If your campaigns are spending but not converting, I can help you fix what’s actually broken.
I work with businesses that already run ads but need:
- Lower CPA
- Better conversion tracking (pixels, CAPI, GA4)
- Scalable campaigns that don’t burn budget
💡 What I do:
- Full campaign setup & restructuring
- Ad testing (creative + copy)
- Tracking fixes (Meta Pixel, CAPI, Google Tag)
- Ongoing optimization focused on profit, not clicks
📊 Results:
- Reduced CPA by 70% and increased conversions by 180% (e-mobility brand)
- Scaled app installs 400% with Google Ads
- Helped campaigns reach break-even faster in competitive markets
I’ve managed over $3M in ad spend across industries like e-commerce, apps, and iGaming.
🎯 Good fit if:
- You already run ads but results are inconsistent
- You want to scale without wasting budget
- You need someone who actually understands tracking + performance
📩 Send me a message and I’ll take a quick look at your campaigns. If you don't like my professional services I give your money back. No questions.
PPC Campaign Setup & Management
Meta Pixel
Facebook Advertising
Instagram Ad Campaign
TikTok Ad
Google Tag Manager
Google Analytics 4
Conversion Report
Social Media Advertising Tracking
Retargeting
Lead Generation
Performance Marketing
In-App Advertising
Programmatic Campaign
Marketing Advertising
Gabriel N.
Buenos Aires, Argentina
$36/hr
5.0
146 jobs
I work with DTC brands in the $1M–$20M revenue range that have proven their product and are ready to scale paid acquisition — but need more than a channel manager. They need someone who can own the full picture.
I'm Gabriel, a growth marketer and former CMO with 17+ years of experience building and scaling paid media programs across Google Ads and Meta. I've sat on both sides of the table — as an in-house marketing executive and as an external performance partner — which means I understand how decisions get made at the business level, not just the campaign level.
What I bring to a scaling DTC engagement:
📐 Paid media strategy across Google and Meta — channel prioritization, budget allocation, and growth sequencing built around your margin structure and LTV
🚀 User acquisition architecture — funnel design, offer testing, and audience strategy aligned to your actual customer economics
📊 KPI framework — defining the north star metric, building the reporting infrastructure around it, and creating feedback loops between spend and business outcomes
🔁 Cross-channel coordination — ensuring Google and Meta work together rather than cannibalizing each other's attribution
I work through my performance consultancy, which brings additional analytical depth to every engagement — think industrial engineering meets growth marketing. Clients get senior strategic thinking with hands-on execution accountability.
My Upwork record across paid media engagements: 100% Job Success Score. I work on a project basis, which means defined scope, clear deliverables, and no open-ended retainer ambiguity. If you're a DTC brand ready to scale and want a senior growth partner who has done this before — let's talk.
Media Buying
Campaign Management
Conversion Rate Optimization
Social Media Marketing
Google Ads
Google Analytics
Pay Per Click Advertising
Google Search
PPC Campaign Setup & Management
Search Engine Marketing
Google Tag Manager
Facebook Ads Manager
Marketing Strategy
Google Shopping
Ecommerce Marketing
Mariela Sol G.
Buenos Aires, Argentina
$8/hr
5.0
2 jobs
👋 Hi! I'm Marie, a passionate Facebook Ads specialist and mentor with experience in campaign optimization and troubleshooting in digital advertising.
Based in Argentina, I specialize in helping companies maximize their return on investment through effective advertising strategies on Facebook. With a proven track record in improving advertising processes and training others through personalized mentorships, I am excited to bring my skills to your team on Upwork.
🚀 My approach focuses on continuous improvement and strategic thinking. I thrive on challenges and enjoy finding creative solutions to complex problems. Whether it's optimizing resources, improving user experience, or maximizing campaign performance, I'm always ready for the task.
💼 Why Choose Me:
🪄 Experience in Ad Optimization: From campaign creation to continuous optimization, I manage the entire advertising process with precision and professionalism.
🪄 Advanced Problem-Solving Skills: Proficient in identifying and resolving campaign issues to ensure maximum performance.
🪄 Effective Evaluation and Adjustment: I conduct thorough evaluations and necessary adjustments to guarantee the success of your advertising campaigns.
🪄 Communication and Collaboration: Strong ability to communicate and collaborate with cross-functional teams, ensuring alignment and successful project outcomes.
🪄 Tech-Savvy: Advanced skills in platforms like Facebook Ads Manager, Google Ads, Google Analytics, Trello, Slack, Canva, and more.
✨ If you're looking for someone dedicated, organized, and always eager to learn, look no further. Let's collaborate and take your projects to new heights!
Social Media Marketing
Social Media Optimization
Google Ads
Internet Marketing
Social Media Content
Facebook Ad Campaign
Ainara T.
