Hire the Best Customer Insights Analysts

I help small businesses and startups use data to make smarter marketing decisions and grow faster. I hold an Associate of Business from College of Southern Nevada (CSN), where I built a strong foundation in business fundamentals, data analysis, and customer-focused decision-making. I also have experience working with nonprofits, performing research and data analysis to support their operations and strategic decisions. My background combines hands-on work in data-related tasks with a clear focus on how insights can directly support marketing goals like improving targeting, messaging, and campaign performance. What I bring to your marketing projects: - Market and customer research to understand who your buyers are and what they care about - Competitor research to see how you compare and where you can stand out - Clear, organized reports in Excel and Google Sheets that turn data into simple, actionable takeaways - Support for marketing planning, including basic segmentation, positioning, and performance tracking I’m especially interested in working with businesses that want to use data to improve their marketing strategy but don’t have the time or tools to do it in-house. If you’re looking for practical, no-fluff insights that connect directly to your goals, send me a message and let’s talk about your project.

Data Analyst | SQL, Excel, Python, Power BI; Dashboards, Reporting & Data-Driven Insights I help businesses turn large, complex datasets into clear, accurate insights that inform real decisions. As a Data Analyst with years of experience across SQL, Excel, Python, Power BI, and Google Sheets, I focus on data quality from the ground up which includes cleaning, validating, and analyzing data before it ever reaches a dashboard or report, ensuring that the numbers you act on are ones you can trust. My work centers on the full analytical cycle, including writing SQL queries to investigate complex questions, identifying trends and patterns across large datasets, building dashboards that teams actually use, and delivering reports and KPIs that turn raw data into actionable insights. I own my analysis from end to end, understanding a business need, flagging data quality issues before they cause bad decisions, and presenting findings in a way that's clear to both technical and non-technical stakeholders. I can work independently and remotely, manage priorities without close supervision, and communicate proactively when things don’t add up as opposed to letting it quietly become a broken report. Strong attention to detail and a healthy skepticism toward my own numbers are part of how I work, I'd rather flag an unreliable metric early than deliver a confident report built on a shaky pipeline. Alongside core analyst work, I also bring experience in AI data annotation, labelling, and quality assurance which are useful on projects where structured, high accuracy data collection feeds directly into analysis or model training. I can also do technical writing for documentation, research summaries, and reports. What I can help you with: • Data Analysis & Reporting • Data Cleaning & Validation • Excel & Google Sheets • SQL Data Analysis • Python Data Analysis & Processing • Power BI Dashboards & Data Visualization • Data Quality & Quality Assurance • AI Data Annotation & Data Labeling • AI / Machine Learning Training Data • Text & Image Annotation • Prompt Evaluation & AI Evaluation • Data Research & Internet Research • Data Collection & Verification • Research Analysis • Technical Writing & Documentation • Report Writing & Editing • SQL queries and complex data analysis across large, relational datasets • Identifying trends, patterns, and outliers in large datasets I am detail-oriented, analytical, reliable, quality focused, and committed to accuracy and consistency. If you need someone who can be trusted with your data and your deadlines, let's talk about your project.

Senior Marketing Analytics professional with 10+ years of experience helping companies make better marketing decisions through data, experimentation, and performance measurement. I help businesses understand which marketing investments actually drive growth, where to optimize acquisition, and how to turn complex data into actionable business decisions. My experience spans global companies such as Upwork, Mercado Libre, and PUMA, working closely with Growth, Acquisition, Lifecycle, and Marketing teams to improve performance through analytics, experimentation, attribution, and executive reporting. My background combines strong analytical execution with a consultative mindset, allowing me to quickly understand business challenges and translate data into clear recommendations for stakeholders. I have extensive experience in: • Growth Analytics • Marketing Analytics • Marketing Measurement • SQL Analysis • Dashboard Development • Experiment Design & A/B Testing • Funnel & Conversion Analysis • Incrementality Analysis • Marketing Mix Modeling (MMM) • Multi-Touch Attribution (MTA) • Executive Reporting & Data Storytelling Tools & Platforms: SQL Looker / LookML Snowflake Hex Google Analytics 4 Google Search Console Excel Google Sheets Marketing Mix Modeling (Meridian) A/B Testing Dashboard Development Typical projects include: Growth & Acquisition Analytics 1) Executive Dashboards & KPI Reporting 2) Experiment Design and Results Interpretation 3) Attribution & Incrementality Analysis 4) Funnel & Conversion Optimization 5) Marketing Performance Reviews 6) Executive-ready Business Recommendations Whether supporting an internal Growth team or working as an external consultant, my goal is always the same: Help companies make faster, smarter, data-driven marketing decisions that translate into measurable business growth.

Looking to make better business decisions based on real customer feedback? I help companies design clear, impactful surveys and turn the results into actionable insights that drive change. With 8 years of experience across retail, contact centers, manufacturing, and healthcare, I specialize in: Clean, bias-free survey design (NPS, CSAT, VoC, UX, employee feedback). Survey platforms like Qualtrics, Medallia, and SurveyMonkey. Data analysis and insights reporting using Excel. Translating feedback into strategy. I’ve built enterprise-level Voice of the Customer programs from the ground up—including one that became the go-to source of truth for every department’s roadmap and planning. Whether you’re starting a survey from scratch or drowning in messy results, I’ll help you find clarity fast. Let’s turn your data into decisions.

I am experienced and results-driven business intelligence and consumer insights professional with an entrepreneurial foundation rooted in the retail industry. My 8+ years experience started while attending Purdue University, I launched a consulting business focused on identifying consumer trends, improving customer experience, and helping brands build stronger loyalty and retention strategies. That early experience shaped a data-driven and customer-centric approach that I later applied across additional industries through consulting and agency roles after graduation. Throughout positions at BDS Connected Solutions, Daymark Consulting, and Neptune Retail Solutions, I have leveraged quantitative and qualitative research, syndicated data, SQL, Tableau, Circana, and stakeholder collaboration to drive strategic decision-making, improve operational performance, and uncover growth opportunities across the retail, CPG, hospitality, and automotive sectors. Recognized for combining analytical expertise with strong communication and leadership skills, I bring a track record of creating business value, supporting high-performing teams, and translating market intelligence into actionable business strategies.

Data without action is overhead. I help retail brands, consumer goods companies, and growing businesses transform messy, fragmented data into clear, high-impact growth strategies that optimize supply chains, improve market penetration, and increase profitability. With an MBA in Marketing (Magna Cum Laude) and deep hands-on expertise in commercial retail analytics, I bridge the gap between complex technical data and executive-level business execution. Whether you need a 10-point strategic market entry model, advanced interactive dashboards, or streamlined operational workflows, I design systems that drive measurable revenue. Let’s turn your data into your competitive advantage. Click "Message" or "Invite to Job" to discuss your project goals.