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I help businesses turn raw information into clean, structured, decision-ready data. I build verified lead lists, structured market research databases, CRM-ready prospect datasets, and spreadsheet-based reports for startups, agencies, sales teams, and research-driven organizations. My work sits at the intersection of data research, data extraction, data cleaning, data processing, and analytics support. Whether you need prospect data, market intelligence, spreadsheet cleanup, or organized reporting, I deliver datasets that are accurate, usable, and ready for action. CORE SERVICES 1) Data Analytics & Reporting I organize and analyze business data to make it easier to track, interpret, and use. Examples: • Data cleaning and standardization • Spreadsheet analysis in Excel and Google Sheets • Data categorization, sorting, and validation • Basic dashboards and reporting tables • Trend tracking and structured summaries Deliverables: • Clean, analysis-ready spreadsheets • Summary tables and reports • Organized business data for decision-making 2) Market Research & Business Intelligence I conduct structured research to support clear business decisions. Examples: • Industry and competitor research • Customer and market analysis • Supplier and product sourcing • University/program database research • Market opportunity analysis Deliverables: • Structured Excel / Google Sheets databases • Research summaries and reports • Verified company lists 3) Lead Generation & CRM Data I build clean, structured prospect databases ready for CRM systems and outreach workflows. Typical datasets include: • Company name • Contact person • Email • LinkedIn profile • Job title • Industry • Location • Website • Revenue (when available) I use tools such as LinkedIn, Apollo, Crunchbase, and advanced Google search to source, verify, and organize data. All datasets are clean, deduplicated, and formatted for immediate CRM upload. 4) Data Extraction & Spreadsheet Organization I extract and structure data from online sources, documents, and spreadsheets into clean, usable formats. Examples: • Data extraction from websites and directories • PDF to Excel / Google Sheets data transfer • Spreadsheet cleanup and reformatting • Duplicate removal • Data validation and consistency checks • Structured database building Tools: • Excel • Google Sheets 5) Scientific & Academic Research Support With a background in analytical chemistry, I also support: • Literature research • Technical reports • Scientific data analysis • Research database development WHAT YOU CAN EXPECT • Clean, structured, and usable datasets • Verified and well-organized information • Accurate formatting ready for immediate use • Consistent and timely delivery • Data that is practical, not messy raw output If you need support with data analytics, data extraction, market research, lead generation, or spreadsheet-based reporting, I can help you build organized datasets that are ready to use.

Are you looking for reliable, experienced, and creative talent to work with you to enter the Korean market, where the market environment is completely different? You've come to the right place! - Flawless and result-oriented market research service - Available at any time! - Market research: market access issue, policy & regulation, regulatory compliance, technical standard, certification of compliance - Product outsourcing: cosmetic product, hair product, food, and others - Digital marketing: SEO, content marketing, keyword research, backlinks building, PPC campaign, Naver, Kakao Ad and others - Translation: localization DIGITAL MARKETING Marketing Agency (PureC*****), Content Marketing, Financial and Trading Market, 2023-2024 Marketing Agency (Dyn****, Loreal Marketing Agency), Market Research for Cosmetic sector, Content marketing, 2023-2024 Dairy Product Farm (JR Preece Farm), Market Analysis for Dairy Products and marketing strategy, 2023 Software review (SafetyDetectives), SEO, Naver blog Content marketing, 2023-2024 Medical company (Mentor), Keyword research, Content marketing, 2022 Language learning platform (Nao***), Keyword research, Content marketing, Naver & Kakao PPC marketing campaign 2021 Cosmetic company (Lab****), Skin-care salon and skin-care product’s launching campaign, Naver & SNS marketing, SEO, 2021 Human Resources Consulting Company (GLG), WordPress SEO digital marketing, 2021 International Bromine Council Website, Website Localization and Marketing, 2019 IT Anti-Virus Program Forum, SEO, Backlink Site Building, Content writings, 2019 Beauty salon launching (Eco your ****) in Korea and China, Market research & Business strategy set-up, 2018 Market Research and marketing, 2015-2018 - Jo Malone, Neals yard, Penhaligon’s and Lush - Barbour, John Smedley Launching promotion campaign for attracting tourists and students British Airways, British Council & VisitBritain, 2016-2017 MARKET RESEARCH & PRODUCT OUTSOURCING Market research for Korean cosmetic market (Dyn****), 2023 Market research for Korean property market, 2023 Market research for Korean dairy farm, 2023 Korean Market in the automotive, aerospace, renewable energy, F&B, IT related to Certification of Management System (D**), 2022 Cosmetic Product Outsourcing, 2021-2023 Biomedical market (Pres*****), 2022 Wine market (The priso***), 2021 Renewable Energy Market (Ecop*****), 2021 Korea’s Alcohol & Spirits Market, 2021 Remodeling and furniture market (Ancient****), 2021 Dairy Product Market Research (Zenith*****), 2021 Ethanol Market Research (Ned****), 2020

