Let’s call a spade a spade…finding a GOOD freelancer on Upwork ain’t easy.
But finding a freelancer who’s both good AND can actually make Meta ads that run profitably…?
Borderline impossible.
How would I know?
Well, after generating over $29.2 million in pipeline from Meta ads for clients I've worked with inside my agency…
And then taking a look back at the ‘competition’ here on Upwork…
I can honestly say most Upworkers just don’t ‘get’ ads.
You see, my dirty little marketer paws have spent an unhealthy amount of time scratching and burrowing through other Upwork profiles…
(Both as a client and freelancer)
What I found? Freelancers simply don't get TWO important things about how to make profitable Meta ads:
#1 Thing Upworkers Don’t Get: AI SLOP KILLS ADS.
People can smell AI words a mile away. And they stink. Worse than me after a 7km run in 40 degree Aussie heat.
Pure or lazily-edited AI copy, ads, designs, landing pages, product pages…suck.
That’s why you’re on Upwork looking for a human to make your ads and not just punching in a prompt to Claude.
AI has been The Current Thing for 4 years now…people’s brains spot AI writing a mile away and ignore it.
The short sentences.
The overly verbose paragraphs that drag on and on like corporate brochures.
The first rhetorical question? Followed by the second? And then the answer.
And of course, the em dashes '—'...
(RIP em dashes…we had a good run)
Most Upworkers simply don’t get that now more than ever, ads and copy NEED humanity injected in them to stand out in the ocean of AI Slop.
Don’t get me wrong. I use AI every day. But leaning on it to the point where, for example, you use it to write your entire Upwork profile, just like my ‘competitors’ do?
*facepalm*
STRONG ads that print money, do it via pattern interruption - making content that actually sounds human in a world that has devolved to lazy copy-and-paste AI garbage.
Wait. Pattern interruption? That’s a good opportunity for a segway…
#2 Thing Upworkers Don’t Get: UGLY ADS WORK BETTER
Don’t believe me? Check my portfolio (or the ads of any brand that is direct-response heavy or works in competitive industries).
Ugly ads catch people’s eyes. Polished, ‘branded’ marketing-department-approved ads may look pretty…
But they blend in with every other overly polished image and graphic on people’s feeds.
Why? THEY LOOK LIKE ADS. And get ignored (24/7).
If you want to run ads profitably, you have to make them NOT look like ads eg - UGLIFY them.
NOTE: I’m not saying make half-arsed ads and you’ll wake up a millionaire.
Nothing half-arsed works, just like my Grade 6 music teacher once candidly told my mother during Parent-Teacher Night.
What I am saying is ads need to go against the grain. When everyone’s ads are pretty and wrapped with a bow…
You create ads that DEMAND attention using UNUSUAL creative elements combined with powerful hooks that lock onto your prospects like heat-seeking missiles.
(This even applies to you ecom guys and gals. Yes, the product in the static ad needs to look amazing. But the ad design itself should still catch people’s eyes).
I could probably go on forever why Upworkers aren’t ideal tbh…
🚩 They don’t have real-world agency experience (I've run ads for clients across all sorts of industries - business coaches, HR, IST-managed services firms, to name a few)
🚩 They haven’t used Upwork AS A CLIENT (I’ve spent $25k+ as a client on Upwork…I know the struggles of working with freelancers who cut corners).
🚩 They haven’t actually generated real-world results with their ads, which brings me to my next point…
I can point to tangible leads, pipeline and real revenue signed from ads I've run for clients.
Here are some of my results in just the last 3 months of doing B2B lead gen:
✅ Accounting and business advisory firm: booked 21 calls at a $476 cost per meeting adding $360,000 in new pipeline (their average deal size: $15-$25k).
✅ Business coaching consultancy: generated 33 meetings with business owners at an average cost per meeting of $297 adding $234,000 in new pipeline (their average deal size: $15.6k)
✅ Data & analytics firm: 15 booked calls with decision makers at an average cost per call of $570, adding ~$250,000 in new pipeline (their average deal size: $40k-$80k).
In total, that's nearly $850k in new pipeline generated across just 3 clients in the last quarter.
(For more results, check my portfolio below)
Interested in working together? Send me a message, I'd love to connect.
PS - I have just one non-5-star review on Upwork… a 4 star from a tiny $55 consulting gig. The client showed up 15 minutes late, we worked on his email deliverability, he seemed happy… 7 months later, he leaves a 4 star review. Bizarre. Scroll through the rest of my reviews and you'll see everything else is 5 star reviews.
PPS - Your product/service MUST ACTUALLY WORK. That means no ‘law of attraction’ woo-woo spiritual healing or fake supplements.
Copywriting
Internet Marketing
Landing Page
Advertising
Sales Writing
Squeeze Page
Sales Letter
Selling
Google Analytics
Conversion Rate Optimization
Vedrana G.
