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At a Glance: Market Research

Knowing your customers’ problems, needs, habits, and values is a huge benefit when planning how to best deploy your products and services. Without a firm understanding of your target audience and the size and scope of your market, your next venture might fall short of its mark. Whether you’re exploring the viability of a new product or trying to target a new demographic for your services, market research will give you important insights before you take a big risk for a potentially small payoff.

Market research professionals on Upwork are often experts in data, people, and trends. They can help you identify your target audience, then gather useful information about the size and strength of the market, the habits and profiles of people you should target for marketing, and the potential value of a given market group. They’re skilled at collecting and analyzing data to help you make more informed decisions for your business ventures.

Customer Support

Customer Experience Trends to Look for in 2017

Customer experience (CX) refers to the interactions between a customer and an organization that occur for the duration of the business relationship. In recent years, customer experience has grown in value to supersede product quality, value, and customer service.

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March 23, 2017

Customer Support

How to Excel at Customer Support by Channel: Phone, Email & Live Chat

Every support channel is unique. Discover some top tips for how to do customer support the right way across three of the most popular channels: phone, email, and live chat.

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March 23, 2017

For Clients

Fixing Mobile Usability Issues in WordPress

If your WordPress site has received a Google Webmaster Tools notification that your site has mobile usability issues there are a couple of possible culprits.

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March 23, 2017

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