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I'm Tom, a senior marketing strategist with 10+ years across tech, music and media, now working independently through my strategic marketing consultancy: Wax Digital. My background covers the full scope of digital marketing. I have deep execution knowledge across individual digital channels, but where I add the most value is at the strategic level: building coherent marketing strategy and auditing how channels work together to drive a converting funnel. What I can help with: - Marketing strategy and audits - GTM planning and launch campaigns - Positioning and messaging - Funnel design and conversion architecture - Audience growth and channel strategy - Content and social strategy - Lifecycle and email marketing - Influencer and partnership strategy - B2B demand generation and lead gen - Music marketing - everything above, plus artist brand development, release strategy, DSP platform strategy, and label services I'm AI proficient and have embedded it into my day-to-day workflows. It significantly increases what I can deliver as a solo operator. If you need a senior marketing partner who can hit the ground running, let's talk.

I'm a Meta Ads specialist for DTC brands and an expert eCom consultant - but unlike most ads managers, I've actually built and scaled the businesses I now help. Over the past 5 years I've: • Built 10+ DTC brands generating $9M+ AUD in revenue • Personally spent over $2M of my own money on Meta Ads • Scaled one brand to $5M+ AUD and exited it for $700k+ • Run $1.1M+ in spend on a single brand returning $4M+ in revenue (3.6x blended ROAS) • Featured on Shark Tank Australia Before eCommerce, I spent 3 years in Tax at PwC (Big 4). That financial background means I don't just optimise for ROAS - I think in terms of contribution margin, blended CAC, payback periods, and the metrics that actually determine whether a brand survives and scales. What I do: - Meta Ads management for established DTC brands spending $10k-$200k/month. This includes account structure, campaign strategy, creative briefing, daily optimisation, weekly reporting, and monthly strategy calls. - Genuine expert coaching and consulting within all aspects of the eCom lifecycle. Who I work best with: - DTC brands doing $1-50k+/month who want a senior operator running their ads - not an agency account manager who's never actually owned a brand. How to start: I offer a paid Meta Ads audit (2-7 day turnaround) as a low-commitment way to see how I think before committing to a retainer. Most audit clients convert to ongoing management. Happy to jump on a quick call to see if we're a fit. Send me a message with your store URL and current monthly ad spend and I'll get back to you within 24 hours.

🏆 Expert-Vetted on Upwork (top 1% of freelancers) 📊 $30M+ managed across Meta + Google ⏱️ 15+ years running paid acquisition 🌏 160+ brands scaled across e-commerce and services businesses ⭐ Consistent 5-star reviews and repeat clients 🏷️ BRANDS I'VE WORKED WITH Coca-Cola • Ben & Jerry's • Cotton On • Frank Green • Australia Post • Spotlight • Mitch Dowd • Autobarn • Mount Franklin • Barista Bros • Foodworks • Armstrong Flooring Plus a long list of e-commerce, lead gen, and service brands across fashion, beauty, wellness, lifestyle, home, food & beverage, and professional services. Hi, I'm Erwane. 👋 I'm an expert digital strategist and ecomm growth specialist. I've spent 15+ years running Meta and Google Ads for brands of all sizes, from small startups to household names. Whether you're just getting started, scaling up, or trying to fix an underperforming account, I can help. I focus on three things: clear strategy, strong creative, and consistent communication. No fluff, no jargon, no over-promising. 💰 PROVEN RESULTS ✅ $360K revenue on $2K ad spend → ROI x 559 ✅ $36K revenue on $600 ad spend → ROI x 60 ✅ $3.3M revenue on $76K ad spend → ROI x 46 RECENT RESULTS 🔹 Warwick Jones (women's fashion + email) → +59% revenue growth | +19% profit growth 🔹 Get Frocked (fashion e-comm) → +56% revenue growth | +111% ROAS increase 🔹 Kinnon (fashion) → +559% ROI | $300K revenue on $600 test budget 🔹 Spoonie Society (women's apparel) → 7.5+ ROAS in 30 days | +381% purchase growth 🔹 Mocka (lifestyle Shopify) → Scaled to $3.5M+ revenue | 15–30x ROAS | +1,700% revenue growth (12 months) 🔹 B2C lead gen client → 1,000+ qualified leads at $2.02 CPL | +137% revenue lift in 4 months 📌 WHAT I DO 🎯 Meta Ads Management For brands who want paid social that actually grows the business, not just looks good on a dashboard. ✔️ New customer acquisition campaigns ✔️ Creative testing and ad copy that converts ✔️ Hook and angle development ✔️ UGC and performance creative direction ✔️ Account structure built to scale ✔️ Honest reporting on what's actually working ✔️ Pixel, conversion tracking, CAPI setup 🔍 Google Ads Management For brands missing out on customers actively searching for them. ✔️ Account structure and keyword strategy ✔️ Performance Max with proper guardrails ✔️ Shopping feed optimisation ✔️ Retargeting and scaling ✔️ Monthly reviews with clear next stepss 🛍️ Ecommerce Growth Strategy For founders who feel stuck at a revenue ceiling and need a clear path to scale. ✔️ Profit and contribution margin analysis ✔️ New customer CAC vs blended CAC breakdown ✔️ AOV and LTV growth levers ✔️ Product-level profitability mapping ✔️ Repeat purchase and retention review ✔️ Attribution and reporting setup post iOS ✔️ 90 day growth roadmap with prioritised actions 📌 Account Audits (one-time) Full performance and structure review Written recommendations and action plan 60-90 min strategy call 📌 Ongoing Management (retainer) Full-funnel strategy and execution Creative direction Reporting and regular reviews 💵 INVESTMENT A starting point so you know what to expect. Final pricing depends on scope and complexity, confirmed after a quick intro call. 🛍️ Ecommerce Growth Strategy from $1,990 USD 🎯 Meta Ads Management from $1,500 USD per month 🔍 Google Ads Management from $1,000 USD per month Available for: audits, one-off projects, retainers, and ongoing partnerships. ✅ WHY CLIENTS WORK WITH ME I'm not a junior running templates. I'm a senior operator who's seen what works across hundreds of accounts from $1K/month test budgets to seven-figure annual spends. I bring strategic thinking, hands-on execution, and clear communication. Whether you need someone to build from scratch, fix what's broken, or scale what's working, I can help. LANGUAGES Native English and French. Available for brands across AU, US, UK, and EU markets. LET'S TALK If you're looking for a paid ads specialist who can think strategically and execute, send me a message. Happy to jump on a quick call to talk through your goals and see if we're a fit.

