Hire the Best Market Research Analysts
in South Korea

Data Analyst turning manual processes into automated systems — market research, dashboard automation, and QA/data pipeline work for startups and research teams. I specialize in transforming raw data into business intelligence through: 1. Market Research & Competitive Analysis – Delivered investment pitch decks and strategic briefs on consumer tech trends, audience segmentation, and industry disruption (including a competitive intelligence brief on Kantar's acquisition of Numerator) 2. FP&A & Dashboard Automation – Built an automated FP&A dashboard eliminating manual Excel consolidation for real-time revenue visibility; automated Looker Studio/Excel dashboards tracking LTV/CAC, churn, and retention, cutting manual reporting time 30%+ 3. QA & Game Testing – Analyzed 100+ mobile games weekly at Sensor Tower for feature tagging, FTUE/onboarding QA, and monetization strategy 4. Python Automation & Data Pipelines – Built Python-based workflows for weekly game-data extraction and structuring; automated CRM and lead-tracking processes 5. CRM & Process Optimization – Streamlined CRM workflows, lead tracking, and sales ops by identifying inefficiencies and implementing automated fixes Technical Stack: Data Analysis: Python (Pandas, NumPy, SciPy), SQL, Excel, Google Sheets Visualization: Looker Studio, Tableau, Plotly Research Tools: Market research frameworks, competitive intelligence CRM Systems: Monday .com, Salesforce Geospatial Analysis: GeoPandas, Folium, Kepler GL, GIS QA/Testing: Game feature analysis, ML dataset labeling/annotation, metadata tagging What I deliver: * Market research reports with actionable recommendations * Custom dashboards with automated data workflows * QA testing documentation and structured datasets * Game/product analysis reports with competitive insights * CRM setup and workflow automation Recent wins: * Cut manual reporting time 30%+ through dashboard automation * Delivered competitive intelligence briefs directly informing executive strategy * Analyzed 100+ games weekly with structured feature documentation * Conducted geospatial analysis identifying new demand/expansion zones Native English, conversational Korean — I work cross-functionally with product, engineering, and research teams and deliver on time. Available for: Market research projects · Dashboard creation and automation · QA testing and game analysis · Competitive intelligence research · CRM setup and optimization · Workflow/Excel automation

As an Expert-Vetted (Upwork’s top 1%) Market Researcher, Social Media Strategist, and Copywriter, I help businesses understand their target consumers, develop social media marketing strategies, and write copy and create marketing assets (emails, brochures, blog articles, videos, images). 🌐 Fully Remote & Reliable: I've been working remotely and collaborating with global teams in diverse industries since 2008. I'm familiar with Zoom, Slack, and Google and Microsoft collaboration tools for remote collaboration. 🐈 Driven by Curiosity: I use my curiosity to thoroughly understand my client’s (= YOUR) business and goals. 🔍 As a market researcher, I analyze your target consumers and competitors to develop effective social marketing strategies. ✍ As a Korean/English bilingual copywriter, I write copy that reflects your brand identity and resonates with your consumers by matching your offerings with your target consumers' needs/wants. To do so, I also apply my knowledge of neuroscience to copywriting. ❤️ Motivated by Passion: My passion is to connect businesses with the right consumers, who are looking for what YOU offer. I'm particularly interested in health, technology, pet/cat products, tourism, fashion, beauty, and consumer goods. 💬 If you feel I may be a good fit for your project, let's talk! To be part of an exciting project, I am open to adjust my rate to fit your budget. Here are some highlights of my remote freelance projects over the last five years: ▶ GutCheck, Market Research Analyst, July 2014 – Present - Conduct qualitative consumer research for global companies by moderating online discussions, analyzing consumer perceptions of products, and making recommendations for marketing optimization. - Clients I worked for span diverse industries: digital services (Google Play esports, Google Stadia, and Instagram), beauty (Johnson & Johnson, Amway Artistry, NuSkin), fashion (VANS), automotive (BMW), food (Nestle, McDonald’s), FMCG (Duracell, Kimberly-Clark), and healthcare (Providence, Cigna). ▶ Avid, Channel and Field Marketing Specialist, June 2022 - Present - Write marketing copy and create marketing assets with Adobe Photoshop, Adobe InDesign, and Vegas Movie Studio and post them on its Korean blog and Youtube channel. - Create landing pages for email campaigns by writing copy and working with marketing, sales, creative, and legal teams. ▶ Innocean Worldwide, Digital Marketing Strategist, April 2022 - June 2022 - Conducted competitor analysis and developed cross-border Instagram commerce strategies, including content strategy and influencer marketing strategy, for Korea’s leading fashion startup. ▶ Codec.ai, Cultural Researcher, March 2022 - Conducted research on diverse cultural topics and social media for its AI-driven cultural intelligence platform, empowering global brands to resonant content in local markets. ▶ SVL Services, Market Research Analyst, March 2021 – November 2021 - Conducted exploratory market research on global e-commerce solutions in headless commerce, including ecommerce platforms, content management systems (CMS), Progressive Web Apps (PWA), AR/VR, and beyond. ▶ Living Jin (Korean Startup), copywriter, January 2021 – March 2021 - Analyzed customer reviews on Amazon, identified main customer personas and purchase motives, conducted research on successful marketing practices in the industry, and made recommendations on social marketing strategies. - Wrote product and event copy and FAQ content for its product package, print materials, Instagram, Amazon, and Shopify pages. ▶ Brand USA, copywriter and online community manager, August 2015 - August 2020 - Conducted research on tourism trends and created and localized tourism marketing content (Facebook, Instagram, Youtube) for the Korean market. - Engaged with Korean fans daily via Sprinklr, analyzed content performance, and made recommendations on local content strategies. ▶ Macy’s, copywriter, December 2019 – March 2020, May 2021 – June 2021 - Conducted research on Korean cross-border shopping trends and created and localized marketing copy for its Korean Facebook and Twitter campaigns.

