⭐⭐⭐⭐⭐ "Working with Maria has been an absolute pleasure. She’s quick, reliable, and always goes the extra mile to make sure every piece is thoughtful and high-quality." - Global Product Manager @Bitdefender
Over the past five years, I've been building brand and content systems for some of the most recognised B2B brands worldwide (many of which have a strong B2C component). My work spans brand strategy, SEO, social media (LinkedIn-first), website copy, campaigns, newsletters, PR & Media, content marketing, and beyond.
Some of my recent clients include Zitec, a 38M EUR tech company, cybersecurity leaders such as Bitdefender, B2B SaaS providers such as Planable, RealVNC, SocialBee, and many more.
I come in, learn the business, identify where the positioning needs work, and deliver output that the team uses long after the engagement ends.
Clients bring me in when they have too many ideas and no clear direction, or when the content is strategically invisible. From there, I own the work end-to-end without hand-holding.
I work from ambiguous briefs and write in a way that earns trust with senior buyers.
"Working with Maria has been an absolute pleasure. She's quick, reliable, and always goes the extra mile to make sure every piece is thoughtful and high-quality." - Bitdefender
Here is what that looks like in practice:
➡️ I have led omnichannel brand and content strategy for Zitec, a European digital transformation company, owning everything from tone of voice and messaging architecture to LinkedIn, SEO, campaigns, and a viral campaign that reached 145,000 people with zero paid budget and won Bronze at the national CSR Awards 2026.
➡️ I have written over 500+ SEO pieces, from BOFU to evergreen content for Bitdefender and RealVNC, to guides for social media marketers at Planable and SocialBee. They rank in their competitive verticals and are referenced by LLMs.
➡️ For long-form content, I've coordinated and created gated resources, including market reports for fintechs, guides for B2B leaders on topics like accessibility, trends in retail, banking, and more.
➡️ For SEO strategy, I've delivered multiple SEO content strategies that boosted their website traffic. I also took on multiple projects that needed a brand play defined, in real estate clients, BFSI, technology, digital marketing, and more.
My work covers positioning, funnel mapping, and editorial planning.
The work I do best sits at the intersection of strategy and execution. I can define where a brand should play and then create the content that gets it there.
I will help your business with:
👉 Brand and content strategy
👉 Messaging architecture and positioning
👉 SEO content strategy and implementation
👉 Marketing campaign ideation and execution
👉 Website, long-form, short-form content of all kinds
👉 Social media and a LinkedIn-first strategy and ghostwriting
👉 Editorial work such as newsletters, thought leadership, and gated content
My tool stack includes SurferSEO, Semrush, Ahrefs, HubSpot, WordPress, Canva, and more.
Certified SurferSEO Expert, Inbound Marketing Specialist by Hubspot, while also holding a Digital Marketing and Media Foundations Certification by Google and IAB.
If the brief is ambitious and the bar is high, let's talk. 😃
Content Marketing
Content Writing
Content Strategy
LinkedIn Marketing
Brand Strategy
SEO Content
SEO Strategy
B2B Marketing
Social Media Strategy
Ghostwriting
Content Management
Inbound Marketing
Brand Positioning
Brand Management
Personal Branding
Omnichannel Marketing
Web Content Strategy
Communication Strategy
Content Marketing Strategy
Social Media Content Creation
Jon F.
Buenos Aires, Argentina
$30/hr
5.0
348 jobs
I've been writing full-time for 15+ years and I've completed over $300,000 worth of projects on Upwork, so you know you're in safe hands when you work with me.
I develop long-term partnerships with my clients over many months and years. Here's what the CEO of a marketing agency had to say about me:
"He's one of the greatest copywriters I've ever worked with. We've had a project going on for 6 years now which is crazy to think about!!!"
If you need help with any aspect of copywriting – from newsletters to web copy to landing pages – I'd love to hear from you.
What about AI?