10+ years in SEO. The last two have gone into building the actual tools and dashboards that do this work, not just talking about AI SEO in a proposal. If you want the classic outsourced SEO formula of SEMRush for technical audits, paid guest posts for link building, and wordy monthly reporting - use someone else. I have really only one goal - to work with you to identify, close the gap on, and ultimately surpass competitors. That's it. To rank in Google is to have the most authoritative site in your industry, so that's what I work with you to build. 📈 Quick highlights 🔹 10+ years across technical, local, and content SEO 🔹 14M+ combined monthly visitors across an affiliate portfolio I built keyword and content strategy for 🔹 40+ legal sites under technical SEO management with a specialist legal agency 🔹 200+ manual actions removed, paid on results 🔹 Called as an expert witness in litigation against Google over manual actions 🔹 Currently running multi-site SEO strategy for a legal marketing agency, live off Ahrefs data Here's what actually separates me from most "AI SEO" listings - I don't query AI I use it to build systems. Have built working dashboards and semi-automated processes for keyword research, link outreach, technical audits, content creation, AI-detection-resistant content humanization, internal link analysis and almost every other SEO process there is. 🎯 The tools and processes I've built and use daily: ✔️ Keyword Research: custom dashboards pulling live Ahrefs and GSC data to build topic clusters and content gaps at a scale manual research can't touch ✔️ Technical Audits: semi-automated audit processes covering crawlability, indexation, Core Web Vitals, and schema, tested on 100+ page legal and ecommerce sites ✔️ Content Creation & Humanization: AI-assisted content pipelines with a dedicated humanization process, because generic AI content gets flagged by both readers and AI detectors and neither one helps you rank ✔️ Internal Linking: audit and anchor-diversification tooling built for large multi-hundred-page sites ✔️ Outreach: semi-automated link outreach processes for building authority without the manual grind ✔️ AI SEO / AEO / GEO: tracking systems for how sites actually show up inside Google AI Overviews, AI Mode, and ChatGPT/Perplexity answers, most agencies still can't measure this at all ✔️ Full-Stack CMS Coverage: the entire process above works across WordPress, Shopify, Webflow, and Wix, from initial build to ongoing optimization 📊 Where I've done this work: 🔶 Investor portfolio of high-traffic affiliate sites (14M+ monthly visitors): built the large-scale keyword research and topic cluster process behind tens of thousands of money keywords. 🔶 HubSpot Diamond agency: managed 15+ client accounts in SEMrush, led on-site and off-site SEO. 🔶 Legal SEO agency: technical SEO across a 40+ site client roster. 🔶 Enterprise brands: technical and forensic audits, disavow work for Mitratech, Predictspring, Coursera, Patek Philippe, and Vacheron Constantin. 🔹 Services: Technical SEO audits and site architecture fixes AI SEO / AEO / GEO strategy and AI Overview tracking Keyword research, content strategy, and topic clustering AI-assisted content production with humanization Internal linking audits and anchor strategy Link building and outreach (semi-automated) WordPress, Shopify, Webflow, and Wix technical SEO Local SEO and Google Business Profile optimization Full SEO workflow builds, from site launch through ongoing optimization

Hello and welcome! I’m Dr. Usman Ali (DVM, PhD Animal Nutrition), an Assistant Professor and Pet Nutrition Scientist specializing in dog and cat food, treats, and nutraceutical supplements. My primary expertise is in pet food formulation and technical evaluation, helping brands and manufacturers develop and validate products that are nutritionally balanced, safe, and scientifically defensible. I work on both new formulations and reformulation projects, including ingredient replacement, dose optimization, and nutritional correction. In addition, I provide professional support in R&D consulting, regulatory alignment, and compliance documentation, ensuring products meet industry expectations and relevant nutritional standards such as AAFCO and FEDIAF. My core services include: 1. Dog & Cat Food Formulation (dry, wet/canned, semi-moist) 2. Treats & Functional Chews Formulation (joint, gut, immunity, calming, skin/coat) 3. Pet Supplement Formulation (powders, capsules, tablets, soft chews) 4. Technical evaluation of existing products (formula review, ingredient suitability, dosing accuracy) 5. Nutrient validation and balancing (protein/fat targets, Ca:P ratio, Mg/ash control, taurine, vitamins/minerals) 6. COA review and ingredient quality assessment 7. Guaranteed Analysis (GA) calculations and nutrition labeling support 8. Wet food / canned food guidance (retort-related nutrient stability and practical feasibility) 9. Pet product R&D consulting and New Product Development (NPD) 10. AAFCO / FEDIAF compliance checks and nutrient profile verification 11. Regulatory and safety review of ingredients (dose safety, inclusion limits, interactions) 12. Reformulation for cost reduction and manufacturing feasibility 13. Technical documentation support (formulation reports, product dossiers, SOP guidance) 14. Scientific writing and evidence-based claim justification (whitepapers, technical summaries, literature review) With international research and applied experience in USA, Japan, South Korea, and Pakistan, I combine academic expertise with real-world formulation and product development support. If you need a reliable expert to formulate, evaluate, or improve a pet food, treat, or supplement product with strong scientific credibility, I would be happy to collaborate.