Hello! I’m a reliable Virtual Assistant and Online Researcher based in South Korea, with hands-on experience in data collection, research, spreadsheet organization, and AI-related projects. I have experience with: • Virtual Assistant • Market research • Online research and data collection • Organizing data in spreadsheets • Travel research and planning • Finding and comparing businesses, venues, and services With a background in psychology and research methods, I’m especially interested in understanding how people make decisions and how information can support better choices. In previous projects, I have researched event venues, organized detailed travel plans, and collected structured data to help clients save time and make informed decisions. I’m comfortable working with large amounts of information and presenting it in a structured and easy-to-understand format. If you need someone who is reliable, organized, and focused on delivering accurate research, I’d be happy to help with your project. Let’s work together!

Are you looking for reliable, experienced, and creative talent to work with you to enter the Korean market, where the market environment is completely different? You've come to the right place! - Flawless and result-oriented market research service - Available at any time! - Market research: market access issue, policy & regulation, regulatory compliance, technical standard, certification of compliance - Product outsourcing: cosmetic product, hair product, food, and others - Digital marketing: SEO, content marketing, keyword research, backlinks building, PPC campaign, Naver, Kakao Ad and others - Translation: localization DIGITAL MARKETING Marketing Agency (PureC*****), Content Marketing, Financial and Trading Market, 2023-2024 Marketing Agency (Dyn****, Loreal Marketing Agency), Market Research for Cosmetic sector, Content marketing, 2023-2024 Dairy Product Farm (JR Preece Farm), Market Analysis for Dairy Products and marketing strategy, 2023 Software review (SafetyDetectives), SEO, Naver blog Content marketing, 2023-2024 Medical company (Mentor), Keyword research, Content marketing, 2022 Language learning platform (Nao***), Keyword research, Content marketing, Naver & Kakao PPC marketing campaign 2021 Cosmetic company (Lab****), Skin-care salon and skin-care product’s launching campaign, Naver & SNS marketing, SEO, 2021 Human Resources Consulting Company (GLG), WordPress SEO digital marketing, 2021 International Bromine Council Website, Website Localization and Marketing, 2019 IT Anti-Virus Program Forum, SEO, Backlink Site Building, Content writings, 2019 Beauty salon launching (Eco your ****) in Korea and China, Market research & Business strategy set-up, 2018 Market Research and marketing, 2015-2018 - Jo Malone, Neals yard, Penhaligon’s and Lush - Barbour, John Smedley Launching promotion campaign for attracting tourists and students British Airways, British Council & VisitBritain, 2016-2017 MARKET RESEARCH & PRODUCT OUTSOURCING Market research for Korean cosmetic market (Dyn****), 2023 Market research for Korean property market, 2023 Market research for Korean dairy farm, 2023 Korean Market in the automotive, aerospace, renewable energy, F&B, IT related to Certification of Management System (D**), 2022 Cosmetic Product Outsourcing, 2021-2023 Biomedical market (Pres*****), 2022 Wine market (The priso***), 2021 Renewable Energy Market (Ecop*****), 2021 Korea’s Alcohol & Spirits Market, 2021 Remodeling and furniture market (Ancient****), 2021 Dairy Product Market Research (Zenith*****), 2021 Ethanol Market Research (Ned****), 2020