Hire the Best Looker Professionals

I build marketing attribution and Looker Studio reporting systems where GA4, ad platform, call, and CRM numbers finally reconcile: Top Rated Plus, 100% Job Success, 1,305 hours, 1,288 of them on one 13-month marketing agency retainer. Google Analytics IQ and Google Ads Measurement certified, both Upwork-verified. Most freelancers can build a dashboard. The hard part is what sits under it: conversions that fire once instead of three times, calls attributed to the campaign that caused them, CRM stages that match what GA4 recorded, and a report your team still trusts six months in. That is the work I do all day. WHAT AGENCIES AND BUSINESSES HIRE ME FOR Tracking audits and fixes. Your setup exists but the numbers feel wrong: conversions inflated by return visits, traffic showing as direct, GA4 and the CRM telling different stories. I find the root cause in GA4 and Google Tag Manager, fix the configuration, and document what changed so the numbers hold up. Call tracking attribution. CallRail and CallTrackingMetrics wired into GA4, Google Ads, and the CRM, so every phone call lands on the correct campaign, ad, and keyword. Offline conversion imports included. Few reporting specialists touch call data; it is a core lane for me. Attribution and full funnel reporting. The journey from ad click to form or call to CRM stage to closed revenue, connected in one place. Built on 13 months embedded in a behavioral-healthcare marketing agency working attribution infrastructure, CRM and API integrations, and full-funnel client reporting. Looker Studio dashboards that replace manual reporting. Multi-source reports pulling GA4, Google Ads, Meta, call tracking, and CRM data through BigQuery, MySQL, Google Sheets, or connectors like Windsor AI, Supermetrics, and Coupler IO, refreshed on schedule, the copy-paste reporting hours gone. Custom Looker Studio connectors and Looker with LookML where governed reporting is needed. CRM and API integration for reporting. GoHighLevel, Dazos, ServiceM8, and custom systems connected over REST and GraphQL APIs with Python where a ready-made connector does not exist. Lead stages and revenue joined to the marketing that produced them. Agency reporting operations. White-label, repeatable client reporting an agency can roll out across accounts: one system, every client, same definitions. I worked 13 months inside an agency delivery process; I know the difference between a one-off report and a reporting operation. PROOF FROM MY PUBLIC WORK HISTORY The anchor: a 1,288-hour, 13-month agency engagement, closed at 5.0. The client wrote: "He assisted in building out our Looker Studio dashboards, handled API integrations across multiple CRMs to support full-funnel client reporting, and contributed to our BigQuery data warehouse and attribution infrastructure. He was professional, reliable, and required minimal oversight." A public-link data security fix, 5.0: "Rutwik settled my issue in 1 hour and he came up with a simple solution that works!" BigQuery to Looker Studio visualization work, 5.0: "I am giving all my work to him." Windsor AI setup, 5.0: "sending all my lookerstudio tasks here." HOW I WORK Diagnosis before invoices. Send me your stack (analytics, ads, call tracking, CRM) and I will tell you what is likely broken and what a fix looks like before you commit. One user counted once. Deduplication and reconciliation logic are the first things I check, because every decision downstream depends on them. Documentation you keep. Every fix and every dashboard ships with notes the next person can follow. IST hours with overlap into US and European mornings, response inside 4 hours. DATA SOURCES I CONNECT GA4 and Google Tag Manager. Google Ads and Meta Ads as reporting sources. Google Search Console and Local Viking for search and local visibility data. CallRail and CallTrackingMetrics for calls. GoHighLevel, Dazos, ServiceM8 and custom CRMs. BigQuery, MySQL and Google Sheets for storage. Windsor AI, Supermetrics, Coupler IO and custom connectors for movement. Python and REST or GraphQL APIs for everything without a connector. ENGAGEMENTS THAT FIT WELL A GA4 audit where conversions look inflated or traffic shows as direct. A cross domain tracking fix between your site and a booking or checkout domain. A CallRail integration so calls land on the right campaign. A Looker Studio BigQuery dashboard replacing hours of manual client reporting. An executive KPI dashboard pulling ads, analytics, calls and CRM into one page. An agency reporting system rolled out across every client account. A NOTE ON FIT I measure marketing; I do not run it. Campaign management, media buying, ad creative, and SEO are not my lane, and I will say so rather than take the job. If the work is tracking, attribution, data integration, warehousing, or reporting, it is mine. Send your stack and client count, and I will tell you what is likely broken and what a fix looks like before you commit to anything.

