Hire the Best Market Research Analysts
in Kenya

Clients rate our Market Research Analysts
Rating is 4.8 out of 5.
4.8/5
Based on 437 client reviews
Adan M.

Nairobi, Kenya

$19/hr
4.9
38 jobs

Top-Rated Data Analytics & Market Research Specialist | 100% JSS • $13k+ earned I turn raw data and market research into analysis, reports, dashboards, forecasts, and practical market insights leaders use to plan, invest, and grow (Power BI, SQL, Python). Send a 1-line project brief (goal + dataset size or target market) and I’ll propose a clear scope & next steps. I’m a Top-Rated Upwork freelancer with 7+ years of experience in data analytics, market research, and business intelligence. With a 100% Job Success Score and $13K+ in earnings, I help businesses transform raw data and research findings into clear, actionable insights and practical recommendations. My work is fast, accurate, and decision-ready, delivered in formats executives and stakeholders can easily understand and act on. ________________________________________ What I Do Best Data Analytics & Machine Learning: • Data cleaning, preprocessing, and database management for accurate analysis • Advanced analytics, predictive modeling, and forecasting (Python, SQL, R) • Statistical analysis, regression, hypothesis testing, and A/B testing • Machine learning models for classification, pattern recognition, and optimization • ETL pipelines, large-dataset handling, and automated workflows • Interactive dashboards and automated reporting (Power BI, Tableau, Excel) • Survey data, quantitative and qualitative analysis • ROI analysis, business analytics, and performance optimization Market Research & Competitive Intelligence: • Market sizing (TAM / SAM / SOM), trend analysis, and opportunity mapping • Competitor benchmarking, product comparisons, and pricing analysis • Customer segmentation, buyer personas, and consumer behavior insights • B2B & B2C research, survey design and execution, focus groups • Go-to-market research, SWOT analysis, and growth strategy support • Executive-ready reports, slide decks, and structured datasets ________________________________________ Industries I’ve Supported • Technology & SaaS • Retail & E-commerce • Healthcare • Real Estate & Construction • Finance • Education • Hospitality & Foodservice • Service-based businesses • Non-profits ________________________________________ Why Clients Work With Me ✓ Top-Rated on Upwork with 100% Job Success Score ✓ $13,000+ earned with consistent 5-star feedback ✓ Clear communication, fast turnaround, and reliable delivery ✓ Action-focused insights — not just data, but what to do next ✓ Clean, structured deliverables: dashboards, reports, slides, summaries, and datasets ________________________________________ Let’s Get Started Send me a brief description of your project, dataset size, or target market, and I’ll suggest a clear scope, timeline, and next steps — often within minutes.

  • Market Research
  • Competitive Analysis
  • Market Analysis
  • Data Analysis
  • SQL
  • Python
  • Microsoft Power BI
  • Tableau
  • Data Science
  • R
  • Machine Learning
  • Predictive Modeling
  • Microsoft Excel
  • Data Visualization
  • Forecasting
Francis N.

Nairobi, Kenya

$15/hr
5.0
14 jobs

You need to understand your market, customers, trends, and even the regulatory landscape of the space your business operates in. That means you need market research. Primary market research is expensive, time-consuming, and sometimes just not practical. That's where secondary market research comes in: using information already available on the internet. However, there's just too much chaos and fluff on the web and you can't separate facts from fiction. The face of the web is covered with too much salesy content, spam, and a whole host of biased and unsubstantiated content. That's where I come in. I'm an excellent web research with five years of experience scrapping the web to find whatever information my clients want. I have extensive market research experience, having worked with Wonder, a secondary market research company for five years now. I'm your personal research assistant. Do you want a competitive analysis of your competitors to gain an edge over them? Or a SWOT analysis of any company or industry on the planet? Or just a simple lead building task? You've got the perfect person to help you out. I have market research expertise in the following areas and many more: 1. Company analysis. 2. Competitive landscape. 3. Industry insights and trends. 4. Best practices. 5. Data entry. 6. List building. 7. Hypothesis testing. 8. TAM, SOM, SAM, etc Analysis Please note that I conduct secondary research using sources available in the public domain. For every topic, I conduct a 1-hr preliminary research to check for data availability and create a concrete proposal for further research to address all aspects of your research question. Whether you need market research for business, academic, or personal purposes, I'm your guy!

