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Alexandre S.

Chinon, France

$55/hr
5.0
159 jobs
Hi, I'm Alexandre. Simply put, my job is to help you get more sales and leads through content writing and SEO optimizations. Getting traffic is great, but getting traffic that converts is even better and that's what I'm always striking for. I provide digital marketing services to business owners and webmasters that will allow them to achieve their digital goals. During these last 7 years, I have been working as an SEO & Content Marketing professional both in media agencies and as a freelancer. During this time, I've had the amazing opportunity to work across hundreds of SEO campaigns for French (France, Quebec, Switzerland) and English markets (UK, US, Canada) in various B2B (Insurance, Real Estate, Transport, Security, Communication, Marketing Automation, etc.) and B2C (E-commerce, Travel, Affiliate, Blogging, etc.) industries. Here's a summary of what I can do for you, your brand and your website(s): - Content writing with a defined goal that targets the right keywords and audience. - SEO optimization across existing landing pages. - Content Gap Analysis : What's missing on your website to get more traffic and sales? - Amazon listing optimizations. - Etsy Listing optimizations. - E-mail template writing. - CV & Cover letter enhancement and writing. - Website localization in French (not to mistake with website translation which doesn't take into account the audience and their search behavior). - Keyword Research as a stand alone (always included in every work that I do). Interested? Let's talk! Just let me know what you want to achieve and I'll be more than happy to have a look and come back to you with a clear, thoughtful and comprehensive plan. Thanks, Alexandre.
  • Copywriting
  • Market Research
  • Sales Copywriting
  • Website Copywriting
  • Sales Funnel Copywriting
  • SEO Keyword Research
  • Affiliate Marketing
  • Content Writing
  • SEO Writing
  • Search Engine Optimization
  • B2B Marketing
Leila B.

Los Angeles, United States

$999/hr
5.0
129 jobs
What if I could increase your revenue, guaranteed. Or your money back? That is the promise I write in every SOW with my clients. Who I serve: - B2B and B2C companies of all sizes, across all industries My areas of expertise: - Market and consumer research - Messaging - Positioning strategy - Lead generation - Paid media optimization - Conversion rate optimization - Brand strategy - Pricing strategy - GTM plans - Marketing growth plans My mission: I used to help the big guys get bigger, now I help the good guys get greater. Previous clients: - Hundreds of companies in the $1 - $25 million dollar revenue range, across all categories - Pfizer - Microsoft - NASA - Blue Origin - Disney - American Express - Upwork I'd love to help grow your business. Top projects I work on most: - Messaging, positioning and brand strategy to drive revenue growth - How to cost-effectively acquire more customers/leads - Identifying your target market + new, lucrative segments - How to create an irresistible offer that gets your prospects to buy more faster - How to raise your price - I never decrease my clients' prices! Reach out to schedule a free 30-minute consultation.
  • Competitive Analysis
  • Market Research
  • Marketing Strategy
  • Pricing Strategy Consulting
  • User Experience Design
  • Brand Strategy
  • Product Development
  • Management Consulting
  • Startup Consulting
Zoltan Z.

Durres, Albania

$30/hr
5.0
105 jobs
Hi there, I'm Zoltan, a Hungarian living in Albania and I am a highly experienced Top Rated freelancer specializing in data mining, data scraping, data entry, and web research. With a proven track record and a commitment to client satisfaction, I am well-equipped to handle a wide range of projects. Over the years, I have successfully completed numerous projects, refining my skills and expertise. Whether it's gathering valuable data through meticulous research, efficiently extracting information using advanced scraping techniques, or ensuring accuracy in data entry tasks, I'm dedicated to delivering exceptional results. My versatility is one of my greatest strengths. While my main activities revolve around data-related tasks, I'm always eager to expand my knowledge and take on new challenges. Feel free to approach me with any project or requirement, and we can discuss how I can best assist you. What sets me apart is not just my technical expertise but also my commitment to client satisfaction. I am a reliable, detail-oriented, and self-motivated professional who takes pride in delivering work of the highest quality. I believe in clear and effective communication, ensuring that I understand your needs and objectives to deliver the desired outcomes. I invite you to review my portfolio and client testimonials, which reflect my dedication and track record of success. If you're looking for a skilled freelancer who can tackle diverse projects with precision and efficiency, I'm here to help. Let's discuss how I can contribute to your project's success. Feel free to contact me, and we can explore how I can leverage my skills to meet your specific requirements. Looking forward to hearing from you. Best regards, Zoltan
  • Online Research
  • Data Scraping
  • Data Mining
  • Market Research
  • Data Analysis
  • Data Cleaning
  • Data Labeling
  • Data Collection
  • Data Privacy
MD Rasel S.

