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I am an Australian based experienced product growth marketer from Australia with more than 10 years of experience in website, email marketing and paid channels. Results in customer acquisition, conversion rate optimisation and driving revenue. I can help with: - Email marketing & CRM systems (Klaviyo, Mailchimp & Hubspot) - Paid Ads (Meta, Linkedin, etc.) - Google Ads - Youtube Ads - AB testing & growth experiments - Growth Strategy - Pixel Tracking & Tracking set-up - Automation - Shopify, Wix, Wordpress & Squarespace - SEO Audits and Strategy

✅ Certified Specialist in Google, Microsoft, Meta, TikTok, Pinterest, & LinkedIn Ads with over $10 million managed in ad spend and 17+ years of digital marketing experience. ✅ As an Upwork Top-Rated Plus professional with over 10k+ hours billed and a 100% Upwork Job Success Score, I will bring you proven results. ✅ I specialise in PPC, SEM, and SMM for small and medium-sized businesses. I build SEM and SMM campaigns from scratch and optimise them weekly. My process includes transparent monthly reports and clear communication to ensure that what’s working is clear.

Hi, I’m Sonja — a senior marketing strategist, agency founder, and fractional CMO with 12+ years of experience building brands, leading teams, and scaling companies across Australia, the US, and Europe. I founded and scaled two marketing agencies before selling into a healthcare corporate where I helped grow the organisation from 150 to 830 employees and from 6 to 11 hospitals. I specialise in turning complex businesses into clear, compelling brands with marketing systems that scale. What I Do Best I help businesses clarify their brand, strengthen their positioning, and build marketing engines that drive consistent, measurable growth. My work often includes: Brand strategy and architecture Go-to-market planning Marketing roadmaps and growth frameworks End-to-end launch strategy (FMCG, SaaS, DTC, healthcare, sustainability) Digital marketing systems and automation Messaging, content, and storytelling for conversion Pitch decks and investor communications What You Can Expect Working With Me I combine high-level strategic thinking with hands-on execution. I’ve worked with startups, global brands, and multi-site organisations — helping them grow, reposition, or enter new markets with confidence. Clients choose me because I’m: - A proactive problem-solver who simplifies complexity - Fast, reliable, and able to work independently - Strong at both strategy and creative execution - An exceptional communicator and collaborator Industries I Have Deep Expertise In - Healthcare and Hospitals - Not-for-Profit FMCG and Consumer Goods - Sustainability & Circular Economy - SaaS and Technology - Professional Services - Tourism and Hospitality If you’re looking for someone who can build a marketing strategy, elevate your brand, and deliver polished, thoughtful work quickly and independently, I’d love to help. Let’s build something exceptional.

I am a professional digital marketer and website development project lead having worked on hundreds of websites generating meaningful ROI in a variety of industries. My diverse skill set allows me to manage anything related to website development (specialise in Wordpress & Shopify) and digital marketing projects. My expertise spans multiple industry sectors including finance, real estate, fashion, entertainment, beauty, sports, IT & technology, travel and food to name a few. WEBSITE DEVELOPMENT I have over 15 years managing IT and website development teams across multiple projects, however, recently have specialised in Wordpress and Shopify websites including Woocommerce, blogging, publishers, customer website builds, marketplaces, and ecommerce platforms. I have experience in a plethora of plug-ins that can maximise the growth potential for companies. My expertise includes the following: - Responsive Design - WooCommerce - Building a new website from scratch. - Custom wordpress theme development. - Custom wordpress plugin development. - Membership Website Development - Database Management - Website Migration - PHP/ HTML DIGITAL MARKETING: A chartered marketer with 18 years’ experience delivering data-driven marketing strategies incorporating innovation, automation, and operational management. With a strong commercial-led focus, I am looking for opportunities that utilises my skills. I have 18 years experience in marketing and communications and have worked with over 100 businesses spanning multinationals, start-ups, not for profits, and local businesses. I possess experience across the full spectrum of marketing, ranging from B2C, B2B, client-side, and agency side, which has undoubtedly brought a wealth of knowledge, expertise, and results to a wide range of businesses. Charles Darwin once said "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. "In today’s competitive digital marketplace, this is so true. GENERAL PROFILE: Whether it's search engine algorithms, A/B testing marketing creatives, website development, social media engagement, user metrics, WordPress, or customer experience, the best companies continue to learn and thrive on innovation, flexibility, and data to succeed. Throughout my career, I have always brought strategy and hands-on experience to the party; this is the only way I believe you can get the holistic perspective to digital marketing and website development. So, how can I help you? Good question, over the last 15 years I have worked on diverse projects consisting of SEO, Wordpress, PPC, SMM, affiliate marketing, content marketing, Google analytics, local search marketing, lead generation, inbound marketing, website development (Wordpress), social media, CRM systems (MailChimp, Hubspot, Infusionsoft) and conversions. Whatever your digital marketing and website development needs, I can help. From a client-side, I was Head of Marketing for a company called VideoJug back in 2006. I successfully drove marketing and website development results for this start-up to in excess of 14 million monthly unique users and over 300,000 daily search visits. At its peak, Videojug was in the top 1,000 websites in the world. After Videojug, I started an agency called Bough Digital. Bough Digital is a professional full-service digital marketing company based in the UK, which aims to deliver a first-class, full-scale service to a variety of clients. With this, I have worked with some of the largest names in the UK and across the globe, including eBay, Antler, Reader's Digest, NHS, NASUWT, VMWare, and Alamy, to name a few. During this work, I have worked across multiple verticals and a multitude of digital marketing tactics. MY KNOWLEDGE AND SKILL SET  Digital Marketing Strategy  Wordpress Development  Shopify Development  Data-Driven Insights & Actions  Search Engine Optimisation  Content Optimisation & Strategy  UX & UI  Google AdWords  CRM (Infusionsoft)  Competitor & Industry Analysis  Pricing Strategies  Customer Profiling  Campaign Management  Budgeting & Reporting  Social Media  Inbound Marketing  Omni-channel Communication  Analytics & Reporting  Data Visualisation  Lead Nurturing  Marketing Automation PROFESSIONAL DEVELOPMENT & EDUCATION Professional Postgraduate Diploma in Marketing Msc in Business Management Ba (hons) in Leisure & Sport Management INTERESTS  Tennis  Squash  Soccer  Golf  Sports  Digital Photography (beginner)  Forex Market

