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At a Glance: Market Research

Knowing your customers’ problems, needs, habits, and values is a huge benefit when planning how to best deploy your products and services. Without a firm understanding of your target audience and the size and scope of your market, your next venture might fall short of its mark. Whether you’re exploring the viability of a new product or trying to target a new demographic for your services, market research will give you important insights before you take a big risk for a potentially small payoff.

Market research professionals on Upwork are often experts in data, people, and trends. They can help you identify your target audience, then gather useful information about the size and strength of the market, the habits and profiles of people you should target for marketing, and the potential value of a given market group. They’re skilled at collecting and analyzing data to help you make more informed decisions for your business ventures.

For Clients

The 7-Step Process for Developing Marketing Strategies

Finding the right way to build a sustainable marketing strategy isn’t an easy task so here is a 7-step process for developing marketing strategies to help your business be effective.

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February 16, 2017

For Clients

Content Marketing Lessons Learned from Shopify’s Blog

One of the globe’s leading e-commerce giants, Shopify functions as the backbone to the world’s most prominent companies including Google, Tesla Motors, Wikipedia and countless others. Yet it is not simply Shopify’s outstanding software that drove it to grow into its wild success. Through both its blog and podcast, Shopify has been able to further embrace the narrative of being the “go-to” destination for entrepreneurs.

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February 16, 2017

Mobile Development

How do Chatbots Work? An Inside Look

Chatbots are changing the way brands engage with their customers, but what makes them tick? We look at what sets chatbots apart from typical web and mobile apps and how they use Natural Language Processing to turn human language into commands an app can understand.

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February 16, 2017

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