Hire the best Qualitative Researchers

Check out Qualitative Researchers with the skills you need for your next job.

Clients rate Qualitative Researchers
Rating is 4.8 out of 5.
4.8/5
based on 5,356 client reviews
Gary B.
$95/hr
  • Trophy Icon Qualitative Research
  • Survey Design
  • Survey
  • Data Analysis
  • Market Research
  • Candidate Interviewing
  • Focus Groups
  • Report Writing
  • Customer Research & Insights
  • Quantitative Research
  • Market Research
  • Internet Survey
  • Statistics
  • Conjoint Analysis

I'm a Top Rated consultant with proven experience executing B2B and B2C market research initiatives that help organizations gain a deeper understanding of their current and prospective customers. I'm proficient in all aspects of market research projects, including framing key objectives; selecting appropriate methodology; designing effective surveys and instruments; fielding surveys and conducting interviews; analyzing data; and communicating findings, insights, and recommendations. My expertise includes qualitative and quantitative research for branding, segmentation, positioning, messaging, new products, win/loss, customer experience, and...

Anna M.
$80/hr
  • Trophy Icon Qualitative Research
  • Problem Solving
  • Management Consulting
  • Strategic Plan
  • Strategic Thinking
  • Startup Consulting
  • Presentation Design
  • Data Visualization
  • Microsoft PowerPoint
  • Innovation Strategy
  • Market Analysis
  • Market Research
  • Presentations

My name is Anna and I am a management consultant. I have worked 5+ years in that field, firstly for a local top-tier consulting boutique in Warsaw (Poland) and later in a leading global consultancy Bain & Company. Currently, I put my experience to good use, working as an independent consultant. I can help your company whenever you need general professional support. I have experience in presentation design, business model preparation, operating model design, survey preparation and analysis, financial model building and many others. If you have any specific problems or needs, just reach out to me and we can work together on the solution. My...

Heather C.
$65/hr
  • Trophy Icon Qualitative Research
  • Editing & Proofreading
  • LexisNexis
  • Proofreading
  • Writing
  • Westlaw
  • Public Policy
  • Legal Research
  • White Paper
  • Content Writing
  • Academic Writing
  • Article Writing
  • Environment

Technical writer, content creator, copyeditor, ghostwriter, and digital marketing professional. Environmental law and policy analyst with over ten years of experience in US & international climate change law and policy, UNFCCC international negotiations, sustainability, environmental justice, government relations, and advocacy initiatives. Experienced technical writer for blogs, white papers, ebooks, academic articles, and more. Specialties: Legal and policy analysis, ESG, sustainability, climate change, international law, environmental law and policy, environmental justice, and the Caribbean.

Dr Helen S.
$75/hr
  • Trophy Icon Qualitative Research
  • Organizational Behavior
  • Data Collection
  • Candidate Interviewing
  • Program Evaluation
  • Data Analysis
  • Customer Insights
  • Market Research Interview
  • Research Methods
  • Consumer Research
  • Academic Research
  • Researcher
  • English

I am an experienced and highly conceptual qualitative researcher and expert Grounded Theorist keen to collaborate on market/social research/UX or evaluation projects in a team or work as a solo researcher. I am currently working on the application of grounded theory as a method for qualitative analysis of multiple forms of data in evaluation. RECENT PROJECTS (i) EVALUATION: I worked remotely on 4 mixed method product evaluations for global company Johnson & Johnson’s Health and Wellness Solutions . Projects 1 & 2: required qualitative evaluation of 2 different courses designed to facilitate long term behaviour change in participants....

humaira r.
$40/hr
  • Trophy Icon Qualitative Research
  • NVivo
  • Academic Research
  • Quantitative Research
  • Report Writing
  • Academic Editing
  • Analytics
  • Content Editing
  • Research Methods
  • Creative Writing
  • Critical Thinking Skills
  • Academic Writing
  • Survey
  • Exploratory Data Analysis
  • Scientific Literature Review

I have eight years of experience working in the field of research and development. I hold a degree in anthropology and have experience of gathering and evaluating ethnographic data. I am adept at analyzing data with Qualitative Approaches like : • Narrative research. • Phenomenology research. • Grounded theory research. • Ethnographic research. • Case study research. I am proficient in using Qualitative analysis methods like: • Content analysis. • Thematic analysis. • Narrative analysis. • Grounded theory analysis. • Discourse analysis. I have experience of using Qualitative analysis software like: • NVIVO • MAXQDA • Quirkos Good...

