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I am a professional digital marketer and website development project lead having worked on hundreds of websites generating meaningful ROI in a variety of industries. My diverse skill set allows me to manage anything related to website development (specialise in Wordpress & Shopify) and digital marketing projects. My expertise spans multiple industry sectors including finance, real estate, fashion, entertainment, beauty, sports, IT & technology, travel and food to name a few. WEBSITE DEVELOPMENT I have over 15 years managing IT and website development teams across multiple projects, however, recently have specialised in Wordpress and Shopify websites including Woocommerce, blogging, publishers, customer website builds, marketplaces, and ecommerce platforms. I have experience in a plethora of plug-ins that can maximise the growth potential for companies. My expertise includes the following: - Responsive Design - WooCommerce - Building a new website from scratch. - Custom wordpress theme development. - Custom wordpress plugin development. - Membership Website Development - Database Management - Website Migration - PHP/ HTML DIGITAL MARKETING: A chartered marketer with 18 years’ experience delivering data-driven marketing strategies incorporating innovation, automation, and operational management. With a strong commercial-led focus, I am looking for opportunities that utilises my skills. I have 18 years experience in marketing and communications and have worked with over 100 businesses spanning multinationals, start-ups, not for profits, and local businesses. I possess experience across the full spectrum of marketing, ranging from B2C, B2B, client-side, and agency side, which has undoubtedly brought a wealth of knowledge, expertise, and results to a wide range of businesses. Charles Darwin once said "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. "In today’s competitive digital marketplace, this is so true. GENERAL PROFILE: Whether it's search engine algorithms, A/B testing marketing creatives, website development, social media engagement, user metrics, WordPress, or customer experience, the best companies continue to learn and thrive on innovation, flexibility, and data to succeed. Throughout my career, I have always brought strategy and hands-on experience to the party; this is the only way I believe you can get the holistic perspective to digital marketing and website development. So, how can I help you? Good question, over the last 15 years I have worked on diverse projects consisting of SEO, Wordpress, PPC, SMM, affiliate marketing, content marketing, Google analytics, local search marketing, lead generation, inbound marketing, website development (Wordpress), social media, CRM systems (MailChimp, Hubspot, Infusionsoft) and conversions. Whatever your digital marketing and website development needs, I can help. From a client-side, I was Head of Marketing for a company called VideoJug back in 2006. I successfully drove marketing and website development results for this start-up to in excess of 14 million monthly unique users and over 300,000 daily search visits. At its peak, Videojug was in the top 1,000 websites in the world. After Videojug, I started an agency called Bough Digital. Bough Digital is a professional full-service digital marketing company based in the UK, which aims to deliver a first-class, full-scale service to a variety of clients. With this, I have worked with some of the largest names in the UK and across the globe, including eBay, Antler, Reader's Digest, NHS, NASUWT, VMWare, and Alamy, to name a few. During this work, I have worked across multiple verticals and a multitude of digital marketing tactics. MY KNOWLEDGE AND SKILL SET  Digital Marketing Strategy  Wordpress Development  Shopify Development  Data-Driven Insights & Actions  Search Engine Optimisation  Content Optimisation & Strategy  UX & UI  Google AdWords  CRM (Infusionsoft)  Competitor & Industry Analysis  Pricing Strategies  Customer Profiling  Campaign Management  Budgeting & Reporting  Social Media  Inbound Marketing  Omni-channel Communication  Analytics & Reporting  Data Visualisation  Lead Nurturing  Marketing Automation PROFESSIONAL DEVELOPMENT & EDUCATION Professional Postgraduate Diploma in Marketing Msc in Business Management Ba (hons) in Leisure & Sport Management INTERESTS  Tennis  Squash  Soccer  Golf  Sports  Digital Photography (beginner)  Forex Market

