideas, enter new markets, and prepare for investor discussions. I focus on practical insights—what the data actually means for your next move. What I deliver: • Investor-Ready TAM / SAM / SOM Analysis • Competitive Intelligence & Gap Analysis • GTM & Expansion Strategy • Market Trends & Opportunity Mapping • Startup / Product Validation Why work with me? • Clear, structured reports (PDF / Excel) • Reliable, credible research sources • Built for real business decisions • Fast delivery & clear communication Best fit for: • Startups preparing for seed or Series A • Businesses launching products or entering new markets • Founders validating ideas with real data Send me your idea or market, and I’ll outline a clear, step-by-step research approach before we start.

You're Building Something. Are You Sure the Market Wants It? Most founders and entrepreneurs don't fail because they lack a great idea. They fail because they moved forward without truly understanding their market — who their customers are, what they actually need, and how the competitive landscape is stacked against them. That's an expensive mistake to make late in the game. I help startups and growing businesses eliminate that risk. With over 20 years of market research experience across energy, technology, healthcare, and retail, I deliver the customer and market intelligence you need to make confident, data-backed decisions — before you scale, before you invest, and before you launch. What separates my work from a generic research report: I don't start with your research questions. I start with your business goals. That means every insight I deliver is framed around your specific context, your competitive position, and the decisions you actually need to make. What I Do ✓ Market Research & Analysis — Comprehensive market sizing, segmentation, competitive landscape, and growth opportunity identification. Know exactly where you fit, who you're competing against, and where the whitespace is. ✓ Survey Design & Analysis — From questionnaire development through data collection, statistical analysis, and insight generation. Rigorous methodology. Clear, actionable findings. ✓ Customer Personas & Journey Mapping — Deep profiles of your ideal customers: who they are, what drives their decisions, where they get stuck, and how to reach them at the right moment. ✓ Product-Market Fit Validation — Know whether your product solves a problem customers will actually pay to solve — before you spend another dollar on development or marketing. ✓ Competitive Intelligence — Understand your competitors' positioning, gaps, and vulnerabilities so you can differentiate with precision. My Process Every engagement starts with a conversation about your goals — not a template. I design research that fits your stage, your budget, and the decisions in front of you. You get professional, client-ready deliverables: reports, visualizations, and strategic recommendations you can act on immediately, or present to investors and stakeholders with confidence. Proven Results Across 200+ Projects. Clients in 30+ Countries. ✓ For a creative agency seeking pricing strategy guidance: "Christopher did an amazing job. I valued his perspective as a thought partner throughout the project. I was impressed with his attention to detail and his ability to take the initiative. I will be working with him again in the future." ✓ For a legal services firm requiring personas and customer journey maps: "Christopher is a top-notch market researcher in the field. A consummate professional — always thorough, communicative, and responsive. I felt like I was working with a partner and team member, not a consultant. I highly recommend him." ✓ For a healthcare startup requiring market research: "Christopher is fantastic. He was diligent, extremely skilled, and genuinely cared about my project. He went far above and beyond what I expected. A+++" Who I Work Best With Founders validating a new product or service concept. Teams preparing for a fundraise or market entry. Growing businesses that need to understand why customers aren't converting — or which segment to go after next. If you're at a decision point and need clarity, that's exactly where I add the most value. Let's talk. Message me to schedule a brief, no-obligation consultation. Tell me where you're stuck — I'll tell you how research can get you unstuck.

I’m Dr. Annie Cole, EdD, a former startup VP of Research with 12 years’ experience in data analytics and reporting, market/product/consumer research, UX, strategic planning, business analytics, surveys, focus groups, and more. AREAS OF EXPERTISE: -Data Analytics: Marketing analytics, data dashboards (Tableau, Looker Studio, PowerBI) -Product / User Research: UX, user testing, focus groups, in-depth interviews, surveys, diary studies -Market Research: Competitor and Gap Analysis, SWOT Analysis, Market Size, Trends -Customer Segmentation: User Persona Development and Journey Mapping -Grant-Funded Studies: Case Studies, Randomized Control Trials (RCT), WWC Standards, Federal Grant Reporting I offer curated research packages that align with your business goals & needs. For example: -Early phase business development: Ideal customer profile (ICP) development through market research, product development and refinement through focus groups and UX studies, product-market fit research, marketing strategy refinement through AB testing and data analytics. -Mid phase business development: Stakeholder or user feedback surveys, online visibility and growth analytics (web traffic, social media analytics, etc.), conversation and sales optimization, multi-year research strategy planning, designing and running impact studies to show evidence of impact to funders/donors, annual report writing. ***** EXAMPLES OF MY WORK: 1. Ran several focus groups to help an online Saas company identify user perceptions when scrolling the company website, which led to major insights into why users weren't signing up for consultation calls. 2. Helped an edtech startup land their first federally-funded EIR grant for over $3 million in funding across 5 years. 3. Ran several focus groups to help an executive recruiting company identify the unique needs of HR leaders and executive professionals, which led to major insights into the language the company could use in online marketing content to attract more clients. 4. Developed and ran a customer feedback survey to collect feedback from customers 6 months and 1 year after their paid experience with the company. Data was used to show evidence of programmatic impacts to major funders and donors. 5. Designed the first annual report for a nonprofit, which was shared with stakeholders and funders to share impact data and build brand credibility. ***** When you work with me, I make your success my top priority. I reply promptly to all requests and go the extra mile to make sure you get the right resources to achieve your business goals. I promise to exceed your expectations. **FEEDBACK FROM PREVIOUS CLIENTS** "Absolutely fantastic to work with ! Dr Annie is a rock star 🌟 looking forward to more projects together." "This is our 2nd time working with Annie. She was very prompt on her communication. We were able to meet and get an understanding of the project. I got consistent updates on participants, schedule, and changes. Overall it was a very thorough project. Definitely recommend her for doing any focus groups!" "Very good work. I received very good feedback from members of my target audience and now have a report I can show to our executive board to propose new changes." ***** MY BACKGROUND & EXPERIENCE -BS Psychology, EdD Educational Neuroscience -Previous journal review board member for NASPA, JSARP, & JWG -Social and Behavioral Responsible Conduct of Research, CITI Training -Conflict of Interest, CITI Training Professional experiences: -Program Logic Model development and program evaluation -Measurement tool development (survey, observation) -Data dashboard development (Looker Studio, PowerBI, Tableau) -Data analysis (t-test, chi-square, regression, qualitative analysis) -Report writing (briefs, 1-pagers, infographics, technical reports, peer-reviewed manuscripts) -Market research & literature reviews -Survey design and management (Qualtrics, Paperform) -Business data use and management (Salesforce set up and data migration, data automations, data governance and norms, internal continuous improvement, strategic decision making) ***** If you've read this far... it might make sense to jump on a call with me! Let's set up a free consultation call so I can better understand your unique business needs. Dr. Annie Cole, Ed.D.