Beatrice A.
$20/hr
  • Trophy Icon Qualitative Research
  • Data Analysis
  • Market Research
  • Copywriting
  • Survey Design
  • NVivo
  • Report Writing
  • Microsoft Excel
  • IBM SPSS
  • Focus Groups

I have over 7 years of experience working as a qualitative data analyst and 2 years of experience freelancing on fiverr where I have received 41 five-star review. My clients are Startups, SMEs, students and academics. I also have experience in conducting mixed-method research, writing, and developing interview and focus group discussion guide. I have experience analysing data from multiple industries (Healthcare/Pharma, Education, Tech, etc.). Methodologies: Thematic Analysis, Content Analysis, Narrative Analysis, Grounded Theory, Phenomenology, IPA, SWOT Analysis, PEST Analysis Tools: Nvivo, Atlas.ti, SPSS, Excel

Erika L.
$90/hr
  • Trophy Icon Qualitative Research
  • User Research
  • Usability Testing
  • Internet Survey
  • Data Analysis
  • Competitive Analysis

Do you want to increase usage of your product? Do you want to understand why your users stopped using your product? Do you want to understand your target audience and design something they'll use? User research will help you understand all of these questions and more. I can help you understand your users via a wide spectrum of research methods. With my experience at Facebook, Google, and now Cisco-- I've gained valuable skills that I'd like to put to use as a freelancer. What I can offer is: • Survey design and survey implementation • Usability testing • Interviews • Various creative qualitative methods, like participatory design and card...

Randa B.
$25/hr
  • Trophy Icon Qualitative Research
  • Pharmaceuticals
  • Pharmaceutical Industry
  • Content Writing
  • Pharmacology
  • Researcher
  • Medical Report
  • Article
  • Research Papers
  • Academic Writing
  • Drug Regulation
  • Academic Research
  • Regulatory Compliance
  • Technical Writing
  • Linux System Administration

I have a Doctorate of Pharmacy (PharmD.) from Al Azhar University and work experience in the medical field since 2014. My work experience involves: 👉Working with an American biotech company (VCENNA) on a new drug formula 👉Working with an American research institute (Alamgir Research Inc) on a project related to Covid-19 👉Working as the official pharmacologist and writer for a trusted AMERICAN brand (AMANDEAN) that sells supplements 👉.Working as the lead writer for a health platform (3afiyah) (many of my blogs ranked very good on Google) 👉Working with academic researchers on different research projects 👉Complete research projects...

Taryn N.
$50/hr
  • Trophy Icon Qualitative Research
  • Curriculum Design
  • Project Management
  • Research Methods
  • Experience Design
  • User Experience Design
  • UX Design
  • Researcher
  • Curriculum Development
  • Market Research
  • Brand Research
  • Competitive Analysis
  • Journey Mapping
  • UX Research
  • Article Writing

My name is Taryn, and I am a product designer based in the Houston area with a passion for creating empowering solutions that provide meaningful user experiences. Prior to transitioning to UX Design, I honed my abilities to evaluate user needs, engage through storytelling, and create meaningful solutions during my ten year tenure as a teacher. Ever compelled by curiosity, critical thinking, and compassion, I generate solutions that are grounded in research and tailored to user needs. An indiscriminate life-long learner, I am often trying new things and developing new skills, whether that is language learning in a foreign country or...

Mehreen Bilal A.
$65/hr
  • Trophy Icon Qualitative Research
  • Market Research
  • Report Writing
  • Survey Design
  • Academic Research
  • Design Research
  • Research Papers
  • Academic Editing

I am an experienced qualitative data analyst with two decades of experience in health, governance, and political research. I have worked with reputable organizations such as the NHS, Royal College of Nursing, Royal College of Physicians, Royal College of Surgeons, Telenor, The Open University, Diabetes UK, Cancer Research, World Health Organization, and the UNICEF. I am a one-stop shop for qualitative research and I can assist clients with research proposals; research design; developing questionnaire material; conducting interviews, focus discussion groups, and deliberative events; analyzing qualitative data, and presenting the results....