I am a B2B SaaS and Enterprise Tech writer specializing in deep-tech verticals, including FinTech, HealthTech, Cybersecurity, EdTech, and Sustainability. "She did an incredible job! Her content and SEO search was par excellence. She communicated time to time to provide us with an excellent article. It was fun working with her. I highly recommend her." "Jayasty is very easy to work with and has a good combination of skills that is difficult to come by. Her work has a positive and demonstrable impact our project, which is quite an accomplishment given the limited engagement." "AJ over-delivered on all fronts. I was very happy with the result of her work and highly recommend her!" *********** Hi, I deliver content that converts because it connects on a human level while still maintaining AEO/SEO best practices. Let me help your brand sound like the humans behind it. Here's the strange reality: AI detectors now flag perfectly human writing simply because most writers unconsciously mimic AI patterns - too polished, too structured, too perfect. I break that mold. I craft content with natural human quirks and conversational flow that both readers and algorithms recognize as authentically human. Your audience deserves writing that feels like a real conversation - not a sterile corporate document or an AI-generated script. Here's what sets my writing apart: ✅ Custom-tailored to your brand guidelines and tone of voice
 ✅ Structured to keep readers hooked from start to finish
 ✅ High-quality content that rarely needs revisions ✅ Hits a Hemingway score of 6-8 for that perfect balance of clarity and engagement
 ✅ Fully SEO optimized using keyword research and optimization tools like Neuronwriter
 → My Core Specializations Include: • Website & AEO/SEO Content: AEO/SEO-Optimized Website Copy, Landing Pages, Service Pages, Homepage Content, Blog Articles, and Content Optimization • Content Marketing & Thought Leadership: Thought Leadership Articles, Industry Insights, Executive Ghostwriting, Opinion Pieces, and Expert-Led Content • B2B Marketing Content: Case Studies, Whitepapers, Industry Reports, Email Campaigns, Newsletters, Lead Magnets, and Sales Enablement Content • Social Media & Personal Branding: LinkedIn Posts, Social Media Content, Video Scripts, Personal Branding Content, and Podcast-Driven Content Marketing → Industries I Write For: • SaaS • Information Technology (IT) • Artificial Intelligence (AI) • Healthcare & HealthTech • Finance & FinTech • Cybersecurity • EdTech • Real Estate • Blockchain & Web3 • GDPR & Data Privacy Over the past 6 years, I have created millions of words of content for 30+ brands across 9 countries, helping businesses improve their online visibility, thought leadership, lead generation, and brand positioning. While I have extensive experience across the industries listed above, I am comfortable researching and writing for any niche, translating complex topics into clear, engaging, and conversion-focused content. Whether you're a B2B brand or white label agency, I'm here to collaborate with you. Kindly get in touch to discuss our collaboration and how my skills can prove valuable to you. Regards, Jayasty

Feel free to take a look at my portfolio, where I showcase my diverse experience and accomplishments in the marketing field. I've worked in a variety of fields from education to hospitality and graduated with a Master of Marketing Communications from the University of Melbourne. Currently, I am working as a SEO content writer for an edutech firm. I've been crafting / writing content before the rise of AI, and am competent in creating engaging content that resonates with the target audience. That being said, I'm also happy to work with AI tools and have utilised both ChatGPT and Claude to aid me in my writing. All of my content pieces are, however, edited to ensure that they align with SEO principles and incorporate a human touch. Tools I’m familiar with: 1) Proficient in social media platforms (Facebook, Instagram, LinkedIn, Twitter) and scheduling tools (Sked, Hootsuite). 2) Familiar with SEO platforms such as SurferSEO, Ahrefs and Google Analytics. 3) Skilled in Canva for creative design, along with familiarity in Adobe Suite. 4) Expertise in developing comprehensive marketing strategies, including SWOT analysis, competitor analysis, and target audience segmentation. 5) Well-versed in SEO and EDM platforms (Mailchimp, Campaign Monitor, Hubspot). A flair for content writing that is both informative and engaging. What to Expect: Open to a trial article to demonstrate my capabilities. Commitment to open, swift communication. Consistent delivery of high-quality work. A focus on building lasting partnerships. Creation of original content, precisely tailored to your requirements. Efficient turnaround times for all projects. Marketing Strategy Qualifications: Master's degree in Marketing Communications. Wide-ranging experience across sectors, with a strong track record on Upwork. A comprehensive portfolio featuring both personal and client projects. Social Media + Content Marketing Credentials: Experience in managing social media channels across various brand voices. Skilled in proofing, editing, and maintaining a consistent brand tone. Expertise in curating content and managing social media calendars. Familiarity with a range of social media tools, from Loomly to Planoly and Facebook Business Manager. About Me: Born in Singapore, I've spent nearly six years in the US and now call Melbourne, Australia, my home. Holder of a Bachelor's Degree from Boston University and a Master's in Marketing Communications from the University of Melbourne. Fluent in British, American, and Australian English, enabling me to connect with a diverse clientele. Committed to openness and honesty, always ready to provide samples and clear delivery timelines. I am eager to bring my marketing expertise to your project and look forward to the opportunity to collaborate!

