Hire the Best Go-to-Market Strategy Freelancers
in Australia

If you’re looking for another “marketing freelancer,” I’m probably not the right fit. I work as a Fractional CMO and Growth Strategist, helping founders and leadership teams build marketing systems that drive real revenue, not just activity. Over the past 17+ years, I’ve partnered with startups, SaaS companies, professional services firms, and scaling brands to: ✔ Build go-to-market strategies that actually convert ✔ Turn scattered marketing into structured growth systems ✔ Fix broken funnels, messaging and positioning ✔ Drive demand generation, not just traffic Most clients come to me when: • Marketing feels busy but not effective • Growth has stalled • They need senior strategy, not junior execution My approach is direct, strategic, and hands-on. No templates. No fluff. No agency layers. I don’t just advise, I help build the roadmap and implement the system behind it. If you’re ready to move from marketing noise to measurable growth, let’s talk.

Hi, I’m Jack, a senior brand and marketing strategist based in Australia. With over 13 years of experience helping B2B and B2C companies grow, I specialise in using evidence-based, strategically aligned brand and marketing frameworks to drive business growth. My work has helped generate over $40M in combined client and employer revenue, and I’m expert-vetted on Upwork, placing me in the top 1% of consultants on the platform. My approach is grounded in science (Bachelor of Pharmacy) and refined through commercial marketing strategy (Mini MBAs in Marketing and Brand Management). That mix allows me to bring a rare level of structure, logic, and precision to the work of Brand Building, and Go-To-Market Strategy. My Strategic Focus Areas Include: - Brand Strategy Development Positioning, architecture, and targeting aligned with your go-to-market and growth plans. - Brand Diagnostics Research-driven insights into your market, audience, and current brand associations. - Audience & Segmentation Strategy Prioritising customer groups based on profitability, need states, and long-term brand fit. - Vision, Mission, Philosophy & Promise Foundational brand components that guide both internal alignment and external expression. - Value Proposition Design Clarifying what sets you apart and crafting the narrative that supports it. - Distinctive Asset Creation Building the visual and verbal brand codes that drive memory and recognition. - Go-To-Market Strategy I develop go-to-market strategies that are clear, evidence-led, and commercially grounded (Market Sizing & Targeting, Positioning, Product-Market Fit, Sales Enablement and Alignment, Brand, Team Structure, KPIs) Brands I’ve Helped Grow Include: - Burrito Bar - GeoNadir - Sidekicker - Books to the Boardroom - Handl - Upwork - Fishburners - Transform Fitness - Brisca - Dazlab - Medibod - The Push, and more. Featured career highlight: As Head of Brand and Marketing for national retailer Burrito Bar, I helped grow the brand from 4 to 32 stores, leading a brand refresh and lifting brand awareness by 10% in the category, contributing to an 11x increase in network revenue. Check out my Brand Strategy and Marketing Strategy specialty profiles for more details on my 2 services. Qualifications: - Mini MBA in Marketing (Marketing Week) - Mini MBA in Brand Management (Marketing Week) - Bachelor of Pharmacy (Charles Sturt University) Senior Roles Held: - Head of Marketing and Brand - Marketing Manager - Head of Growth - Head of Business Development - General Manager If you’re looking for a sharp, systems-minded strategic partner to shape your brand, clarify your value, and grow your business, let’s talk. You can book a consultation through my profile.

