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At a Glance: Market Research

Knowing your customers’ problems, needs, habits, and values is a huge benefit when planning how to best deploy your products and services. Without a firm understanding of your target audience and the size and scope of your market, your next venture might fall short of its mark. Whether you’re exploring the viability of a new product or trying to target a new demographic for your services, market research will give you important insights before you take a big risk for a potentially small payoff.

Market research professionals on Upwork are often experts in data, people, and trends. They can help you identify your target audience, then gather useful information about the size and strength of the market, the habits and profiles of people you should target for marketing, and the potential value of a given market group. They’re skilled at collecting and analyzing data to help you make more informed decisions for your business ventures.

For Clients

Revenue Recognition Changes Coming in 2018

With new revenue recognition rules coming in 2018, it’s time for your company to get serious about implementing changes to reporting.

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February 23, 2017

For Clients

How to Hire an SEO Expert

Search engine optimization (SEO) is the art and science of positioning your content so it shows up. That kind of visibility is easier said than done, however, and businesses are increasingly turning to SEO experts to help move the needle. Here’s a look at how to hire an SEO expert that’s right for your project.

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February 23, 2017

Trends

Accenture Tech Vision Report on Workforce Marketplaces: Why Enterprises Built for Change Will Dominate

Digital-born companies are disrupting the establishment with an agile and dynamic approach to doing business—and incumbent enterprises who want to stay competitive are prepared to follow suit.

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February 22, 2017

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