You’re here because you need a writer who can take a complex, technical subject and turn it into content people want to read. Someone who understands SEO but doesn’t let it flatten the voice. Someone who can match tone, cut the fluff, and deliver clarity that moves readers — and rankings. That’s what I do. I specialise in writing high-authority B2B SEO content for industries where accuracy, structure, and strategy matter: • SaaS & B2B tech • Payroll, HR, and workforce platforms • Finance, compliance, and risk • Travel, lifestyle, real estate and health What I bring to your team: • Clean, human-sounding writing that speaks to readers • Deep research + the ability to extract clarity from technical topics • SEO structure that improves ranking without sacrificing voice • Strong decision-making — I help improve briefs, not just follow them • Content that reflects your brand’s intelligence and authority • A collaborative mindset SEO tools I’m fluent in: Surfer SEO, AI (DeepSeek, ChatGPT, Claude, CopyAI) — used intelligently, not obsessively. Where I stand out: I don’t do AI drivel. I don’t do keyword stuffing. I do produce thoughtful, strategic content for brands that value quality over volume. If you’re looking for a long-term writer who thinks critically, communicates clearly, and can handle complex material with zero hand-holding, let’s chat! High-quality work and long-term partnerships are my thing.

Hey, I’m a growth marketer who helps companies grow faster and smarter. Founders come to me when they’re just starting out and need their first users. Others already have traction but feel stuck on a plateau. Either way, I help you build the systems that get results. I focus on the Core Four: Paid Ads – finding and testing campaigns that actually make money Warm Outreach – turning your fans, leads, and email list into real buyers Cold Outreach – building smart outbound systems that start conversations Organic Content – making content that attracts people to your brand every week I like keeping things simple. My job is to find the bottleneck in your growth, fix it, test fast, and keep what works. What I Can Help You With Building clear launch or growth plans (30/60/90 day style) Running ad campaigns on Meta, Google, TikTok, and more Writing copy for landing pages, ads, and emails that make people click Setting up smart outreach systems (manual or automated) Creating a content engine that brings in leads without burning you out Tracking what matters through GA4, Tag Manager, or dashboards Helping you turn more leads into loyal customers Why Clients Hire Me I’ve helped founders grow from 0 to 1 and past plateaus I can switch between strategy and hands-on execution I test, learn, and improve fast I talk like a real person and focus on real results If you’re ready to grow and want a partner who treats your business like their own, let’s chat.

"Margaret is my go-to person when I need any professional writing work. She's passionate about communication and very quickly digs into any tasks." "Loved working with Margaret. From the very first interview, I could tell she had the expertise I needed. She was able to take a very complex business offering and word it in a way my audience could understand. She provided great insights on how to accomplish what I set out to do. I highly recommend her!" "An absolute professional on Upwork. I'd recommend Margaret to anyone. Easy, friendly and great to work with." "I think you do a great job. I like the style of content and it is gripping." "Content looks great, and very relevant to my clients." "Margaret came in to help me when I was in a pinch for a demanding customer. She immediately jumped in, and did so graciously as well as with great quality. She saved my butt! I know she can do that for you, too." They're testimonials from my clients. So, what can I do for you? I'm an award-winning writer who connects businesses and publications with their customers and readers. It's about building engagement and experiences through great content - articles, blogs, emails, sales funnels, case studies, scripts and media releases. * You'll be working with an award-winning former staff journalist for Australia's top newspapers (The Age, Australian Financial Review, and News Corp titles). Plus, I've worked for many clients including corporates and government agencies across Australia and internationally. * You can give me a brief or I can suggest ideas you might like to consider for content, too (I have postgrad quals in communication management and have managed strategic and media communications for organizations and businesses in Australia). If you need, I can research in depth to produce content for diverse audiences and media organizations. And, yes, I have SEO on my radar, too. * For 40 years, I've worked professionally as a journalist and content marketing writer with solid contacts across Australia and abroad. I've nudged past 3,300 LinkedIn contacts, by the way. Specializations include: * education/vocational training - K-12 education/practice/research, critical skills shortage, behavior management, STEM-related subjects * small business, particularly writing about startups and entrepreneurs - profiles, issues-based stories, and advice/'how to' pieces * technology - edtech, business technology (note, I am not a technical writer, but write about technology in the business realm). * My stories and content have been published in more than 100 publications in Australia, Europe, the USA, South East Asia, and Korea from specialist, business-to-business, metropolitan, regional, suburban and national mastheads and websites * Award-winning annual report writer - local government * Web content writing for a writing agencies, nonprofits, education sector, private business (including AMEX) and more. * Scriptwriter - great at capturing your 'authentic voice' in my scripts/dot points Please note, I am too busy these days to do voice overs any more.