Perth, Australia
$60/hr
4.8
124 jobs
If my antiwrinkle cream is doing its job, you won't be able to guess that I have been working in the marketing industry for 15 years just by looking at me. You will, however, see it in my writing and my results.
The skills I bring to the table are my limitless creativity, extensive industry insight and a strategic mindset that chooses words wisely and knows how to convert them into clicks and customers. I don't believe in one-way communication when it comes to any successful collaboration. I regularly touch base, give constructive suggestions based on expertise and work closely with clients to ensure that they are always getting what they paid for (and more).
I hold a BCom in Advertising and Marketing from the Curtin University of Technology (Australia) and an MSc in International Marketing and Business Development from SKEMA Business School (France). These qualifications have given me a fantastic foundation and background knowledge to build on over many years of professional marketing/advertising agency work servicing industries such as (but not limited to): IT, construction, real estate, beauty, hospitality, fashion, sports, mining, retail, education and healthcare.
When I am not glued to my keyboard, I am working on my original TV Series and other media projects. I love performing and regularly record voiceovers, video presentations and other material for broadcasting in many regions.
Contact me if you are looking for to achieve great results with top quality:
- Copywriting
- Website Content
- Blog and Article Writing
- Product Descriptions
- Creative Writing
- Short Video Segments
- Voiceovers
- Script Writing
...and so much more! Just send a message outlining what you are looking for and I would be more than happy to discuss working together.
Copywriting
Ad Copy
Content Writing
Editing & Proofreading
Social Media Content
Public Relations
Advertising
Public Speaking
Creative Writing
On-Camera Presenting
Voice-Over
Voice Acting
Voice Talent
Voice Recording
Voice-Over Recording
Marketing Strategy
Copy Editing
Headline
Email Copywriting
Email Communication
Instagram
Daniel T.
Perth, Australia
$999/hr
5.0
56 jobs
No, the profile title (and rate) is NOT a joke.
I had to delete my original profile because too many copywriters on Upwork were ripping it off.
But instead of me writing a new profile, why don't you try this fun game:
Go ahead and type “Throssell” (or “Throssel”, since some people cannot spell my name 🤦♂️) in the Upwork search box.
Then count the freelancers who either:
1) Mention studying "Daniel Throssell's emails"
2) List one of "Daniel Throssell's" copywriting courses in their “education” section.
(Seriously. Do it. I’m not bluffing.)
As you can see … I’m actually one of the most well-known figures in the email copywriting world.
(I'm also close friends with the only other (legitimate) $999/hr freelancer on Upwork — SEO & marketing expert Steven Alexander Young. Highly recommended if you need that side of things handled in your biz.)
So yes, I'm legit.
In other words:
When it comes to copywriters on Upwork … I’m the best you can get 😎
I don’t care if you think I’m faking this, or if my attitude turns you off, because let’s be honest: you probably couldn’t afford me anyway.
But on the 0.001% chance that you actually can afford my insane rates (my last offer was $50k for a welcome sequence and I turned it down) …
And your business is ethical, awesome, and fun …
And you’re someone who’s not a royal pain to work with …
Then you can try sending me an offer.
Full disclosure: The only jobs I would even consider doing for clients these days are critiques or consulting on strategy.
And even then, I probably won't accept unless your job is the greatest thing since sliced bread. (I mean, writing for my OWN business is just as profitable — and a lot more fun.)
But if you’re polite, I may at least refer you to a copywriter who can help you.
Daniel Throssell
P.S. Obviously it's probably only going to make sense to hire me for consulting rather than writing, because at $999/hr, it's hard to justify having someone write emails for you.
If actually getting the emails written is what you want, I recommend working with one of the Upwork copywriters who mention in their profile that they study my emails. Copywriters who know my email writing methods are generally WORLDS better than those who don’t … so they're probably going to do a better job for you. Search "Daniel Throssell" in the search bar and look for copywriters who mention learning from me/taking my courses.
Copywriting
Email Copywriting
Sales Letter
Email Marketing
Hector U.
Perth, Australia
$15/hr
4.9
6 jobs
⭐Hi, I'm Hector, a copywriter with a solid background in style, tone, and discourse, I specialise in turning your ideas into high-quality content. If you are looking for a writer who can impress your readers with engaging and compelling words, then you have come to the right place! My experience in the writing industry has given me the skills and ability to be able to help you with anything.
⭐Your content will emphasize quality and the tone will match what your unique brand is saying. In turn, your content will captivate your target audience and tell them a message they want to hear. I became a copywriter for the purpose of assisting individuals and businesses in developing and promoting original content to perfect their personal or corporate vision.
