YouTube draws millions of visitors worldwide, making it the second most visited website on the Internet. A YouTube marketer can help you promote your channel and gain the visibility you need to take your exposure to the next level.
This guide will help you understand why YouTube marketing is a crucial aspect of your digital marketing strategy, why YouTube marketers are important, and how to hire the right professional for your needs.
What is a YouTube marketer?
A YouTube marketer is a digital marketing expert specializing in creating, optimizing, and promoting video content on YouTube. They help businesses, organizations, and content creators leverage YouTube’s massive audience to increase brand awareness, drive traffic, and boost conversions.
YouTube marketers develop comprehensive strategies to grow a channel’s subscriber base, increase watch time, and improve video performance in YouTube search results. They may use various tools and techniques to maximize a channel’s reach and impact, including keyword research, search engine optimization (SEO), and YouTube advertising.
Additionally, they often integrate YouTube into a broader video marketing and social media strategy.
Why is YouTube marketing important?
YouTube marketing is important for several reasons.
- Massive audience. YouTube is the second-largest search engine, and the second-most visited website globally.
- Video content popularity. Video is increasingly becoming the preferred content format for many internet users.
- Versatility. YouTube can be used for various purposes, from brand awareness to direct sales and customer education.
- SEO benefits. YouTube videos can improve your overall search engine rankings.
- Engagement. Video content tends to generate higher engagement rates compared to other content types.
How do you hire a YouTube marketer?
You can source YouTube marketing talent on Upwork by following these three steps.
- Write a project description. This will help you determine the scope of work and the skills and requirements you’re looking for in a YouTube marketer.
- Post it on Upwork. Once you’ve written a project description, post it to Upwork. Follow the prompts to help you input the information you collected to scope out your project.
- Shortlist and interview YouTube marketers. Once the proposals start coming in, create a shortlist of the professionals you want to interview.
Of these three steps, your project description is where you’ll determine your scope of work and the specific type of YouTube marketer you need to complete your project.
How do you write a YouTube marketer job post?
Your job post is your chance to describe your project scope, budget, and talent needs. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
Job post title
Create a simple title that describes what you’re looking for. The idea is to target the keywords your ideal candidate will likely type into a job search bar to find your project.
Sample YouTube marketer job post titles:
- YouTube marketing expert needed to grow our channel
- Seeking YouTube advertising specialist for e-commerce brand
- YouTube content strategist for tech startup
Project description
An effective YouTube marketer’s job post should include:
- Scope of work. Outline specific tasks (e.g., content creation, channel optimization, ad campaign management)
- Project length. Specify if it’s a one-time project or an ongoing collaboration
- Background. Mention your industry and any specific experience you’re looking for
- Budget. Indicate your budget range and preferred payment structure (hourly or fixed-price)
Job responsibilities
Typical responsibilities for a YouTube marketer include:
- Developing a comprehensive YouTube marketing strategy
- Creating and optimizing video content for maximum engagement
- Managing YouTube advertising campaigns, including YouTube ads and video ads
- Conducting keyword research and implementing YouTube SEO best practices
- Establishing partnerships with other content creators or brands for cross-promotion
- Collaborating with other teams to align YouTube content with overall marketing goals
- Creating and managing playlists to improve channel organization and viewer retention
- Developing multiplatform marketing campaigns that leverage YouTube’s strengths
- Implementing strategies to increase YouTube subscribers and viewer loyalty
- Managing pay-per-click (PPC) campaigns to drive traffic to YouTube content
Qualifications
Key qualifications to look for in a YouTube marketer:
- Proven experience in growing YouTube channels and increasing engagement
- Strong understanding of YouTube algorithms and best practices
- Proficiency in video editing and production tools
- Knowledge of YouTube advertising platforms and Google Ads
- Analytical skills to interpret YouTube Analytics and other metrics
- Excellent communication and storytelling abilities
What to know before hiring a YouTube marketer
Understanding the role in depth and the current market conditions can help you set realistic expectations for your YouTube marketing efforts.
What does a YouTube marketer do?