Hyunjin Jenna K.
$100/hr
  • Trophy Icon Qualitative Research
  • Market Research
  • Consumer Research
  • Market Analysis
  • Trend Analysis
  • Copywriting
  • Social Media Content
  • Social Media Marketing
  • Content Writing
  • Content Marketing
  • Content Marketing Strategy
  • Korean

As an Expert-Vetted (Upwork’s top 1%) Market Researcher, Copywriter and Social Media Strategist, I help businesses expand their market globally, especially to the Korean market, and build customer loyalty. 🌐 Fully Remote & Reliable: I've been working remotely and collaborating with global teams in diverse industries since 2008. I am familiar with Zoom, Slack, and Google collaboration tools (Gmail, Chat, Hangouts, Drive, Docs, Sheets) and Microsoft Teams for remote collaboration. 🐈 Driven by Curiosity: My greatest strengths are endless curiosity. I use my curiosity to thoroughly understand my client’s (= your) business and goals. 🔍 As...

Stephanie B.
$50/hr
  • Trophy Icon Qualitative Research
  • IBM SPSS
  • Writing
  • Editor
  • Academic Writing
  • English Proofreading
  • Quantitative Analysis
  • Content Writing
  • English - North America
  • Qualtrics
  • Statistical Analysis
  • Report Writing
  • Research Methods
  • Research Reports
  • Researcher

I look forward to providing the research expertise you need! I have a Ph.D. in social work and fifteen years of professional research and writing experience including coauthoring/authoring peer-reviewed academic journal articles and a book on adoption. I specialize in social science data analysis (mainly using SPSS), evaluation, instrument development, literature reviews, report writing, article writing, web content writing, and more. My areas of interest include but are not limited to child welfare, sociology, government, social policy, mental health, cultural issues, poverty, and women's issues. I can assist with a wide range of...

Alan D.
$60/hr
  • Trophy Icon Qualitative Research
  • Editor
  • Research Papers
  • Copy Editing
  • Business Editing
  • Academic Editing
  • Academic Proofreading
  • Article Rewriting
  • Commenting
  • Microsoft Word
  • Error Detection
  • Editorial Writing

I am Professor Emeritus at Purdue University and have a PhD in business from the University of Minnesota with 40+ years of experience in researching, writing, editing, and publishing work in business-related and other social science-related disciplines (e.g., marketing, selling, management, MIS, accounting, industrial/organizational psychology, health administration). My co-authors and clients have been faculty members, as well as PhD and master's students, from the U.S. and Europe and such countries as Mexico, Canada, Australia, Korea, Japan, China, India, Taiwan, Egypt, Iraq, and Iran. Accordingly, I have an extensive background editing...

Okwir M.
$19/hr
  • Trophy Icon Qualitative Research
  • English Tutoring
  • Scientific Literature Review
  • Personal Statement
  • College & University
  • Research Papers
  • Ghostwriting
  • Dissertation Writing
  • Academic Writing
  • Editing & Proofreading
  • Business Proposal Writing
  • Mathematics Tutoring
  • Public Health
  • Supply Chain Management
  • Psychology

Top-vetted and experienced academic writer with hundreds of projects completed! I will help you in writing a well-researched and articulated academic Research Thesis, dissertations, proposals, and assignments that are free from plagiarism. With my attention to detail, I make sure that your writing is free from grammatical errors, syntax, and well-referenced in any style of references (APA, MLA, Harvard, Chicago, IEEE, etc). My strength lies in academic writing and research.

Donald C.
$100/hr
  • Trophy Icon Qualitative Research
  • Survey Design
  • Market Analysis
  • Data Analysis
  • Data Visualization
  • Qualtrics
  • Microsoft Power BI
  • Academic Research
  • Data Modeling
  • Stata
  • Academic Writing
  • Microsoft Excel
  • Data Management
  • Market Research
  • SurveyMonkey
  • Scientific Literature Review

I am a data analyst and statistician specializing in the health care sector and academic research. I principally use Stata, SPSS, and Excel for data management and analysis, and Tableau and MS BI for data visualization. I enjoy challenging research projects that involve regression analysis and robust statistical methods. Much of my experience has also involved programming and analyzing survey data with programs such as Qualtrics and Alchemer. I am also experienced in mixed methods study design and qualitative research using programs such as MAXQDA. I have a passion for academic writing and would be happy to assist in manuscript writing...