I've been writing since long before AI showed up, so I'm always happy to write 100% human-only content.
However, many clients now ask me to use AI to speed up the content creation process, and I use it as and when needed – I have a pro subscription to Claude for this purpose.
Tasks could include:
- Writing and editing AI-assisted content
- Reshaping and improving AI drafts for clarity, structure and flow
- Fact-checking and tone refinement
- SEO support (keywords, internal linking, meta descriptions)
Whatever you need, if you want to work with a professional who takes his work and reputation seriously, let's talk.
Content Writing
Blog Content
Social Media Content
Copywriting
Newsletter Writing
Article Writing
Email Marketing
Product Description
Writing
Sales Writing
Email Copywriting
SEO Writing
Press Release
Social Media Content Creation
Joseph M.
Lagos, Nigeria
$9/hr
5.0
22 jobs
- Drove 3M+ organic Google visits for a Shopify brand in one year, saving $175.2K/month in ad spend.
- Helped an enterprise client 3X organic traffic in 11 months.
- Doubled an e-commerce store’s organic traffic and grew monthly organic revenue from £1K to £5K+ in 2 months.
- Helped a SaaS brand earn transactional citations from AI search and LLMs in 3 months.
Imagine having an SEO writer who turns words into cash by skyrocketing your organic traffic, raising your brand visibility, and boosting your conversions.
WHO AM I?
I’m a professional writer with 10+ years of experience in SEO content writing, copywriting, and blog writing.
I’ve thrived in the SEO industry from the era of keyword-focused text to the stage when content quality and E-E-A-T became the core metrics for ranking.
Before I became active on Upwork, I worked with small local businesses, e-commerce brands, digital marketing agencies, and global startups, including TextMagic, Optinmonster, BlueStacks, NordVPN, Niche Website Management (NWM), TrackMage, and Bokksu. I’m happy to share proof of my work experience if needed.
I also have a verified HubSpot Content Marketing Certification.
80% of my clients return for ongoing work, and you can see that fact clearly reflected on my Upwork profile.
MY SERVICES:
- SEO Content Writing: I help websites rank their blog posts and pages using a combination of clear meta descriptions, strategically placed keywords, internal & external linking, human-written quality content, thought leadership content, and on-page search engine optimization.
- SEO Copywriting: I turn words into revenue by crafting website copy that generates traffic and drives visitors to take action. Think persuasive product descriptions, blog CTAs, brand storytelling, product landing pages, and local business service pages.
- Creative SEO Writing: When you need to stand out in a sea of AI-generated content, I help clients find the sweet spot between pleasing both search engines and human readers, ultimately driving more traffic and conversions to your website.
MY TOOLS:
- Surfer SEO
- SEMrush
- Ahrefs
- Google Keyword Planner
- Google Search Console
- WordPress
- Google Docs
- Google Sheet
- MS Excel
- ClickUp
- Asana
- Trello
- Shopify
- Google Analytics
MY NICHE EXPERIENCES (find yours below!) :
- e-commerce
- SaaS
- iGaming
- Gambling
- Casino
- Betting
- Gaming
- Shipping
- Business
- Construction
- Food
- Sports
- E-learning
- Tech
- Travel
- Tourism
- Marketing
- Automation
- Lifestyle
WHY WORK WITH ME?
- SAVE BIG ON AD SPEND: you will rank higher on search engines and increase organic traffic.
- GENERATE MORE REVENUE: you will attract better qualified leads and convert more of those leads into paying customers.
- GET FOUND BY YOUR TARGET AUDIENCE FASTER: you will create more visible thought leadership content in your brand voice.
- ENSURE LASTING SUCCESS: you will enjoy stable income and visibility using a data-driven approach derived from years of testing
- NO MISSED DEADLINES: you get a pro who can start immediately and is capable of producing results under strict deadlines.
- NO UNNECESSARY EDITS: you will receive articles that are written in native-level English (US or UK) and have been fully proofread and edited.