⭐As an SEO expert, I am fully committed to producing quality results and delivering unique content that transforms your blog and social media networks and makes you stand out from your competitors. I have a knack for sharing messages and ideas in a way that readers can understand and relate to.
⭐In addition to the above, I am a PR and outreach expert, and I can help you do media outreach to land guest posts and backlinks on authority sites. I have massive experience in writing Wikipedia content and creating pages in light to Wikipedia's policies or guidelines.
⭐I look forward to working with you⭐
Copywriting
Content Writing
SEO Writing
Press Release
Article Writing
Sales Copywriting
WordPress
Technical Writing
WordPress Development
Reece C.
Perth, Australia
$35/hr
5.0
6 jobs
🗨️“𝐈 𝐜𝐚𝐧 𝐬𝐚𝐲 𝐰𝐢𝐭𝐡 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 𝐭𝐡𝐚𝐭 𝐑𝐞𝐞𝐜𝐞 𝐢𝐬 𝐚 𝐆𝐨-𝐆𝐞𝐭𝐭𝐞𝐫 𝐰𝐡𝐨 𝐰𝐨𝐫𝐤𝐬 𝐡𝐚𝐫𝐝, 𝐚𝐧𝐝 𝐚𝐥𝐰𝐚𝐲𝐬 𝐠𝐨𝐞𝐬 𝐚𝐛𝐨𝐯𝐞 𝐚𝐧𝐝 𝐛𝐞𝐲𝐨𝐧𝐝 𝐰𝐢𝐭𝐡 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐡𝐞 𝐝𝐨𝐞𝐬”🏃🏻♂️➡️ - 𝐓𝐲𝐬𝐨𝐧𝟒𝐃 (7-𝑭𝒊𝒈𝒖𝒓𝒆 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝑶𝒘𝒏𝒆𝒓)
🗨️"𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐑𝐞𝐞𝐜𝐞 𝐈 𝐡𝐢𝐠𝐡𝐥𝐲 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐝𝐨 𝐬𝐨, 𝐚𝐧𝐝 𝐈 𝐠𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞 𝐲𝐨𝐮 𝐰𝐨𝐧'𝐭 𝐫𝐞𝐠𝐫𝐞𝐭 𝐢𝐭"📈 - 𝐀𝐫𝐦𝐚𝐬𝐡 𝐊𝐚𝐦𝐚𝐥 (6-𝐅𝐢𝐠𝐮𝐫𝐞 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐂𝐨𝐚𝐜𝐡)
🗨️"𝐑𝐞𝐞𝐜𝐞 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐥𝐲 𝐞𝐱𝐜𝐞𝐞𝐝𝐞𝐝 𝐦𝐲 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬, 𝐚𝐧𝐝 𝐰𝐚𝐬 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐦𝐞 𝐚𝐝𝐝 𝐚𝐧 𝐞𝐱𝐭𝐫𝐚 15𝐤 𝐢𝐧 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐭𝐨 𝐦𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 𝐃𝐞𝐟𝐢𝐧𝐢𝐭𝐞𝐥𝐲 𝐚 𝐰𝐫𝐢𝐭𝐞𝐫 𝐭𝐨 𝐥𝐨𝐨𝐤 𝐨𝐮𝐭 𝐟𝐨𝐫!"🔥- 𝐋𝐮𝐜𝐚 𝐋𝐢𝐬𝐧𝐞𝐯𝐬𝐤𝐲 (6-𝐅𝐢𝐠𝐮𝐫𝐞 𝐂𝐥𝐨𝐬𝐞𝐫)
If you’re reading this extremely awesome bio right now
Then there’s no doubt you’re a busy person.
And you’ve probably been on Upwork long enough to 😴 at the sight of a bio that starts with:
“𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘢 <𝘪𝘯𝘴𝘦𝘳𝘵 𝘨𝘦𝘯𝘦𝘳𝘪𝘤 𝘢𝘷𝘢𝘵𝘢𝘳> 𝘢𝘯𝘥 𝘺𝘰𝘶’𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 <𝘪𝘯𝘴𝘦𝘳𝘵 𝘨𝘦𝘯𝘦𝘳𝘪𝘤 𝘰𝘧𝘧𝘦𝘳/𝘥𝘳𝘦𝘢𝘮>”
(Nearly fell asleep writing it out myself.)
So let me get straight to the point…
If you’re NOT another “Joe-Shmoe” business owner with NO passion for his work…
And you’re NOT looking for a copywriter who treats his craft like a 9-5
Promising you the world only to deliver nothing but 🗑️…
Then here’s how I can help inject more creativity, personality, and persuasion into the copy YOU put out… 😏
I spent most of 2024 working as a well-respected marketing agency’s lead copywriter.
And during last year, I was able to write for some pretty big names, in multiple different niches.
