Hire the Best Go-to-Market Strategy Freelancers
in Australia

⭐ YOUR SEARCH FOR A LEAD DESIGNER IS OVER I am a highly experienced UX/UI and Brand Designer with a track record of success in helping numerous startups, scale-ups and enterprises reach their goals. And I make an especially great partner for companies who are growing fast and need to level up their product, services or brand with scalable design or digital solutions. ⭐ WHY ME? ✅ 12 years of commercial design experience with clients globally ✅ 50+ happy clients in AI, SaaS, Healthcare, Finance, Hospitality & more ✅ Experience with bootstrapped startups, funded startups and enterprise organizations with ARR up to $150 million ✅ Easy to work with delivering a flexible problem-solving approach ✅ Full stack Web2 and Web3 designer with strong portfolio of Product (UI/UX), Brand, Website, SaaS and AI solutions. I am also the founder of Metamode, a boutique Australian-based design agency, where I lead a team of talented UX Designers, Website Designers, Brand Designers, Copywriters and Developers. With this commercial experience I'm confident that I’d be able to deliver your project on time and budget. ---- ⭐ TRUSTED BY CLIENTS GLOBALLY “Worked with Tom and the team on a few projects and I can speak to the speed and quality on each project. Always bringing forward best practices and improving on our product specifications, whilst blowing us away with great UX and prototypes.” - Adrian Casey, Product Manager @ Cakewalk AI, Harken ---- “Tom and the Metamode team excelled in front-end development for the SpotSwap app. Their attention to detail, approach to design and usability has greatly enhanced SpotSwap’s user experience. Trustworthy and consistent, they stuck to timeframes, communicated effectively and delivered what was promised.” - Giles Clayton, Founder @ SpotSwap ⭐ APPROACH ✅ I uncover insights and shape brands through a process of exploration and discovery. ✅ I design to simplify, fostering a human-centric ideology to create lasting, memorable solutions. ✅ I build products and brands that are functional, reliable, and evolve with time, all backed by the latest technologies and methodologies. ✅ Like the world around us and the businesses I work with, my design practice is always striving to create positive change. ---- ⭐ CAPABILITIES ✅ Research: - Stakeholders/product owners interview - Competitor Analysis - Marketing Research - User research and interview - Defining user needs - Defining business needs ✅ Ideation: - Product / Feature Discovery - Persona Development - Journey Mapping - Concept Exploration - Brand Strategy - Goals to tasks - Tasks to functions (user flows, IA) ✅ Prototyping: - Wireframes creation - Prototyping - User testing - Refining ideas ✅ Design and build: - Visual UI Design - Brand Design - Guidelines and Documentation - Design Systems - UX Writing - Icon Design - Image Creation - Animation - User testing - Hand-off to development - Visual QA ✅ Analyze: - User feedback gathering - Usability evaluation - Usability testing - Planing next iterations ---- ⭐ HOW DO I HELP YOU? Click the ‘INVITE’ button in the top right corner of the screen and include a message explaining your problems or project goals. Or you can even just direct message me to have a quick chat about your project. As a sought-after freelancer outside of Upwork, I am selective about the projects I can take on in an effort to maintain a high standard of quality. Don't miss out on the opportunity to work with me and bring your project to life. SKILLS
 UI/UX, Figma, AI Design, AI Designer, Web2 Designer, Web3 Designer, user interface, user experience, android, iOS, adobe illustrator, photoshop to Figma, PSD to Figma, UI Designer, website designer, SaaS, product designer, graphic designer, wireframe, user flow, consumer journey, user journey, mobile app design, android app design, branding, UX/UI, logo designer, icon designer, UX/UI designer Figma, UX writing, copywriting, prototype, user testing, Ant design, Google Material design, UX UI app designer, UX designer, UI UX designer, UI UX web design, mobile UI UX designer, SaaS designer, Wordpress designer, WordPress website designer, Shopify designer, WooCommerce Designer, Elementor, Elementor designer, brand strategy, brand design, brand research, logo design, pitch decks, pitch deck design, powerpoint presentations, powerpoint design

🥇 Top-Rated Upwork Freelancer (16+ Years in Marketing) 🤝 Google Certified Partner | Meta Business Partner 💰 $10M+ advertising spend managed 📈 $500M+ revenue generated for clients ✅ 50+ successful campaigns across startups and MNCs Hi, I’m Viraj, a performance-driven digital marketing strategist with 16+ years of expertise in scaling businesses through ROI-focused campaigns. I’ve worked with startups, enterprises, and global brands, helping them achieve visibility, profitability, and long-term growth. My marketing approach combines data, creativity, and outcome-driven execution to deliver measurable results. ⚡ What I do best: 🔍 Search advertising (Google Ads, Microsoft Ads – Search, Display, YouTube, Shopping) 📱 Social advertising (Facebook, Instagram, LinkedIn) 🌐 SEO strategy (on-page, off-page, technical) 🎯 Lead generation and funnel optimization 🛒 E-commerce growth and sales scaling 🔄 Conversion rate optimization (CRO) 🎯 My performance marketing formula: Unlike agencies that chase clicks, I focus on profitability. Every campaign is built on business-first ROI models, considering: 💲 Average order value (AOV) 👥 Customer lifetime value (CLV) 📊 Profit margins 📈 Revenue growth 🏆 Net profit This ensures I don’t just deliver traffic — I deliver customers and profits. 🤝 Why work with me: There’s no one-size-fits-all strategy. I only take on projects when I’m confident I can create real impact. If I can’t help, I’ll be upfront and provide clear direction so you can make the right move for your business. 📩 Let’s connect and discuss how I can help grow your business.

