Hire the Best Competitive Intelligence Analysts
in Argentina

I am a seasoned market research professional with +10 years of experience in analyzing market trends, consumer behavior, and competitive landscapes. I worked in BofAML's Equity Research and in a Private Equity Hedge Fund, where I gained plenty of experience on how to do deep market research. Key Skills and Expertise 🎯 Market Analysis: Proficient in conducting thorough market assessments, including sizing (TAM, SAM, SOM), segmentation, and growth projections. 🎯 Competitor Intelligence: Skilled at dissecting competitors’ strategies, identifying gaps, and recommending countermeasures. 🎯 Strategic Recommendations: Capable of translating research findings into actionable recommendations for clients. 🎯 Feasibility Analysis: Expert in evaluating the practicality and potential success of new projects or business ideas. 🎯 Business Planning: Experienced in crafting detailed business plans that outline strategies for growth, financial projections, and market positioning. 🎯 Data Visualization: Experienced in creating visually compelling reports and pitch decks to present to investors, management, etc. Why Should We Work Together? Data-Driven Approach: I believe in letting data guide decisions, ensuring accuracy and reliability. Collaborative Mindset: I work closely with clients to understand their unique needs and tailor research accordingly. Just see some of my reviews to get a sense of how I work. Global Perspective & Industry Agnostic: Having worked with clients from all industries, I bring a global and cross-market outlook to every project. Past projects include Tech, SaaS, healthcare, e-commerce, and Gaming. Let’s Connect! Whether you need market segmentation, competitive analysis, or consumer insights, I’m here to help. Feel free to reach out for a detailed chat or to explore potential collaborations. Looking forward to working together! 🚀 Some of the feedback on my work on Upwork: ⭐⭐⭐⭐⭐ - "Martina was extremely responsive and quick to understand our business in a very nascent and technical field. She conducted an astonishing amount of research in just a few days on our behalf and was very flexible in making changes to the deliverable." ⭐⭐⭐⭐⭐ - "Martina is excellent at what she does, very skilled, dedicated, honest and she will always go for the extra mile advising the best to her client. Martina's communication was top-notch, she met all deadlines, and her skills were strong."

I help CEOs and leadership teams make smarter go-to-market, pricing, and market entry decisions. Many companies don’t fail because of bad ideas — they fail because key commercial decisions are made with weak assumptions. My role is to pressure-test those decisions before significant marketing spend, hiring, or capital is committed. I bring 30+ years of experience across Procter & Gamble, Citibank, entrepreneurship, and growth-stage companies. I’ve launched products internationally, expanded into new markets, and managed revenue under real commercial pressure. Today I work with founders and executive teams who want an experienced, independent perspective before making important growth decisions. Companies typically engage me before they: • Scale marketing investment • Hire agencies or sales teams • Enter a new market or geography • Adjust pricing or monetization models • Prepare strategy discussions with investors Together we focus on the questions that determine whether growth initiatives succeed: • Is the target market truly attractive and reachable? • Is demand validated or assumed? • Is pricing aligned with willingness to pay? • What evidence supports this strategy? • Where is capital at risk? Typical engagements include: • Go-to-Market Strategy Reviews • Pricing Architecture & Monetization Strategy • Market Entry Strategy • Strategic Growth Assessments In addition to consulting work, I review more than 70 MBA strategy projects each year as part of my academic work. This constant exposure to business models sharpens my ability to quickly identify weak assumptions, unclear positioning, pricing misalignment, and strategic blind spots. My work is structured and decision-focused. Clients leave with clear priorities, stronger strategic logic, and a plan they can execute with confidence. I don’t run marketing campaigns or manage execution teams. I help leadership teams make better strategic decisions before resources are committed. If you're facing an important growth, pricing, or market entry decision and want an experienced perspective before moving forward, I’d welcome the opportunity to work together. Fixed-price strategy sprints are available for clearly defined engagements.

