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At a Glance: Market Research

Knowing your customers’ problems, needs, habits, and values is a huge benefit when planning how to best deploy your products and services. Without a firm understanding of your target audience and the size and scope of your market, your next venture might fall short of its mark. Whether you’re exploring the viability of a new product or trying to target a new demographic for your services, market research will give you important insights before you take a big risk for a potentially small payoff.

Market research professionals on Upwork are often experts in data, people, and trends. They can help you identify your target audience, then gather useful information about the size and strength of the market, the habits and profiles of people you should target for marketing, and the potential value of a given market group. They’re skilled at collecting and analyzing data to help you make more informed decisions for your business ventures.

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Liability Insurance 101: Why Freelancers Need Protection

Insurance: It’s a word that can leave even the savviest freelancers faint of heart. But liability insurance doesn’t have to be scary. Here’s a look at why it’s critical to defend the lifestyle you’ve worked so hard to create.

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July 29, 2016

Community

Pokémon Go: A Marketing Gift for Your Business

The swarm of movement off couches and out into the world to catch Pokémon is not only great for people looking for a way to get more exercise, it’s also a boon for small businesses who want to increase foot traffic.

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Web Development

Is Cloud Bursting Right for You?

Cloud bursting is one of the most buzzed about applications for the hybrid cloud. In this article, we’ll explore what cloud bursting is, when you should consider it, and what challenges you should expect in implementing it.

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