  • Market Research
  • Brand Research
  • Web Scraping
  • Secondary Research
  • Data Entry
andrew L.

Nairobi, Kenya

$25/hr
4.9
235 jobs

Turning Raw Data into Strategic Decisions | 15 Years in Market Research Businesses don't hire market researchers to collect data; they hire them to reduce risk and find opportunity. That's what I deliver. Over the past 15 years, I've partnered with individuals, businesses, and agencies across Finance, Real Estate, Healthcare, Retail, and more — helping them make confident, evidence-based decisions that move the needle. -------------------------------------------------------------------------------------------- ✔️Market Research, Competitive Analysis & Market Analysis: My broad skill set and deep work ethic enable me to deliver original insights, in-depth research, and analysis for your project (s). This commitment to delivering valuable content is the foundation of my work. Core Competencies: ✅ Market penetration ✅ Customer Analysis ✅ Qualitative and Quantitative research ✅ Market analysis ✅ Competitor Intelligence and Company Research ✅ Finding new trends ✅ Financial research: Lending, financial inclusion, Banking ecosystem ✅ Industry compensation trends ✅ Doing Business in frontier economies ✅Research Copywriting: FINTECH, CRYPTO, FINANCE ✅ Web research, pricing research, etc. ✅ Research and Data Gathering ✅Translating Data into Compelling Copy ✅ Market sizing (TAM/SAM/SOM) ✅ Experience with Crypto: Technical analysis, stablecoins Industries: Finance, Real Estate, Leadership & Coaching, Healthcare, Education, Retail, Beauty, Consumer Packaged Goods, Construction, Crypto. ------------------------------------------------------------------------------------------------- ✅ Why partner with me? If you are looking for a proactive partner who is detail-oriented, professional, efficient, willing to think outside the box, and has a proven record of adding value, look no further. I'm always happy to hear from clients about how my work helped them achieve their objectives, such as increased conversion leading to sales or new perspectives. 🏆🏆Sample Success story: I researched, created a plan, and worked with a client interested in establishing a Fintech lending APP in East Africa. Since its inception, the client has signed over 5000 customers and booked revenues of over $1 million ------------------------------------------------------------------------------------------------- Sample Client Feedback ⭐️⭐️⭐️⭐️⭐️"Andrew is a true professional. He delivered an excellent financial report on time. The report was detailed and well-formatted. Five stars!" ⭐️⭐️⭐️⭐️⭐️"Andrew did a GREAT job on our research project, and he was also great at talking through the research he did for us. Looking forward to working with Andrew again! :)" Please see the work history and portfolio for more details. ------------------------------------------------------------------------------------------------- Sound like I might be a good fit? If yes, get in touch, and let's explore how we can collaborate.

  • Market Research
  • Competitive Analysis
  • Market Analysis
  • Competitive Intelligence
  • SEO Writing
  • Online Research
  • FinTech
  • Financial Writing
  • Business Plan Writing
  • Business Research
  • Consumer Segmentation
  • Audience Segmentation
  • Research & Strategy
  • Competitor Research
  • Financial Model
FREDRICK G.

Nairobi, Kenya

$30/hr
4.7
19 jobs

Market Research Analyst | Go-To-Market Strategy, UX Research | Data Analysis I'm Fredrick, the Co-founder of a full-service marketing and growth strategy firm that specializes in market research. I deliver world-class industry reports to my clients, supported by fast and detailed research. SOW Executive summary Market size TAM SAM SOM Market growth CAGR Market trends Market challenges Consumer analysis SWOT analysis Competitor analysis Marketing strategy Deliverables A comprehensive report with data, analysis, and insights Key references and quotes that can be directly used in your pitch deck and business plan Any other relevant information that would assist in making a compelling case to investors Report will be detailed, well-researched, and visually engaging report Software tools G-Suite, Quickbooks, Basecamp, Asana, Slack, Photoshop, Adobe Acrobat Pro, Zoom. Google Suite, Microsoft Office - Excel, PowerPoint, Word, QuickBooks, AirTable, Clickup, Salesforce, Canva, Monday.com, notion, & Trello. Global Research Firms Access IBISWorld, Statista, Euromonitor, MarketResearch I am a self-driven person who is dedicated to completing tasks within the given time frame, staying attentive in my communication, and being a problem-solver for your project’s needs. I look forward to assisting you on your next project!