With 13+ years of senior strategy experience, including VP at Edelman DxI and Associate Director at Kantar Consulting, I specialise in building commercially rigorous growth strategies for global brands, startups, and early-stage ventures. I have led strategy at C-suite and board level across the U.S., UK, Europe, Asia, and Australia, spanning fintech, SaaS, financial services, healthcare, FMCG, technology, energy, and more. I bring the strategic depth of a senior corporate leader with the agility of an independent consultant, helping founders and organisations move from concept to clarity, and from strategy to execution. WORKING WITH ME, YOU'LL GAIN: ✅ Senior Strategic Perspective: VP-level thinking applied directly to your business, challenging assumptions, identifying gaps, and building strategies that are commercially viable and execution-ready. ✅ Evidence-based decision making: Data-driven market validation, customer segmentation, ICP definition, and competitive analysis that give you confidence before you commit. ✅ End-to-end commercial strategy: From opportunity validation and GTM strategy through to MVP scoping, product roadmaps, and growth frameworks, I see it through, not just advise on it. ✅ Founder-ready communication: Clear, structured, board-level deliverables that translate complex strategy into decisions your team can act on immediately. CORE EXPERTISE 1️⃣ STRATEGIC CONSULTING & MARKET GROWTH I help businesses validate opportunities, define their market position, and build the commercial strategies needed to launch, grow, and scale. My approach combines rigorous external market analysis with honest internal capability assessment, so strategy is grounded in reality, not assumptions. ✅ Market validation & opportunity assessment: TAM/SAM/SOM analysis, competitive landscape mapping, whitespace identification, and ICP profitability modelling. ✅ Go-To-Market strategy: Customer segmentation, positioning, pricing strategy, channel definition, and launch planning across B2B and B2C markets. ✅ Brand & portfolio strategy: Data-backed brand roadmaps, portfolio optimisation, and innovation strategy. ✅ SaaS & product strategy: MVP definition, product requirement documentation, user journey mapping, and development-ready specifications. Working alongside UI/UX and engineering teams. ✅ Growth systems & commercial modelling: KPI frameworks across the full customer journey, acquisition funnel optimisation, retention metrics, and unit economics modelling. ✅ Stakeholder engagement: C-suite workshops, board presentations, and cross-functional alignment across global organisations. Experienced across fintech, SaaS, financial services, healthcare, FMCG, technology, energy, NGO, and transport sectors, with global delivery across APAC, UK, Europe, and the US. 2️⃣ LEADERSHIP & CAREER COACHING Alongside my consulting work, I am a certified coach specialising in leadership development, career direction, and team performance. I work with executives, founders, and high performers who want to lead with greater clarity, confidence, and purpose. ✅ Leadership & executive coaching: Supporting leaders to develop authentic styles, sharpen decision-making, and build the mindset required for sustained high performance. ✅ Career direction: Helping individuals identify what they truly want, break through limiting beliefs, and take clear, confident action toward a more fulfilling path. ✅ Team Development: Coaching programs that build resilience, improve team dynamics, and align teams around a shared purpose and direction. Ready to bring senior strategic thinking to your business? Reach out to discuss how I can help.

If you’re looking for another “marketing freelancer,” I’m probably not the right fit. 20 years, 35+ industries, zero handoffs to junior staff. I'm a Fractional CMO and go to market strategist for startups and SMEs who need senior marketing thinking without the agency overhead. I plan and run go to market strategy, demand generation and lead pipelines, and I do the work myself. No account manager passing your brief down the chain. You get direct access to twenty years of marketing experience across financial services, real estate, government and SaaS, brought to bear on your specific problem. What I take on: go to market strategy for a launch or new market, demand generation systems that produce a repeatable pipeline, Fractional CMO retainers for founders who need senior thinking without a full time hire, and marketing audits that tell you exactly what's broken before you spend another dollar fixing the wrong thing. If you need someone who'll ask hard questions about your marketing before writing a single word of copy, message me and let's talk about what you're trying to hit.