If your content isn’t ranking or converting, and you’re tired of losing money to inconsistent output, send me a message now. I’ll show you exactly how I can create SEO content that gets the results you desire.
Content Marketing
Content Writing
Search Engine Optimization
SEO Keyword Research
Content SEO
On-Page SEO
Blog Writing
Surfer SEO
Website Content
SEO Writing
SEO Content
Creative Writing
Writing
Copywriting
Article Writing
Blog Content
Website Copywriting
On-Page SEO Report
Guest Post
Tanja R.
Vrsac, Serbia
$50/hr
4.6
51 jobs
Your Social Media Manager & Content Creator (1 project left for August 2026)
🥇 Top Rated Plus on Upwork | Pre-Screened Top 3% Talent
Think strategy + execution. I don’t just post content, I build systems that turn your expertise into visibility, authority, and measurable results.
My Philosophy: Authority Wins 👤
You don’t need to be a content creator, you need to look like the leader you are.
I take your voice and expertise and turn it into strategic, scroll-stopping content that drives real business outcomes.
Why 30+ business leaders work with me:
- 80K+ deal closed through LinkedIn.
- 6M accounts reached through organic content in a year on LinkedIn.
- 270 new followers per month on average on LinkedIn.
- 5.2M accounts reached in 1 month on Instagram.
- 200K+ followers gained in 3 months on Instagram.
- Full content system: you spend 30 minutes/week → I handle the rest.
Credibility
✔️ Top Rated on Upwork.
✔️ Top-Tier Communication throughout the process.
✔️ End-to-end systems for CEOs, founders, and executives.
✔️ Managed LinkedIn profiles for industry leaders generating millions.
✔️ Proven results across B2B, SaaS, finance, coaching, and consulting.
💬 Client Feedback:
(Recent Review from Jordan C.)
"Tanja is a rockstar! Super professional, communicative, and easy to work with. I was going through a transition in my business which she successfully helped me navigate. I wish I had more work to give her as she is that good!!"
(Recent Review from Natalie L.)
"Tanja excelled in executing this project, showcasing organization, dependability, and creativity. I highly recommend her."
📩 Ready to finally look like the leader you are? Message me and let’s build your content system.
📅 Availability: 1 Project left for August 2026
Social Media Management | Social Media Content Creation | Personal Brand Strategy | LinkedIn Growth | Thought Leadership | Executive Branding | Content Marketing for CEOs | Social Media for Entrepreneurs | High-Level Content Strategy | B2B Social Media | Authority Building
Content Marketing
Social Media Management
Social Media Content Creation
Social Media Content
Social Media Strategy
Social Media Marketing
Social Media Audit
Personal Branding
Thought Leadership Content
Content Strategy
Social Media Marketing Plan
LinkedIn Profile Optimization
LinkedIn Marketing
Content Marketing Strategy
B2B Marketing
Lara A.
Alagoinhas, Brazil
$65/hr
5.0
17 jobs
Brands hire me when they need someone who can read scripts, show up on camera, record professional VSLs, and act like the ideal persona so your audience relates.
•Professional script reading with clear, engaging delivery
•Studio-recorded videos with professional equipment - Also have a phone if you need less polished videos.
•Authentic testimonial, spokesperson, VSL videos that builds trust
•Natural delivery that makes your message feel credible and relatable
I have a PR degree, and currently pursuing a MBA in Neuroscience and Consumer Behavior.
If you're ready to stop blending in and start building a brand people remember, let's talk!
Public Relations
Communication Strategy
Marketing Strategy
Content Creation
Spokesperson Video
UGC
Branding & Marketing
Public Relations Consultation
Public Relations Strategy
Digital Marketing Strategy
Digital Marketing
Brand Identity
Portuguese
Customer Service
Social Media Content Creation
Ruth T.