Analytics Engineer | BigQuery, dbt, Looker Studio — from ad platforms to CRM to internal tools With 3 years of experience as a Business Analyst and Tool Enablement Specialist — including work at TELUS International — I sit at the intersection of two things most freelancers only do one of: building internal tools that teams actually use, and modelling data that leadership can actually trust. Clients come to me when they have one of these problems: — Their team is running on disconnected spreadsheets and manual handoffs — Their ads and CRM data exists but no one can read it clearly — They need a real internal system, not another workaround 🔹 What I build: 1. AppSheet Applications (my core specialty) Task management and operations tools Inventory and IT request tracking systems CRM and workflow apps for non-technical teams Data ingestion pipelines from Google Drive into BigQuery Result: your team works in one structured system they actually adopt 2. Data & Reporting (BigQuery · dbt · Looker Studio) Connect Meta Ads, Google Ads, and CRM data into one place Clean and model your data using dbt and BigQuery Build Looker Studio dashboards with correct metrics — ROAS, CTR, CPC at every level Result: numbers you can act on, not just look at 🔹 Real examples of what I've delivered: ✔️ Built an IT inventory and request tracking app used across departments ✔️ Modelled Pipedrive CRM + Meta Ads data into a unified performance dashboard ✔️ Created a task management system replacing a tangle of spreadsheets ✔️ Built calendar and operations tools connected to BigQuery as the backend 🔹 Tools I work with: AppSheet · BigQuery · dbt · SQL · Looker Studio · Pipedrive · Meta Ads · Google Ads · Google Sheets · Google Drive I combine a deep understanding of how teams actually work with the technical skills to build systems around that. Every solution I deliver is something your team can run independently — not something that breaks the moment I leave. If you want cleaner operations, clearer data, or both — let's talk.

Need a Power BI or Tableau dashboard that actually drives decisions, not just looks nice? I'm a data analyst with 7+ years in fintech, SaaS, and e-commerce, building clean SQL and dbt models under dashboards that hold up under scrutiny. Most BI freelancers know one tool. I work fluently across Power BI, Tableau, Metabase, and Looker Studio, and I build the SQL/dbt layer underneath rather than just connecting to whatever data exists. My fintech background (BNPL specifically) means I understand reconciliation, audit trails, and the gap between accounting and product metrics that most analysts miss entirely. Power BI: DAX measures, row-level security, Power Query data prep. Tableau: calculated fields, LOD expressions, visual storytelling. Metabase: self-serve internal analytics and customer-embedded dashboards with row-level sandboxing. Looker Studio: GA4, Google Ads, Search Console, and Meta Ads blended into one report. Data layer: SQL and dbt models on BigQuery, Snowflake, or Postgres. Internal LLM agents that answer warehouse questions in plain English from Slack or Teams, with SQL safety filters. Ongoing support: data model reviews, dashboard performance tuning, KPI definitions, dbt audits, and BI migrations. 100% Job Success on Upwork with a 5.0 rating across every completed contract. IBM and Google-certified in data analytics (IBM Data Analyst Professional Certificate, Google Data Analytics Professional Certificate). Previously drove a 7% MoM increase in payment success rates at Paymob and helped grow a user base tenfold to 200k+ customers through new reporting infrastructure at Bypa-ss. Message me with what your dashboard needs to support, and I'll reply with next steps within a day, often sooner.

