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At a Glance: Market Research

Knowing your customers’ problems, needs, habits, and values is a huge benefit when planning how to best deploy your products and services. Without a firm understanding of your target audience and the size and scope of your market, your next venture might fall short of its mark. Whether you’re exploring the viability of a new product or trying to target a new demographic for your services, market research will give you important insights before you take a big risk for a potentially small payoff.

Market research professionals on Upwork are often experts in data, people, and trends. They can help you identify your target audience, then gather useful information about the size and strength of the market, the habits and profiles of people you should target for marketing, and the potential value of a given market group. They’re skilled at collecting and analyzing data to help you make more informed decisions for your business ventures.

Enterprise Solutions

9 Ways Agencies Can Successfully Scale with Freelancers

Agencies need to ramp up and down based on project needs. See how freelancers can help agencies deliver high-quality work for their clients and successfully scale with demand.

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August 24, 2016

Data

Python: A Powerful Language for High-Traffic, Data-Heavy Apps

Python is hugely valuable to companies that need to quickly prototype new products and data-focused companies that need to integrate statistical analysis into their workflows. In this article, we’ll explore what sets Python apart from other programming languages, why it’s popular with data scientists, and what you should look for in a Python engineer.

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August 23, 2016

Web Development

6 Reasons Sass Should Be In Every Front-End Developer’s Toolbox

CSS pre-processors, like Sass, are one tool that no front-end developers should live without. Here’s a look at how the Sass CSS pre-processor can supercharge productivity, help developers write more succinct CSS, and keep files organized.

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August 22, 2016

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