Amit A.
$40/hr
  • Trophy Icon Qualitative Research
  • Healthcare & Medical
  • Public Health
  • Writing
  • Journal Article
  • Article Submission
  • Article Writing
  • Research Papers
  • Scientific Literature Review
  • Academic Paper
  • Content Management
  • Academic Writing
  • Technical Writing
  • Biostatistics
  • Medical

I am a medical teacher by profession working in a medical college. I have vast experience in medical research and writing and I have published more than 80 articles/ book chapters in various peer-reviewed, medical journals. I am supervising postgraduate dissertations for the last 7 years and I’ve completed many similar projects on this platform also. I am also an active member of the editorial board and the reviewer team for more than 25 medical journals. It is my routine work to review and edit manuscripts and I've reviewed more than 150 scientific articles for different medical journals. I am experienced in medical writing and I can write...

Robert James R.
$40/hr
  • Trophy Icon Qualitative Research
  • Article Writing
  • Blog Writing
  • Physical Fitness
  • Content Writing
  • SEO Writing
  • Nutrition
  • Scientific Writing
  • Researcher
  • Medical
  • Article
  • Health & Fitness
  • Landing Page
  • Copywriting
  • Food & Supplements

Your writer for supplements, nutrition, health, landing pages, scientific research, and product claim substantiations. Quality content or your money back. ✅ Get your first article done in as little as 12 hours ✅ Health content and supplement reviews optimized for SERP and SEO ✅ Your audience will see you as an expert About Me: ◾️ 8+ years of experience writing for various clients in the health and supplements industry. ◾️ I've written on weight loss, food health benefits, supplements, inflammation, immunity, and more. ◾️ I'm a REAL food & nutrition scientist. I can verify if the sources are facts or anecdotes. ◾️ Credible sources...

Kimberly B.
$35/hr
  • Trophy Icon Qualitative Research
  • Content Writing
  • Blog Writing
  • Business Writing
  • SEO Writing
  • Article Writing
  • Technical Writing
  • Process Documentation
  • Microsoft Word
  • Course
  • Health & Wellness
  • Nutrition
  • Content SEO
  • Case Studies
  • Training Materials
  • Voice Recording

I specialize in Content and Technical Writing. I am a content and technical writing expert with over ten years of experience writing and editing technical documents and user manuals. With over 20 years of experience in the telecommunications industry, I have the discipline, dedication, and corporate experience to manage and complete your project. I excel at working with subject matter experts to gather information, identify relevant data and audiences, and write clear and user-friendly documents. I enjoy researching new topics and writing unique and engaging content. You provide the topic, and I will provide a well-written post. I...

Ahmed M.
$50/hr
  • Trophy Icon Qualitative Research
  • Microsoft Excel
  • Biostatistics
  • Quantitative Analysis
  • IBM SPSS
  • Data Analysis
  • R
  • SurveyMonkey
  • Data Science
  • Academic Writing
  • Statistics
  • Statistical Modeling
  • Research Papers
  • Stata

🔹 Researcher and a top-rated freelancer with over 5 years of experience in the field of statistics and data analysis currently pursuing my PhD at Cairo university, Egypt. 🔹 Completed more than 300 projects related to data analysis 🔹 Published more than 10 research manuscripts in ISI indexed journals 🔹 Fields of interest: Meta-analysis, predictive modelling, biostatistics, public health, and psychology 🔹🔹🔹Qualifications🔹🔹🔹 🔹 Data Analytics Professional Nano-degree Program 🔹 Masters degree in Clinical Pharmacy and Pharmacy Practice 🔹🔹🔹Skills🔹🔹🔹 🔹 Medical statistics 🔹 Meta-analysis and predictive modelling 🔹 Expert in...

