Hire the Best Qualitative Researchers
in Malaysia

I’m Asyira Suriani Mustapa, from Malaysia holding a Bachelor of Science (Honours) in Statistics from University Technology Mara. I have 5 years experience in data analysis, qualitative research and data science implemented using various software such as IBM SPSS, Minitab, SAS, AMOS and R Language. I am a detail oriented person especially in data collection, analysis, interpretation, presentation and visualization of quantitative and qualitative information. Please do not hesitate to contact me and looking forward to discuss any potential collaboration.

🧠 What I Do I work across data analysis and market research, helping turn complex data into clear, actionable insights for business decisions. I also incorporate AI tools into my workflow — including AI video generation platforms — while supporting content creation and social media direction when needed. 📌 Projects I’ve Worked On • SaaS Startup Research — compiled and analyzed data across platforms like Stripe, Wise, and other payment providers to support market positioning and business decisions • AI Platform Research — worked on analysis involving tools like HeyGen, Luma Labs, and Synthesia, evaluating capabilities, positioning, and real-world use cases • Market Sizing (TAM, SAM, SOM) — conducted structured research to validate startup opportunities and identify growth trends • Customer Retention Dashboard — built dashboards combining sales and behavioral data to track performance and insights • Financial Cost Analysis & Forecasting — analyzed software subscription costs and created models for budgeting and planning 📝 Content & Social Media I also write finance-related content on my blog Kachingss, covering freelancing, investing, and market trends — translating research into clear, reader-friendly insights. I’ve also explored social media content formats, including carousel-style posts, to repurpose insights into more engaging content. ⚙️ Tools Excel (Power Query), SQL, Python Power BI, Tableau, Google Looker Studio 🌐 Additional Fluent in English, Malay, Chinese, and Cantonese, allowing me to work across different markets and sources.

About Me: With a decade of research experience spanning both commercial and agency roles, conducted more than 100+ market research projects, I bridge the gap between theoretical research frameworks and real-world application. My expertise covers Quantitative, Qualitative, and Syndicated research, leading end-to-end studies across Usage & Attitude (U&A), Brand Health Tracking (BHT), Copy Testing, Campaign Evaluation, Product Testing (CPT), Consumer Segmentation, and more. International Global (70%+) & Domestic project experience across APAC EMEA LATAM ------------------------------------------------------------------------------------------------------------------------ Core Expertise: 1. Study Design – Translating business objectives into research objectives; defining methodology, sample size, and interview scope. 2. Questionnaire Design & Review – Structuring surveys, crafting effective questions, and ensuring seamless translations (English, Chinese, Malay/Bahasa). 3. Project Management & Data Collection – Overseeing vendors, quotas, and timelines; conducting soft-launch reviews for data integrity. 4. Reporting & Insights – Data cleaning, advanced analytics, insight generation, and impactful storytelling through reports. ------------------------------------------------------------------------------------------------------------------------ - Expert in Market Research & Insights | Ex-Kantar | Ex-Nielsen | Ex-CMI - Best Researcher by Kantar GoldStar Achievers scheme, 2019 - Vast international experience: APAC, EMEA, LAC ------------------------------------------------------------------------------------------------------------------------ Endorsements: - World Leader in Beauty Industry, Market Research Director: "A complete makeover from the previous deck—clear articulation, strong insights, excellent presentation. Brilliant work!" - Fortune 500, Alcohol Industry, Market Research Senior Manager: "Carefully designed reports and presentations that communicate a strong and clear story with valuable insights." - Leading F&B Industry, Global Insights: "One of the most talented researchers I have ever seen."

