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Ernie here. Based in Perth, running an AI native paid media studio. Frank, the AI surveillance layer I built, watches every account 24 hours a day. The team executes. I run strategy. The cycle is faster, tighter, and catches things weekly cycles miss. I do not do SEO, social media management, content marketing, or 30 minute discovery calls. I do run Google Ads, Meta, LinkedIn, Reddit, server-side tracking, GA4, GTM, Looker Studio, landing pages, and CRO. All under one operator. 🏅 Top 1% Expert-Vetted Google Ads & PPC Strategist Globally 🏅 Ranked 1st in Australia for Job Completions, Earnings, and Expert-Vetted Status 🏅 15 years building paid media systems, 800+ Upwork jobs completed 🏅 Studio at keywordadv com - case studies, methodology, and field notes from running real accounts 𝐇𝐎𝐖 𝐈𝐓 𝐖𝐎𝐑𝐊𝐒 I work on a percentage of ad spend retainer model. The percentage scales down as the account grows. The smaller the budget, the higher the percentage, because smaller accounts still need the same brain behind them. The bigger the budget, the lower the percentage, because the system scales without scaling our cost to you. Frank, the AI surveillance layer, the team, the strategy, the landing pages, the tracking, the creative, the reporting. All of it scales with you. You do not buy a tier. You buy the studio. One off audits, account rebuilds, and tracking implementations are scoped fixed price, outside the retainer model. Send a message with your current monthly ad spend and I will share the exact percentage that fits your account. 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒 🛠️ Google Ads management - Search, Performance Max, Shopping, smart bidding, account audits, restructures 🛠️ Paid social - Meta, LinkedIn for B2B lead gen, Reddit 🛠️ Conversion tracking - GA4, GTM, server-side, offline conversion imports 🛠️ Landing pages and CRO - audit, design, build, implementation for paid traffic only 🛠️ Reporting - Looker Studio dashboards, weekly intelligence reports 🛠️ Strategy and consulting - retainer model only, no hourly engagements 𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎 𝐍𝐎𝐓 𝐃𝐎 - SEO - Social media management or organic content - 30 minute discovery calls - Free audits - GMC suspension fixes - Live setup via screenshare - Daily check-in calls or constant approval cycles - Low budget accounts under $1k/month expecting fast ROAS 𝐌𝐎𝐑𝐄 Studio: keywordadv com Field notes: keywordadv com/field-notes The system: keywordadv com/the-system

I am an Australian based experienced product growth marketer from Australia with more than 10 years of experience in website, email marketing and paid channels. Results in customer acquisition, conversion rate optimisation and driving revenue. I can help with: - Email marketing & CRM systems (Klaviyo, Mailchimp & Hubspot) - Paid Ads (Meta, Linkedin, etc.) - Google Ads - Youtube Ads - AB testing & growth experiments - Growth Strategy - Pixel Tracking & Tracking set-up - Automation - Shopify, Wix, Wordpress & Squarespace - SEO Audits and Strategy

⭐ "Great copywriter & marketer. A one in a million find." 🎯 $5M+ revenue generated for clients. 🤔 Let me guess... → Your ads get clicks (hopefully!) but leads go cold → Your landing pages get traffic but barely convert → Your email list is growing but sales aren't → Your sales pages look great and glossy but don't sell → You want to launch a new product but have no idea where to even start → Your GHL or CF funnels bring numbers that make you cry If you're nodding your head, you're in the right place! (Welcome, btw) Because I solve these exact problems for businesses every day. THE NUMBERS DON'T LIE: ✅ $5M+ Revenue generated for my clients ✅ 50+ Clients served across 15 industries ✅ 15+ Years of experience in product launches (as product manager, CX designer, marketing strategist and sales copywriter) SOME OF MY WINS: → Created a webinar funnel bringing 40+ qualified calls monthly for a life coach → Helped an Australian fitness coach add consistent 4-figure monthly revenue with new sales funnel → Turned a luxury medical resort's welcome sequence into a $90K sales machine → Helped scale a service startup from $3M to $25M valuation in 18 months ($3.3M in sales) → Built email sequences flooding a marketing agency with so many leads they had to expand their sales team → Doubled a UK tattoo shop's revenue through smart email marketing → Built a 6-figure funnel delivering 45+ monthly sales calls for a career coach → Created a high-ticket funnel bringing 15-25 ready-to-buy leads monthly for a communication coach → Boosted eCommerce store's email marketing revenue by 15% → Generated $160K from a single 2-hour presentation for a business coach HOW DO I ACTUALLY DO IT? I don't just write copy. I study the market. I craft irresistible offers. I engineer sales funnels. There is no hope, luck, or magic. Everything I do is based on data, insights, current market conditions, and experience. WHY MY CLIENTS KEEP COMING BACK: ✓ Ad Copy That Makes People Stop & Click ✓ Landing Pages That Turn Visitors Into Leads ✓ Emails That Turn Subscribers Into Buyers ✓ Sales Pages That Persuade & Convert ✓ Marketing Strategies That Actually Work ✓ Product Launches That Bring In 5 and 6 Figures ✓ Sales Funnels That Scale ✓ Website Copy That Tells Your Story CLIENT SUCCESS STORIES: ⭐⭐⭐⭐⭐ "Sergey has done more than I expected. He dove deeply into the project, made an interview with the doctor, and delivered exceptional results quickly. His webinar script is converting cold traffic into customers beautifully." ⭐⭐⭐⭐⭐ "Sergey understands the psychology of persuasion and knows how to tap into prospects' pain and desire. His hooks uniquely position our product. Professional, hassle-free, and delivers as promised." YOU'LL LOVE WORKING WITH ME IF: You need a direct-response marketer who: ✓ Understands business models, AOV, LTV and economics ✓ Writes for conversions, not applause ✓ Delivers measurable results ✓ Communicates clearly ✓ Gets work done on time THE NEXT STEP? Click "Invite to Job" if you want: ✓ Funnels that work ✓ Copy that converts ✓ Results that last We'll discuss: ✓ Your project goals ✓ Your current challenges ✓ Your target audience ✓ Your marketing needs ✓ Your biz strategy Ready to grow your business? Click that button.