Glomarie L.
$15/hr
  • Trophy Icon Qualitative Research
  • Lead Generation
  • Market Research
  • Candidate Interviewing
  • Field Studies
  • Social Media Content
  • Market Analysis
  • Graphic Design
  • Researcher
  • Social Media Marketing
  • Virtual Assistant
  • Real Estate
  • Real Estate Marketing
  • Administrative Support
  • Canva

From being a Nurse to a Digital Freelancer. From handling patients to meeting business owners. From carrying out doctor’s order to carrying out company directives. Maybe you’re thinking why? Well, stepping out of my comfort zone isn’t bad at all. With increased levels of focus, self-confidence, and belief to make stuff happen, I became a productivity ninja, doing things I never thought possible. Glomarie is the name, I can be in the game, will never be in vain and our goal to your business is the same – fame! Oh, and here’s what I specialize in: ESL Tutorial Graphic Designing/Illustrator Digital Marketing Audio Review English-Filipino...

Nhu P.
$25/hr
  • Trophy Icon Qualitative Research
  • Marketing Communications
  • Copywriting
  • English to Vietnamese Translation
  • Market Research
  • Management Consulting
  • Market Research
  • Online Market Research
  • Market Analysis
  • Customer Research & Insights
  • SEO Writing
  • Social Listening

I am a full-time freelancer on Upwork and I seriously love what I am doing. Therefore, I treat every single client and project of mine with care and sincerity. What I do: - Translation - Market research - Copywriting - Social media listening - Keyword research & SEO What my clients said: "Nhu is incredibly detailed, efficient, and lightning-fast. Her turnaround and professionalism will keep her at the top of our list for future jobs. Wonderful freelancer!" "Excellent, good communication and courteous; prompt response and good work quality." "Nhu is a person who has a sense of responsibility, she works successfully." "Nhu was great to...

Erica H.
$50/hr
  • Trophy Icon Qualitative Research
  • NVivo
  • IBM SPSS
  • HTML
  • HTML5

I have experience with research, data collection, medical and general transcription with skills in NVivo/qualitative research. My research experience encompasses the fields of public health, environmental inequality, and real estate. I am an alumna of the University of Florida with a Bachelor of Arts in Sociology and a minor in Communication Studies.

Marianthi B.
$20/hr
  • Trophy Icon Qualitative Research
  • Adobe Illustrator
  • Adobe Photoshop
  • Autodesk AutoCAD
  • Market Research
  • Survey Design
  • Graphic Design
  • Social Media Marketing
  • Adobe InDesign
  • HootSuite

Hello there! Welcome to my Upwork profile! I am Marianthi! I have studied Production and Management Engineering at Democritus University of Thrace and I have master's degree in Strategic Product Design (International Hellenic University, Thessaloniki, Greece). During my studies and after several online courses on design, graphic design, marketing and social psychology, I started working as a freelacner. Today, I have 4-5 years of experience in digital illustration, creative projects presentation, image manipulation, logo design social media management and branding. I am working as a freelancer, and more specifically as a graphic designer...

Michelle N.
$70/hr
  • Trophy Icon Qualitative Research
  • Zoom Video Conferencing
  • Market Research Interview
  • UX Research
  • Usability Testing
  • Video Stream
  • Event Management
  • Event Planning
  • Corporate Event Planning
  • Technical Support
  • English Grammar
  • Communications
  • Italian to English Translation
  • English
  • US English Dialect

Honest, reliable, and experienced Zoom professional. I have been conducting Zoom meetings since 2016 for international clients, using the many Zoom functions available to enhance the meetings and make them as interactive and interesting as possible for the participants. Please feel free to contact me if you have any questions or would like to arrange a free consultation to talk about your project. I also speak Spanish and Italian fluently and have experience working with people from different cultures and backgrounds. I'm sure I can contribute to your company's success and can help you to have a great virtual meeting experience! Thank...

Crucita D.
$42/hr
  • Trophy Icon Qualitative Research
  • French
  • Castilian Spanish
  • Translation
  • Academic Writing
  • Research Papers
  • Resume Writing
  • Creative Writing
  • Blog Writing
  • French to Spanish Translation

I am a Ph.D. from the University of Quebec in Montreal, Canada. My work focuses on advising, tutoring, helping, and supporting Master and Doctoral dissertations in Human and Social Sciences. This type of coach allows me to exchange opinions and suggestions with my students. I also have extensive experience in Qualitative Data Analysis: Phenomenology, Grounded Theory, Content & Thematic Analyses, Oral History, and Narratives are my specialties. Codification and categorization processes and hermeneutic analysis & interpretation are fundamental pieces to getting data meaning and obtaining research significance. Academic writing is also my...