A YouTube marketer develops and executes strategies to grow a channel’s audience, increase engagement, and achieve specific marketing objectives. They combine creative content creation with technical optimization and data analysis to maximize a channel’s performance.
Hiring demand for YouTube marketers in 2024
According to the Bureau of Labor Statistics (BLS), the job outlook for advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032. This growth translates to about 34,000 new job openings each year over the decade.
While these figures represent the broader marketing field, the demand for specialized YouTube marketers will likely be stronger. As businesses increasingly recognize the importance of video content in their digital marketing strategies, professionals with expertise in YouTube marketing are becoming more valuable.
Common YouTube marketing projects
YouTube marketers engage in various projects to help businesses and content creators succeed. Some projects a YouTube marketer might undertake include:
- Channel strategy and optimization. This project involves auditing your existing YouTube channel, developing a content strategy, and optimizing your channel structure. It includes planning your content calendar, identifying key topics, and determining the best types of videos to produce for your audience. The marketer will also assess your overall channel performance and recommend optimizations for improved visibility and engagement.
- Video production and SEO. This project covers the entire process from conceptualization to final editing of high-quality videos. It also includes optimizing video descriptions, titles, and tags for better search visibility. Marketers may create eye-catching thumbnails and craft compelling, SEO-friendly video titles and descriptions that accurately represent your content and attract viewers and YouTube’s algorithm.
- YouTube advertising campaign management. This project involves creating and managing YouTube ads. Marketers set up targeted campaigns, optimize ad performance, and analyze results to maximize your return on investment.
- Audience growth and engagement strategies. This includes creating and optimizing playlists for improved viewer retention and implementing community engagement tactics like responding to comments and creating community posts.
- Monetization and cross-platform promotion. This project involves implementing and optimizing various monetization methods, including video ads, sponsorships, and merchandise sales. It also includes developing strategies to promote your YouTube content across other social media platforms like TikTok and Instagram.
- Analytics and performance optimization. Marketers continuously analyze your channel’s performance using YouTube Analytics. They track key metrics, identify trends, and make data-driven recommendations to improve your content strategy and channel performance.
Which industries are hiring YouTube marketers?
Various industries are actively seeking YouTube marketing expertise, including:
- E-commerce and retail
- Technology and software
- Entertainment and media
- Education and e-learning
- Beauty and fashion
- Travel and hospitality
- Health and fitness
- Gaming and esports
How much does it cost to hire a YouTube marketer?
The cost of hiring a YouTube marketer can vary based on experience and project complexity.
An experienced YouTube marketer may command higher fees but also work faster, have more specialized areas of expertise, and deliver higher-quality work. A beginner contractor building a client base may price their YouTube marketing services more competitively.
Typical rates on Upwork average $15 to $43 per hour.
FAQ for YouTube marketers
We answer some frequently asked questions about YouTube marketers.
What’s the difference between YouTube marketing and other social media marketing?
While YouTube marketing shares some similarities with other social media platforms, it requires specialized skills in video production, YouTube SEO, and long-form content strategy.
YouTube’s algorithm and user behavior are unique, necessitating a tailored approach. As a video platform, YouTube offers distinct opportunities for content marketing and audience engagement that differ from text- or image-based platforms.
How long does it take to see results from YouTube marketing?
Results can vary depending on content quality, consistency, and niche competitiveness. Generally, it takes three to six months of consistent effort to see significant growth in subscribers and engagement.
Building a successful YouTube channel often requires a long-term commitment to creating valuable content and optimizing for the YouTube platform.
Can YouTube marketing work for B2B companies?
YouTube can be an excellent platform for business-to-business (B2B) companies to showcase their expertise, provide educational content, and build trust with potential clients.
Many B2B companies use YouTube for product demos, thought leadership content, and customer testimonials. B2B marketers can leverage various types of videos, such as explainer videos, case studies, and industry analysis, to engage their target audience on the YouTube platform.
Hire a YouTube marketer on Upwork
Ready to take your YouTube presence to the next level? Hire a skilled YouTube marketer on Upwork today.
Post a job or browse through our pool of talented professionals to find the right match for your YouTube marketing needs.