UpWork Expert-Vetted Top 1% | Bloomberg Talent Cloud Member I'm Holly, Growth Marketer with an MBA in Strategy & Media from the University of Cambridge. I'm certified for Google Ads, expert in paid advertising (PPC) and Social Media Ads. ✅ Recent client results ✅ 📈 40X conversion rate from 0.4% to 16% and 📉 reduced Cost per Lead from $35 to $22 for a SaaS company 📉 5X reduction of Cost per Lead from $37 to $7 and 📈 8X increase of conversion rate from 4% to 32% for nation-wide retail service business. 📈 Increased ROAS from 290% to 410% for an e-commerce company in a highly competitive sector. Generated $74k in NEW revenue from $18k budget. I help startups and founders achieve their growth potential in a hyper competitive world through creative marketing strategies and paid ads. My clients range from small one-person businesses to bluechip enterprises. With 12+ years of experience working with startups and corporations, I understand the unique challenges that small businesses face. I believe in breaking down the complexity to focus on the 20% of effort that generates 80% of the results. Being a founder of multiple startups, I understand what it takes to build and sell a product or service. Without the right growth strategy, you'll end up wasting thousands in funds and months of effort. Building a business is hard, bootstrapping your own business is something only a few people can relate to.

With over 7 years of hands-on experience in digital marketing, I’ve been helping businesses grow since 2018. I’ve worked with 800+ clients worldwide, delivering results through strategic advertising, brand growth, and conversion-focused marketing. I specialize in paid advertising, social media management, and performance marketing across Facebook, Instagram, Google, LinkedIn, and more. My approach is data-driven, transparent, and focused on real business outcomes, not vanity metrics. What I Can Help You With: 1.Paid Advertising & Tracking 2.Facebook & Instagram ads setup and management 3.Google Ads & PPC campaigns 4.Audience research and precise targeting 5.Pixel & conversion API setup 6.Custom events and domain verification 7.A/B testing and performance optimization 8.Fixing ad errors and policy issues 9.Social Media & Growth Marketing 10.Instagram, Facebook, LinkedIn & Twitter marketing 11.Content strategy that drives engagement and conversions 12.Hashtag and keyword optimization 13.Full-funnel social media campaigns 14.Website & Conversion Optimization 15.Website conversion rate optimization (CRO) 16.Funnel optimization and landing page improvements 17.Web analytics and performance tracking 18.E-commerce & Meta Support 19.Facebook & Instagram Shop setup 20.Product catalog management and uploads 21.Product tagging approval 22.FB & IG integration with eCommerce websites 23.Fix Business Manager, ad account, and commerce restrictions Additional Services 24.Email marketing 25.Content and video marketing 26.Digital branding & online reputation management 27.Market and competitor research Why Clients Choose Me ??? ✔Proven experience with 800+ clients ✔Clear communication and honest advice ✔Fast response and reliable support ✔Free consultancy before starting ✔Long-term support even after project completion ✔100% ethical, policy-compliant work If you’re looking for someone who understands both marketing strategy and execution, I’d be happy to discuss your project and suggest the best approach.

Key Skills and Abilities. I currently have 30 hours per week available and am comfortable working independently, meeting deadlines, and communicating clearly. I’ve worked with tools like Microsoft Office, Google Workspace and Zoom, and I’m adaptable to your systems or workflows. I have previously managed calendars, inboxes, document creation and internal comms for small business teams – and I always bring a calm, solution-focused approach to admin tasks. I am also interested in Proof reading, transcription , customer service, Admin and law. I have a teaching degree in Speech and Drama, am a member of the Toowoomba Philharmonic Choir and the Pittsworth One Note choir. I am learning 7 instruments, love singing, placed in the Australian Karaoke competition and have appeared in numerous musicals, and also love recording voices for various uses as well as audio books. I’m also comfortable with transcription work and have experience with style guides and platforms such as Rev and Clickworker. I’m an accurate typist with strong grammar and formatting skills. If you are looking for someone organized, dependable, and responsive in the AEST time zone, I’d be happy to help. Looking forward to hearing more about your project. * 12 years customer service experience and skills in face-to-face and call center environments, including 4 years (pre 2005) as a fund raiser for various not-for-profit organizations such as Leukaemia and Kidney Foundations. Also customer service skills from 5 years in Insurance as customer service agent and also a similar role with Telstra as a small business billing consultant * Cash-handling skills that are both accurate and efficient. * Team player. * Ability to work under pressure, supervised and unsupervised * Good attention to detail. * Ability to meet Targets (KPIs) and deadlines * Data Entry * Solving customer complaints whilst at Telstra.