$100M in revenue generated across Meta and Google campaigns. That is what 8 years of paid media management looks like when you do it right. I am a Facebook Ads specialist and Google Ads expert working across lead generation and ecommerce in 15 plus niches. On the lead gen side that includes dental clinics, roofing, solar, insurance, chiropractors, gyms, landscaping, car rentals, educational institutes and internet service providers. On the ecom side fashion, jewelry, activewear, gym gear, home and kitchen, kids products and mens clothing. I manage everything myself. PPC campaign strategy, Facebook and Instagram ad campaign setup, Google Search, Shopping and Display campaigns, audience research, lookalike and retargeting campaigns, conversion tracking setup, creative guidelines, ad copywriting, A B testing, and weekly performance reporting in Looker Studio. No agency, no team, no outsourcing. Services I offer: Facebook Ads management, Google Ads management, ad account audits, media buying, tracking, campaign optimization, conversion rate optimization, remarketing campaigns, and full funnel strategy. My toolkit: Meta Ads Manager, Facebook Business Manager, Meta Pixel, Conversions API, Google Ads Manager, GA4, GTM, GHL, and Google Looker Studio. Top Rated. 100% Job Success Score. 52 jobs. 70K USD earned. Every client a 5 star rating. If results with proof are what you are looking for, my case studies will do the talking.

If your ads are already running but results feel inconsistent, you probably don't need more campaigns. You need a RESET of the system behind them. Most businesses I work with are already spending on Meta Ads or Google Ads. Leads and sales come in, but performance swings from strong one week to disappointing the next. Creative burns out quickly. Scaling spend feels risky. This usually happens because the acquisition system is fragmented. Ads are run by one person. Creative is handled somewhere else. Landing pages are built without understanding the traffic. When results drop, nobody knows what actually caused it. That is the problem I specialise in fixing. I help businesses rebuild their paid acquisition systems so strategy, creative, campaigns and landing pages work together to generate consistent leads and sales. My work typically involves resetting the structure behind your paid media so the entire funnel performs as one coordinated system. Areas I support clients with: • Creative strategy for paid acquisition • Landing page and funnel strategy • Meta Ads strategy and media buying • Google Ads strategy and media buying • Conversion focused copywriting • Profit and unit economics analysis I work with a mix of businesses including: • High ticket B2C • Ecomm brands • SaaS companies Clients usually bring me in when they are already spending on paid media but want to improve: • lead quality • conversion rates • campaign scalability • overall return on ad spend If you are looking to reset and strengthen your paid acquisition system, feel free to reach out. Tell me: • what you sell • your current ad spend • the results you want to achieve If it looks like a good fit, I will share how I would approach improving your acquisition system.

New to Upwork and no badge yet, but I’ve spent 17+ years delivering measurable growth for businesses. My results outside this platform show I get things done. I help B2B tech and SaaS companies build a predictable pipeline from marketing. I turn marketing strategy, demand generation, and go-to-market execution into measurable revenue impact, with clear priorities, accountability, and momentum. This work is grounded in 17+ years leading B2B marketing across Australia, New Zealand, South East Asia, and Japan, and 6.5 years running a B2B marketing consultancy that has worked with 70+ technology brands. My experience includes senior roles and engagements with companies such as Sitecore, Acquia, Braze, Celigo, Cognigy.ai, One Model, and TechnologyOne. Clients typically engage me when marketing needs to move from busy to commercially effective, supporting pipeline growth, clearer decision-making, and stronger alignment with sales. If you need marketing to contribute reliably to pipeline and revenue (not just activity), this is where I add value. You’ll work directly with me or one of our senior marketing leaders, supported by my team at Stirling Marketing, a B2B marketing consultancy specialising in technology and growth-stage companies. If you’re a B2B tech or SaaS company looking to: → build a scalable demand generation engine → improve lead quality and conversion → launch or refine your GTM strategy → turn marketing into a predictable growth channel Let’s connect. My experience ensures you get the expertise you need, without the learning curve of someone figuring it out on the job. How I Help: ✅ Define marketing strategy tied directly to pipeline and revenue targets ✅ Improve positioning and messaging for B2B and SaaS buyers ✅ Design demand generation campaigns built to convert, not just engage ✅ Align marketing and sales around what actually drives growth ✅ Give leadership clear visibility into performance and outcomes ✅ Clarify growth priorities tied to pipeline and revenue targets Next Step If this sounds aligned, send a message with a brief overview of: ⭐ Your company and market ⭐ Your growth or pipeline goals ⭐ What’s currently not working I’ll quickly let you know whether I’m the right fit and what the next step would look like! Looking forward to working together! - Nicole Stirling Helping Tags: B2B marketing, SaaS marketing, Tech marketing, FinTech Marketing, Pipeline strategist, marketing strategy, demand generation, go-to-market, pipeline growth, revenue growth, growth marketing, technology marketing, ANZ, APAC, APJ, Event management, Event manager, Webinar, Account-based marketing, Growth Hacker, Growth Marketer