With 13+ years of senior strategy experience, including VP at Edelman DxI and Associate Director at Kantar Consulting, I specialise in building commercially rigorous growth strategies for global brands, startups, and early-stage ventures. I have led strategy at C-suite and board level across the U.S., UK, Europe, Asia, and Australia, spanning fintech, SaaS, financial services, healthcare, FMCG, technology, energy, and more. I bring the strategic depth of a senior corporate leader with the agility of an independent consultant, helping founders and organisations move from concept to clarity, and from strategy to execution. WORKING WITH ME, YOU'LL GAIN: ✅ Senior Strategic Perspective: VP-level thinking applied directly to your business, challenging assumptions, identifying gaps, and building strategies that are commercially viable and execution-ready. ✅ Evidence-based decision making: Data-driven market validation, customer segmentation, ICP definition, and competitive analysis that give you confidence before you commit. ✅ End-to-end commercial strategy: From opportunity validation and GTM strategy through to MVP scoping, product roadmaps, and growth frameworks, I see it through, not just advise on it. ✅ Founder-ready communication: Clear, structured, board-level deliverables that translate complex strategy into decisions your team can act on immediately. CORE EXPERTISE 1️⃣ STRATEGIC CONSULTING & MARKET GROWTH I help businesses validate opportunities, define their market position, and build the commercial strategies needed to launch, grow, and scale. My approach combines rigorous external market analysis with honest internal capability assessment, so strategy is grounded in reality, not assumptions. ✅ Market validation & opportunity assessment: TAM/SAM/SOM analysis, competitive landscape mapping, whitespace identification, and ICP profitability modelling. ✅ Go-To-Market strategy: Customer segmentation, positioning, pricing strategy, channel definition, and launch planning across B2B and B2C markets. ✅ Brand & portfolio strategy: Data-backed brand roadmaps, portfolio optimisation, and innovation strategy. ✅ SaaS & product strategy: MVP definition, product requirement documentation, user journey mapping, and development-ready specifications. Working alongside UI/UX and engineering teams. ✅ Growth systems & commercial modelling: KPI frameworks across the full customer journey, acquisition funnel optimisation, retention metrics, and unit economics modelling. ✅ Stakeholder engagement: C-suite workshops, board presentations, and cross-functional alignment across global organisations. Experienced across fintech, SaaS, financial services, healthcare, FMCG, technology, energy, NGO, and transport sectors, with global delivery across APAC, UK, Europe, and the US. 2️⃣ LEADERSHIP & CAREER COACHING Alongside my consulting work, I am a certified coach specialising in leadership development, career direction, and team performance. I work with executives, founders, and high performers who want to lead with greater clarity, confidence, and purpose. ✅ Leadership & executive coaching: Supporting leaders to develop authentic styles, sharpen decision-making, and build the mindset required for sustained high performance. ✅ Career direction: Helping individuals identify what they truly want, break through limiting beliefs, and take clear, confident action toward a more fulfilling path. ✅ Team Development: Coaching programs that build resilience, improve team dynamics, and align teams around a shared purpose and direction. Ready to bring senior strategic thinking to your business? Reach out to discuss how I can help.

🥇 Expert-Vetted Upwork Freelancer (Top 1% on Upwork) 🤝 Google Premier Partner 🤝 Meta Business Partner 🏆 15+ Years of Experience in Google Ads, PPC, SEO & Performance Marketing 🏆 Certified Google Ads Expert – Google Ads Search, Google Display Ads, YouTube Ads & Google Shopping 🏆 $500k+ Monthly Google Ads & PPC Advertising Spend Management 🏆 Managing Advertising Budgets from $1,000 – $250,000 per Month (AUD) 🏆 $262 Million Lifetime Advertising Spend Managed 💰 $1,678,000,000+ Revenue Generated for Clients 🏆 50+ 5-Star Reviews I’m Mitch — a profitability-focused Google Ads Expert and PPC Specialist helping businesses scale through high-performance Google Ads campaigns, Meta Ads, SEO, and conversion-focused digital marketing strategies. Over the past 15+ years, I’ve managed Google Ads accounts for eCommerce brands, lead-generation businesses, local service companies, and national brands. My Google Ads management strategies have helped businesses become industry leaders, dramatically increase ROAS, and achieve successful acquisitions. I’ve worked both freelance and agency-side, managing everything from advanced Google Ads campaign management and PPC optimization to SEO strategy, conversion tracking, and Google Analytics implementation. I left my previous six-figure agency role at one of Perth’s leading marketing agencies to focus on delivering transparent, results-driven Google Ads management with genuine client satisfaction. SERVICES: ✅ Google Ads Management ✅ Google Ads Campaign Manager ✅ Google Ads Expert Consulting ✅ PPC Management ✅ Pay Per Click Advertising ✅ Google Search Ads ✅ Google Shopping Ads ✅ YouTube Ads ✅ Google Display Ads ✅ Microsoft Ads ✅ Facebook & Instagram Ads ✅ SEO Strategy ✅ eCommerce Marketing ✅ Lead Generation ✅ Conversion Rate Optimization ✅ Conversion Tracking Setup ✅ Google Analytics Setup & Reporting ✅ ROAS Optimization ✅ CPC Optimization As a Google Ads Expert and PPC Specialist, I don’t just focus on clicks or conversions. I build scalable Google Ads profitability models tailored specifically to each business. This includes analyzing: 🎯 Revenue 🎯 Net Profit 🎯 Sale Size 🎯 Margins 🎯 Lifetime Value 🎯 ROAS Targets 🎯 Conversion Tracking Accuracy 🎯 Customer Acquisition Costs My Google Ads and PPC strategies are built around profitability, data accuracy, and long-term growth — not vanity metrics. Whether you need: • Google Ads management • PPC optimization • Google Ads campaign audits • Conversion tracking setup • Google Analytics reporting • ROAS scaling • CPC optimization • Google Shopping management • Lead generation campaigns • eCommerce Google Ads strategies —I can help. There are too many agencies overpromising results while outsourcing Google Ads management to inexperienced account managers. That’s why many businesses now prefer working directly with an experienced Google Ads Expert and PPC Specialist. ⚠️ I only work with businesses where I’m confident I can deliver measurable improvements through Google Ads, PPC, SEO, or conversion optimization. Transparency is everything. If I believe I can help, I’ll tell you. If not, I’ll point you in the right direction with honest strategic advice. ⚠️ ⚠️ My Google Ads results speak for themselves. Send me a message and let’s discuss how we can scale your business profitably through Google Ads, PPC, SEO, and performance marketing. ⚠️