Anika L.
$150/hr
  • Trophy Icon Qualitative Research
  • Brand Strategy
  • Marketing Strategy
  • B2B Marketing
  • Market Research
  • Market Analysis
  • Market Segmentation Research
  • Consumer Research
  • Brand Development
  • Competitive Analysis
  • Survey Design
  • UX Research
  • Quantitative Analysis
  • Brand Consulting
  • Brand Positioning

The power of brands and marketing has always fascinated me. I love a strategic challenge. Developing inspiring ideas through unearthed strategic insights utilizing primary and secondary techniques to help brands/companies communicate and connect with their audience/customers is what I always strive at. Whether it’s working with a new company for an effective go-to-market plan, evaluating and revitalizing an existing brand, or developing growth strategies, I bring creative thinking and passion that helps clients identify, develop and implement strategies that make meaningful connections with their audiences and achieve their business...

Hristo D.
$75/hr
  • Trophy Icon Qualitative Research
  • Strategic Plan
  • Company Valuation
  • Competitive Analysis
  • Financial Projection
  • Business Consulting
  • Marketing Strategy
  • B2B Marketing
  • Blockchain
  • Market Analysis
  • Cryptocurrency
  • Business Analysis
  • Market Research
  • Researcher
  • Business Plan
  • Market Segmentation Research

Independent business strategy consultant with a strong focus on Market Research and Go-to-market Strategy Development. Through advanced business acumen and a deep understanding of the digital economy, I've helped dozens of businesses grow and utilize their full potential. By optimizing internal processes, developing offshore strategies, and managing both internal and distributed teams, I ensure that companies streamline their operations, reduce their costs and gain a strong competitive advantage. I am actively consulting and advising early-stage startups to help them find the ideal product-market fit, improve the level of operational...

$NaN/hr

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How to Hire Top Qualitative Researchers

How to hire qualitative researchers

Looking to gain in-depth insights into human perspectives surrounding a research question? A qualitative research consultant can help. 

So how do you hire qualitative researchers? Here are some tips for finding top qualitative researchers on Upwork.

How to shortlist qualitative research professionals

As you’re browsing available qualitative research consultants, it can be helpful to develop a shortlist of the professionals you may want to interview. You can screen profiles using criteria such as:

  • Industry fit. You want a qualitative researcher who understands your industry so they can help you figure out how best to reach your target market. 
  • Project experience. Screen candidate profiles for specific skills and experience (e.g., transcribing foreign-language interviews into English).
  • Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular qualitative researcher.

How to write an effective qualitative research job post

With a clear picture of your ideal qualitative researcher in mind, it’s time to write that job post. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project. 

An effective qualitative research job post should include: 

  • Scope of work: From conducting interviews to creating focus groups, list all the deliverables you’ll need. 
  • Project length: Your job post should indicate whether this is a smaller or larger project. 
  • Background: If you prefer experience with certain industries or collaborative tools, mention this here. 
  • Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Ready to gain qualitative insight into a problem or question that’s weighing on your mind? Log in and post your qualitative research job on Upwork today.

QUALITATIVE RESEARCHERS FAQ

What is qualitative research?

Qualitative research is the process of collecting non-numerical data such as insights, opinions, and perspectives. It is more concerned with the “why” behind social phenomena than with the “what” addressed by numbers and statistics gained through quantitative research methods. 

Here’s a quick overview of the skills you should look for in qualitative research professionals:

  • Qualitative research
  • Academic writing
  • Qualitative research methods (e.g., interviews, focus groups, participant observation)
  • Subject-matter expertise (e.g., healthcare, UX design, psychology)

Why hire qualitative researchers?

The trick to finding top qualitative researchers is to identify your needs. Is your goal to create a focus group to gain qualitative feedback on a mobile app idea? Or do you need help documenting qualitative observations for an academic paper? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life. 

How much does it cost to hire a qualitative research professional?

Rates can vary due to many factors, including expertise and experience, location, and market conditions.

  • An experienced qualitative researcher may command higher fees but also work faster, have more specialized areas of expertise, and deliver a higher-quality product.
  • A contractor who is still in the process of building a client base may price their qualitative research more competitively. 

Which one is right for you will depend on the specifics of your project.

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