Greetings! I'm Vaishali Singh, a seasoned analytics and data professional with a decade of experience serving 500+ clients worldwide. My work spans two connected areas: turning data into insight for businesses, and building the systems that find and deliver the right leads for outbound growth. Analytics and Reporting I specialize in Google Analytics 4, Universal Analytics, Tableau, PowerBI, and Looker Studio. My proficiency isn't limited to the tools themselves. I'm adept at crafting meaningful insights that help businesses make informed decisions, and at building dashboards and reports that actually get used, not just reviewed once and forgotten. Outbound Lead Generation and ICP Enrichment I also build outbound lead systems that are filtered to match a client's actual ICP, not just pulled from a database and handed over. That means filtering by employee size, ownership type (owner-operator, franchise, or corporate), and manually checking each company's website to confirm the right decision-maker's title before anything goes into the list. I work across Clay, Apollo, FullEnrich, SignalHire, Instantly, Forager, Scrap io, and Datagma, waterfalling across them so cost per verified lead stays low without sacrificing accuracy. I've built and run a multi-client enrichment platform end to end, including company ingestion, exclusion lists, enrichment logging, and lead-serving, and I've tracked down and fixed duplicate-lead issues at the root that were quietly wasting enrichment budget. Technical Skills From scripting macros and Google Scripts to Python and R, I bring a versatile technical skill set to each project, whether it's data manipulation, visualization, statistical analysis, or building the backend for a lead pipeline. Business Impact Having worked with 500 clients across the globe, including healthcare and service businesses like chiropractors, PT clinics, and medspas, plus B2B manufacturing and CRM-integrated pipelines, I understand the nuances of different industries. My focus is on driving outcomes businesses can actually measure, whether that's cleaner analytics or a lead list that converts. Website and API Integration I also work with API connections to platforms like Facebook, Instagram, and LinkedIn, so data and insights don't just live in a report. They show up where the business actually operates. Why Work With Me A decade of hands on experience across analytics and outbound systems. Customized solutions built around your actual business, not templated deliverables. A track record of fixing the quiet problems, like data errors, duplicate leads, and wasted spend, that most freelancers don't catch. A commitment to real, measurable results. If you're looking to sharpen your analytics, or you want leads filtered to your actual ICP instead of a generic list, tell me what you're working with and I'll show you what that looks like in practice.

Actively Looking for more work :) I am a highly motivated Business Automation Developer with professional experience in the Real Estate, FinTech, and Marketing industries. I hold a Bachelor's degree in Computer Science and am an expert in statistical data analysis, analytical problem solving, and building complex process automations. I am part of the top 1% of Upwork freelancers, known for professionalism and clear communication throughout every project. I handle end to end data and automation projects, from processing raw data to extracting insights and presenting them in a way that drives decisions. Services I provide: -Building process and marketing automations using Google Apps Script, Microsoft Power Automate, Zapier, Make, n8n, Bubble and Softr. -Creating dashboards with Power BI, Looker Studio, Google Data Studio, and similar tools -Generating reports from data sources and APIs -Building web scrapers and integrating them into existing systems -Setting up custom servers with API endpoints to run complex scripted automations -Automating workflows in CRMs and SaaS platforms like HubSpot, ClickUp, GoHighLevel, Klaviyo, Clay, and Airtable -Full CRM setup and pipeline configuration in Zoho, GoHighLevel, HubSpot, and Salesforce -Building AI agents and chatbots using Eleven Labs, MCP servers, or Zapier, hosted on my own infrastructure when needed -Setting up AI voice bots for automated calling and customer communication -Building applications with Softr and Bubble Twilio: Communication Automation: -Programmable Voice, SMS, Studio flows and IVR system setup -Custom call routing and webhook based automation -SMS marketing and notification pipelines -Integrating Twilio with CRMs and internal systems for unified communication workflows Vapi: AI Voice Agents: -Building inbound and outbound AI calling systems -AI receptionists and appointment booking agents -Lead qualification bots with natural conversation flows -Combining Vapi with Twilio and Eleven Labs for the full voice pipeline -CRM integration so every call automatically updates your pipeline Lovable: Rapid App Development: -Building functional web apps and MVPs quickly using Lovable -Pairing with Supabase for authentication, database, and backend logic -Developing dashboards, internal tools, and client facing applications -Delivering production ready systems built for scale, not just demos Zoho: CRM Architecture: -Full setup and customization of Zoho CRM and the Zoho One suite -Deluge scripting for custom workflows and business logic -Custom modules and Zoho Creator application development -Connecting Zoho with third party tools via API -Building dashboards and automations tailored to how your business runs If you're looking for any of these services, I'd love to have a chat and share how I can help you achieve your business goals.

