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I'm a media buyer with 10+ years of hands-on experience running paid campaigns for DTC eCommerce brands across Google Ads, YouTube, Meta, and AppLovin/Axon. Running Google Ads for eCommerce isn't just about campaigns. It's about understanding how Search, Performance Max, Shopping, and Demand Gen work together inside an account, and making sure they're structured to scale profitably rather than compete with each other for the same traffic. I've spent years inside these accounts, managing up to $30K/day, and I know where budget leaks, where the real scaling opportunities are, and how to read the data to make the right call at the right time. Creative is the other side of the equation. My job isn't just to manage bids and budgets. It's to understand what's working creatively, why it's working, and use those insights to drive the next iteration and keep performance moving forward. What I work on: Google Ads: Search, Performance Max, Shopping, and Demand Gen, campaign architecture, bid strategy, and scaling YouTube Ads for DTC, creative testing, bid strategy, and scaling AppLovin/Axon campaign management for eCommerce brands Meta Ads management and optimization Creative analysis and actionable insights to drive continuous winner generation My background: Managed up to $30K/day in ad spend across Google and AppLovin Experience across shapewear, health supplements, and smartwatch verticals Comfortable working with brands already running on Meta that want to expand into Google, or with existing Google accounts they want to grow Bilingual English/Spanish, US and LATAM campaigns I work async and communicate via Slack or Telegram Best fit if you: ✓ Want someone who understands how to structure Google Ads accounts to scale without wasting budget ✓ Need sharp creative feedback alongside solid execution ✓ Want performance-focused execution, not strategy consulting ✓ Need a media buyer who works independently and flags issues proactively

If your campaigns are spending but not converting, I can help you fix what’s actually broken. I work with businesses that already run ads but need: - Lower CPA - Better conversion tracking (pixels, CAPI, GA4) - Scalable campaigns that don’t burn budget 💡 What I do: - Full campaign setup & restructuring - Ad testing (creative + copy) - Tracking fixes (Meta Pixel, CAPI, Google Tag) - Ongoing optimization focused on profit, not clicks 📊 Results: - Reduced CPA by 70% and increased conversions by 180% (e-mobility brand) - Scaled app installs 400% with Google Ads - Helped campaigns reach break-even faster in competitive markets I’ve managed over $3M in ad spend across industries like e-commerce, apps, and iGaming. 🎯 Good fit if: - You already run ads but results are inconsistent - You want to scale without wasting budget - You need someone who actually understands tracking + performance 📩 Send me a message and I’ll take a quick look at your campaigns. If you don't like my professional services I give your money back. No questions.

April Win: Client focus on seniors reached 600k adspend with 80% native ads Capacity for 1 more brand in May. Worked with Brands doing up to 5M monthly in ad spend 1️⃣ Why E-commerce founders need me as their Creative Strategist • With 4+ years of creative direction and hands-on experience in video production and editing, I bring a well-rounded skill set to direct team members who create the creatives. • E-Commerce Creative Strategist: Proven workflow and SOP that scales DTC brands, so far to a monthly ad spend of up to $4,8M. • End-to-end Creative: From niche and audience research, scripting, and editing to production and iterative testing, built to convert. 2️⃣ How I Drive Results as a Creative Strategist I focus on one thing: turning ads into profit centers by having a deep understanding of your customers. • Hooks That Convert: I craft scroll-stopping headlines that target pain points and desires. • Winning Creative Workflows: My ads are designed for speed and scalability, helping you iterate faster than your competition. • Performance Optimization: I don’t just set and forget. I test, tweak, and scale what works. 3️⃣ Proven Track Record 💬 “Mariano is a powerhouse for ad performance. His creative strategy approach brought our CAC down by 20% and doubled our ad revenue in 6 months!” 💬 “We’ve worked with other ad strategists, but Mariano’s results speak for themselves, sharp hooks, great storytelling, and a focus on metrics. We scaled past 720K in ad spend with his strategies.” 4️⃣ What I Offer • Creative Direction: Guiding your brand’s storytelling and products for high engagement and Facebook Ads ROAS. • Video Ads That Sell: From short-form UGC-style content to polished VSL brand storytelling. • Creative Iteration: Rapid testing cycles that turn good ads into great ones. • A Network of editors, designers and media buyer with high knowledge on e-commerce • SOPs and workflows to plug and play (used in most of my clients). Research phase and first brief done within 4 days. 🚨 Capacity for 1 more brand in February. 📈 If you want a quick thought of ads for your brand, drop me a message with your brand name

SEO Specialist focused on Shopify and WordPress — I help e-commerce brands and content sites grow organic traffic through technical audits, on-page optimization, and keyword strategy that actually moves rankings. Over 10 years working in SEO and digital marketing, I've helped clients in retail, tourism, lifestyle, and service industries improve their visibility on Google — from fixing crawl issues and site architecture to building keyword strategies that target the right audience at the right stage of the funnel. What I do: - Full SEO Audits (technical + on-page + content gaps) - Keyword Research & competitive analysis - On-Page Optimization (titles, meta, headings, internal linking, schema) - Shopify SEO — collections, product pages, speed, structured data - WordPress SEO — Yoast/RankMath setup, site structure, Core Web Vitals - Google Search Console & Analytics 4 — monitoring, reporting, action plans - Ecommerce platforms: experience with Magento 2 / Adobe Commerce setups and SEO configuration Who I work best with: E-commerce store owners, marketing managers, and agencies who need a reliable SEO partner — not just a report, but a clear action plan they can understand and implement. I'm fluent in English and native in Spanish, which means I can handle projects targeting both markets without losing nuance in keyword intent or copy. 100% Job Success · Top Rated Plus · $100K+ earned on Upwork. If you're not sure where to start, I also offer 30-minute strategy consultations — a fast way to identify your biggest SEO wins before committing to a larger project.

I work with DTC brands in the $1M–$20M revenue range that have proven their product and are ready to scale paid acquisition — but need more than a channel manager. They need someone who can own the full picture. I'm Gabriel, a growth marketer and former CMO with 17+ years of experience building and scaling paid media programs across Google Ads and Meta. I've sat on both sides of the table — as an in-house marketing executive and as an external performance partner — which means I understand how decisions get made at the business level, not just the campaign level. What I bring to a scaling DTC engagement: 📐 Paid media strategy across Google and Meta — channel prioritization, budget allocation, and growth sequencing built around your margin structure and LTV 🚀 User acquisition architecture — funnel design, offer testing, and audience strategy aligned to your actual customer economics 📊 KPI framework — defining the north star metric, building the reporting infrastructure around it, and creating feedback loops between spend and business outcomes 🔁 Cross-channel coordination — ensuring Google and Meta work together rather than cannibalizing each other's attribution I work through my performance consultancy, which brings additional analytical depth to every engagement — think industrial engineering meets growth marketing. Clients get senior strategic thinking with hands-on execution accountability. My Upwork record across paid media engagements: 100% Job Success Score. I work on a project basis, which means defined scope, clear deliverables, and no open-ended retainer ambiguity. If you're a DTC brand ready to scale and want a senior growth partner who has done this before — let's talk.

Media Buyer/PPC Specialist Meta, Google and Amazon Ads Lead Generation, Conversion Campaigns, Branding and Marketing Automation Bilingual: Spanish/English MBA