Copywriter job description template

An effective description can help you hire the best fit for your job. Check out our tips to provide details that skilled professionals are looking for.

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Tips for Writing a Copywriter Job Description

A copywriter is responsible for writing content that will be used to market products and services, creating written pieces that are clear, concise, and engaging for customers. This is an important role for companies because copywriters are often responsible for creating the first impression of a company’s brand.

This article will cover a sample job description, exploring the daily responsibilities and necessary qualifications for a copywriter. 

The Job Overview

We are seeking an experienced copywriter to help improve the effectiveness of our website and marketing materials. This role, and the ideal candidate will have a passion for writing and possess strong written communication skills.

You will work with a team of marketers to help generate sales leads and improve the quality of our website’s content. You will be responsible for writing both compelling blog posts and marketing copy for our website and will report directly to our creative director.


Below are some of the responsibilities a copywriter is expected to assume in their position:  

  • Write compelling content for print, web, product packaging, advertising, and marketing materials
  • Produce well-written content that is SEO friendly and optimized for conversion
  • Create compelling ad copy, landing pages, and marketing campaigns
  • Write high-quality product descriptions and provide supporting content
  • Collaborate with designers and creative teams 
  • Work with analysts to ensure messaging is consistent across the company
  • Brainstorm and manage projects and juggle multiple deliverables
  • Define key messages and brand voice for external communications
Job Qualifications and Skill Sets

Below are the qualifications expected of a copywriter:

  • A bachelor’s degree in marketing, communications, journalism, English, or a related field
  • Strong editorial, proofreading, and writing skills
  • Familiarity with keyword research
  • Experience with SEO copywriting best practices
  • Experience with social media and content marketing
  • Excellent interpersonal, verbal, and written communication skills
  • Ability to manage multiple projects and meet deadlines under pressure
  • Passion for writing with an excellent portfolio of work


Rating is 4.8 out of 5.

clients rate Copywriters based on 100K+ reviews

Hire Copywriters

Copywriters you can meet on Upwork

  • $31 hourly
    David C.
    • 5.0
    • (3 jobs)
    Lake Worth, FL
    vsuc_fltilesrefresh_TrophyIcon Copywriting
    Website Content
    White Paper
    Content Marketing
    Technical Writing
    Business Proposal Writing
    Press Release
    Email Campaign Setup
    Greetings Thank you for taking a few minutes to view my profile. The most imports attribute I supply is to gain a true understanding of exactly what you are looking for. Your project is important to me and specialize in crafting clear, concise e and moving communications that garner results. My writing skills include: Blogs and Web Content * Press Releases * Content Marketing Campaigns Copy Writing/Headlines * Thought Leadership Campaigns * White Papers Product Roll out/Create a Buzz * Email Marketing Campaigns Landing Pages and Sales Funnels * Advertorials * Marketing Booklets and Brochures * Brand Message and Management * Editing Treatments * Song Lyric/s, Poetry and Prose * Creative writing Fiction Industries include: Finance/Investment Strategies * Wealth management Insurance * Practice Management Healthcare * Food, Nutrition and Supplements Technology/Software Applications * eCommerce Energy * Music Pesticides/Lawn Care * Holistic Living Yoga and Exercise * athletics Published author of psychological horror novel Regression Suppression” Brand Manager and marketing developer of the Investment Strategy SmarterCurve Sincerely, David
  • $35 hourly
    Akshay Kumar M.
    • 4.9
    • (26 jobs)
    New Delhi, NCT
    vsuc_fltilesrefresh_TrophyIcon Copywriting
    Sales Writing
    Sports Writing
    News Writing
    Humor Writing
    Content Writing
    Search Engine Optimization
    SEO Writing
    Article Writing
    Blog Writing
    In my personal opinion, the most important attribute for sports content writers has to be their passion for sports. That's where I believe I have an edge over other competitors when it comes to writing about a myriad of sports, particularly football (soccer). I have written more than 300 articles which have been published on several websites. Currently a full time contributor at, I am deeply passionate about football and mixed martial arts in particular and possess extensive knowledge concerning global sports. Apart from sports, I am capable of writing about a wide array of topics, ranging from technology to food reviews. In short, I can be classified as a generic content writer with a lot of time on his hands, as I'm currently waiting for my job as a marketing analyst to begin in Singapore. So if you require a passionate writer for your content, especially anything related to sports, I will make sure I exceed your expectations and matching deadlines is one of the core principles of my life, so I'm sure you will not be disappointed.
  • $40 hourly
    Wei L.
    • 5.0
    • (240 jobs)
    Shenzhen, GD
    vsuc_fltilesrefresh_TrophyIcon Copywriting
    Press Release
    Chinese to English Translation
    Simplified Chinese
    English to Chinese Translation
    Social Media Website
    Blockchain, NFT & Cryptocurrency
    Social Media Content Creation
    Social Media Management
    Social Media Marketing Strategy
    Social Media Marketing
    Creative Writing
    Hi, I specialize in Chinese Social Media Marketing, Translation & Transcreation, Chinese Copywriting & Creative Writing, KOL/Influencer Marketing, Video Creation & Editing & Voiceover. Welcome to contact me now. My background includes working with major clients like Apple and Huawei, across various sectors such as technology, beauty and fashion, business, and more. I can help you create accounts and market your business on WeChat, Xiaohongshu, Weibo, Douyin, Bilibili, and Zhihu. I can help you translate business documents, brand stories, websites, white paper, scripts, or even write the original content for you. I provide a comprehensive one-stop solution to elevate your brand in the dynamic Chinese market. Here are some of the comments from my clients on Upwork: “Top quality work and attention to detail” "I highly recommend Wei for content creation, great job!” "Wei is a very responsive and trustworthy freelancer, who I can count on every time I have tight deadlines to meet” "Wei Liang is one of the best translators I have ever collaborated with, he is highly proficient, and professional and delivered the project on time. I will hire him again in a heartbeat.” "Great job for copywriting, Wei is really professional.” "I approached Wei to do translation from English to Mandarin of around 100,000 words. He was on time, and on budget. His best attribute was his attention to detail he caught things that I didn't. The whole process of translating the English to Mandarin was painless for me and my team thanks to Wei.” "Amazing job. Thank you so much!” "Wei is a great freelancer. I found Wei to be smart and fast! If you value your time, I highly recommend Wei. Thanks again Wei"
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