Lagos, Nigeria
$8/hr
5.0
7 jobs
🚀 Get a FREE Social Media Consultation & Account Review with Your First Order
Your business needs more than random posting or basic admin support. You need a clear Social Media Strategy, consistent Social Media Management, engaging Social Media Content, and organized business support that helps your brand grow online.
I help founders, entrepreneurs, coaches, personal brands, and growing businesses build a stronger online presence through strategic Social Media Management, Social Media Marketing, Content Creation, Community Management, and Virtual Assistant support.
Many businesses struggle with inconsistent Social Media Content, low Social Media Engagement, disorganized workflows, delayed communication, and content that fails to connect with the right audience. Posting without a proper Social Media Strategy often leads to poor visibility, low engagement, and slow business growth.
That’s where I come in.
I combine Social Media Marketing Strategy, Social Media Content Creation, administrative organization, and business support systems to help brands stay visible, consistent, organized, and growth-focused across Instagram, Facebook, TikTok, LinkedIn, Pinterest, and YouTube.
## WHAT I HELP WITH
### 📱 Social Media Management & Social Media Marketing
✔️ Social Media Management across Instagram, Facebook, TikTok, LinkedIn, Pinterest, and YouTube
✔️ Social Media Content Creation using Canva and CapCut
✔️ Social Media Marketing Strategy and Content Planning
✔️ Content Calendars and Social Media Scheduling
✔️ Instagram Reels, TikTok, and YouTube Shorts support
✔️ Caption Writing and Content Strategy
✔️ Community Management and Social Media Engagement
✔️ Brand Voice Development and Content Consistency
✔️ Social Media Analytics, Reporting, and Performance Tracking
✔️ Audience Growth and Organic Social Media Growth Strategy
## 🗂 Virtual Assistant & Administrative Support
✔️ Email Management and Client Communication
✔️ Calendar Management and Appointment Scheduling
✔️ Research, Data Entry, and Document Organization
✔️ Administrative Support and Workflow Coordination
✔️ Google Workspace Management (Docs, Sheets, Drive, Calendar)
✔️ Project Management Support using Notion, Trello, ClickUp, and Asana
✔️ File Organization and Task Coordination
## 🎨 Creative Content & Brand Support
✔️ Canva Graphics and Branded Social Media Design
✔️ Portfolio and Content Organization
✔️ Image Resizing, Editing, and Uploading
✔️ Presentation Design and Brand Documents
✔️ Structured Systems that Improve Productivity and Content Consistency
## HOW I WORK
I don’t just manage Social Media Accounts or complete admin tasks. I help businesses build structured systems that improve visibility, consistency, audience engagement, and day-to-day organization.
My approach focuses on:
• Strategic Social Media Management
• Consistent Social Media Content Creation
• Clear communication and reliable support
• Organized workflows and productivity systems
• Strong attention to detail
• Long-term Social Media Growth and Brand Visibility
Whether you need a Social Media Manager, Social Media Marketing Specialist, Content Creator, Community Manager, or Virtual Assistant, I help simplify your workflow while keeping your business active and professional online.
## TOOLS & PLATFORMS
Canva | CapCut | Meta Business Suite | Hootsuite | Buffer | Google Workspace | Notion | Trello | ClickUp | Slack | Zoom | ChatGPT
Platforms:
Instagram | Facebook | TikTok | LinkedIn | Pinterest | YouTube
## WHY CLIENTS WORK WITH ME
✔️ Strong Social Media Management and Virtual Assistant support
✔️ Reliable communication and organized workflow systems
✔️ Consistent Social Media Content and Brand Visibility
✔️ Professional, proactive, and detail-oriented work style
✔️ Growth-focused Social Media Marketing approach
✔️ Ability to manage both Social Media and Administrative tasks efficiently
If you’re looking for a Social Media Manager and Virtual Assistant who can help you improve your Social Media Presence, stay organized, grow your audience, and maintain consistent Social Media Marketing across platforms, send me a message and let’s discuss how I can support your business growth.