Chittagong, Bangladesh

$15/hr
5.0
93 jobs
When I was a little boy, while all the other kids were playing football, cricket, badminton, or volleyball, I was busy in my room playing virtual games! I was tech-savvy since my childhood! I have 9+ years of professional experience in the IT field. I have excellent verbal and written communication skills. I am detail-oriented, hard worker, fast learner, dedicated and committed to my work. I am accurate in data entry and data from my research is always relevant and accurate. I always beat the deadlines given and my work is thoroughly proofread and free of careless mistakes. I always strive to satisfy the customer’s needs. So, let me assist in your work. Areas I am excellent in: • Virtual Assistant / Real Estate Virtual Assistant • General Web Research | Medical Information/Product Research | Patent Research • Appointment Setting / Real Estate Appointment Setting • Real Estate Administrative Support • Web Scraping (using apps | manual) • Email list creation | Contact details gathering for business • Data Input | Database Building | Data Management • Document Summarization • Phone Support • Email management | email scraping • HIPAA compliant online fillable pdf form creation (Survey form, patient form, etc.) • Lead generation • Go High Level CRM: Expert user • Microsoft programs such as MS Word | Excel | PowerPoint • Google Drive | One Drive | Dropbox | Google Docs • Document conversion (PDF - Text, Text-PDF, Scanned Images - Text) • Working with macros • Spectora Report creation, editing, report processing etc. • OptimoRoute Report creation, editing, report download, scheduling etc. • ISN (Inspection Support Network) for scheduling, inspections. • CallRail App / Dialpad for communicating clients and tenants. • MailChimp sign up and design • Zoho One • Trello I'm also well experienced in working closely with IT specialists in system enhancement projects. In all the areas I've mentioned, I always produce the best you could ever get anywhere. So, for thorough and in-depth research, accurate and quick data entry service, I am your contractor. ----------------------------- CLIENT TESTIMONIALS: ----------------------------- "Rasel is the consummate professional. He takes time to understand exactly the scope and requirements of the project, then he completes it on time and usually ahead of schedule. He is so good that I have already rehired him on another contract. I was not aware that I could have simply added a new milestone. So, even though I have ended this contract, I have NOT ended my business relationship with Rasel. I recommend him, unreservedly. He's GREAT to work with!!!" ..... Desmond Langton-Orlando Home Inspection Services “MD Rasel Sarder is excellent. His attention to detail, communication and completed work is amazing. I will use his service again and highly recommend him for any research task. Thanks.” “A very talented freelancer. Extremely helpful and completes work quickly and efficiently. Will definitely hire again. Thanks Rasel for your help.” “Very happy with work produced, highly recommend will be using for future projects, thank you again!” “Rasel delivered good job, we recommend him and will work with him again in the future.” “Hardworking gentleman and able to complete works according to the requirement.” ---------------- NEXT STEPS: ---------------- Full disclosure: I am available for your project though I stay busy most of the time. If you feel we can carry on with the task, please use the "Invite" button to contact me. Best, MD. Rasel Sarder
  • Market Research
  • Microsoft Office
  • Data Entry
  • Google Docs
  • Accuracy Verification
  • Customer Service
  • Administrative Support
  • Patent Search
  • Summary Report
  • Facebook
  • Topic Research
  • PDF Conversion
  • SEO Keyword Research
  • Instagram
Sasima D.

Irvine, United States

$40/hr
5.0
71 jobs
Hi there! Looking to grow and build your business presence in digital channels? Need something to ignite & drive conversions of your business? Feeling your business is not utilizing digital marketing in the right tracks? I am here to help you. The ultimate goals of doing digital marketing are not only about 'What brand wants to communicate' as one-way communication BUT also what consumers want & value your digital channels which can reflect your business conversions. I have been working in marketing & digital marketing for more than 8 years, I have been worked and responsible for all step of workflow including creating social media and media strategy for Top leading brand in IT company, FMCG and Food business industries. Feel free to get in touch with me if you need: • Analyze how you can build brand awareness in digital marketing • Social listening • Digital marketing contents strategy • Analyze consumer behavior in digital marketing & social media • Coordinate with graphic designer team • English to Thai Translation in digital marketing contents • English to Thai Translation in website localization Experience in create and localization • GDN banner • EDM • Facebook, Instagram, LINE content I truly do believe that your good understanding of consumers will help you to expand business seamlessly and lead consumers to impress with your brand. Please do not hesitate to reach out to me if any inquiries! Thank you Sasima D.
  • Social Media Marketing
  • Marketing Strategy
  • Market Research
  • Digital Marketing Strategy
  • Marketing Communications
  • Digital Marketing
  • Thai
  • English to Thai Translation
  • Data Analysis
  • Social Listening
  • Website Translation
  • General Transcription
  • Copywriting
James Z.

