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At a Glance: Market Research

Knowing your customers’ problems, needs, habits, and values is a huge benefit when planning how to best deploy your products and services. Without a firm understanding of your target audience and the size and scope of your market, your next venture might fall short of its mark. Whether you’re exploring the viability of a new product or trying to target a new demographic for your services, market research will give you important insights before you take a big risk for a potentially small payoff.

Market research professionals on Upwork are often experts in data, people, and trends. They can help you identify your target audience, then gather useful information about the size and strength of the market, the habits and profiles of people you should target for marketing, and the potential value of a given market group. They’re skilled at collecting and analyzing data to help you make more informed decisions for your business ventures.

For Freelancers

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Freelancers and small business owners have more than just their jobs, deliverables, and client requests on their plates; they have lots of financial information to keep track of. Fortunately, there’s an array of financial apps to help manage finances, to trade, or to keep an eye on a budget while doing business or traveling.

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March 22, 2017

For Clients

How to Harness the Power of Social Media Marketing

In today’s competitive marketplace, harnessing the power of social media is a must so long as you want to expand your business and your brand. It’s no surprise that engaging with your followers on social media is crucial to success.

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March 21, 2017

Customer Support

Growing Your NPS and CSAT Scores

Customer satisfaction can be a fickle thing—something that ebbs and flows over time. Gathering customer satisfaction data can be an invaluable way to glean game-changing insights to help drive key business decisions relating to your company.

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March 21, 2017

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