SKILLS: Canva Designer · Social Media Manager · Social Media Marketing · Content Creation · Instagram Growth · Canva Templates · Brand Identity Design · Social Media Strategy · Content Planning · Graphic Designer · Social Media Content · Canva Social Media Kit · Instagram Post Design · TikTok Content · Facebook Management · LinkedIn Management · Community Management · Content Scheduling · Canva Expert · Social Media VA · Visual Brand Design
#SocialMediaInfluencerMarketing #SocialMediaUGCContent #SocialMediaCopywriting #SocialMediaCaptionWriting #SocialMediaOptimization #SocialMediaScheduling #SocialMediaCalendar #SocialMediaAutomation #SocialMediaLeadGeneration #SocialMediaROI #SocialMediaTracking #SocialMediaIntegration #SocialMediaListening #SocialMediaBrandIdentity
Canva
Social Media Design
Social Media Marketing
Social Media Carousel
Social Media Content
Social Media Content Creation
Social Media Management
Social Media Advertising
Social Media Marketing Automation
Social Media Account Setup
Social Media Audit
Social Media Cover
Social Media Account Integration
Social Media Evaluation
Social Media Chatbot
Content Management
Content Creation
Content Development
Content Audit
Social Media Audience Research
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How to Hire Top Content Marketers
How to hire content marketers
In the world of digital marketing, content is king. It takes a solid content strategy to remain competitive in search rankings and maximize user engagement.
So how do you hire content marketers? What follows are some tips for finding top content marketers on Upwork.
How to shortlist content marketing professionals
As you’re browsing available content marketing consultants, it can be helpful to develop a shortlist of the contractors you may want to interview. You can screen profiles on criteria such as:
Industry fit. You want a content marketer who understands your industry so they can help you figure out how best to reach your target market.
Project experience. Screen candidate profiles for specific skills and experience (e.g., creating high-quality infographics with Adobe Illustrator).
Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular content marketer.
How to write an effective content marketing job post
With a clear picture of your ideal content marketer in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
An effective content marketing job post should include:
Scope of work: From social media posts to press releases, list all the deliverables you’ll need.
Project length: Your job post should indicate whether this is a smaller or larger project.
Background: If you prefer experience with certain industries, software, or marketing channels, mention this here.
Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Content marketing involves developing a marketing strategy around the sharing of articles, videos, social media posts, and other content. The goal is to create valuable content that is relevant to the products and services a business provides, building brand authority, organic search, and customer engagement.
Here’s a quick overview of the skills you should look for in content marketing consultants:
Content marketing
Desired writing skill (e.g., SEO writing, copywriting, business writing)
Social media management
Inbound marketing
Content-specific skills (e.g., video production for creating explainer videos)
Content marketing involves developing a marketing strategy around the sharing of articles, videos, social media posts, and other content. The goal is to create valuable content that is relevant to the products and services a business provides, building brand authority, organic search, and customer engagement.
Here’s a quick overview of the skills you should look for in content marketing consultants:
Content marketing
Desired writing skill (e.g., SEO writing, copywriting, business writing)
Social media management
Inbound marketing
Content-specific skills (e.g., video production for creating explainer videos)
Why hire content marketers?
The trick to finding top content marketers is to identify your needs. Do you need a content marketer to create a content calendar for your business blog? Do you also require niche skills such as generating content ideas for a podcast production? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
The trick to finding top content marketers is to identify your needs. Do you need a content marketer to create a content calendar for your business blog? Do you also require niche skills such as generating content ideas for a podcast production? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life.
How much does it cost to hire a content marketer?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
An experienced content marketer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
A contractor who is still in the process of building a client base may price their content marketing services more competitively.
Which one is right for you will depend on the specifics of your project.
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
An experienced content marketer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
A contractor who is still in the process of building a client base may price their content marketing services more competitively.
Which one is right for you will depend on the specifics of your project.