Des Plaines, United States

$70/hr
5.0
70 jobs
Proven results oriented marketing executive with a significant success record. I provide expertise in these following areas: Strategic planning and implementation, Marketing communications, building brand awareness, copy writing and art direction, complete program management and integrating social channels. In addition, I design web pages, all forms of direct mail and collateral materials. Have been consulting with small to mid-size clients for 12 years. I can work with internal design and personnel, or if needed, I have a network of proven designers, web developers and printers for all types of projects. Prior to consulting I was VP Marketing for HSBC Private Label where I worked with Fortune 500 companies across a wide range of industries. Strengths: Communications, relationship building, attention to detail flexibility, analysis and data interpretation, project management and strategic planning.
  • Market Research
  • Copywriting
  • B2B Marketing
  • B2C Marketing
  • Brand Strategy
  • Direct Mail
  • Direct Marketing
  • Business Analysis
  • Relationship Management
  • Analytics
  • Website Copywriting
  • Marketing Strategy

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How to Hire Top Marketing Researchers

Hiring the right marketing researcher can be a pivotal decision for your business, helping you unlock insights that drive informed strategies and successful outcomes. Marketing researchers delve into the depths of consumer behavior, market trends, and competitive landscapes, turning data into actionable insights that can shape your business’s future. But finding the ideal candidate for this crucial role goes beyond posting a job ad; it requires a thoughtful and strategic approach.

In this guide, we’ll explore what you need to know about hiring a top-tier marketing researcher. From crafting an attention-grabbing job post to understanding the role they play for businesses, getting familiar with the essential tools and technologies they use, and recognizing the industries that most frequently require their expertise, we’ve got you covered. With these insights, you’ll be well-prepared to make informed decisions and bring on board a market researcher who can elevate your business strategies to new heights.

Writing a marketing researcher job post

When crafting a job post for a marketing researcher, clarity and specificity are paramount. Begin with an engaging and precise job title that will capture the attention of top-tier candidates. Follow this with a comprehensive project description that clearly outlines the scope of work, ensuring there’s no room for confusion. Be sure to include the key responsibilities along with the specific skills or qualifications required, so potential candidates can quickly assess if they’re the right fit for the role.

Job post title

Your job post title should be both informative and compelling, providing potential candidates with a clear idea of what you’re looking for. Here are some examples to help you create a title that will attract the ideal market research professional:

  • Market researcher for consumer insights project. Seeking an experienced market researcher to conduct in-depth consumer research and provide actionable insights for our upcoming product launch.
  • Senior marketing research analyst. Looking for a seasoned market research expert to lead research initiatives, including competitive analysis and trend forecasting, to drive our business strategies.
  • Marketing researcher with FMCG expertise. Need a market researcher who excels in analyzing consumer behavior within the fast-moving consumer goods sector to optimize our product positioning.
  • Marketing research lead with data analysis. Searching for a researcher who can blend qualitative research with data-driven insights to refine our marketing strategies.
  • Global market researcher. Seeking a market researcher to conduct cross-cultural studies and ensure our products resonate with a diverse, international audience.

Project description

An effective project description for a marketing researcher should cover the following essentials:

  • Scope of work. Clearly define the tasks you expect the market researcher to perform. Whether you need consumer surveys, focus groups, or competitive analysis, be specific.
  • Project length. Specify whether the project is short-term or ongoing. Include a timeline with key milestones, such as research completion, report submissions, or strategy implementation phases.
  • Background. Mention if you prefer researchers with experience in specific industries, such as retail, healthcare, or technology.
  • Budget. Clearly outline your budget and indicate whether you prefer hourly rates or fixed-price contracts.

Marketing researcher responsibilities

Outline the daily tasks and responsibilities you expect your marketing researcher to take on. Here are some examples you can customize to fit your needs:

  • Consumer behavior analysis. Conduct in-depth analysis of consumer behaviors using advanced methodologies such as conjoint analysis, cluster analysis, and segmentation to identify target market segments and key consumer insights.
  • Quantitative and qualitative research. Design and implement both quantitative (surveys, statistical analysis) and qualitative (focus groups, in-depth interviews) research studies to gather comprehensive data on market trends and consumer preferences.
  • Brand positioning studies. Lead research projects focused on brand perception, loyalty, and positioning within competitive markets, using tools like brand tracking and sentiment analysis.
  • Market sizing and forecasting. Utilize data modeling and predictive analytics to estimate market size and project future market trends, supporting business planning and product development.
  • Competitive intelligence. Conduct thorough competitor research using SWOT analysis, market share analysis, and benchmarking to inform strategic positioning and identify opportunities for differentiation.