  • Market Research
  • Company Research
  • Competitive Analysis
  • Consumer Research
  • Market Analysis
  • Market Segmentation Research
  • Data Analysis
  • Data Processing
  • Qualitative Research
  • Quantitative Research
  • Quantitative Analysis
  • Business Plan
EDWIN M.

Nairobi, Kenya

$33/hr
4.8
115 jobs

Unlock the East African market with confidence. Expanding into Kenya, Uganda, Tanzania, Rwanda, or South Sudan requires more than raw data — it requires local context combined with rigorous statistical analysis. With 2,100+ hours on Upwork, a 100% Job Success Score, and 70+ completed projects, I help organizations turn complex data into clear, actionable market entry and growth strategies. I work with startups, consultancies, NGOs, and international firms that need reliable, defensible insights to support high-stakes decisions. What I deliver • Market Entry & Feasibility Studies Market sizing, competitive dynamics, regulatory review, and risk assessment to determine if and how to enter East African markets. • Competitive Landscape Analysis & Benchmarking Identification of key players, pricing models, positioning, and strategic gaps. • Consumer & B2B Research Surveys, interviews, and focus groups designed to uncover customer behavior, preferences, and decision drivers. • Lead Generation & Market Mapping Proven execution of targeted prospect identification (e.g., 150+ qualified leads for CCTV contractors across Kenya & Nigeria). • Survey Design & Statistical Analysis End-to-end research execution — questionnaire design, data collection, cleaning, and analysis using Advanced Excel, SPSS, and R. • Local Partner & Stakeholder Identification Identification and vetting of credible local partners and institutions (e.g., booking meetings with Deans of Nursing Schools across Kenya). With a background in Actuarial Science, I bring a disciplined, quantitative approach to research — minimizing bias and maximizing reliability. My clients value my ability to translate complex statistical outputs into clear insights they can actually use. Based in Nairobi (GMT+3), I offer cost-effective expertise with cultural fluency in English and Swahili, ensuring research accuracy and smooth stakeholder engagement. You need dependable market intelligence or data analysis to support strategic decisions in East Africa? let’s discuss your project.

  • Statistics
  • Microsoft Project
  • English to Swahili Translation
  • Mathematics Tutoring
  • Data Analysis
John K.

Nairobi, Kenya

$5/hr
4.7
8 jobs

Great marketing is not about guesswork. It is about data, strategy, and execution. I’m a results-driven Marketing Expert, Consultant, and Competitive Analyst who helps businesses understand their market, outperform competitors, and build strategies that drive measurable growth. In today’s competitive landscape, intuition alone is not enough. Without data, you are just another person with an opinion. That’s where I come in. Whether you are launching a new product, entering a highly competitive market, scaling your business, or refining your marketing strategy, I provide in-depth market research, competitor analysis, and actionable marketing insights that give you clarity and confidence in every decision. I work with startups, entrepreneurs, SMEs, and established brands to uncover opportunities, identify threats, and design strategies that position them ahead of the competition. My approach is practical, data-driven, and tailored specifically to your business goals. What I Deliver: • Comprehensive Market Research & Analysis • Competitive & Competitor Benchmarking • Market Size, TAM, SAM, SOM • Industry Trends, Growth Drivers & Challenges • SWOT Analysis • STP (Segmentation, Targeting & Positioning) • Go-to-Market & Market Entry Strategies • Marketing Strategy & Consulting • Clear Recommendations & Action Plans Why Choose Me? • Data-driven insights backed by credible industry sources • Access to premium tools such as Statista, IBISWorld, and Euromonitor • Easy-to-understand reports with visuals, charts, and graphs • Strategic recommendations you can actually implement • Clear communication and on-time delivery If you are looking for more than just information, if you want clarity, direction, and a competitive edge, you are in the right place. Let’s turn insights into impact. Place your order today, and let’s get started. Best regards, John

  • Market Research
  • Brand Research
  • Company Research
  • Competitive Analysis
  • Consumer Research
  • Market Analysis
  • Marketing Strategy
  • Quantitative Research
  • Lead Generation
  • Data Analysis
  • Pricing Research
  • Qualitative Research
  • Business Analysis
  • Product Research
  • Business Plan
  • Competitor Research
  • SWOT Analysis
  • Niche Research
  • Topic Research
  • Quantitative Analysis

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