🏆 Top Rated Plus 🌟 100% Job Success 🤝 Satisfied Clients ⏱ Quick Turnaround 📞 Clear Communication Why work with me? Proven Experience: 💎 Backed by 15+ years of delivering results through scalable, cost-efficient data solutions. Technical Expertise: 💎 AI-Data Architecture: I deliver real-world-ready data through automated, reliable pipelines. The new AI era requires a new data platform. 💎 Conversational Analytics & AI Agents: Enable users to chat with their data through AI-driven interfaces. Google Conversational Analytics API and Gemini Enterprise 💎 Data Visualization: Skilled in Looker, Looker Studio, Power BI, Tableau, Superset, and others. 💎 Data Web Portals: Skilled in developing custom embeddable solutions and full web platforms under your own brand and domain. 💎 Database Management: Expertise in SQL (BigQuery, SQL Server, Oracle, MySQL, PostgreSQL, Snowflake) and NoSQL systems. 💎 ETL: Experience with both streaming and batch pipelines using Airflow, Apache Beam, Kafka, Debezium, Pub/Sub, and others. 💎 Data Modeling: Proficient with dbt, Dataform, and PySpark. 💎 Version Control: Comfortable with Git-based tools (GitHub, Bitbucket, GitLab, Azure DevOps). 💎 Cloud Platforms: Certified and experienced in GCP, AWS, and Azure. 💎 Unstructured Data: JSON, XML, Excel, Google Sheets. 💎 GA4 Data: Google Analytics 4 for advanced analysis. Soft Skills & Work Ethic: 💎 Versatile & Adaptive: Quick to learn new tools, roles, and business domains. 💎 Value-Driven: Focused on delivering high-impact outcomes with cost-efficiency. 💎 Detail-Oriented: Committed to precision and quality in every task. 💎 Reliable & Time-Conscious: Consistent delivery of high-quality work on time. 💎 Leadership: Capable of guiding teams and leading initiatives when needed. 💎 Analytical: Skilled at breaking down complex problems and finding effective solutions. 💎 Collaborative: Strong team player, effective in multidisciplinary environments. Scalable Technical Capacity: I’m supported by a network of 15+ specialists, including Solution and Data Architects, Developers, Designers, Process Specialists, DevOps Engineers, Machine Learning Engineers, Data Scientists, Data Analysts, and more. We work collaboratively to ensure your project receives the strongest possible technical support, from strategy to execution. How I approach projects: - Kick-off meeting to review requirements and deliverables - Action plan development using a project management tool - Weekly demo meetings to showcase progress - Detailed time and task tracking - Continuous feedback loop to ensure alignment and improvement - Complete documentation of the solution

Bilingual English/Spanish talent leader (tech recruiting and employer branding manager, talent engineer, social media manager, etc.) with 10+ years of international experience across tech, digital marketing, and blockchain/web3, plus a strong public presence with 110K+ followers on LinkedIn and 105K+ on Twitter/X, where I’m a recognized voice for insights on hiring, employability, AI, and the future of work. I’ve worked with clients across the US, Canada, EMEA, Latin America, and Australia, both remotely and onsite, helping startups and growth-stage companies hire top talent, improve recruiting systems, and grow their visibility. My background combines recruiting execution with systems thinking. I’ve led hiring and social media teams, managed client accounts, trained recruiters, and built strategies for employer branding, sourcing, and digital growth. More recently, I’ve expanded into talent engineering: building AI-assisted recruiting workflows, sourcing systems, candidate pipelines, automation processes, and hiring operations that help companies move faster and hire better. I also bring strong talent intelligence and competitive intelligence capabilities, including market mapping, compensation benchmarking, talent pool research, competitor hiring analysis, and identifying where high-performing candidates are moving across markets. I was nominated for a Martín Fierro Digital Award as most influential Twitter/X user, one of the most relevant digital media recognitions in Latin America. Feel free to contact me in English, Spanish, or Portuguese (I’m fluent in the first two and currently learning the third, plus some German).

I'm an International Relations analyst from the University of Salvador (USAL). Currently am finishing a master's degree in International Trade Relations at the University of Tres de Febrero (UNTREF). During my postgraduate studies, I have worked in the Commercial Department of the Czech Embassy in Argentina focused mainly on subjects such as international business, international trade, foreign affairs, and market research. I have worked with big, medium, and small companies in Argentina, China, Bangladesh, and Europe I have participated in different research and congress as "Construction of a Social Participation Map for the MERCOSUR", and different congress organized by the Latinamerica Council for the Peace Investigation(CLAIP). I have experience writing academic articles, market research, and short-form policy analysis papers. I have a professional certificate from IDB in the economy, investment, and trade in LA countries. Also, I have done several courses on POWER BI and quantitative and qualitative methods of research. Currently, I also am the Chief of the fundraising department in the Association "Answer for Peace" (ARP) and a deputy coach of that NGO. I'm a proactive person, a fast learner, a professional, and very trusting in businesses. I have also a big experience as a virtual assistant, research assistant and team leader

I'm a professional with over 15 years experience in market intelligence and marketing strategy in both national and multinational organizations. I have a vast experience in project development in market research and finance strategies for desicion making. Master in Business Administration (MBA) - Universidad Torcuato Di Tella Business Degree - Universidad de Buenos Aires