Hire the Best Qualitative Researchers
in Malaysia

About Me: With a decade of research experience spanning both commercial and agency roles, conducted more than 100+ market research projects, I bridge the gap between theoretical research frameworks and real-world application. My expertise covers Quantitative, Qualitative, and Syndicated research, leading end-to-end studies across Usage & Attitude (U&A), Brand Health Tracking (BHT), Copy Testing, Campaign Evaluation, Product Testing (CPT), Consumer Segmentation, and more. International Global (70%+) & Domestic project experience across APAC EMEA LATAM ------------------------------------------------------------------------------------------------------------------------ Core Expertise: 1. Study Design – Translating business objectives into research objectives; defining methodology, sample size, and interview scope. 2. Questionnaire Design & Review – Structuring surveys, crafting effective questions, and ensuring seamless translations (English, Chinese, Malay/Bahasa). 3. Project Management & Data Collection – Overseeing vendors, quotas, and timelines; conducting soft-launch reviews for data integrity. 4. Reporting & Insights – Data cleaning, advanced analytics, insight generation, and impactful storytelling through reports. ------------------------------------------------------------------------------------------------------------------------ - Expert in Market Research & Insights | Ex-Kantar | Ex-Nielsen | Ex-CMI - Best Researcher by Kantar GoldStar Achievers scheme, 2019 - Vast international experience: APAC, EMEA, LAC ------------------------------------------------------------------------------------------------------------------------ Endorsements: - World Leader in Beauty Industry, Market Research Director: "A complete makeover from the previous deck—clear articulation, strong insights, excellent presentation. Brilliant work!" - Fortune 500, Alcohol Industry, Market Research Senior Manager: "Carefully designed reports and presentations that communicate a strong and clear story with valuable insights." - Leading F&B Industry, Global Insights: "One of the most talented researchers I have ever seen."

🧠 What I Do I work across data analysis and market research, helping turn complex data into clear, actionable insights for business decisions. I also incorporate AI tools into my workflow — including AI video generation platforms — while supporting content creation and social media direction when needed. 📌 Projects I’ve Worked On • SaaS Startup Research — compiled and analyzed data across platforms like Stripe, Wise, and other payment providers to support market positioning and business decisions • AI Platform Research — worked on analysis involving tools like HeyGen, Luma Labs, and Synthesia, evaluating capabilities, positioning, and real-world use cases • Market Sizing (TAM, SAM, SOM) — conducted structured research to validate startup opportunities and identify growth trends • Customer Retention Dashboard — built dashboards combining sales and behavioral data to track performance and insights • Financial Cost Analysis & Forecasting — analyzed software subscription costs and created models for budgeting and planning 📝 Content & Social Media I also write finance-related content on my blog Kachingss, covering freelancing, investing, and market trends — translating research into clear, reader-friendly insights. I’ve also explored social media content formats, including carousel-style posts, to repurpose insights into more engaging content. ⚙️ Tools Excel (Power Query), SQL, Python Power BI, Tableau, Google Looker Studio 🌐 Additional Fluent in English, Malay, Chinese, and Cantonese, allowing me to work across different markets and sources.

Hi, it's me Hayate! A creative problem solver at heart, specialized in UX research. I use a range of qualitative research methods that will add value to your product design process. Wether you want to start a new product or wether you want to test out the usability of your existing product, you are at the right place! I have 5+ years of experience working with multinational companies, non-profit organisations and small businesses in different roles. Through the years I have sharpened my research and analytical skills, design skills, communication skills and workshop facilitator skills. 🌿 I am proficient in the following research methods: - (In-depth) Interviews - Usability tests - Competitive research - Surveys - Focus groups - Diary research - (participatory) Observations 🌿 Other activities I perform depending on the stage of the UX/Design Thinking process: card sorting, affinity mapping, customer journey, personas and user flow. 🌿 My work of course also includes analysing all the gathered data and translating that into reports, sketches, wireframes and prototypes. For this I use Figma or Sketch. Amongst my clients, I am known to be positive-minded, efficient and genuine. 

 
Extra details:
 💻 I use Figma for wireframes and prototypes ⚡️ Fast and stable internet connection (located in The Netherlands) 🎬 Extensive experience with MS Teams, Slack and Workplace by Meta and excellent at working asynchronous. 💬 I speak fluent English and Dutch Why choose me: ✅ Delivering Quality and Client satisfaction is my priority ✅ Respects deadlines ✅ Accurate & gives attention to detail ✅ Easy to communicate with and understand your needs ✅ I work on projects with complete discretion (see past agencies I have worked with) I look forward to our potential cooperation! 🤝 Cheers, Hayate

Greetings and thanks for visiting! As a versatile market researcher, I specialize in comprehensive market analyses, product reviews, and general research services with proficiency in English and Malay My expertise includes internet data collection, qualitative and quantitative research methodologies, and web/software product research. I excel in extracting meaningful insights from consumer needs and industry trends, enabling strategic decision-making. With a focus on "why" in qualitative research and numerical analysis in quantitative research, I offer a holistic approach to understanding the market. Let's collaborate!

Hi, I am Chui Yin from Malaysia. As a strong User Advocate, I am an experienced User Experience (UX) Specialist with more than 18 years of solid user research and UX methodology across different platforms (Web-based, enterprise, and mobile). Familiar working with various end-users and multiple stakeholders using different UX methods and also UI prototyping tools for client consulting and research grant projects. Deliver UX results based on data-driven and user insights with actionable UX design recommendations for client projects. Track record of UX consultancy and training projects as a UX Consultant Lead and Trainer. My skillsets: ★ Usability testing (in-person and remote) ★ UX validation & audit ★ UX Strategy ★ Heuristic evaluation/Expert review ★ User research (user interview, ethnography, observation) ★ Usability analysis ★ Remote UX tools for collaborative team (Miro, Lucidchart) ★ UX writing ★ Customer journey map ★ Wireframe and prototyping (Balsamiq, Figma) ★ Information Architecture ★ Business Model ★ User Experience Design (UXD) ★ Powerpoint and Infographic ★ Translation (English - Chinese - Malay) ★ Retyping document (my typing speed is 74 words per min/WPM and accuracy is 97.9%) A Project Leader managing a team of designers and developers for international and local research grants. UX Innovate Program Director managing 11 UX Mentors and 7 UX team members for UX training and mentorship program. Interface Design Liaison for Interface Design Program bridging the academia and industry for nurturing UX Designers' talents, and collaboration with various industries. A Mindfulness practitioner who manages people's issues with calmness and a positive outlook.

I’m Asyira Suriani Mustapa, from Malaysia holding a Bachelor of Science (Honours) in Statistics from University Technology Mara. I have 5 years experience in data analysis, qualitative research and data science implemented using various software such as IBM SPSS, Minitab, SAS, AMOS and R Language. I am a detail oriented person especially in data collection, analysis, interpretation, presentation and visualization of quantitative and qualitative information. Please do not hesitate to contact me and looking forward to discuss any potential collaboration.