Tigre, Argentina
$20/hr
4.2
6 jobs
Hi, I’m Ainara Taborda 👩🏻💻
I’m a Performance Marketing Strategist specialized in paid advertising and business growth across multiple digital platforms. I help brands scale through data-driven strategies, conversion-focused campaigns, and performance optimization.
I work with a wide variety of businesses — from ecommerce brands focused on increasing online sales, to lead generation companies looking to generate qualified leads and improve acquisition performance.
I have experience managing and optimizing campaigns across:
Meta Ads (Facebook & Instagram)
Google Ads
TikTok Ads
LinkedIn Ads
X Ads (Twitter Ads)
Microsoft/Bing Ads
Reddit Ads
Over the years, I’ve worked in different areas of digital marketing, which allows me to approach campaigns from both a strategic and analytical perspective:
Paid Media
Performance Marketing
Ecommerce Growth
Lead Generation
Creative Strategy
Marketing Analytics
Copywriting
Reporting & Business Intelligence
What I can help you with:
✔ Multi-platform paid advertising strategies
✔ Ecommerce campaigns & scaling
✔ Lead generation funnels
✔ Campaign optimization & performance analysis
✔ Audience research & targeting
✔ Conversion tracking setup
✔ GA4, GTM & Looker Studio reporting
✔ Creative strategy & ad copy
✔ Funnel analysis & CRO insights
✔ Data-driven decision making
My approach combines creativity, communication, and performance analysis to create campaigns that are not only visually strong, but also profitable and scalable.
I’m proactive, adaptable, detail-oriented, and easy to work with. I genuinely enjoy solving marketing challenges and helping businesses grow through smart advertising strategies.
If you’re looking for someone who can combine strategy, analytics, creativity, and clear communication — I’d love to work together 🚀
Google Ads
Pay Per Click Advertising
Facebook Ads Manager
YouTube Ads
Twitter/X Ads Manager
Pinterest Ads Manager
TikTok Ad
Google Analytics 4
Google Tag Manager
Performance Marketing
Performance Optimization
Performance Testing
Mariano D.
Tandil, Argentina
$60/hr
4.9
334 jobs
April Win: Client focus on seniors reached 600k adspend with 80% native ads
Capacity for 1 more brand in May.
Worked with Brands doing up to 5M monthly in ad spend
1️⃣ Why E-commerce founders need me as their Creative Strategist
• With 4+ years of creative direction and hands-on experience in video production and editing, I bring a well-rounded skill set to direct team members who create the creatives.
• E-Commerce Creative Strategist: Proven workflow and SOP that scales DTC brands, so far to a monthly ad spend of up to $4,8M.
• End-to-end Creative: From niche and audience research, scripting, and editing to production and iterative testing, built to convert.
2️⃣ How I Drive Results as a Creative Strategist
I focus on one thing: turning ads into profit centers by having a deep understanding of your customers.
• Hooks That Convert: I craft scroll-stopping headlines that target pain points and desires.
• Winning Creative Workflows: My ads are designed for speed and scalability, helping you iterate faster than your competition.
• Performance Optimization: I don’t just set and forget. I test, tweak, and scale what works.
3️⃣ Proven Track Record
💬 “Mariano is a powerhouse for ad performance. His creative strategy approach brought our CAC down by 20% and doubled our ad revenue in 6 months!”
💬 “We’ve worked with other ad strategists, but Mariano’s results speak for themselves, sharp hooks, great storytelling, and a focus on metrics. We scaled past 720K in ad spend with his strategies.”
4️⃣ What I Offer
• Creative Direction: Guiding your brand’s storytelling and products for high engagement and Facebook Ads ROAS.
• Video Ads That Sell: From short-form UGC-style content to polished VSL brand storytelling.
• Creative Iteration: Rapid testing cycles that turn good ads into great ones.
• A Network of editors, designers and media buyer with high knowledge on e-commerce
• SOPs and workflows to plug and play (used in most of my clients).
Research phase and first brief done within 4 days.
🚨 Capacity for 1 more brand in February.
📈 If you want a quick thought of ads for your brand, drop me a message with your brand name
Creative Strategy
Creative Direction
Ad Creative
Creative Writing
Creative Brief
Script Analysis
Ecommerce Performance Optimization
Ecommerce Marketing Consultation
Performance Marketing
Performance Video
Marketing Consulting
Marketing Strategy
Ad Campaign
Emanuel M.
Buenos Aires, Argentina
$10/hr
5.0
12 jobs
I’m a paid media strategist with 9+ years of agency experience managing performance campaigns for B2B and B2C businesses across the US, Europe, and Latin America.
I have managed more than $2 million USD in advertising spend across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, and Amazon Ads. My experience covers ecommerce, SaaS, education, events, professional services, health and beauty, and lead-generation businesses.
