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At a Glance: Market Research

Knowing your customers’ problems, needs, habits, and values is a huge benefit when planning how to best deploy your products and services. Without a firm understanding of your target audience and the size and scope of your market, your next venture might fall short of its mark. Whether you’re exploring the viability of a new product or trying to target a new demographic for your services, market research will give you important insights before you take a big risk for a potentially small payoff.

Market research professionals on Upwork are often experts in data, people, and trends. They can help you identify your target audience, then gather useful information about the size and strength of the market, the habits and profiles of people you should target for marketing, and the potential value of a given market group. They’re skilled at collecting and analyzing data to help you make more informed decisions for your business ventures.

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