⭐ Top 1% Rated on Upwork 📑 Senior Business Intelligence Architect | ERP & Revenue Reporting Specialist 📊 Data Analysis & Visualization | Power BI, Tableau, Looker BI Platform Specialist 💼 13+ Years of Experience Building Executive Dashboards, Forecasting Systems & Reconciled BI Models 🎯 MY OBJECTIVE My goal is to help organizations achieve digital maturity in data analysis and reporting by implementing a robust BI and Data Architecture that delivers actionable insights and measurable business impact. 🔥 Replace manual reports with automated executive dashboards 🔥 Build a centralized KPI reporting system 🔥 Improve revenue forecasting visibility 🔥 Integrate multiple business systems into a single reporting environment 🔥 Implement scalable Power BI, Tableau, or Looker BI architecture I help organizations transform fragmented ERP, CRM, financial, and marketing data into reconciled, executive-ready dashboards and fully automated reporting systems using Power BI, Tableau, and Looker. I would be glad to collaborate with you to design a reporting system that enables confident, data-driven decision-making. Whether you want to evaluate marketing performance, operational efficiency, sales pipeline visibility, or revenue analytics performance, I am here to help get started. 📑 CORE EXPERTISE As a Business Intelligence Architect and Data Analytics Consultant, I focus on designing reliable reporting infrastructures that support executive decision-making and operational clarity. ➕ Centralizing business reporting across ERP, CRM, marketing, and financial systems ➕ Designing scalable BI architectures using Star Schema and semantic layer modeling ➕ Implementing finance-grade reconciliation frameworks for accurate reporting ➕ Building KPI governance models and metric dictionaries ➕ Delivering executive dashboards with forecasting and performance monitoring logic ➕ Developing automated reporting systems that replace manual spreadsheets I help organizations establish a single source of truth where leadership teams can trust the data used to guide strategic decisions. 📊 BUSINESS DATA ANALYSIS My work focuses on building advanced analytics frameworks that enable organizations to track performance, forecast revenue, and monitor operational efficiency. Examples of analytical systems I develop include: ➕ Revenue and sales forecasting models ➕ Financial performance analysis (EBIT, GP%, margin analysis, budget vs actual) ➕ Sales pipeline and weighted forecast modeling ➕ Bookings vs revenue vs backlog reporting frameworks ➕ Capital allocation and funnel efficiency analysis ➕ KPI monitoring and predictive trend modeling These reporting systems help leadership teams clearly understand the relationship between pipeline activity, revenue genera 📑 BUSINESS INTELLIGENCE & DATA TOOLS Advanced expertise across modern Business Intelligence and analytics platforms that empower businesses to make informed, data-driven decisions. My expertise encompasses a comprehensive range of automated BI and Data Visualization tools, where I possess advanced skills to integrate, automate, and blend multiple data sources. Below is a list of the tools in which I have specialized proficiency, ➕ Power BI (Desktop, Service, Fabric, Advanced DAX Modeling) ➕ Tableau (Desktop, Server, Data Prep) ➕ Looker & LookML (Semantic Modeling) ➕ Looker Studio (data blends and joints) ➕ QlikView / Qlik Sense ➕ Domo, Zoho Analytics, Databox, Klipfolio In each platform, I have honed the ability to integrate, automate, and blend data from multiple sources, providing comprehensive and insightful analytical solutions. 🔗 DATA SOURCE INTEGRATION (70+ Data Platforms) Over the past decade, I have integrated and automated reporting across 70+ data sources spanning ERP systems, CRM platforms, financial software, marketing ecosystems, product analytics tools, and cloud data warehouses. My expertise extends to a robust array of Data Stack and Tools, enabling me to handle diverse datasets and extract meaningful insights effectively. I have worked extensively with systems that include: ➕ NetSuite (SuiteAnalytics Connect, NetSuite2, SuiteQL) ➕ Accounting/ERP platforms Xero, QuickBooks, MYOB, and others ➕ CRM platforms Salesforce, HubSpot, GoHighLevel, MSDynamics CRM, Copper CRM, and custom integrations ➕ Data/Modeling platforms BigQuery, Redshift, Azure Cloud, PostgreSQL ➕ REST APIs, automated data extraction pipelines, and custom SQL-based transformations ➕ Analytics platforms GA4, Adobe Analytics, Mixpanel, Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and various attribution platforms My expertise also extends to advanced ETL and data automation tools, including: ➕ Supermetrics & Funnel – for scalable marketing intelligence aggregation ➕ Stitch & Fivetran – for structured data ingestion ➕ dbt labs – for transformation logic and analytics engineering ➕ Power BI Dataflows (including incremental refresh frameworks) ➕ Tableau Prep & custom dataflows, SQL transformations