What does a Zillow marketer do?
A Zillow marketer manages real estate advertising campaigns on Zillow’s self-service platforms to generate leads for agents and brokerages. This role focuses on configuring ad placements, submitting creative assets for approval, and monitoring performance metrics within the Zillow Group Media Manager dashboard. The marketer ensures that ads comply with platform policies while optimizing budget allocation for maximum visibility among home buyers and sellers.
- Book and configure Search Ads campaigns through the Zillow Group Media Manager or Zillow Elevate Media Manager interface. Select target audiences and set budgets based on specific geographic markets and property types to align with client goals.
- Create and submit high-resolution imagery and business logos for ad creatives that meet Zillow’s strict approval guidelines. Revise visual assets as needed to address feedback from the review team and ensure all branding elements display correctly across devices.
- Monitor campaign delivery and performance data in the dashboard to track impressions and engagement over time. Adjust bids or pause underperforming ads to maintain cost efficiency and rotate up to six creatives per campaign for A/B testing.
- Answer connection calls and review property details via the Premier Agent App when running Premier Agent advertising campaigns. Manage follow-up tasks and route contact information to the appropriate CRM system after accepting a lead connection.
How to hire a Zillow marketer on Upwork
Step 1: Post a job
Define your advertising goals and required platform experience in the job description. Use the Job Post Generator powered by Uma™, Upwork's Mindful AI to draft a precise listing. Describe your needs in a few sentences and Uma drafts a job post for the role. You can write a new post, update a saved draft, or reuse an existing post.
- Specify experience with Zillow Group Media Manager for booking Search Ads and managing creative rotations.
- List requirements for creating high-resolution imagery and business logos that meet Zillow approval policies.
- Clarify if the role includes Premier Agent duties like answering connection calls and reviewing property details.
Step 2: Evaluate candidates
Review portfolios for evidence of managed Zillow ad campaigns and approved creatives. Uma can run instant video interviews and build shortlists with side-by-side comparisons to help you assess fit quickly.
- Look for screenshots or reports from the Zillow Group Media Manager dashboard showing campaign delivery metrics.
- Check for examples of ad creatives that passed Zillow’s review process without revision requests.
- Verify familiarity with the Premier Agent App for handling connection notifications and follow-up tasks.
Step 3: Interview your top choices
Discuss specific workflows for campaign setup and lead management during the interview. Interviews can be scheduled and conducted within Upwork Messages with an immediate transcript and summary after each one.
- Ask how they handle creative rotation limits when running A/B tests for Search Ads.
- Question their process for routing leads from Premier Agent connections into third-party CRM integrations.
- Request examples of how they optimized ad spend based on dashboard performance data.
Step 4: Agree on scope and begin work
Set clear milestones for campaign launches and creative submissions. Use Upwork Messages and the contract workroom for communication and project management, plus identity verification, payment protection, hourly tracking, and project funds for security.
- Define deliverables such as configured Search Ads campaigns and submitted creative assets for approval.
- Establish a schedule for reviewing campaign delivery status and adjusting bids in the media manager.
- Outline expectations for responding to Premier Agent connection calls and updating contact records.
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