I help businesses grow through high-performing social media and profitable Meta Ads. If you want more leads, engagement, and consistent content — I can help. With over 5 years of experience in Meta Ads and Social Media Management, I specialize in driving business growth through strategic ad campaigns and engaging video content. My expertise in After Effects and video editing allows me to create dynamic, high-converting videos that captivate audiences and maximize ROI. What I Offer: I help businesses boost engagement, increase conversions, and grow their brands by combining creative video content with data-driven advertising strategies. Whether it’s targeted Facebook and Instagram ads, engaging social media management, or compelling video content, I provide end-to-end solutions that deliver measurable results. Core Expertise: Meta Ads Campaign Management: Creating and optimizing Facebook and Instagram ads that drive results (lead generation, conversions, brand awareness). Social Media Management: Developing content strategies, curating posts, and building strong brand presence across platforms. Video Editing (After Effects): Crafting eye-catching UGC-style videos, narrative-driven content, and animated explainers to capture audience attention. Performance Marketing: Analyzing ad metrics and fine-tuning campaigns to achieve high ROAS (Return on Ad Spend). Creative Direction: Using my experience to create ads that blend seamlessly with the platform’s organic content, ensuring they feel native and authentic. Tools I Use to Deliver Results: Meta Ads Manager Google Analytics Adobe Premiere Pro & After Effects Hootsuite / Buffer Canva TikTok Ads Manager Why Choose Me? Data-Driven Approach: I combine creative vision with data insights to deliver ad creatives and social media strategies that convert. 5+ Years of Proven Results: I’ve helped businesses scale their advertising efforts, reduce cost-per-acquisition, and boost brand presence on social media. Creative & Strategic: Not only do I create eye-catching content, but I also design strategies that target the right audiences at the right time. Professional & Efficient: I prioritize clear communication, deadlines, and maintaining the highest quality standards. If you’re looking for a dedicated Meta Ads Expert and Social Media Manager who can take your brand to the next level with compelling video content and effective advertising strategies, let's connect!

Hi, I'm Vanesh. 3+ years ago, I started running Google Ads and Facebook Ads for one small brand. Today, Breeze, Data Sight, Skyway, and Datawave trust me to turn their ad spend into B2B leads they can actually count on. Here's how I did it. Not by chasing impressions. Not by optimizing for likes. By building PPC systems where every click is tracked, every dollar is accountable, and every campaign is judged on one thing did it bring in qualified leads. 𝗪𝗵𝗮𝘁 𝗜 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗗𝗼 I run Google Ads (Search, Display, Performance Max, Shopping, Video) and Meta Ads (Conversions, Traffic, Retargeting) built specifically for B2B lead generation, not vanity metrics. Behind every campaign: GA4, Google Tag Manager, Meta Pixel, Conversion API, Looker Studio. If a click happens, I can trace it. If a decision needs to be made, the data makes it not a guess. 🎯 𝗪𝗵𝗲𝗿𝗲 𝗜 𝗙𝗼𝗰𝘂𝘀 High-converting Google Ads & Facebook Ads campaigns for B2B and DTC growth Audience segmentation, keyword research, precision targeting Conversion tracking that actually works (GA4, GTM, Meta Pixel, CAPI) Lowering CPL through smarter bidding and sharper creative Retargeting funnels that convert warm leads, not just re-target them Full-funnel lead generation systems that get tested, optimized, and reported — weekly, not quarterly 📊 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗜'𝘃𝗲 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 Data Sight: CPL down 38%. Conversions up 45%. Breeze: 20 monthly leads → 95. Same budget, sharper targeting. Skyway: 7x ROAS through better creative and audience strategy. Datawave: ROI up 52% through funnel fixes and cleaner attribution. Google Ads Certified. Meta Blueprint Certified. Not because certificates matter — because clients deserve to know the technical side is covered, so we can focus on the part that actually moves revenue. I don't chase what's trending. I test, I track, I fix what's broken, and I scale what works. That's the whole method. 🤝 𝗟𝗲𝘁'𝘀 𝗧𝗮𝗹𝗸 𝗔𝗯𝗼𝘂𝘁 𝗬𝗼𝘂𝗿 𝗡𝗲𝘅𝘁 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 If you're tired of ad spend that doesn't translate into leads, let's fix that. Tell me what you're building or what's already running and underperforming and I'll tell you exactly how I'd approach it. Best, Vanesh Kumar Your Google Ads & Facebook Ads Media Buyer