You still stuck in your PhD / Master research - You can't do Statistical Analysis for the data you collected - You face problems in editing your academic article as per standards - You need help in your Viva / PD presentation and discussion .. Whether your research is Qualitative or Quantitative I'm here @ Upwork to help you out. ⭐Comprehensive literature reviews. ⭐Data collection and analysis. ⭐Quantitative Statistical analysis using [IBM-SPSS and Smart PLS]. ⭐Qualitative Data analysis using [Nvivo]. ⭐Academic writing and editing. ⭐Developing research proposals. ⭐Peer-reviewed journal publications. ⭐Plagiarism and proofreading adjustments. ⭐Adherence to academic formatting styles (APA, MLA, Chicago, etc.). ⭐Proposal Defense and Viva presentation and training. ⭐Arabic – English Academic Translation. ⭐Questions banks preparation according to Bloom's taxonomy. Summary: I am an accomplished academic researcher with [7] years of experience in conducting in-depth research and writing scholarly articles, dissertations, and theses. My expertise spans various disciplines, including [Business Administration, Marketing, Quality Management, Organizational Culture and Continuous Improvement]. I have a proven track record of delivering high-quality, thoroughly researched, and meticulously written academic documents that meet the highest standards. Accomplished Projects: 🎓PhD research titled: “Examining the relationship between perceived nutritional information, 4C, type of digital media, health conscious and consumers’ attitudes towards digital advertising of Dairy Products in Saudi Arabia”. USM University – Malaysia. 🎓PhD research titled: “The Moderating Role of Corporate Governance attributes on the relationship between Internal Audit Function Quality and Quality of Financial Reporting in Saudi Listed Companies”. USM University – Malaysia. 📖 Writing and publishing academic article @propulsiontech journal titled: “The influence of 4Cs factors on consumers’ attitudes towards digital advertising of Dairy Products in Saudi Arabia”. 📖 Writing and publishing academic article @eudoxuspress titled: “Factors influencing Saudi consumers’ behavior towards food online purchasing: Pilot Study”. 📖 Writing academic article titled: “The influence of Internal Audit Functions on the Quality of Financial Reports of listed companies in Saudi Arabia: Scoping Review”. 🎓 PhD research titled: “Investigate Relationships and Explore How Internship Experiences Mediate the Effects Motivational Factors on Graduates' Intentions to Work”. UniTAR University – Malaysia 🎓 Ph.D. research title: "The Influence of Organizational Culture on International Students' Satisfaction: The Mediating Role of TQM Implementation Success in Malaysian Universities". University Geomatika Malaysia UGM. 📖 Writing and publishing academic article @ Glob Acad J Econ Buss titled: “The Influence of TQM Successful Implementation on International Student Satisfaction in Malaysian Universities”. 📖 Writing and publishing academic article @ Glob Acad J Econ Buss titled: “Does Organizational Culture Influence TQM Implementation in Malaysian Universities?”. 👨‍🏫 Online Lecturer for subjects, such as, [Fundamentals of Marketing, Marketing Strategies and Procurement & Inventory management] in University Science and Technology – Yemen. 👨‍🏫 Preparing and reviewing questions banks for subjects, such as, [Medical insurance and Management of Bank Credit, Financial Analysis, Project Management, Investment Portfolios Management and Human Resources Strategic Planning] curriculums for University Science and Technology – Yemen. 👨‍🏫 Course design, presentation preparation, and teaching subject 'Organizational excellence according to EFQM and continuous improvement' for Mastery Academy - Kuala Lumpur 👨‍🏫 Course design and presentation preparation for the subject 'Lean Enterprise and Waste Management' for Mastery Academy - Kuala Lumpur Education: Ph.D. Management, University Geomatika Malaysia (UGM) – Kuala Lumpur (Dec. 2023) MBA Business Management University Geomatika Malaysia (UGM) – Kuala Lumpur (August 2019) Bachelor of Mechanical Engineering, Helwan University, Cairo, Egypt (May 2002). Honors & Accreditation: Accredited from Australia Engineers as Professional Engineer (EA ID: 5461623) (July 2018). Chief Proctor for all American Society for Quality (ASQ) certificates’ exams in Egypt (2010). Certified Six Sigma Black Belt from (American Society for Quality) Milwaukee, Wisconsin, USA (3/7/2009). Message me or let’s arrange a meeting to discuss your requirements and figure out my reliable inputs because “Quality matters”

Hi, it's me Hayate! A creative problem solver at heart, specialized in UX research. I use a range of qualitative research methods that will add value to your product design process. Wether you want to start a new product or wether you want to test out the usability of your existing product, you are at the right place! I have 5+ years of experience working with multinational companies, non-profit organisations and small businesses in different roles. Through the years I have sharpened my research and analytical skills, design skills, communication skills and workshop facilitator skills. 🌿 I am proficient in the following research methods: - (In-depth) Interviews - Usability tests - Competitive research - Surveys - Focus groups - Diary research - (participatory) Observations 🌿 Other activities I perform depending on the stage of the UX/Design Thinking process: card sorting, affinity mapping, customer journey, personas and user flow. 🌿 My work of course also includes analysing all the gathered data and translating that into reports, sketches, wireframes and prototypes. For this I use Figma or Sketch. Amongst my clients, I am known to be positive-minded, efficient and genuine. 

 
Extra details:
 💻 I use Figma for wireframes and prototypes ⚡️ Fast and stable internet connection (located in The Netherlands) 🎬 Extensive experience with MS Teams, Slack and Workplace by Meta and excellent at working asynchronous. 💬 I speak fluent English and Dutch Why choose me: ✅ Delivering Quality and Client satisfaction is my priority ✅ Respects deadlines ✅ Accurate & gives attention to detail ✅ Easy to communicate with and understand your needs ✅ I work on projects with complete discretion (see past agencies I have worked with) I look forward to our potential cooperation! 🤝 Cheers, Hayate

Greetings and thanks for visiting! As a versatile market researcher, I specialize in comprehensive market analyses, product reviews, and general research services with proficiency in English and Malay My expertise includes internet data collection, qualitative and quantitative research methodologies, and web/software product research. I excel in extracting meaningful insights from consumer needs and industry trends, enabling strategic decision-making. With a focus on "why" in qualitative research and numerical analysis in quantitative research, I offer a holistic approach to understanding the market. Let's collaborate!