Marketing researcher skills and qualifications

Specify the niche skills and qualifications that are critical for a marketing researcher role:

  • Advanced statistical skills. Proficiency in statistical software such as SPSS, R, or SAS to perform complex data analyses, including regression analysis, factor analysis, and predictive modeling.
  • Survey design expertise. Deep experience in designing surveys with advanced techniques like MaxDiff, choice modeling, and survey logic to capture precise consumer insights.
  • Understanding of econometrics. Knowledge of econometrics to analyze the impact of economic factors on market conditions and consumer behavior, aiding in strategic decision-making.
  • Experience in cross-cultural research. Ability to conduct and analyze research across different cultural contexts, ensuring that findings are relevant and applicable to global markets.
  • Ethical research practices. In-depth understanding of ethical guidelines in market research, ensuring all research activities are conducted in compliance with industry standards and regulations.

What to know before hiring a marketing researcher

Knowing what responsibilities and qualifications your project requires from a marketing researcher is a great start. But if you’re looking for a truly tailored-fit freelancer, a deeper understanding of the role they play and knowing the details of how they conduct their research will prove to be indispensable.

The role of a marketing researcher

A market researcher is essential for helping businesses navigate their target markets. They gather and analyze data on consumer behavior, market trends, and competitors, providing insights that drive informed decision-making. Through surveys, focus groups, and interviews, they uncover what influences consumer choices and how these insights can shape business strategies. Beyond data collection, market researchers interpret findings to offer actionable recommendations, guiding product development and marketing efforts. Their ability to predict market trends and identify opportunities makes them indispensable in ensuring a business’s success and competitive edge.

Determining your budget when hiring a marketing researcher

Setting a budget for hiring a marketing researcher requires careful consideration of several factors: expertise level, location, and market demands.

Expertise level

The experience level of a market researcher significantly impacts their rates:

  • Beginner. Ideal for basic research tasks and data collection; cost-effective but may need more supervision and guidance.
  • Intermediate. Offers a balanced approach between cost and expertise, capable of handling comprehensive research projects with minimal oversight.
  • Expert. Commands higher rates but brings extensive experience and advanced analytical skills, perfect for complex projects requiring deep insights and strategic recommendations.

According to Salary.com, median rates for these levels of expertise range from $31 per hour for beginners to $48 per hour or more for experts. 

Location

Marketing researchers in high-cost regions like the U.S. or Western Europe often charge more, reflecting their proximity to cutting-edge industry practices. Those in lower-cost regions like Eastern Europe or Southeast Asia can offer competitive expertise at more affordable rates.

Market demands

Rates can fluctuate depending on market demand. In industries where data-driven decisions are crucial, such as technology or finance, you may encounter higher costs. Conversely, in less competitive markets, more budget-friendly options may be available.

Key tools and technologies marketing researchers commonly use

Market researchers utilize a range of tools and technologies to collect data, analyze trends, and provide actionable insights that inform business decisions. Here are some of the essential tools commonly found in a marketing researcher’s toolkit:

Qualtrics

This robust platform allows researchers to design and distribute surveys, manage data, and analyze results in one place. It’s particularly valuable for gathering customer feedback and understanding market trends at scale.

SurveyMonkey

A popular tool for creating and distributing surveys, SurveyMonkey is used to collect quantitative data from target audiences. It helps researchers quickly identify trends, preferences, and patterns within large datasets.

Google Trends

Google Trends provides insights into what people are searching for online, allowing market researchers to track changes in interest over time and identify emerging trends that could impact their industry.

Nielsen

Nielsen’s tools offer deep insights into consumer behavior and media consumption. Market researchers rely on Nielsen data to understand market share, audience demographics, and the effectiveness of marketing campaigns.

SPSS

IBM’s SPSS software is a powerful tool for statistical analysis. Market researchers use it to perform complex data analysis, from regression models to factor analysis, ensuring their insights are backed by solid data.

Hire your next expert marketing researcher on Upwork

Expert marketing researchers are essential for driving informed and strategic business growth. They bring the analytical skills, data-driven insights, and innovative methodologies needed to understand market dynamics, optimize product positioning, and identify new opportunities.

Whether you need a market researcher to conduct in-depth consumer analysis, assess market trends, or evaluate your competitive landscape, hiring a skilled professional on Upwork can provide you with the specialized expertise necessary to achieve your business objectives. Don’t leave your market understanding to guesswork. Sign up for Upwork today and connect with top-tier marketing researchers who can help guide your business to success.

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