Hi, I’m Jack, a senior brand and marketing strategist based in Australia. With over 13 years of experience helping B2B and B2C companies grow, I specialise in using evidence-based, strategically aligned brand and marketing frameworks to drive business growth. My work has helped generate over $40M in combined client and employer revenue, and I’m expert-vetted on Upwork, placing me in the top 1% of consultants on the platform. My approach is grounded in science (Bachelor of Pharmacy) and refined through commercial marketing strategy (Mini MBAs in Marketing and Brand Management). That mix allows me to bring a rare level of structure, logic, and precision to the work of Brand Building, and Go-To-Market Strategy. My Strategic Focus Areas Include: - Brand Strategy Development Positioning, architecture, and targeting aligned with your go-to-market and growth plans. - Brand Diagnostics Research-driven insights into your market, audience, and current brand associations. - Audience & Segmentation Strategy Prioritising customer groups based on profitability, need states, and long-term brand fit. - Vision, Mission, Philosophy & Promise Foundational brand components that guide both internal alignment and external expression. - Value Proposition Design Clarifying what sets you apart and crafting the narrative that supports it. - Distinctive Asset Creation Building the visual and verbal brand codes that drive memory and recognition. - Go-To-Market Strategy I develop go-to-market strategies that are clear, evidence-led, and commercially grounded (Market Sizing & Targeting, Positioning, Product-Market Fit, Sales Enablement and Alignment, Brand, Team Structure, KPIs) Brands I’ve Helped Grow Include: - Burrito Bar - GeoNadir - Sidekicker - Books to the Boardroom - Handl - Upwork - Fishburners - Transform Fitness - Brisca - Dazlab - Medibod - The Push, and more. Featured career highlight: As Head of Brand and Marketing for national retailer Burrito Bar, I helped grow the brand from 4 to 32 stores, leading a brand refresh and lifting brand awareness by 10% in the category, contributing to an 11x increase in network revenue. Check out my Brand Strategy and Marketing Strategy specialty profiles for more details on my 2 services. Qualifications: - Mini MBA in Marketing (Marketing Week) - Mini MBA in Brand Management (Marketing Week) - Bachelor of Pharmacy (Charles Sturt University) Senior Roles Held: - Head of Marketing and Brand - Marketing Manager - Head of Growth - Head of Business Development - General Manager If you’re looking for a sharp, systems-minded strategic partner to shape your brand, clarify your value, and grow your business, let’s talk. You can book a consultation through my profile.

I am a multi-award-winning wellness and beauty brand founder and strategist who builds brands into international businesses, from category creation through to retail partnerships, marketplace performance, and multi-market expansion. I founded White Lotus Beauty in 2004 and spent the next two decades doing something most marketers have never done: building entirely new western beauty categories from scratch. Jade rollers, gua sha, cosmetic cupping, and holistic microneedling did not exist as mainstream consumer categories before we created them. I wrote the first English-language education, trained the practitioners, built the consumer demand, and then took the brand into retail. Today White Lotus Beauty is live with Nordstrom, Ulta Beauty, SalonCentric, eCosmetics, Superdrug, Holland and Barrett, Chemist Warehouse, Myer, and Virgin Velocity across the USA, UK, and Australia. I also co-founded Yavelle, a premium deuterium depleted water brand, in 2026. I run self-serve retail media on premium retail marketplaces targeting 400% plus ROAS, managing bid strategy and budget allocation at SKU level with my own capital on the line, not a client's. That is a fundamentally different level of expertise than agency account management. I also contract for wellness brands as a senior marketing resource, giving me current hands-on knowledge of what is actually working in paid, organic and marketplace channels right now across competitive wellness and beauty categories. My work sits at the intersection of three things most brand strategists can only offer one of: founder-level brand building and category creation, performance-driven retail media, and the practical knowledge of what it takes to enter and grow in international retail markets from scratch. WHO I WORK BEST WITH Wellness and beauty brands at an inflection point. Ready to move from one market to several, from direct-to-consumer to retail shelf, or from brand awareness to measurable retail media performance. Founders who want a strategist who has done it with their own brand, not just advised from the outside. WHAT I OFFER • Category creation and brand positioning. Creating the language, education, consumer narrative, and retail story for products that do not yet have an established western market. • International retail expansion strategy. Market entry sequencing, distributor selection, retail partner identification and pitch preparation across UK, USA, Australia, and Europe. • Retail media strategy and optimisation. Self-serve marketplace advertising on premium retail marketplaces. SKU level ROAS targeting, bid architecture, budget allocation, and performance auditing. • Brand and marketing strategy. Brand positioning, product portfolio strategy, campaign planning, and content strategy for wellness and beauty brands at growth stage. • Ecommerce and marketplace growth. Multi-channel marketplace strategy with a focus on sustainable margin and brand integrity across channels. • Marketing management. I work as an embedded marketing manager for wellness brands needing senior strategic input without a full-time hire. • Business consultations. For wellness and beauty founders navigating growth decisions, retail partnerships, international expansion, or brand positioning challenges.