Recent results from my portfolio include generating over $190,000 in ticket revenue from approximately $40,000 in ad spend, achieving a 6x ROAS for a TikTok Shop ecommerce campaign, and generating 650 qualified university leads at a $0.44 cost per le
🌟 I had the pleasure to work with:
Pandora | Coca Cola | LeToton Casa | Galeno Life Insurance | Jackie Smith | Avinea Wines | Prune | Openfarma | Tulip Cremation | Dental Implant Practices US | iConnections | Terminal
💰 +10M in revenue for eCommerce and Lead Gen clients eg. Pandora, Coca-Cola FEMSA, The Implant Engine, LeToton Casa, Jackie Smith, Prune, OpenFarma.
📈Managing over +250k USD monthly budget in Google, Meta and TikTok Ads.
👨💻 Delivering top tier results for brands and companies in the last 7 years.
🚀 Up to 7x ROAS for an eCommerce brand in less than 30 days.
🚀 +1k online monthly purchases with an average cost of $9 per sale for a Home Decor brand.
🚀 524% increase in HQ leads for a finance platform company based in the US in the first 90 days.
🚀 49% increase in online purchases YOY for a world brand jewelry in Mexico, Brazil and Argentina.
🗣️ English & Spanish
Skills:
↗️ Google Search
↗️ Google PMAX and Shop
↗️ Meta Ads: lead gen and ecommerce.
↗️ TikTok Ads: ecommerce, video traffic and awareness.
↗️ TikTok Shop: catalog, Shopify set up and Shop Ads.
↗️ Microsoft Search Ads
↗️ Google Analytics (GA4)
↗️ Google Merchant Center
↗️ Google Tag Manager
↗️ Google Trends
Together we can:
👨💻 Implement and optimize Google, Meta and TikTok Ads campaigns to drive significant growth for your business.
📈 Boost your return on ad spend (ROAS) with a proven system to increase your profitability.
🏆 Scale winning campaigns to maximize the impact of every dollar invested in advertising.
⏳ Save time and money to reinvest in your business or simply enjoy more free time.
Here is my offer:
✅ Discuss your business goals and needs.
✅ Audit your existing campaigns, providing a detailed report of my findings.
✅ Develop a Media Plan and forecast expected results.
✅ Build high-performing ad campaigns from scratch (or optimize your current ones).
✅ Provide weekly video updates highlighting your account's progress.
🏅Google Ads: I can deliver great results with Google Ads, consistently achieving 2.5x to 5x ROAS in less than 30 days. For top-performing campaigns, I can drive up to a staggering 11x ROAS in the same timeframe. I take a holistic approach, managing your account from start to finish with a keen eye on your business goals. Whether you have a $1,000 or $250,000 monthly budget, I've got you covered. To measure success and optimize performance, I leverage Google Tag Manager and Google Analytics for in-depth website and audience analysis.
🏅Meta Ads: With over six years of crafting successful campaigns on Facebook, I'm skilled at creating, launching, and optimizing ads for both e-commerce and lead generation. We'll experiment with different visuals, copy, and calls to action to discover the perfect formula for your business. To build a comprehensive marketing funnel, I'll create targeted audiences based on interests, behaviors, and past customer interactions through remarketing on Facebook and Instagram.
🏅Bing Ads: Discover a world of untapped potential with Bing Ads. As a Microsoft Advertising Partner with direct access to their support, I can help you harness the power of this often overlooked platform. Bing offers a unique opportunity to reach a highly engaged audience with less competition than other search engines. To get you started, I'm offering a $250 USD credit towards your first Bing Ads campaign. Let's capitalize on this blue ocean together and drive impressive results for your business.
I have a proven track record managing campaigns on Google, Facebook, TikTok, LinkedIn, Bing, Amazon, Reddit, and Twitter. My expertise spans e-commerce, lead generation, and brand awareness. I’m ready to help you explore new opportunities and achieve your marketing goals.
🏅 Certified Paid Media Buyer:
🏅 Google Ads Consultant Certified (Clickomi - Mexico)
🏅 Google Search Ads Certified
🏅 Google Shopping Ads Certified
🏅 Google Display Network Ads Certified
🏅 Google Analytics Certified
🏅 Growth Marketer Certified (Argentina)
🏅 LinkedIn Fundamentals Marketing Certified
🏅 Hubspot Inboud Marketing Certified
🏅 +120 happy clients with real results in the last 7 years.
👉 Want to chat about how we can work together? Contact me now!
Google Ads
Google Tag Manager
PPC Campaign Setup & Management
Amazon PPC
Facebook Ads Manager
LinkedIn Campaign Manager
Campaign Setup
Bing Ads
Google Analytics 4
Google Shopping
Google Ads Audit
Google Display Network
Google Ads Account Setup
Google Keyword Planner
Google Ads Account Management
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