Growth Strategy & Go-To-Market Consultant | SaaS & B2B Tech |Fractional Executive | Scaling Tech | PE Value Creation I help SaaS and B2B technology companies unlock growth through clear strategy, sharp market research, and practical execution. With 20+ years as a founder, CEO, regional director and Operating Partner, I’ve scaled multiple tech ventures across Australia, APAC, Europe, and the US — from early stage to global expansion and successful exits. I’ve also advised AWS’s fastest-growing software companies ($50M–$2B revenue) on international go-to-market expansion, sales strategy, and market prioritisation. I've also guided businesses through buy-and-build strategies, commercial acceleration, and successful exits. I work with private equity firms, portfolio CEOs, and deal teams to deliver roll-up execution, integration planning, and value creation roadmaps that maximise EBITDA and enterprise value. What I can do for you: Market Research & Analysis – competitor benchmarking, TAM/SAM/SOM, customer insights Go-to-Market Strategy – ICP definition, messaging, sales motion design, expansion playbooks Business Planning & Board Reporting – investor-ready decks, growth plans, due diligence support Fractional Growth Support – short-term sprints to validate pipeline, improve sales performance, and drive execution PE Backed Value Creation - target identification & screening, commercial due diligence, integration planning & execution, value creation roadmaps, exit readiness. I work best with founders, executives, and investors who need clarity fast — whether that’s a market entry plan, an operational review, or a sales growth sprint.

I am a multi-award-winning wellness and beauty brand founder and strategist who builds brands into international businesses, from category creation through to retail partnerships, marketplace performance, and multi-market expansion. I founded White Lotus Beauty in 2004 and spent the next two decades doing something most marketers have never done: building entirely new western beauty categories from scratch. Jade rollers, gua sha, cosmetic cupping, and holistic microneedling did not exist as mainstream consumer categories before we created them. I wrote the first English-language education, trained the practitioners, built the consumer demand, and then took the brand into retail. Today White Lotus Beauty is live with Nordstrom, Ulta Beauty, SalonCentric, eCosmetics, Superdrug, Holland and Barrett, Chemist Warehouse, Myer, and Virgin Velocity across the USA, UK, and Australia. I also co-founded Yavelle, a premium deuterium depleted water brand, in 2026. I run self-serve retail media on premium retail marketplaces targeting 400% plus ROAS, managing bid strategy and budget allocation at SKU level with my own capital on the line, not a client's. That is a fundamentally different level of expertise than agency account management. I also contract for wellness brands as a senior marketing resource, giving me current hands-on knowledge of what is actually working in paid, organic and marketplace channels right now across competitive wellness and beauty categories. My work sits at the intersection of three things most brand strategists can only offer one of: founder-level brand building and category creation, performance-driven retail media, and the practical knowledge of what it takes to enter and grow in international retail markets from scratch. WHO I WORK BEST WITH Wellness and beauty brands at an inflection point. Ready to move from one market to several, from direct-to-consumer to retail shelf, or from brand awareness to measurable retail media performance. Founders who want a strategist who has done it with their own brand, not just advised from the outside. WHAT I OFFER • Category creation and brand positioning. Creating the language, education, consumer narrative, and retail story for products that do not yet have an established western market. • International retail expansion strategy. Market entry sequencing, distributor selection, retail partner identification and pitch preparation across UK, USA, Australia, and Europe. • Retail media strategy and optimisation. Self-serve marketplace advertising on premium retail marketplaces. SKU level ROAS targeting, bid architecture, budget allocation, and performance auditing. • Brand and marketing strategy. Brand positioning, product portfolio strategy, campaign planning, and content strategy for wellness and beauty brands at growth stage. • Ecommerce and marketplace growth. Multi-channel marketplace strategy with a focus on sustainable margin and brand integrity across channels. • Marketing management. I work as an embedded marketing manager for wellness brands needing senior strategic input without a full-time hire. • Business consultations. For wellness and beauty founders navigating growth decisions, retail partnerships, international expansion, or brand positioning challenges.