As an Expert-Vetted (Upwork’s top 1%) Market Researcher, Social Media Strategist, and Copywriter, I help businesses understand their target consumers, develop social media marketing strategies, and write copy and create marketing assets (emails, brochures, blog articles, videos, images). 🌐 Fully Remote & Reliable: I've been working remotely and collaborating with global teams in diverse industries since 2008. I'm familiar with Zoom, Slack, and Google and Microsoft collaboration tools for remote collaboration. 🐈 Driven by Curiosity: I use my curiosity to thoroughly understand my client’s (= YOUR) business and goals. 🔍 As a market researcher, I analyze your target consumers and competitors to develop effective social marketing strategies. ✍ As a Korean/English bilingual copywriter, I write copy that reflects your brand identity and resonates with your consumers by matching your offerings with your target consumers' needs/wants. To do so, I also apply my knowledge of neuroscience to copywriting. ❤️ Motivated by Passion: My passion is to connect businesses with the right consumers, who are looking for what YOU offer. I'm particularly interested in health, technology, pet/cat products, tourism, fashion, beauty, and consumer goods. 💬 If you feel I may be a good fit for your project, let's talk! To be part of an exciting project, I am open to adjust my rate to fit your budget. Here are some highlights of my remote freelance projects over the last five years: ▶ GutCheck, Market Research Analyst, July 2014 – Present - Conduct qualitative consumer research for global companies by moderating online discussions, analyzing consumer perceptions of products, and making recommendations for marketing optimization. - Clients I worked for span diverse industries: digital services (Google Play esports, Google Stadia, and Instagram), beauty (Johnson & Johnson, Amway Artistry, NuSkin), fashion (VANS), automotive (BMW), food (Nestle, McDonald’s), FMCG (Duracell, Kimberly-Clark), and healthcare (Providence, Cigna). ▶ Avid, Channel and Field Marketing Specialist, June 2022 - Present - Write marketing copy and create marketing assets with Adobe Photoshop, Adobe InDesign, and Vegas Movie Studio and post them on its Korean blog and Youtube channel. - Create landing pages for email campaigns by writing copy and working with marketing, sales, creative, and legal teams. ▶ Innocean Worldwide, Digital Marketing Strategist, April 2022 - June 2022 - Conducted competitor analysis and developed cross-border Instagram commerce strategies, including content strategy and influencer marketing strategy, for Korea’s leading fashion startup. ▶ Codec.ai, Cultural Researcher, March 2022 - Conducted research on diverse cultural topics and social media for its AI-driven cultural intelligence platform, empowering global brands to resonant content in local markets. ▶ SVL Services, Market Research Analyst, March 2021 – November 2021 - Conducted exploratory market research on global e-commerce solutions in headless commerce, including ecommerce platforms, content management systems (CMS), Progressive Web Apps (PWA), AR/VR, and beyond. ▶ Living Jin (Korean Startup), copywriter, January 2021 – March 2021 - Analyzed customer reviews on Amazon, identified main customer personas and purchase motives, conducted research on successful marketing practices in the industry, and made recommendations on social marketing strategies. - Wrote product and event copy and FAQ content for its product package, print materials, Instagram, Amazon, and Shopify pages. ▶ Brand USA, copywriter and online community manager, August 2015 - August 2020 - Conducted research on tourism trends and created and localized tourism marketing content (Facebook, Instagram, Youtube) for the Korean market. - Engaged with Korean fans daily via Sprinklr, analyzed content performance, and made recommendations on local content strategies. ▶ Macy’s, copywriter, December 2019 – March 2020, May 2021 – June 2021 - Conducted research on Korean cross-border shopping trends and created and localized marketing copy for its Korean Facebook and Twitter campaigns.

I build Python automations that replace hours of manual work. Recent examples: → Built a candlestick chart generator processing 50,000+ data points across multiple timeframes ($600 project, delivered in 5 days) → Automated government document inventory for 10,000+ CSV/ZIP files → Created sales reporting dashboard with automated Excel/PDF export Background: 17 years as Business Analyst & Product Manager in South Korea. I understand both the technical and business side of data projects. I respond within 2 hours during KST business hours.