Such as:
💸 Marti Amos: Founder Of ‘The Professional Builder’, New Zealand's #1 Action Coach, and the top authority in the construction business growth niche.
💸 James Kemp: Entrepreneur who runs a 7+ figure Consultancy Agency, 9,000+ followers on Facebook, Best-Selling Author of The Sovereign Consultant.
💸 The Hammersly Brothers: Amazon Best-Selling Authors, and experts in the E-commerce space with 10+ years of experience, growing 10's of sites from 6 figures into multi-million revenue businesses.
And more…
From FB ads, emails, and landing pages, to VSLs, and social media posts
It’s safe to say I’ve written a lot of copy for a variety of different niches.
But even though I can write many variations of copy
My best results have specifically come from 3 main areas…
Which include:
✍🏼 Writing social media ads - Meta ads (FB + IG), YouTube ads, and Google Ads that perfectly reflect business owners' voices, and push readers toward taking action.
✍🏼 Writing Landing Page copy - Sales pages, Opt-In Pages, and Upsell Pages that get maximum conversions for lead magnets, main offer, or upsells.
✍🏼 Writing Email copy - newsletters, promo emails, and automated email sequences that are perfectly balanced between informative content & persuasive sales copy.
And just to back up my work and build a little more trust with you
Here’s a sliver of the results from my work in 2024:
👉 An average 30 - 45% conversion rate on landing pages
👉 An average open rate of 40-70% and CTR of 15 - 25% for emails.
👉 A maximum CPL of $3 for Facebook ads with budgets ranging anywhere from $1000 - $10,000+.
But I didn’t achieve those results by flying solo, no sir. (Or ma’am)
I’ve had the absolute privilege of learning directly under some of the best 6-7-figure Copywriters currently in the space.
(𝘈𝘯𝘥 𝘵𝘳𝘶𝘴𝘵 𝘮𝘦, 𝘵𝘩𝘦𝘺 𝘥𝘪𝘥𝘯'𝘵 𝘨𝘰 𝘦𝘢𝘴𝘺 𝘰𝘯 𝘮𝘦😉)
Which has allowed me to write copy that consistently keeps readers engaged, and ready to take action
While consistently emulating my client’s voices in the process…
I have a massive passion for my career as a writer (Plus the guitar)
And always strive to consistently improve/innovate my craft every single day…
But with all that being said
Funny enough, I have a catch to share with you...
Because If you want to work with me
You HAVE to have/do these 3 things…
One, have a product or service that you truly believe in. Two, be looking for quality, not just quantity.
And 3… Crack a joke with me once in a while.😉
That's about it :)
So, if you've liked what you’ve read so far, and you’re ready to fly high in 2025
With a creative copywriter who also plays the guitar…
Then SMASH the button above to contact me, and let's get to work…
Sincerely
𝘙𝘦𝘦𝘤𝘦 𝘊𝘶𝘳𝘭𝘦.
Ad Copy
Direct Response Copywriting
Email Copywriting
Sales Copywriting
Website Copywriting
Facebook Advertising
Ghostwriting
Nadja L.
Perth, Australia
$40/hr
4.7
29 jobs
Need quality content writing for your blog or website?
Writing that not only sounds beautiful but also delivers beautiful results? Look no further!
I'm here to provide writing that gives real VALUE to your audience. Creating engaging content that's helpful for your customer and is also good for your business.
Any content & strategy I write is customer-centric. I thoroughly research the target audience and create a unique buyer persona that I am writing for — resulting in copy that converts & engages your audience.
What you will always receive:
- Thorough topic research
- Competitor research
- Perfect writing
My strengths: Fashion, Lifestyle & Beauty writing.
I'm highly experienced in writing for the stressful & highly competitive Fashion industry and have worked at global publishing giant Bauer Media Group (Harper's Bazaar, Cosmopolitan...)
I look forward to working together!
Kindest Regards,
Nadja
Copywriting
Editing & Proofreading
Creative Writing
Search Engine Optimization
How it works
Post a job for freePost a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
Top interview questions to help you hire the right Copywriters, faster.
How do I hire a Copywriter near Perth, WA on Upwork?
You can hire a Copywriter near Perth, WA on Upwork in four simple steps:
Create a job post tailored to your Copywriter project scope. We’ll walk you through the process step by step.
Browse top Copywriter talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Copywriter profiles and interview.
Hire the right Copywriter for your project from Upwork, the world’s largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Copywriter?
Rates charged by Copywriters on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Copywriter near Perth, WA on Upwork?
As the world’s work marketplace, we connect highly-skilled freelance Copywriters and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Copywriter team you need to succeed.
Can I hire a Copywriter near Perth, WA within 24 hours on Upwork?
Depending on availability and the quality of your job post, it’s entirely possible to sign up for Upwork and receive Copywriter proposals within 24 hours of posting a job description.